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All Journal Branding: Jurnal Manajemen & Bisnis Journal of Ekonomics, Finance, and Management Studies
Adang Sutisna
Universitas Kebangsaan Republik Indonesia
Religion Economics, Econometrics & Finance

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SMART OPERATIONS: IMPLEMENTING AI-DRIVEN TECHNOLOGIES FOR ENHANCED EFFICIENCY IN SUPPLY CHAIN MANAGEMENT Luluk Fauziah; Suharyanto Suharyanto; R. Lisye Herlina; Adang Sutisna; Iman Ahmad Gymnastiar
Branding: Jurnal Manajemen dan Bisnis Vol 3, No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i1.35118

Abstract

Supply chain management is a vital element in a company's overall operations, but is faced with complex challenges such as fluctuations in market demand, logistical complexity, resource limitations, and the risk of disruption. This research aims to explore the role of artificial intelligence (AI)-based technology in overcoming these challenges. This research will be carried out using a qualitative approach, collecting data from various relevant sources and then analyzing it systematically. Through this approach, this research aims to gain a deep understanding of the long-term impact of applying AI to the supply chain, including improving operational efficiency, competitive advantage, supporting sustainability, and the evolution of the human role. The research results show that AI makes a significant contribution to improving companies' operational efficiency, providing competitive advantage through enhanced responsiveness, supporting more sustainable business practices, and enabling the evolution of the role of humans in the supply chain. The practical implication of this research is that the application of AI technology can help companies achieve better performance and prepare for future challenges in an increasingly complex and dynamic business environment.
Pengaruh Strategi Branding Terhadap Minat Beli dengan Preferensi Merek Sebagai Moderasi Adang Sutisna; Ajeng Andriani Hapsari; Rudy Haryanto; Muhammad Aqshel Revinzky; Eva Yuniarti Utami
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.7125

Abstract

The business and trade world continues to experience growth and development. One of the industrial sectors that continues to experience development, especially in Indonesia, is the fashion industry, which is an industry that is growing and continuing to increase. In order to maintain the sustainability of its business, companies are faced with the creation of a strategy that is able to face competitive competition. This study aims to determine the effect of branding strategy on purchasing interest with brand preference as a moderation. The sampling technique in quantitative research is carried out randomly, data collection using research instruments, statistical data analysis with the aim of testing the established hypothesis. The results of this study found that branding strategy has an effect on purchasing interest. And brand preference as a moderating variable is able to moderate branding strategy on purchasing interest
Co-Authors Ajeng Andriani Hapsari Eva Yuniarti Utami Iman Ahmad Gymnastiar Luluk Fauziah Muhammad Aqshel Revinzky R. Lisye Herlina Rudy Haryanto Suharyanto Suharyanto