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All Journal Jurnal Wacana Ekonomi Jurnal Ekonomi Manajemen Sistem Informasi Komitmen : Jurnal Ilmiah Manajemen Jurnal DIALEKTIKA : Jurnal Ilmu Sosial JURNAL PARADIGMA: Journal of Sociology Research and Education Journal of Knowledge Management El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Hedi Cupiadi
Universitas Garut
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Penerapan Aspek Manajerial dan Pemasaran Digital Untuk Meningkatkan Kinerja UMKM Produk Kulit Di Kabupaten Garut Millah, Syaiful; Hedi Cupiadi; Husni Muharam
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6021

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh aspek manajerial dan pemasaran digital terhadap kinerja UMKM produk kulit di Sukaregang, Garut. Metode yang digunakan adalah kuantitatif dengan pendekatan deskriptif asosiatif. Data dikumpulkan dari 81 pelaku UMKM melalui penyebaran angket, lalu dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan  aspek manajerial dan pemasaran digital, berpengaruh positif dan signifikan terhadap kinerja UMKM, baik secara parsial maupun simultan. Aspek manajerial mencakup perencanaan, pengorganisasian, pelaksanaan, dan pengendalian terbukti mendukung peningkatan efisiensi operasional. Di sisi lain, pemasaran digital melalui pemanfaatan media sosial, e-commerce, dan konten digital mampu memperluas jangkauan pasar dan memperkuat promosi produk. Secara simultan, kedua variabel mampu menjelaskan 43,6% variasi kinerja UMKM, sementara sisanya dipengaruhi oleh faktor lain di luar model. Temuan ini menegaskan pentingnya optimalisasi pengelolaan usaha dan transformasi digital dalam meningkatkan daya saing UMKM, khususnya di sektor kerajinan kulit Sukaregang.
Pengaruh Organizational Citizenship Behavior terhadap Kinerja Karyawan dengan Kepuasan Kerja Sebagai Variabel Intervening pada PT. Herlinah Cipta Pratama Dodol Picnic Garut Frederica, Frederica; Hedi Cupiadi; Husni Muharam
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6186

Abstract

Organizational Citizenship Behavior merupakan perilaku kerja sukarela yang diyakini dapat meningkatkan efektivitas organisasi melalui kontribusi nonformal karyawan. Penelitian ini bertujuan untuk mengetahui pengaruh Organizational Citizenship Behavior terhadap kinerja karyawan dengan kepuasan kerja sebagai variabel mediasi pada karyawan tetap bagian produksi di PT Herlinah Cipta Pratama Dodol Picnic Garut. Penelitian ini menggunakan pendekatan kuantitatif dengan desain eksplanatori. Sampel dalam penelitian ini berjumlah 60 responden yang dipilih melalui teknik purposive sampling. Pengumpulan data dilakukan dengan kuesioner, dan data dianalisis menggunakan teknik Partial Least Squares Structural Equation Modeling. Hasil penelitian menunjukkan bahwa Organizational Citizenship Behavior tidak berpengaruh terhadap kepuasan kerja maupun kinerja karyawan. Sebaliknya, kepuasan kerja berpengaruh secara langsung terhadap kinerja karyawan. Selain itu, tidak ditemukan efek mediasi dari kepuasan kerja dalam hubungan antara Organizational Citizenship Behavior terhadap kinerja. Temuan ini menunjukkan bahwa peningkatan kinerja karyawan lebih dipengaruhi oleh persepsi terhadap kepuasan kerja daripada oleh perilaku kerja ekstra peran yang dilakukan secara sukarela. Implikasi dari hasil ini menekankan pentingnya penguatan aspek-aspek yang membentuk kepuasan kerja untuk meningkatkan performa tenaga kerja secara berkelanjutan.
Pengaruh Social Media Marketing Dan Brand Love Terhadap Purchase Decision Pada Solo Album Happy Kim Seokjin BTS. Sri Wulandari; Hedi Cupiadi; Husni Muharam
JURNAL PARADIGMA : Journal of Sociology Research and Education Vol. 6 No. 1 (2025): (JUNI 2025) JURNAL PARADIGMA: Journal of Sociology Research and Education
Publisher : Labor Program Studi Pendidikan Sosiologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/jpjsre.v6i1.11656

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Social Media Marketing dan Brand Love terhadap Purchase Decision dalam pembelian Solo Album “Happy” milik Kim Seokjin BTS. Fenomena perilaku konsumen dalam komunitas penggemar K-pop, khususnya Army yang menunjukan bahwa startegi pemasaran digital serta ikatan emosional terhadap idola menjadi faktor utama yang mempengaruhi Purchase Decision. Pendekatan yang digunakan dalam penelitian ini adalah kuantitatif dengan metode eksplanasi. Pengumpulan data dilakukan dengan melalui penyebaran kuesioner melalui google Form kepada komunitas Army yang masuk kedalam anggota grup Borahae.Hope Store yang telah membeli album “Happy” tersebut. Analisis data pada penelitian ini dilakukan menggunakan model Structurl Equation Modeling (SEM) berbasis Partial Least Square (PLS). Hasil dari penelitian ini menunjukan bahwa Social Media Marketing dan Brand Love berpegaruh positif dan signifikan terhadap Purchase Decision. Penelitian ini juga memperkuat hasil penelitian sebelumnya serta menegaskan pentingnya peran media sosial sebagai sarana promosi, sekaligus menunjukan ketertarikan emosional penggemar K-pop dalam membeli album di industri musik Korea.
Meningkatkan Kinerja Pegawai Melalui Work Engagement Pada D’Glorious Crater Kamojang Bandung Raka Fazal Aula; Rohimat Nurhasan; Hedi Cupiadi
JURNAL PARADIGMA : Journal of Sociology Research and Education Vol. 6 No. 1 (2025): (JUNI 2025) JURNAL PARADIGMA: Journal of Sociology Research and Education
Publisher : Labor Program Studi Pendidikan Sosiologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/jpjsre.v6i1.11713

Abstract

Penelitian ini dilakukan untuk menganalisis kompetensi memengaruhi kinerja pegawai, dengan keterikatan kerja (work engagement) sebagai variabel mediasi. Latar belakang kajian ini berawal dari pentingnya peranan kompetensi dan keterikatan kerja dalam mendorong pencapaian kinerja pegawai yang maksimal, terutama dalam lingkungan kerja semi-formal di sektor layanan pariwisata edukatif. Metode yang dilakukan adalah menggunakan pendekatan kuantitatif dengan jenis kausal. Pengumpulan data dilakukan melalui penyebaran angket kepada seluruh populasi serta wawancara. Penyebaran angket melibatkan 56 pegawai aktif di D’Glorious Crater Kamojang. Pengolahan data dengan Structural Equation Modeling–Partial Least Square (SEM–PLS) bertaraf signifikansi 5%. Hasil analisis secara langsung ditemukan bahwa kompetensi berdampak positif atas keterikatan kerja dan kinerja pegawai. Sementara pada pengujian tidak langsung, ditemukan bahwa keterikatan kerja menjadi perantara yang memperkuat hubungan antara kompetensi dan kinerja. Secara keseluruhan, temuan ini mengindikasikan bahwa kompetensi pegawai yang tercermin pada keterampilan, pengetahuan, dan citra diri, mampu mendorong semangat kerja yang lebih tinggi, sehingga turut meningkatkan kinerja, khususnya dalam hal ketepatan waktu.
Pengaruh Fitur Layanan Shopee Paylater dan Kepuasan Pengguna Terhadap keputusan Pembelian Gen Z di Garut Muhammad Akbar Surya Pratama; Hedi Cupiadi; Hilman Rismanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8718

Abstract

The background of this research is based on the increasing use of Paylater services among Generation Z, who tend to prioritize convenience and satisfaction in online transactions. This study aims to examine the influence of Shopee Paylater service features and user satisfaction on purchasing decisions among Generation Z in Garut Regency. The research employs a descriptive and verification quantitative approach, utilizing primary data collected through questionnaires distributed to 110 Shopee Paylater users in Garut Regency. The sampling technique applied is non-probability sampling with a purposive sampling method. The independent variables in this study are service features and user satisfaction, while the dependent variable is purchasing decision. Data analysis was conducted using the Structural Equation Modelling–Partial Least Square (SEM-PLS) method. The results indicate that service features have a positive and significant influence on purchasing decisions. Additionally, user satisfaction also significantly affects purchasing decisions. Thus, the findings confirm that the better the service features and the higher the level of user satisfaction, the stronger the purchasing intention of Generation Z consumers in Garut Regency through Shopee Paylater.
Pengaruh Disiplin Kerja dan Reward Terhadap Kinerja Karyawan di PT Aklab Nurse Call System Garut Wifi Syari; Dody Hermana; Hedi Cupiadi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8730

Abstract

The objective of this study is to analyze the influence of Work Discipline and Rewards on Employee Performance.The research utilizes primary data collected through questionnaires distributed to 35 respondents, who are employees of PT AKLab Nurse Call System in Garut. The sampling method employed is non-probability sampling with a purposive sampling technique. This study adopts a quantitative method with a descriptive and associative approach. Hypothesis testing is conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that both Work Discipline and Rewards have a significant partial effect on Employee Performance. The study concludes that effective implementation of Work Discipline and optimal provision of Rewards can enhance Employee Performance.
Pengaruh Celebrity Endorsement terhadap Purchase Decission dengan Brand Image sebagai Mediator pada Scarlett Whitening Zulham Muji; Hedi Cupiadi; Dani Adiatma
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9322

Abstract

This study was designed to examine Brand Image as an intervening variable in Purchase Decisions for Scarlett Whitening products influenced by Celebrity Endorsement. The background of this study shows that the development of digital technology has encouraged the massive use of celebrity endorsements in marketing strategies, but there is a gap in understanding regarding their effectiveness in shaping brand image and influencing purchasing decisions. This study adopts a quantitative approach using descriptive and causal methods. Primary data were collected through a questionnaire distributed to 96 respondents who are users of Scarlett Whitening, selected using the Lemeshow formula. The study employs Partial Least Squares Structural Equation Modeling (PLS-SEM) using the SmartPLS software. Based on the research, Celebrity Endorsement has a very strong positive influence on Brand Image, and Brand Image has a positive influence on Purchase Decision. Additionally, Celebrity Endorsement also influences Purchase Decision directly and indirectly through Brand Image as an intervening variable. These findings demonstrate the importance of building a strong brand image through celebrity endorsement strategies to enhance consumer Purchase Decision.
Pengaruh Fitur Layanan Shopee Paylater dan Kepuasan Pengguna Terhadap keputusan Pembelian Gen Z di Garut Muhammad Akbar Surya Pratama; Hedi Cupiadi; Hilman Rismanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8718

Abstract

The background of this research is based on the increasing use of Paylater services among Generation Z, who tend to prioritize convenience and satisfaction in online transactions. This study aims to examine the influence of Shopee Paylater service features and user satisfaction on purchasing decisions among Generation Z in Garut Regency. The research employs a descriptive and verification quantitative approach, utilizing primary data collected through questionnaires distributed to 110 Shopee Paylater users in Garut Regency. The sampling technique applied is non-probability sampling with a purposive sampling method. The independent variables in this study are service features and user satisfaction, while the dependent variable is purchasing decision. Data analysis was conducted using the Structural Equation Modelling–Partial Least Square (SEM-PLS) method. The results indicate that service features have a positive and significant influence on purchasing decisions. Additionally, user satisfaction also significantly affects purchasing decisions. Thus, the findings confirm that the better the service features and the higher the level of user satisfaction, the stronger the purchasing intention of Generation Z consumers in Garut Regency through Shopee Paylater.
Pengaruh Disiplin Kerja dan Reward Terhadap Kinerja Karyawan di PT Aklab Nurse Call System Garut Wifi Syari; Dody Hermana; Hedi Cupiadi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8730

Abstract

The objective of this study is to analyze the influence of Work Discipline and Rewards on Employee Performance.The research utilizes primary data collected through questionnaires distributed to 35 respondents, who are employees of PT AKLab Nurse Call System in Garut. The sampling method employed is non-probability sampling with a purposive sampling technique. This study adopts a quantitative method with a descriptive and associative approach. Hypothesis testing is conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that both Work Discipline and Rewards have a significant partial effect on Employee Performance. The study concludes that effective implementation of Work Discipline and optimal provision of Rewards can enhance Employee Performance.
Pengaruh Celebrity Endorsement terhadap Purchase Decission dengan Brand Image sebagai Mediator pada Scarlett Whitening Zulham Muji; Hedi Cupiadi; Dani Adiatma
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9322

Abstract

This study was designed to examine Brand Image as an intervening variable in Purchase Decisions for Scarlett Whitening products influenced by Celebrity Endorsement. The background of this study shows that the development of digital technology has encouraged the massive use of celebrity endorsements in marketing strategies, but there is a gap in understanding regarding their effectiveness in shaping brand image and influencing purchasing decisions. This study adopts a quantitative approach using descriptive and causal methods. Primary data were collected through a questionnaire distributed to 96 respondents who are users of Scarlett Whitening, selected using the Lemeshow formula. The study employs Partial Least Squares Structural Equation Modeling (PLS-SEM) using the SmartPLS software. Based on the research, Celebrity Endorsement has a very strong positive influence on Brand Image, and Brand Image has a positive influence on Purchase Decision. Additionally, Celebrity Endorsement also influences Purchase Decision directly and indirectly through Brand Image as an intervening variable. These findings demonstrate the importance of building a strong brand image through celebrity endorsement strategies to enhance consumer Purchase Decision.
Co-Authors Adiatma, Dani Alya Fattima Azzahra Budiman Dody Hermana Frederica, Frederica Hani Siti Hanifah Hilman Rismanto Husni Muharam Imas Purnamasari Millah, Syaiful Mochamad Fikri Mochamad Romdhon Muhammad Akbar Surya Pratama Nurhasan, Rohimat Raka Fazal Aula Setiawan, Rahyuniati Sifa Rahmania SRI WULANDARI Tatang Mulyana Wifi Syari Windi Yulianti Zulham Muji