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All Journal International Journal of Applied Business Research Jurnal Ilmiah Edunomika (JIE) Neraca Manajemen, Akuntansi, dan Ekonomi Journal Integration of Management Studies Cahaya Pengabdian Proceeding of Community Service and Engagement
Adrian Ariatin
Fakultas Ekonomi Dan Bisnis, Telkom University
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Business Model in Islamic Business Unit: A Lesson from Islamic Boarding Schools in West Java Adrian Ariatin; Wawan Dhewanto; Oktofa Yudha Sudrajad
Jurnal Internasional Penelitian Bisnis Terapan Vol 4 No 01 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v4i1.193

Abstract

Traditional Islamic boarding schools or Pesantren in Indonesia are experiencing rapid development. To assist their educational funding, Islamic boarding schools create a business unit in the form of a cooperative called kopontren (hereinafter referred to as Islamic business unit). This study aims to discover what business model should be applied in Islamic boarding schools and what factors lead to the success of Islamic boarding school’s businesses. The case study was carried out by analyzing statistical data on Islamic boarding schools in West Java and conducting in-depth interviews with business actors from six Islamic boarding schools. In addition, the researchers directly observed the schools to determine the business activities and donations that exist. Validation was done by triangulating the data from business actors and academicians who were directly or indirectly involved in the Islamic boarding schools’ businesses. To strengthen the findings, the researchers analyzed the data using qualitative data analysis software called NVivo. The theory of business model, business unit, and Islamic boarding school was used as the basis of this research. This study discovers the efforts made by Islamic boarding schools in meeting their daily operational needs by applying the sharia business model. Through the Islamic business unit, the schools try to take advantage of the existing potential in their environment, participate in training and mentoring programs from the government, and establish cooperation with their networks.
Marketing Strategy of Coffee Shop Case Study: Rasa Kopi Bandung Faiz, Muhammad; Putra, Bintang; Raihan, Muhammad; Riezki, Dian; Ariatin, Adrian
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 13 No. 3 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v13i3.9567

Abstract

In an era of rapid development, the coffee industry has also advanced significantly, leading to intense competition in the coffee market. This growth in trends has expanded the popularity of coffee, making it highly sought after. This phenomenon has made consumer preferences crucial for increasing purchasing interest, especially when employing "Word of Mouth Marketing" strategies that directly reach students at Telkom University through trusted word-of-mouth.This research employs a qualitative method, conducting direct interviews on-site. The study aims to analyze the marketing strategy of Rasa Kopi, a coffee shop located in Bandung. The findings indicate that the marketing strategy of Rasa Kopi successfully captures consumer attention.
Transformasi Bisnis Pesantren Al-Kasyaf: Merancang dan Mengoptimalkan Proses Bisnis Berkelanjutan Ade Irma Susanty; Herdiansyah Gustira Pramudia Suryono; Citra Kusuma Dewi; Adrian Ariatin
The Proceeding of Community Service and Engagement (COSECANT) Seminar Vol. 5 No. 1 (2025): The Proceeding of Community Service and Engagement (COSECANT) Seminar
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/cosecant.v5i1.9328

Abstract

Pesantren Al-Kasyaf di Cileunyi, Kabupaten Bandung, merupakan pesantren berbasis ekosufisme yang mengintegrasikan pendidikan keislaman, pelestarian lingkungan, dan pemberdayaan ekonomi melalui unit-unit bisnis seperti produksi sabun, tempe, pertanian organik, dan bank sampah. Meskipun telah menjalankan berbagai usaha sosial produktif, pesantren ini masih menghadapi tantangan struktural seperti tidak adanya SOP, belum terintegrasinya workflow antarunit, dan keterbatasan dalam pemasaran serta branding. Untuk menjawab tantangan tersebut, telah dilaksanakan kegiatan pengabdian masyarakat dengan tema “Transformasi Bisnis Pesantren Al-Kasyaf: Merancang dan Mengoptimalkan Proses Bisnis Berkelanjutan”. Kegiatan ini mencakup pelatihan proses bisnis, desain workflow, simulasi alur bisnis, serta pendampingan perumusan SOP bagi unit usaha. Hasil pre-test dan post-test menunjukkan peningkatan signifikan dalam pemahaman peserta, didukung dengan tingkat kepuasan tinggi terhadap kegiatan pelatihan. Peserta juga menunjukkan antusiasme dan kesiapan untuk mengimplementasikan ilmu yang diperoleh. Dengan demikian, kolaborasi antara perguruan tinggi dan pesantren dapat menjadi model efektif dalam mendorong kemandirian ekonomi berbasis komunitas serta menciptakan ekosistem pesantren yang berkelanjutan dan adaptif terhadap tantangan zaman
FROM TRADITIONAL TO DIGITAL: DIGITAL TRANSFORMATION STRATEGY FOR MICRO AND SMALL BUSINESSES IN THE STREET FOOD SECTOR IN THE CITY OF BANDUNG Adrian Ariatin; Imanuddin Hasbi
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19809

Abstract

Digital transformation has become an important strategy for micro and small enterprises (MSEs) to increase competitiveness in the digital economy era. However, many micro business actors still face various challenges in adopting digital technology, especially related to digital literacy, limited resources, and understanding of digital marketing strategies. This study aims to analyze the digital transformation process in micro and small businesses in the street food sector in Bandung, a city known as one of Indonesia's culinary destinations with high street food diversity. This study uses a qualitative case study approach. The research data were obtained from students' field assignments in the digital entrepreneurship course, in which students conducted observations and semi-structured interviews with micro-business actors to identify problems related to digital business transformation. The data were analyzed using a thematic analysis to identify problem patterns and digital transformation strategies that emerged from various micro-business cases. The study's results show that most business actors still rely on traditional methods such as word-of-mouth promotion and direct sales. Some businesses have begun adopting digital technologies such as social media, instant messaging, and digital payments, but their use remains partial and has not been integrated into a comprehensive business strategy. This study also found that student involvement through project-based learning can act as a catalyst in digitizing micro businesses. This study contributes to the literature on digital transformation in micro enterprises by highlighting the importance of digital literacy, digital marketing strategies, and collaboration between universities and local business actors in supporting the business transformation process towards a digital ecosystem.
Optimalisasi Pemasaran Digital Produk Kelembagaan Ekonomi Petani Organik Mukti Sadaya Yogi Suprayogi; R. Adrian Ariatin; Ihsan Hadiansah
Cahaya Pengabdian Vol. 3 No. 1 (2026): Juni
Publisher : Apik Cahaya Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61971/cp.v3i1.308

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk mengoptimalkan pemasaran digital Kelembagaan Ekonomi Petani Organik Mukti Sadaya di Kabupaten Tasikmalaya. Permasalahan utama mitra adalah ketergantungan pada rantai distribusi konvensional, ketiadaan identitas visual (branding), serta kemasan produk yang belum memenuhi standar ritel modern sehingga nilai jual produk rendah. Metode pelaksanaan dilakukan melalui pendekatan pelatihan partisipatif dan pendampingan intensif yang mencakup workshop desain identitas merek, praktik pengemasan berstandar ritel, serta simulasi manajemen operasional marketplace. Hasil kegiatan menunjukkan adanya peningkatan kapasitas manajerial bagi 35 anggota kelompok tani dalam mengelola distribusi produk secara mandiri melalui ekosistem pemasaran satu pintu. Manfaat yang diperoleh meliputi terbentuknya citra produk yang profesional dan aktivasi toko daring kolektif di berbagai platform marketplace untuk memperluas jangkauan pasar hingga tingkat nasional. Kesimpulan dari kegiatan ini menekankan bahwa integrasi branding, standardisasi kemasan, dan literasi marketplace merupakan kunci transformasi petani dari sekadar penghasil komoditas menjadi penyedia produk bernilai tambah di era ekonomi digital
Creativepreneurship in the Campus Environment: Studies in Undergraduate Program Students Adrian Ariatin; Yulia Nur Hasanah; Fikri Mohamad RIzaldi
Journal Integration of Management Studies Vol. 4 No. 1 (2026): Article In Press
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v4i1.453

Abstract

This study examines creative entrepreneurship practices among undergraduate students and investigates how university support is perceived in relation to the continuity of campus-based creative ventures. Adopting a descriptive-exploratory design, data were collected through online questionnaires from 150 respondents comprising 120 undergraduate student creativepreneurs and 30 institutional stakeholders, including lecturers, mentors, and entrepreneurship program managers. The findings indicate that student creativepreneurship is characterized by the use of individual creativity, digital literacy, social media, and digital platforms in initiating and operating creative ventures. At the same time, respondents reported recurring challenges related to academic pressure, time management, managerial capability, financial limitations, and uneven institutional support. Comparison of student and stakeholder perspectives further highlights a gap between the formal availability of university entrepreneurship support and how such support is experienced in terms of relevance, continuity, coordination, and integration with academic structures. Rather than establishing causal relationships, the study identifies descriptive patterns that position campus-based creativepreneurship as a multilevel process involving individual capabilities, peer-community dynamics, and institutional support mechanisms. The study contributes to the Discussion on student entrepreneurship in higher education by emphasizing the importance of integrated academic support, continuous mentoring, and institutional coordination in supporting the continuity of student-led creative ventures.
Co-Authors Ade Irma Susanty Citra Kusuma Dewi Fikri Mohamad Rizaldi Herdiansyah Gustira Pramudia Suryono Ihsan Hadiansah Imanuddin Hasbi Nurwijayanti Putra, Bintang Raihan, Muhammad Riezki, Dian Sudrajad, Oktofa Yudha Wawan Dhewanto Yogi Suprayogi Yulia Nur Hasanah