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All Journal SINERGI: Jurnal Ilmiah Ilmu Manajemen JURNAL LENTERA BISNIS GREENOMIKA Tali Jagad Jurnal Ilmiah Manajemen Afeksi: Jurnal Psikologi
Afifatus Sholikhah
Universitas Nahdlatul Ulama Sidoarjo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

 1 
PENGARUH VARIASI MENU DAN HARGA TERHADAP LOYALITAS PELANGGAN GEN’Z MIE GACOAN DI SIDOARJO DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL MEDIASI Briliantine Caesar Eka Wantoro; Ayu Lucy Larassaty; Achmad Zaki; Afifatus Sholikhah
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1427

Abstract

This study uses purchasing decisions as a mediator to test how price and menu variety affect Generation Z loyalty at Mie Gacoan Sidoarjo. Quantitative methods and explanatory analysis were used to collect data from 170 respondents through questionnaires.  PLS-SEM analysis revealed that although menu changes have a large impact on the decision to purchase, they do not directly increase consumer loyalty.  Meanwhile, price has a great influence on loyalty and purchase decisions.  The results of this study emphasize how important menu innovation and aggressive pricing tactics are to increase consumer loyalty through wise purchases. 
THE BIG FIVE PERSONALITY: AGREEABLENESS, CONSCIENTIOUSNESS, EXTROVERSION, NEUROTICISM, OPENNESS TO EXPERIENCE TERHADAP IMPULSIVE BUYING BEHAVIOR PADA E-COMMERCE GEN Z SURABAYA Esti Purwaningtyas; Laily Muzdalifah; Muhafidhah Novie; Afifatus Sholikhah
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1454

Abstract

Impulsive buying behavior in e-commerce is increasing among Generation Z, especially in Surabaya. This study aims to analyze the influence of Big Five Personality : Agreeableness, conscientiousness, extroversion, neuroticism, and openness to experience on impulsive behavior in online shopping. This study involved 170 Generation Z e-commerce users from Surabaya, using a quantitative purposive sampling approach. The study shows that agreeableness and neuroticism have a significant positive effect on impulsive buying, while conscientiousness has a negative impact. Meanwhile, extroversion and openness to experience do not show a significant effect on impulsive buying behavior. The results indicate that personality plays an important role in determining the tendency to make impulsive purchases in e-commerce.
Co-Authors Achmad Zaki Ayu Lucy Larassaty Briliantine Caesar Eka Wantoro Briliantine Iswantoro Cahya Hasfi Harisuddin Edita Rachma Kamila Esti Purwaningtyas Faizzatur Rochma Laily Muzdalifah Muhafidhah Novie Muhamammad Jamaluddin Nazar Achmaluddin Nur Fadilah_ Nur Fadilah Sasmita Mardiananingrum Siti Maslichah