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All Journal JDM (Jurnal Dinamika Manajemen) JAM : Jurnal Aplikasi Manajemen International Journal of Economics, Management, Business, and Social Science Nanggroe: Journal of Scholarly Service
Defin Shahrial Putra
Program Pascasarjana Fakultas Ekonomi dan Bisnis, Universitas Brawijaya
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Attracting Customers Interest through Celebrity Endorses for Marketplace Putra, Defin Shahrial; Yulianti, Farida; Abdurrahim, Abdurrahim
JDM (Jurnal Dinamika Manajemen) Vol 11, No 1 (2020): March 2020 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v11i1.22784

Abstract

This study aims to determine the tendency of celebrity endorse mediated by brand awareness impact to attract buying interest from the public. This is because celebrities are people who are well known to the public and have there are charm. So that with the support of celebrities will have an impact on the sale of their products. Some marketplaces use celebrities as brand ambassadors to attract buyers, besides it will give celebrity brands that are constantly remembered by customers. In this study because the population is unknown, the sampling technique uses purposive sampling as many as 310 respondents. The analysis technique used is Structural Equation Modeling (SEM). The results show that brand awareness mediates the influence of celebrities on customer interest when a celebrity carries advertisements will give the impression to customers that the celebrity has a good reputation and attractiveness will have a good impact. Besides the marketplace in choosing a celebrity will look for those who can deliver advertisements with professionals. The implication of this research is the need for celebrity support related to the importance of attracting people’s purchasing power to the marketplace, in addition to a well-known combination of a good reputation and attractive appearance has added value that will provide reminders to customers.
Workshop dan Pendampingan Pembuatan Serta Penggunaan Media Realia Termodifikasi di MI Plus Al Falah Banjarmasin J, Jumiati; A, Abdurrahim; Putra, Defin Shahrial; Arifa, Tutus Rani; Kumala, Sari; Fatrah, Siti
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 12 (2024): Maret
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10634979

Abstract

Modified realia media is education that combines the real world into the digital, involving students in exploring lesson concepts with a direct touch from digital technology or augmented reality (AR). With advances in technology, teachers have become a real media learning experience that is not only interactive and visual, but also offers a challenging depth of knowledge for students. Modified realia media bridges students not only by presenting views, but rather opens the door for students to touch, explore and interact directly with the essence of lesson concepts. Through collaboration in workshops and mentoring, it is hoped that teachers will enrich their skills in using modified realia media, enabling them to create unforgettable learning experiences for every student they guide. This process involves a series of steps starting from needs analysis with questionnaires, in-depth face-to-face learning, detailed training, to comprehensive evaluation, forming the basis for increasing teacher knowledge and developing skills in integrating technology in teaching. The results show their ability to create media that is not only interesting, but also in line with the essence of learning. The creativity of teachers is visible in their teaching, enabling them to incorporate this technology into various dimensions of learning, opening and expanding horizons for students' understanding.
The Power of Satisfaction and Trust: Unlocking E-WOM's Influence on Consumer Repurchase Intentions in Digital Marketplaces Putra, Defin Shahrial; Wicaksono, Teguh; Abdurrahim
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.326

Abstract

The purpose of this research is to investigate how consumer repurchase intention in the setting of e-commerce is impacted by electronic word of mouth (e-WOM), trust, and customer happiness. The demographic of this study is the people who live in the North Banjarmasin District, and the research sample consists of 399 respondents who buy at the marketplace. The study used a quantitative design. An analysis method called structural equation modeling (SEM) is applied. The findings of the study demonstrate the significance of these variables in influencing the intention to repurchase, and e-WOM is recognized as a key tactic for encouraging customers to share pleasant experiences with one another. However, e-WOM is negatively impacted by the possibility of disseminating false information. According to research, e-WOM, trust, and customer happiness all significantly influence the desire to repurchase. Reliability of work, completeness of information, and timeliness of delivery can all be used to gauge this level of confidence.
Digital Wallet Promotion Strategy Towards Customer Loyalty During Pandemic Covid'19 Putra, Defin Shahrial; Zamrudy, Zakky; Kadir , Abdul
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 3 (2021): September 2021
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v1i3.25

Abstract

This study aims to determine the digital wallet promotion strategy for customer loyalty during the COVID-19 pandemic. This is because all aspects of the economy are disorganized and messy, since the covid'19 outbreak. The daily activity that has changed is the payment system, where the circulation of cash is not as much as it used to be. Non-cash payments that are now widely used by people to make transactions, and what has become a habit is digital wallets or electronic money payments via smartphone applications without the hassle of making daily transactions. In this study, because the population is unknown, the sampling technique used purposive sampling, namely a sample of 384 respondents. The analysis technique used is Structural Equation Modeling (SEM). The results showed that promotions such as giving discounts and cashback can have a good impact. In addition, a good promotional strategy will help the company attract customers. The implication of this research is that there is a need to add promotion, in addition to increasing sales results it also provides added value that will create customer loyalty.
Pengaruh Strategi Resource-Based terhadap Keunggulan Bersaing yang Dimediasi oleh Orientasi Kewirausahaan (Studi pada Usaha Kecil Menengah Sasirangan Kota Banjarmasin) Putra, Defin Shahrial; Djazuli, Atim
Jurnal Aplikasi Manajemen Vol. 11 No. 3 (2013)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This research aims to examine and analyze the effects of resource-based strategy towards the orientation of entrepreneurship and small and medium enterprises competitive advantage, as well as test and analyze the effect of entrepreneurial orientation on the competitive advantage of small to medium-sized sasirangan. As well as test and analyze the effect of entrepreneurial orientation on the competitive advantage of small to medium-sized sasirangan. The study also tested and analyzed the effect of entrepreneurial orientation on indirect resource-based strategy of medium-small business competitive advantage sasirangan. This research sample of 37 medium-small business sasirangan in the city of Banjarmasin taken with Census and sampling methods were analyzed by using the method of Partial Least Square (PLS). The findings in this study are the effects of resource-based strategy in the entrepreneurial orientation variables will be reinforced to create sustainable competitive advantage on small and medium enterprises. Entrepreneurial orientation's influence and the presence of small and medium enterprises competitive advantage sasirangan. The findings in this study, there is an indirect effect of entrepreneurial orientation on resource-based strategy of medium-small business competitive advantage sasirangan in the city of Banjarmasin.
Co-Authors A, Abdurrahim ABDURRAHIM Arifa, Tutus Rani Atim Djazuli Farida Yulianti Fatrah, Siti Ida Ayu Putu Sri Widnyani J, Jumiati Kadir , Abdul Kumala, Sari Teguh Wicaksono Zamrudy, Zakky