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All Journal JDM (Jurnal Dinamika Manajemen) JAM : Jurnal Aplikasi Manajemen Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis At-Tadbir : jurnal ilmiah manajemen Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Jurnal Manajemen Bisnis International Journal of Economics, Management, Business, and Social Science Jurnal PkM (Pengabdian kepada Masyarakat) Jurnal Publika Pengabdian Masyarakat Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service
Defin Shahrial Putra
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Attracting Customers Interest through Celebrity Endorses for Marketplace Putra, Defin Shahrial; Yulianti, Farida; Abdurrahim, Abdurrahim
JDM (Jurnal Dinamika Manajemen) Vol 11, No 1 (2020): March 2020 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v11i1.22784

Abstract

This study aims to determine the tendency of celebrity endorse mediated by brand awareness impact to attract buying interest from the public. This is because celebrities are people who are well known to the public and have there are charm. So that with the support of celebrities will have an impact on the sale of their products. Some marketplaces use celebrities as brand ambassadors to attract buyers, besides it will give celebrity brands that are constantly remembered by customers. In this study because the population is unknown, the sampling technique uses purposive sampling as many as 310 respondents. The analysis technique used is Structural Equation Modeling (SEM). The results show that brand awareness mediates the influence of celebrities on customer interest when a celebrity carries advertisements will give the impression to customers that the celebrity has a good reputation and attractiveness will have a good impact. Besides the marketplace in choosing a celebrity will look for those who can deliver advertisements with professionals. The implication of this research is the need for celebrity support related to the importance of attracting people’s purchasing power to the marketplace, in addition to a well-known combination of a good reputation and attractive appearance has added value that will provide reminders to customers.
PENGARUH GAYA KEPEMIMPINAN DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN PERUSAHAAN MAJU MAKMUR BANJARMASIN Fariansyah -; Defin Shahrial Putra
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 10 No 1 (2017): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.10 No.1 Maret 2017
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (283.522 KB)

Abstract

Abstract,This study aims to examine: (1) leadership style influences on employee performance Maju Makmur Company Banjarmasin, (2) commitment influences on employee performance MajuMakmur Company Banjarmasin and (3) leadership style and organizational commitment influence on employee performance Maju Makmur Company Banjarmasin. The study population is all employees in Maju Makmur Company Banjarmasin and the sample size is 84 respondents which data is analyzed using the Double Linear Regression.The results show 1) leadership style significantly influences on employee performance Maju Makmur Company Banjarmasin, 2) commitment significantly influences on employee performance Maju Makmur Company Banjarmasin and 3) leadership style and organizational commitment significantly influence on employee performance Maju Makmur Company Banjarmasin, this indicates that the leaders understand what can motivate their employees. In addition, commitment is the nature of employees’ loyalty to organization and is an ongoing process that expresses their attention to the organization and subsequent success.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI BALAI HIPERKES DAN KESELAMATAN KERJA PROVINSI KALIMANTAN SELATAN Defin Shahrial Putra; Farida Yulianti; Lamsah -
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2017): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.10 No.2 September 2017
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract

Abstract,This study aims to examine: (1) simultaneous influence of reliability (reliability), responsiveness (responsiveness), assurance (assurance), empathy (empathy) and tangibles (physical evidence) toward customer satisfaction Corporate Hygiene & Health (Hiperkes) and Safety Center, South Kalimantan Province, (2) partial effect of reliability (reliability), responsiveness (responsiveness), assurance (assurance), empathy (empathy), tangibles (physical evidence) toward customer satisfaction Corporate Hygiene & Health (Hiperkes) and Safety Center,South Kalimantan Province (3) dominant influence of reliability (Reliability) toward customer satisfaction Corporate Hygiene & Health (Hiperkes) and Safety Center,South Kalimantan Province.The population of the study is all customers who use facilities in Corporate Hygiene & Health (Hiperkes) and Safety Center,South Kalimantan Province, and this study uses random sampling technique, which samples consist of 60 companies which later analyzed using multiple linear regression data analysis.The results show 1) reliability (reliability), responsiveness (responsiveness), assurance (assurance), empathy (empathy) and tangible (physical evidence) significantly affects customer satisfaction in Corporate Hygiene & Health (Hiperkes) and Safety Center,South Kalimantan Province.2) partially, assurance (assurance), empathy (empathy) significantly affects customer satisfaction in the Central Hiperkes andSafety South Kalimantan province, while the reliability (reliability), responsiveness (responsiveness) and tangible (physical evidence) do not have significant effect toward customer satisfaction in Corporate Hygiene & Health (Hiperkes) and Safety Center,South Kalimantan Province.3) Assurance (assurance) has dominant influence toward customer satisfaction in Corporate Hygiene & Health (Hiperkes) and Safety Center,South Kalimantan Province.
FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN BERBELANJA PADA GLOW SUPERMARKET DI BANJARMASIN Defin Shahrial Putra; Abdurrahim -
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2018): Dinamika Ekonomi Jurnal Ekonomi dan Bisnis vol. 11 No.1 Maret 2018
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (808.671 KB)

Abstract

Abstract, The advancement of retail business in Indonesia is caused by the growth from manufacturer venture and market opportunity is quite large due to the influence of rapid economic conditions of society. The more minimart and supermarket that are close by society, the more it have crucial roles on daily life. Glow supermarket is one of supermarket that has strategic location in Banjarmasin and provides various daily needs for locals. Purpose of this research is to know and analyze the influence of product factors, locations, parking areas, prices, promotions and services whether jointly or partially on consumer decisions to go shopping in Glow supermarket. Population of the research is society from Kelurahan Sungai Miai which has 17.569 people. By purposive sampling technique, there were 100 people used double linier regression (regresi linier berganda) analysis. Result of the research shows joint (stimulant) of product factors, locations, parking areas, prices, promotions and services giving effects on consumer decisions to go shopping in Glow Supermarket. By partially, product factors, locations, prices, promotions and services are giving effects significantly on consumer decisions to go shopping in Glow Supermarket. In other hand, parking area factor is having smallest effect on consumer decisions to go shopping on it. Meanwhile, the most dominant factor is services.
Diversifikasi Produk Melalui Peningkatan Keterampilan Pembuatan Telur Asin dari Telur Itik dengan Varian Rasa di Desa Manarap Baru Kalimantan Selatan Defin Shahrial Putra; Kumara Efrianti; Mujiburrahman Mujiburrahman
Jurnal PkM Pengabdian kepada Masyarakat Vol 3, No 1 (2020): Jurnal PkM: Pengabdian kepada Masyarakat
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jurnalpkm.v3i1.4334

Abstract

Telur itik dikenal memiliki bau yang lebih amis dibandingkan telur ayam sehingga penggunaannya untuk membuat berbagai jenis makanan lebih sedikit. Padahal kandungan gizinya cukup baik, telur itik mengandung energy, protein, lemak, karbohidrat yang lebih tinggi dari telur ayam. Selain itu telur bebek juga mengandung banyak vitamin di antaranya vitamin B-6, vitamin B-12, vitamin A, vitamin E, thiamin, riboflavin, niacin, folate. Dengan mengolah telur itik menjadi telur asin maka masa simpannya menjadi lebih panjang, dapat menambah citarasa. Selain itu telur itik memiliki por-pori yang lebih besar sehingga cocok untuk dijadikan telur asin karena proses penetrasi garam akan berlangsung lebih baik. Kegiatan ini dilatarbelakangi oleh banyaknya ibu rumah tangga di Desa Manarap Baru Kalimantan Selatan, tepatnya di Komp. Bumi Wahyu Utama IV. Tujuan dari kegiatan ini adalah meningkatkan keterampilan dalam pembuatan telur asin ditambah varian rasa pada kelompok sasaran ibu-ibu rumah tangga di desa manarap baru. Kegiatan dilakukan selama 8 bulan dengan di bagi beberapa kali pertemuan, jumlah peserta sebanyak 16 orang ibu-ibu rumah tangga. Metode yang digunakan adalah pelatihan yang disertai dengan ceramah, demontrasi dan praktek. Hasil dari peningkatan keterampilan ini untuk memberikan bekal kepada ibu-ibu rumah tangga dalam proses pengolahan telur asin dengan menggunakan telur itik dengan di tambahkan varian rasa.
Diversifikasi Produk Melalui Peningkatan Keterampilan Pembuatan Telur Asin Dari Telur Itik Dengan Varian Rasa Di Desa Manarap Baru Kalimantan Selatan Defin Shahrial Putra; Kumara Efrianti; Mujiburrahman -
Jurnal Publika Pengabdian Masyarakat Vol 1, No 02 (2019): Jurnal Publika Pengabdian Masyarakat
Publisher : Institut Informatika dan Bisnis Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (462.563 KB) | DOI: 10.30873/jppm.v1i02.1969

Abstract

Duck eggs are known to have a more fishy odor than chicken eggs, so they are used to make fewer types of food. Though the nutritional content is quite good, duck eggs contain energy, protein, fat, carbohydrates which are higher than chicken eggs. Besides duck eggs also contain many vitamins including vitamin B-6, vitamin B-12, vitamin A, vitamin E, thiamin, riboflavin, niacin, folate. By processing duck eggs into salted eggs, the shelf life becomes longer, can add flavor. In addition, duck eggs have larger pores making it suitable to be salted eggs because the salt penetration process will take place better.This activity was motivated by the number of housewives in the village of Manarap Baru, South Kalimantan, precisely in Komp. Bumi Wahyu Utama IV. The purpose of this activity is to improve skills in making salted eggs plus flavor variants in the target group of housewives in the new village of Manarap. The activity was carried out for 8 months with several meetings, the number of participants was 16 housewives. The method used is training accompanied by lectures, demonstrations and practice. The results of this improvement in skills are to provide knowledge to housewives in the process of processing salted eggs using purebred chicken eggs and by adding flavor variants. Keywords: Diversification, Skills, Salted Eggs, Taste Variety.
The Effect of Product Quality, Price on Purchasing Decisions on The Marketplace Defin Shahrial Putra; Abdurrahim; Teguh Wicaksono; Mursanto
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 2 No. 3 (2022): September 2022
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine product quality and price in purchasing decisions. This is because of the current digital era, the development of technology and information is running very rapidly, resulting in increasingly fierce business competition. In the business world, product quality and product price can stimulate a market response. The population in this study was 1230 people, with the sampling technique of convenience sampling with the Slovin formula so that a sample of 302 respondents was obtained. The analytical technique used is Structural Equation Modeling (SEM). The results showed that product quality had an effect on purchasing decisions. In addition, the suitability of the price with the benefits and quality received by consumers will be very sensitive in responding to the level of pricing applied to the product.
Integrating The Working Environment and Social Rewards to Measure Employee Performance Dwi Wahyu Artiningsih; Defin Shahrial Putra; Ervica Zamilah
Manajemen Bisnis Vol. 12 No. 02 (2022): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v12i02.22554

Abstract

The importance of working environment, either physical or non-physical is remain important in todays research avenue. This research integrates the working environment either the physical and non-physical environment with social rewards to compare its effect on employee performance. The study employed quantitative approach involving 252 respondents of higher education employee in Banjarmasin. The data analysed using multi linear regression to test the hypotheses. The results of this study indicates that physical environment doesn’t support the hypotheses. However the results also indicates that social rewards is the most considerable variable comparing to non-physical work environment. This research contributes to the current literature by integrating the work environment and social rewards. Further discussion is organized by introduction section, literature review, methodology, results and discussion and conclusion.
Beliefs and Attitudes of Consumers At Online Merchants In Predicting Purchase Intention Teguh Wicaksono; Syahrani Syahrani; Defin Shahrial Putra; Abdurrahim Abdurrahim
At-Tadbir : jurnal ilmiah manajemen Vol 7, No 2 (2023): AT-TADBIR: JURNAL ILMIAH MANAJEMEN
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v7i2.10412

Abstract

Consumer trust in sellers in the marketplace not only affects their trust in others, but also affects the way consumers make online purchases. This study intends to explain the relationship between consumer trust and other predictors that can increase a person's willingness to make online purchases in the marketplace. This study used quantitative methods and questionnaires as research instruments with a total sample of 138 respondents with the criteria of having made an online purchase at least 2 times in the last 3 months, the data were analyzed using PLS-SEM. The findings show: (1) consumers' attitudes to online purchase intention have a greater impact when compared to consumer confidence, (2) the role of attitude variable mediation can increase online purchase intention. The results showed the importance of increasing one's trust in the transaction process that takes place in online sales and it makes consumers feel comfortable and causes liking with online shopping which ultimately increases one's desire to make purchases online in the marketplace.
Workshop dan Pendampingan Pembuatan Serta Penggunaan Media Realia Termodifikasi di MI Plus Al Falah Banjarmasin J, Jumiati; A, Abdurrahim; Putra, Defin Shahrial; Arifa, Tutus Rani; Kumala, Sari; Fatrah, Siti
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 12 (2024): Maret
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10634979

Abstract

Modified realia media is education that combines the real world into the digital, involving students in exploring lesson concepts with a direct touch from digital technology or augmented reality (AR). With advances in technology, teachers have become a real media learning experience that is not only interactive and visual, but also offers a challenging depth of knowledge for students. Modified realia media bridges students not only by presenting views, but rather opens the door for students to touch, explore and interact directly with the essence of lesson concepts. Through collaboration in workshops and mentoring, it is hoped that teachers will enrich their skills in using modified realia media, enabling them to create unforgettable learning experiences for every student they guide. This process involves a series of steps starting from needs analysis with questionnaires, in-depth face-to-face learning, detailed training, to comprehensive evaluation, forming the basis for increasing teacher knowledge and developing skills in integrating technology in teaching. The results show their ability to create media that is not only interesting, but also in line with the essence of learning. The creativity of teachers is visible in their teaching, enabling them to incorporate this technology into various dimensions of learning, opening and expanding horizons for students' understanding.
Co-Authors Abdurrahim Abdurrahim, Abdurrahim Arifa, Tutus Rani Atim Djazuli Defin Helda Leliana Dwi Wahyu Artiningsih Dwi Wahyu Artiningsih Ervica Zamilah Ervica Zamilah Fariansyah - Farida Yulianti Farida Yulianti Fatrah, Siti J, Jumiati Jumiati Jumiati Kadir , Abdul Kumala, Sari Kumara Efrianti Lamsah - Mujiburrahman - Mujiburrahman Mujiburrahman Mursanto Mursanto Syahrani Syahrani Teguh Wicaksono Zamrudy, Zakky