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All Journal Ilomata International Journal of Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan Switch: Jurnal Sains dan Teknologi Informasi
Dessy Andamisari
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Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Sustainable SCM Approach as a Branding Strategy on the Hutan Bambu Tourism Object in Bekasi City Wuwuh Andayani; Aramia Fahriyah; Rochland Yoseph; Dessy Andamisari; Ridfa Chairani
Ilomata International Journal of Management Vol 3 No 1 (2022): January 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.87 KB) | DOI: 10.52728/ijjm.v3i1.361

Abstract

This study was aimed at analyzing the implementation of the Sustainable Supply Chain Management (SSCM) approach as a branding strategy of tourism development of Hutan Bambu in Bekasi city. This study employed a descriptive research method using a qualitative approach. The data sources were primary and secondary data. The techniques of data collection were observation, interviews, and documentation. The interviews were conducted with six informants representing the manager, visitors, local communities, and food sellers in the Hutan Bambu area of Bekasi city. Furthermore, the data were analyzed by using the SSCM approach. The results of the study showed that the branding strategy for developing the Hutan Bambu tourism object can apply several ways. First, it considered SSCM concerns, especially sustainability, marketing-logistics empowerment, market-driven SCM, synchronous SCM, fast response logistics, and network-based resource management. Second, the tourism development was carried out by creating strong branding with the advantages of the Hutan Bambu tourism object, namely by marketing through social media to local and national communities. Third, the development can be done by holding attractive soft skills programs regularly by collaborating with training studios or certain institutions, so they can bring in visitors on a more regular and programmed basis. Fourth, this can also be done by modifying the management system, so the tourists can find alternative tourism objects in the city. Finally, the SSCM approach could be implemented in the development of the Hutan Bambu tourism object, Bekasi by strengthening branding and interesting soft-skills, as well as modifying the management system.
Workshop Penyusunan Proposal Hibah DPPM Bagi Dosen Perguruan Tinggi: Pengabdian Ali Yusron; Jumriah; Liestyowati; Irwin; Dessy Andamisari; Dina Mayadiana Suwarma6
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2173

Abstract

Workshop penyusunan proposal hibah DPPM bagi dosen perguruan tinggi dilaksanakan sebagai respons terhadap masih rendahnya kemampuan sebagian besar dosen, khususnya dosen pemula, dalam menyusun proposal pengabdian kepada masyarakat yang layak dan kompetitif. Permasalahan ini berdampak pada rendahnya partisipasi dan keberhasilan dosen dalam mengakses hibah pengabdian, yang pada akhirnya berpengaruh terhadap kinerja institusi dalam pelaksanaan Tri Dharma Perguruan Tinggi. Kegiatan ini bertujuan untuk meningkatkan kapasitas dosen melalui pelatihan teknis penyusunan proposal hibah berbasis output dan berbasis luaran yang sesuai dengan pedoman dari Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM). Metode yang digunakan dalam kegiatan ini adalah pendekatan pelatihan partisipatif melalui pemaparan materi, diskusi interaktif, praktik penyusunan proposal, serta pendampingan oleh narasumber. Hasil kegiatan menunjukkan bahwa workshop ini berhasil meningkatkan pemahaman peserta terkait sistematika penulisan proposal, kemampuan menyusun draft proposal yang terstruktur, serta menumbuhkan motivasi untuk mengikuti program hibah pengabdian. Kesimpulan dari kegiatan ini menegaskan bahwa pelatihan semacam ini sangat penting untuk membangun ekosistem akademik yang produktif serta memperluas akses dosen terhadap peluang pendanaan. Oleh karena itu, kegiatan serupa perlu terus dilakukan secara berkelanjutan dengan model pendampingan jangka panjang.
Strategi Komunikasi Pemerintah dalam Mensosialisasikan Aplikasi SiKesal untuk Mendukung Program Smart City di Jambi Nella Ervina; Dessy Andamisari
Switch : Jurnal Sains dan Teknologi Informasi Vol. 4 No. 4 (2026): Juli : Switch : Jurnal Sains dan Teknologi Informasi
Publisher : Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/switch.v4i4.934

Abstract

The SiKesal application serves as one of the means to involve citizens in the development of Jambi City. Success in implementing this information technology innovation is reflected in users’ willingness to accept and use it, closely related to the ease and benefits obtained. This study aims to analyze and elaborate the government communication strategy applied to disseminate the SiKesal application in supporting the Smart City program in Jambi. Descriptive‑qualitative method with case‑study approach is used. Data were gathered through direct observation and in‑depth interviews covering seven informant groups: mayor or deputy mayor, head of Communication and Information Agency, active users, non‑users, community leaders, academic observers, and mass media representatives. Analysis follows four stages: situation analysis, goal and strategy formulation, implementation, and evaluation. Results show that the strategy is built upon thorough understanding of barriers in public service, especially regarding accessibility and efficiency in submitting complaints. Strategic objectives focus on improving service quality through digital innovation so citizens can report issues instantly anytime and anywhere without visiting government offices physically. This mechanism facilitates access to public services and ensures faster responses from relevant agencies to support the Smart City initiative effectively.  
Co-Authors Ali Yusron Aramia Fahriyah Dina Mayadiana Suwarma6 Geofakta Razali Imam Fauzi Irwin Jumriah Liestyowati Nella Ervina Ridfa Chairani Rochland Yoseph Wuwuh Andayani