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All Journal Ilomata International Journal of Management Ilomata International Journal of Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Dessy Andamisari
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Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Sustainable SCM Approach as a Branding Strategy on the Hutan Bambu Tourism Object in Bekasi City Wuwuh Andayani; Aramia Fahriyah; Rochland Yoseph; Dessy Andamisari; Ridfa Chairani
Ilomata International Journal of Management Vol 3 No 1 (2022): January 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.87 KB) | DOI: 10.52728/ijjm.v3i1.361

Abstract

This study was aimed at analyzing the implementation of the Sustainable Supply Chain Management (SSCM) approach as a branding strategy of tourism development of Hutan Bambu in Bekasi city. This study employed a descriptive research method using a qualitative approach. The data sources were primary and secondary data. The techniques of data collection were observation, interviews, and documentation. The interviews were conducted with six informants representing the manager, visitors, local communities, and food sellers in the Hutan Bambu area of Bekasi city. Furthermore, the data were analyzed by using the SSCM approach. The results of the study showed that the branding strategy for developing the Hutan Bambu tourism object can apply several ways. First, it considered SSCM concerns, especially sustainability, marketing-logistics empowerment, market-driven SCM, synchronous SCM, fast response logistics, and network-based resource management. Second, the tourism development was carried out by creating strong branding with the advantages of the Hutan Bambu tourism object, namely by marketing through social media to local and national communities. Third, the development can be done by holding attractive soft skills programs regularly by collaborating with training studios or certain institutions, so they can bring in visitors on a more regular and programmed basis. Fourth, this can also be done by modifying the management system, so the tourists can find alternative tourism objects in the city. Finally, the SSCM approach could be implemented in the development of the Hutan Bambu tourism object, Bekasi by strengthening branding and interesting soft-skills, as well as modifying the management system.
Sustainable SCM Approach as a Branding Strategy on the Hutan Bambu Tourism Object in Bekasi City Wuwuh Andayani; Aramia Fahriyah; Rochland Yoseph; Dessy Andamisari; Ridfa Chairani
Ilomata International Journal of Management Vol 3 No 1 (2022): January 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v3i1.361

Abstract

This study was aimed at analyzing the implementation of the Sustainable Supply Chain Management (SSCM) approach as a branding strategy of tourism development of Hutan Bambu in Bekasi city. This study employed a descriptive research method using a qualitative approach. The data sources were primary and secondary data. The techniques of data collection were observation, interviews, and documentation. The interviews were conducted with six informants representing the manager, visitors, local communities, and food sellers in the Hutan Bambu area of Bekasi city. Furthermore, the data were analyzed by using the SSCM approach. The results of the study showed that the branding strategy for developing the Hutan Bambu tourism object can apply several ways. First, it considered SSCM concerns, especially sustainability, marketing-logistics empowerment, market-driven SCM, synchronous SCM, fast response logistics, and network-based resource management. Second, the tourism development was carried out by creating strong branding with the advantages of the Hutan Bambu tourism object, namely by marketing through social media to local and national communities. Third, the development can be done by holding attractive soft skills programs regularly by collaborating with training studios or certain institutions, so they can bring in visitors on a more regular and programmed basis. Fourth, this can also be done by modifying the management system, so the tourists can find alternative tourism objects in the city. Finally, the SSCM approach could be implemented in the development of the Hutan Bambu tourism object, Bekasi by strengthening branding and interesting soft-skills, as well as modifying the management system.
Workshop Penyusunan Proposal Hibah DPPM Bagi Dosen Perguruan Tinggi: Pengabdian Ali Yusron; Jumriah; Liestyowati; Irwin; Dessy Andamisari; Dina Mayadiana Suwarma6
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2173

Abstract

Workshop penyusunan proposal hibah DPPM bagi dosen perguruan tinggi dilaksanakan sebagai respons terhadap masih rendahnya kemampuan sebagian besar dosen, khususnya dosen pemula, dalam menyusun proposal pengabdian kepada masyarakat yang layak dan kompetitif. Permasalahan ini berdampak pada rendahnya partisipasi dan keberhasilan dosen dalam mengakses hibah pengabdian, yang pada akhirnya berpengaruh terhadap kinerja institusi dalam pelaksanaan Tri Dharma Perguruan Tinggi. Kegiatan ini bertujuan untuk meningkatkan kapasitas dosen melalui pelatihan teknis penyusunan proposal hibah berbasis output dan berbasis luaran yang sesuai dengan pedoman dari Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM). Metode yang digunakan dalam kegiatan ini adalah pendekatan pelatihan partisipatif melalui pemaparan materi, diskusi interaktif, praktik penyusunan proposal, serta pendampingan oleh narasumber. Hasil kegiatan menunjukkan bahwa workshop ini berhasil meningkatkan pemahaman peserta terkait sistematika penulisan proposal, kemampuan menyusun draft proposal yang terstruktur, serta menumbuhkan motivasi untuk mengikuti program hibah pengabdian. Kesimpulan dari kegiatan ini menegaskan bahwa pelatihan semacam ini sangat penting untuk membangun ekosistem akademik yang produktif serta memperluas akses dosen terhadap peluang pendanaan. Oleh karena itu, kegiatan serupa perlu terus dilakukan secara berkelanjutan dengan model pendampingan jangka panjang.
Co-Authors Ali Yusron Aramia Fahriyah Dina Mayadiana Suwarma6 Geofakta Razali Imam Fauzi Irwin Jumriah Liestyowati Ridfa Chairani Rochland Yoseph Wuwuh Andayani