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Pengaruh Servicesacpe Terhadap Loyalitas Konsumen Ade Nidia; Tintin Suhaeni
Jurnal Riset Bisnis dan Investasi Vol 2 No 1 (2016): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

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Abstract

Elzatta is one of the subsidiaries of PT Bezaya Group that provides fashion stuff of Muslim women and men. The company has 28 authorized outlets in Indonesia, of which 6 are located in Bandung. Servicescape which was created in the Elzatta’s store or gallery has an important part of the service to consumers that can help to build customer loyalty. With the loyalty that is built, then the consumer will make repeat purchases of the products. This study aims to determine servicescape and customer loyalty as well as the value of the influence of servicescape on customer loyalty Elzatta Bandung. The method used is quantitative research methods. Data analysis method used is the classic assumption test, simple linear regression, simple correlation, coefficient determination test, descriptive statistical tests, and hypothesis testing. Sampling that takes the consumer as much as 104 respondents. Data was collected through interviews and questionnaires with Likert scale. The research shows a result that servicescape included in the high/good criteria, with dimensions of the ambient condition, spatial/function; sign; symbol; artifacts, employee. Likewise, customer loyalty shows the results with the high/good criteria on the dimensions of repeat purchase, purchases all lines, retention, referrals. The conclusion of this study is servicescape have an influence on consumer loyalty Elzatta Bandung as 15.8%.
Analisis Kualitas Pelayanan pada Bank BTN di Kota Bandung Muhammad Yunus Rahmatullah; Tintin Suhaeni
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Applied Business in MSME
Publisher : Ebiz Prima Nusa

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Abstract

Banks are financial institutions that focus on services, therefore in order to flourish in the highly competitive banking industry, they must deliver the greatest service to their consumers. To be able to survive or even excel in the increasingly fierce banking competition, every bank must be able to develop the best quality of service for its customers. Bank BTN, also known as PT. Bank Tabungan Negara (Persero) Tbk, is one of the largest state-owned banks in Indonesia. However, while conducting business, Bank BTN received numerous consumer complaints over the quality of services offered. Complaints submitted by customers range from long queues until employees are not friendly in serving customers. This study aims to assess the service quality of Bank BTN in Bandung. This study uses the concept of Banking Service Quality (BSQ) which was introduced by Bahia and Nantel in 2000 with 6 (six) dimensions, including effectiveness and assurance, access, price, tangible, service portfolio, and reliability. This study employs descriptive analysis with a quantitative approach as its research methodology. The technique for collecting data consisted of delivering questionnaires to 120 Bank BTN clients in Bandung. Based on the dimensions of effectiveness and assurance, access, price, tangible, service portfolio, and reliability, the outcomes showed that the quality of Bank BTN's services in Bandung meets the criteria for a favorable evaluation. The dimension with the highest value is the effectiveness and assurance dimension, whereas the dimension with the lowest value is the pricing dimension price.
Rearrangment of Archives Handling at Human Resources Department General Affair PT Beton Elemenindo Perkasa Batujajar Yoseva Halalas Mora Sitohang; Tintin Suhaeni
Records Management System Journal Vol. 1 No. 1 (2022): Digital Archiving Innovation and Implementation in Human Resource and Cooperati
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/rmsj.v1i1.5

Abstract

An archive is a collection of documents, documents, or files that have value for the company. The role of archives in a company is as a memory center, a controlling tool, a source of information used by companies to carry out analysis, planning activities, development, weighing in decision making, problem formulation, making attachments, accountability, assessment and control as precisely as possible. Archival rearrangement is the rearrangement of information and archive forms for the benefit of archive retrieval. The condition of handling archives in the Human Resources Department of PT Beton Elemenindo Perkasa can be said to be less precise, this can be seen from the number of missing archives, irregularly stored archives, there are still archives that use inappropriate storage systems, lack of equipment and supplies used to store archives. files. This phenomenon causes difficulties in the process of finding the archives needed by the company, so that it can hinder the company's work. Therefore, it is necessary to reorganize the archive handling project at the Human Resources DepartmentGeneral Affair of PT Beton Elemenindo Perkasa Batujajar by updating the storage system, storage procedures, archive borrowing procedures, archive discovery procedures, and adding archive facilities. The purpose of the archive handling reorganization project is to optimize the handling of existing records so that they are more effective and efficient. This project has been tested on June 3rd, 2021 with related parties, namely the Human Resources Department-General Affair Staff who doubles as archivist and the manager of the department. Based on the trials that have been carried out on this project, it can be said that the archive handling project at the Human Resources Department-General Affairs PT Beton Elemenindo Perkasa Batujajar is appropriate and very helpful for administrative staff in handling existing archives.