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All Journal Journal Communication Spectrum: Capturing New Perspectives in Communication Prosiding Seminar Nasional INDOCOMPAC Indonesian Journal for Social Responsibility
Dianingtyas Murtanti Putri
Universitas Bakrie
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences

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Literasi Parenting Style Ditinjau dari Komunikasi Gender dan Media pada Pembinaan Kesejahteraan Keluarga Pondok Kopi Putri, Dianingtyas Murtanti; Kurnia, Ari; Kania, Dessy; Dedees, Adek Risma; Malik, Asmiati Abdul; Apriyanti, Maya; Sunarti, Sunarti
Indonesian Journal for Social Responsibility Vol. 7 No. 01 (2025): June 2025
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v7i01.290

Abstract

Improving the quality of human resources (HR) depends on the parenting styles applied. Implementing incorrect parenting styles can impact the cognitive, affective, and conative aspects of an individual. When parents' educational approaches are influenced by traditional views on gender roles, gender stereotypes can unintentionally be integrated into child-rearing, in this case with adolescents. This can lead to inequality and create unhealthy parenting styles. Recognizing this, there is a need for literacy on parenting styles reviewed from the perspective of gender communication and media for parents and adolescents. Through Community Service (PkM) activities, the focus is to provide knowledge about parenting styles in the digital communication era and how to implement soft skills such as effective communication with teenagers. Subsequently, participants can apply three pillars in building a good relationship between parents and their teenagers, namely empathy, tolerance, and loyalty. This activity is aimed at parents with teenagers at the Family Welfare Development (PKK) in Pondok Kopi, East Jakarta. Therefore, this activity is needed to increase awareness and knowledge of the participants about Generation Z's attitudes and behaviors. Furthermore, the results from the post-test showed that participants were very enthusiastic about participating in this activity and expressed a desire for more such events to further explore Generation Z from the perspective of communication psychology.
Pemberdayaan Komunitas Pasar Regeng Yogyakarta melalui Pelatihan Komunikasi Interpersonal dan Storytelling Produk Ramah Lingkungan Ni Luh Ketut Indah Widia Sari; Dianingtyas Murtanti Putri; Nadhifa Salsabila
Indonesian Journal for Social Responsibility Vol. 8 No. 02 (2026): December 2026
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v8i02.647

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role as the backbone of Indonesia’s economy, contributing more than 60% to the national Gross Domestic Product (GDP) and employing nearly 97% of the workforce. Within the creative economy sector, many MSMEs produce handmade and environmentally friendly products that are marketed through artisanal market communities. These markets function not only as spaces for economic exchange but also as platforms for interaction between producers and consumers, enabling artisans to communicate the values, production processes, and stories behind their products. However, many artisan entrepreneurs still face limitations in effectively communicating the value of their products and building meaningful engagement with consumers. Addressing this issue requires strengthening literacy and capacity in interpersonal communication and product storytelling. This community service program was conducted in collaboration with the Pasar Regeng Yogyakarta community, which serves as a platform for creative MSMEs to market nature-based and handcrafted products. Yogyakarta, widely recognized as a cultural hub and a major tourism destination, boasts a dynamic creative ecosystem that offers strong potential for the development of artisanal markets. The program implemented mentoring and communication literacy activities focusing on interpersonal communication skills and effective product storytelling. The results indicate that participants gained a deeper understanding of the role of communication in marketing artisan products and reported increased confidence in engaging with consumers. Post-test findings further reveal improved participant capacity to apply interpersonal communication and storytelling techniques in articulating the value and uniqueness of their products.
Co-Authors Adek Risma Dedees Ananda Fortunisa Apriyanti, Maya Ari Kurnia Azhari, Sharon Berkah I. Santoso Dessy Kania Eli Jamilah Mihardja Malik, Asmiati Abdul Mirana Hanathasia Nadhifa Salsabila Ni Luh Ketut Indah Widia Sari Prima Mulyasari Agustina Puti, Azura Sunarti Tuti Widiastuti Winarsih, Sintya