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Vidyarini Dwita
Universitas Negeri Padang
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Pengaruh promosi berbasis sosial media dan harga terhadap keputusan penggunaan jasa mua- di kota Padang Hani Maisyarah Batubara; Vidyarini Dwita; Kendis Anwar; Nadhila Sari; Kristiana Astuti
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243701

Abstract

Perkembangan media sosial saat ini harus di manfaatkan secara maksimal dalam kehidupan sehari-hari. Tidak di pungkiri lagi jika perkembangan teknologi saat ini mampu memberikan kemudahan bagi manusia untuk melakukan segala aktivitasnya. Contoh yang paling sederhana yaitu, dengan adanya media sosial membuat masyarakat lebih aktif memperoleh dan menyebarkan informasi. Penggunaan media sosial merupakan salah satu contoh bukti nyata dari adanya teknologi yang semakin canggih.Penelitian ini bertujuan untuk menganalisis pengaruh promosi berbasis sosial media dan harga terhadap keputusan penggunaan jasa MUA di Kota Padang. Hasil Penelitian menunjukkan bahwa promosi Berbasis Sosial Media maupun Harga memiliki peran yang signifikan dalam memengaruhi Keputusan Penggunaan Jasa MUA di Kota Padang. Oleh karena itu, pemilik bisnis atau penyedia jasa MUA diharapkan dapat memperhatikan strategi promosi yang efektif melalui media sosial serta penetapan harga yang sesuai dengan nilai yang ditawarkan agar dapat meningkatkan jumlah konsumen yang memilih untuk menggunakan jasa MUA mereka.
Website quality affects online complusive purchase behaviour of students faculty of economics and business UNP Kristiana Astuti; Nadhila Sari; Hani Maisyarah Batubara; Kendis Anwar; Susi Evanita; Vidyarini Dwita
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243702

Abstract

Website quality can encourage consumers to purchase goods easily through an app. This in turn increases online shopping behaviour. Recently, there is a tendency that shoppers consider impulsive behaviour when making online purchases. The purpose of this study was to determine the Impact of Website Quality on Online Compulsive Purchasing Behaviour of UNP Faculty of Economics Students. This type of research uses quantitative survey methodology. Consumer demographics were randomly selected from a database of Instagram visits and followers. A total of 112 respondents, collected using the incidental sampling method, were sampled. A link to the survey was provided to collect data.The research instruments used in the study included online compulsive buying behavior measurement scale, website quality assessment tool, online impulsive buying behavior measurement scale, and demographic questionnaire.The SEM analysis technique method was used for data analysis. According to the research findings, website quality has an impact on the significance of compulsive behaviour mediated by impulsive buying behaviour online. The partial significance test shows the difference between the R-Square value of online impulsive buying of 56.3 percent including moderate influence. As well as the magnitude of the influence of website quality on impulsive buying of 64.4 percent including high influence.
Customer Loyalty: A Systematic Literature Review Syerli Primasari; Vidyarini Dwita
Journal of Indonesian Management Vol. 5 No. 3 (2025): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v5i3.2891

Abstract

The purpose of this article is to identify and analyze several references related to the keyword "customer loyalty." Utilizing Harzing's Publish or Perish, a systematic literature review was conducted for this study using the Scopus database. Employing the SPAR-4-SLR protocol, data analysis was performed using Microsoft Excel, Mendeley, and VOS Viewer to ensure transparency and replicability. The findings of this study identified 82 primary articles indexed in Scopus Q1 based on the Scimago Journal Ranking (SJR). The study also discovered seven knowledge clusters supporting research on customer loyalty, with a total link strength of 214. VOS Viewer visualization revealed that "Customer Loyalty" is significantly prominent and is associated with the phrase "Customer Satisfaction," demonstrating a clear relationship. This study has several limitations, such as constraints in database access restricted to Scopus. Therefore, future research is recommended to expand data collection by incorporating additional sources such as Emerald, SpringerLink, Science Direct, EBSCO, Google Scholar and non-Q journals like Web of Science.
The Impact of Customer Trust on Customer Loyalty: The Mediating Role of Customer Commitment in Bank Nagari's OLLIN App Users in Padang Riyadi Nanda; Vidyarini Dwita
Journal of Indonesian Management Vol. 5 No. 4 (2025): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v5i4.3249

Abstract

This study aims to analyze the influence of Customer Trust on Customer Loyalty, specifically examining the mediating role of Customer Commitment among users of the OLLIN Bank Nagari application, Padang Branch. Maintaining customer loyalty is paramount in the competitive banking industry, especially concerning the adoption and continued use of digital platforms like mobile banking applications. The research employed a quantitative approach, utilizing a sample of 200 respondents, which represents the users of OLLIN Bank Nagari in the Padang Branch. Data were collected using questionnaires and analyzed through Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) using the SmartPLS version 4 application. The results indicate that Customer Trust significantly and positively influences Customer Loyalty. Furthermore, Customer Trust also has a positive and significant effect on Customer Commitment. Crucially, the direct relationship between Customer Commitment and Customer Loyalty is found to be positive and significant. The mediation analysis confirms the hypothesis, showing that Customer Commitment successfully mediates the influence of Customer Trust on Customer Loyalty among OLLIN Bank Nagari users. These findings underscore the importance of building robust customer trust as a foundation that, when fostered into a sense of commitment, effectively enhances and sustains customer loyalty towards the mobile banking application.
Co-Authors Anita Mawarni Hani Maisyarah Batubara Hendrik Heri Sandi Herru Sugandi Kendis Anwar Kristiana Astuti Megawati Megawati Melika Naifah Antoni Muhammad Alif Dio Ramadhan Mutiara Zorena Rezky Nadhila Sari Risa Khairani Riyadi Nanda Susi Evanita Syamsul Amar Syerli Primasari Tasnidar Tasnidar Tasnidar Tesa Febrina Yunia Wardi