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Vidyarini Dwita
Universitas Negeri Padang
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Pengaruh promosi berbasis sosial media dan harga terhadap keputusan penggunaan jasa mua- di kota Padang Hani Maisyarah Batubara; Vidyarini Dwita; Kendis Anwar; Nadhila Sari; Kristiana Astuti
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243701

Abstract

Perkembangan media sosial saat ini harus di manfaatkan secara maksimal dalam kehidupan sehari-hari. Tidak di pungkiri lagi jika perkembangan teknologi saat ini mampu memberikan kemudahan bagi manusia untuk melakukan segala aktivitasnya. Contoh yang paling sederhana yaitu, dengan adanya media sosial membuat masyarakat lebih aktif memperoleh dan menyebarkan informasi. Penggunaan media sosial merupakan salah satu contoh bukti nyata dari adanya teknologi yang semakin canggih.Penelitian ini bertujuan untuk menganalisis pengaruh promosi berbasis sosial media dan harga terhadap keputusan penggunaan jasa MUA di Kota Padang. Hasil Penelitian menunjukkan bahwa promosi Berbasis Sosial Media maupun Harga memiliki peran yang signifikan dalam memengaruhi Keputusan Penggunaan Jasa MUA di Kota Padang. Oleh karena itu, pemilik bisnis atau penyedia jasa MUA diharapkan dapat memperhatikan strategi promosi yang efektif melalui media sosial serta penetapan harga yang sesuai dengan nilai yang ditawarkan agar dapat meningkatkan jumlah konsumen yang memilih untuk menggunakan jasa MUA mereka.
Website quality affects online complusive purchase behaviour of students faculty of economics and business UNP Kristiana Astuti; Nadhila Sari; Hani Maisyarah Batubara; Kendis Anwar; Susi Evanita; Vidyarini Dwita
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243702

Abstract

Website quality can encourage consumers to purchase goods easily through an app. This in turn increases online shopping behaviour. Recently, there is a tendency that shoppers consider impulsive behaviour when making online purchases. The purpose of this study was to determine the Impact of Website Quality on Online Compulsive Purchasing Behaviour of UNP Faculty of Economics Students. This type of research uses quantitative survey methodology. Consumer demographics were randomly selected from a database of Instagram visits and followers. A total of 112 respondents, collected using the incidental sampling method, were sampled. A link to the survey was provided to collect data.The research instruments used in the study included online compulsive buying behavior measurement scale, website quality assessment tool, online impulsive buying behavior measurement scale, and demographic questionnaire.The SEM analysis technique method was used for data analysis. According to the research findings, website quality has an impact on the significance of compulsive behaviour mediated by impulsive buying behaviour online. The partial significance test shows the difference between the R-Square value of online impulsive buying of 56.3 percent including moderate influence. As well as the magnitude of the influence of website quality on impulsive buying of 64.4 percent including high influence.
Co-Authors Anita Mawarni Hani Maisyarah Batubara Hendrik Heri Sandi Herru Sugandi Kendis Anwar Kristiana Astuti Megawati Megawati Melika Naifah Antoni Muhammad Alif Dio Ramadhan Mutiara Zorena Rezky Nadhila Sari Risa Khairani Susi Evanita Syamsul Amar Tasnidar Tasnidar Tasnidar Tesa Febrina Yunia Wardi