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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Kajian Manajemen dan Wirausaha Operations Management and Information System Studies Marketing Management Studies Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) e-Jurnal Apresiasi Ekonomi Jurnal Penelitian Pendidikan Indonesia Journal of Indonesian Management Jurnal Ecogen
Vidyarini Dwita
Universitas Negeri Padang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Transportation Other

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Pengaruh promosi berbasis sosial media dan harga terhadap keputusan penggunaan jasa mua- di kota Padang Hani Maisyarah Batubara; Vidyarini Dwita; Kendis Anwar; Nadhila Sari; Kristiana Astuti
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243701

Abstract

Perkembangan media sosial saat ini harus di manfaatkan secara maksimal dalam kehidupan sehari-hari. Tidak di pungkiri lagi jika perkembangan teknologi saat ini mampu memberikan kemudahan bagi manusia untuk melakukan segala aktivitasnya. Contoh yang paling sederhana yaitu, dengan adanya media sosial membuat masyarakat lebih aktif memperoleh dan menyebarkan informasi. Penggunaan media sosial merupakan salah satu contoh bukti nyata dari adanya teknologi yang semakin canggih.Penelitian ini bertujuan untuk menganalisis pengaruh promosi berbasis sosial media dan harga terhadap keputusan penggunaan jasa MUA di Kota Padang. Hasil Penelitian menunjukkan bahwa promosi Berbasis Sosial Media maupun Harga memiliki peran yang signifikan dalam memengaruhi Keputusan Penggunaan Jasa MUA di Kota Padang. Oleh karena itu, pemilik bisnis atau penyedia jasa MUA diharapkan dapat memperhatikan strategi promosi yang efektif melalui media sosial serta penetapan harga yang sesuai dengan nilai yang ditawarkan agar dapat meningkatkan jumlah konsumen yang memilih untuk menggunakan jasa MUA mereka.
Website quality affects online complusive purchase behaviour of students faculty of economics and business UNP Kristiana Astuti; Nadhila Sari; Hani Maisyarah Batubara; Kendis Anwar; Susi Evanita; Vidyarini Dwita
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243702

Abstract

Website quality can encourage consumers to purchase goods easily through an app. This in turn increases online shopping behaviour. Recently, there is a tendency that shoppers consider impulsive behaviour when making online purchases. The purpose of this study was to determine the Impact of Website Quality on Online Compulsive Purchasing Behaviour of UNP Faculty of Economics Students. This type of research uses quantitative survey methodology. Consumer demographics were randomly selected from a database of Instagram visits and followers. A total of 112 respondents, collected using the incidental sampling method, were sampled. A link to the survey was provided to collect data.The research instruments used in the study included online compulsive buying behavior measurement scale, website quality assessment tool, online impulsive buying behavior measurement scale, and demographic questionnaire.The SEM analysis technique method was used for data analysis. According to the research findings, website quality has an impact on the significance of compulsive behaviour mediated by impulsive buying behaviour online. The partial significance test shows the difference between the R-Square value of online impulsive buying of 56.3 percent including moderate influence. As well as the magnitude of the influence of website quality on impulsive buying of 64.4 percent including high influence.
Customer Loyalty: A Systematic Literature Review Syerli Primasari; Vidyarini Dwita
Journal of Indonesian Management Vol. 5 No. 3 (2025): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v5i3.2891

Abstract

The purpose of this article is to identify and analyze several references related to the keyword "customer loyalty." Utilizing Harzing's Publish or Perish, a systematic literature review was conducted for this study using the Scopus database. Employing the SPAR-4-SLR protocol, data analysis was performed using Microsoft Excel, Mendeley, and VOS Viewer to ensure transparency and replicability. The findings of this study identified 82 primary articles indexed in Scopus Q1 based on the Scimago Journal Ranking (SJR). The study also discovered seven knowledge clusters supporting research on customer loyalty, with a total link strength of 214. VOS Viewer visualization revealed that "Customer Loyalty" is significantly prominent and is associated with the phrase "Customer Satisfaction," demonstrating a clear relationship. This study has several limitations, such as constraints in database access restricted to Scopus. Therefore, future research is recommended to expand data collection by incorporating additional sources such as Emerald, SpringerLink, Science Direct, EBSCO, Google Scholar and non-Q journals like Web of Science.
The Impact of Customer Trust on Customer Loyalty: The Mediating Role of Customer Commitment in Bank Nagari's OLLIN App Users in Padang Riyadi Nanda; Vidyarini Dwita
Journal of Indonesian Management Vol. 5 No. 4 (2025): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v5i4.3249

Abstract

This study aims to analyze the influence of Customer Trust on Customer Loyalty, specifically examining the mediating role of Customer Commitment among users of the OLLIN Bank Nagari application, Padang Branch. Maintaining customer loyalty is paramount in the competitive banking industry, especially concerning the adoption and continued use of digital platforms like mobile banking applications. The research employed a quantitative approach, utilizing a sample of 200 respondents, which represents the users of OLLIN Bank Nagari in the Padang Branch. Data were collected using questionnaires and analyzed through Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) using the SmartPLS version 4 application. The results indicate that Customer Trust significantly and positively influences Customer Loyalty. Furthermore, Customer Trust also has a positive and significant effect on Customer Commitment. Crucially, the direct relationship between Customer Commitment and Customer Loyalty is found to be positive and significant. The mediation analysis confirms the hypothesis, showing that Customer Commitment successfully mediates the influence of Customer Trust on Customer Loyalty among OLLIN Bank Nagari users. These findings underscore the importance of building robust customer trust as a foundation that, when fostered into a sense of commitment, effectively enhances and sustains customer loyalty towards the mobile banking application.
Understanding The Intention to Use PLN Mobile Application: The Moderated Mediation Analysis Aidil Adha; Vidyarini Dwita; Tika Rahma Yani Siregar
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 2 (2025): JABM Vol. 11 No. 2, May 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.2.704

Abstract

Background: Mobile technology serves as a strategic element that enhances consumer experience and strengthens interactions between consumers and service providers. Prior studies indicate that such technology facilitates user customization, simplifies information retrieval, and streamlines customer-company interactions. A thorough understanding of user intention toward the PLN Mobile application is critical for reinforcing customer relationships, boosting loyalty and satisfaction, and generating revenue growth through value-added services.Purpose: This study aims to examine the influence of perceived usefulness and technology acceptance on the intention to use the PLN Mobile application. Additionally, the study also investigates the mediating role of attitude toward use and the moderating role of subjective norm in influencing the intention to use the PLN Mobile application.Design/methodology/approach: This study employs a quantitative survey-based design with a sample of 260 employees customers of PLN UP3 Padangsidempuan. A purposive sampling approach was adopted for participant selection. The data collection was conducted in 2024. The data were analyzed using structural equation modeling with partial least squares (SEM PLS)Findings/Results: The results of the study demonstrate that both perceived usefulness and technology acceptance have a positive and significant impact on the intention to utilize the PLN Mobile application. Additionally, the study reveals that attitude toward use acts as a mediator in the relationship between perceived usefulness, technology acceptance, and intention to use. Moreover, the effect of perceived usefulness and technology acceptance on the intention to use the PLN Mobile application was moderated by subjective norm. The mediating role of attitude toward use underscores the necessity for extending the Technology Acceptance Model (TAM) by incorporating psychological variables to achieve a more holistic understanding of user intention. Furthermore, the moderating effect of subjective norm highlights the critical influence of social factors in technology usage.Conclusion: Technology acceptance and perceived usefulness significantly influence the intention to use the PLN Mobile application. Positive attitudes toward the application, formed by perceived usefulness and technology acceptance, further enhance the intention to use. Additionally, subjective norm play a crucial role in motivating individuals to use the application.Originality/value (State of the art): This study examines the role of technology acceptance as a single construct and integrates the TPB and TAM models to provide a theoretical framework. Keywords: attutude toward use, intention to use, perceived usefulness, subjective norm, technology acceptance
GREEN SATISFACTION AND LOYALTY IN THE WEST SUMATERA HOSPITALITY INDUSTRY THROUGH THE ROLE OF GREEN TRUST, WOM AND GREEN IMAGE Thesa Alif Ravelby; Yasri Yasri; Vidyarini Dwita; Deni Suwandhani; Astri Yuza Sari; Muthia Roza Linda; Riza Yonita; Suhery Suhery; Sutiyem Sutiyem; Dessy Trismiyanti
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.826

Abstract

Five variables are discussed, namely:  Green satisfaction (GS), Green Image (GI), WOM, Loyalty, and Green Trust (GT).  The type of research in this study is quantitative causal research. The population of this study were people who had stayed at hotels in West Sumatra. At the same time, the sampling technique used in this research is non-probability sampling. Based on the hypothesis testing proposed, the path analysis technique was used in this study. The first hypothesis is that GT has no significant effect on GS.  The second hypothesis is that WOM has a positive impact on GS. The third hypothesis, GI has a substantial effect on GS. The fourth hypothesis, GT is having no significant impact on Loyalty. The fifth hypothesis, WOM has a positive impact on Loyalty. The sixth hypothesis, GI has a positive impact on Loyalty. The seventh hypothesis, GS has a positive impact on Loyalty. The eighth hypothesis, GS is unable to mediate GT on loyalty. The ninth hypothesis, GS is able to mediate the WOM relationship on loyalty. The tenth hypothesis, GS is able to mediate the relationship between GI on loyalty.
Internal marketing dan Marketing strategy: Kajian Literatur Ameliasari Bartenputri; Yunia Wardi; Susi Evanita; Abror; Vidyarini Dwita
Jurnal Ecogen Vol. 8 No. 3 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ecogen.v8.i3.11

Abstract

The purpose of this study is to identify and analyze the relationship between internal marketing and marketing strategy through a systematic literature review (SLR) and bibliometric analysis, focusing on their application in Indonesia using ScienceDirect data from 2020 to 2025. Utilizing PRISMA and VOS viewer, the research narrowed down 105,612 records to 29 relevant articles in business, management, and accounting. Findings highlight that internal marketing, pioneered by Berry in 1981, enhances employee motivation and commitment, thereby strengthening marketing strategies to boost market share, customer loyalty, and competitive advantage. The analysis reveals a strong connection between the two concepts, particularly in fostering organizational culture, market orientation, and brand performance. However, gaps remain, such as the lack of direct measurement of internal marketing’s impact on performance metrics like ROI or customer satisfaction, and limited integration of digital technologies like AI. Notable contributions from researchers like Yonggui Wang (311 citations) emphasize the concepts’ significance, though the low publication count per author suggests a need for more collaborative efforts. The study recommends future empirical research to establish causal links and explore technology’s role in internal marketing, particularly in Indonesia’s service sectors like higher education, to enhance marketing strategies as of now.
Emotional and Social Drivers of Consumer Behaviour in Live-Streaming Commerce: A Conceptual Integration of PAD and SOR Models Zul Fahmi; Vidyarini Dwita; Yunia Wardi; Abror Abror; Dina Patrisia; Teh Nurul Afiza Abdul Jalil
Jurnal Maksipreneur Vol 15 No 2 (2026)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i2.2689

Abstract

Live-streaming commerce has reshaped digital retail by integrating real-time interaction and immersive social environments that drive emotional responses and stimulate impulsive buying. Although the Stimulus–Organism–Response (SOR) framework and the Pleasure–Arousal–Dominance (PAD) model have been frequently applied in previous studies, their integration receives little attention, and the dominance dimension is often overlooked. Therefore, this study systematically maps the intellectual structure and thematic evolution of research to examine the relationships between social presence, affective states, and impulsive buying in live-streaming commerce. Using a bibliometric-based systematic literature review, 998 articles published between 2021 and 2026 were retrieved through Publish or Perish and Google Scholar. From this pool, 18 Scopus-indexed business and management studies were chosen as they met the PRISMA inclusion criteria. VOSviewer analysis reveals a strong empirical concentration on pleasure and arousal as primary mediating mechanisms, while the dominance is noticeably under-explored and the integration of SOR is often incomplete. This study enhances the PAD–SOR framework by demonstrating how the interplay between emotional arousal and emotion regulation influences impulsive purchasing in immersive digital commerce.
A Systematic Literature Review on Competitive Advantage, Market-Based Resources, and The Development Of A General Theory Of Marketing Fachri Afif; Abror; Vidyarini Dwita; Yunia Wardi
Journal of Indonesian Management Vol. 6 No. 1 (2026): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v6i1.4197

Abstract

Resource-Advantage (R-A) Theory has emerged as one of the most influential theoretical frameworks in marketing and strategic management for explaining how firms achieve and sustain competitive advantage through heterogeneous resources. Despite its growing application across various domains, including marketing strategy, innovation, customer relationship management, digital transformation, and sustainability, the literature remains fragmented. This study conducts a Systematic Literature Review (SLR) to synthesize the development, theoretical contributions, and future research directions of Resource-Advantage Theory in marketing. Following the PRISMA 2020 guidelines, articles published between 1995 and 2025 were identified from major academic databases, screened according to predefined inclusion and exclusion criteria, and analyzed using thematic synthesis. The findings reveal five dominant research themes: (1) competitive advantage and firm performance, (2) market-based resources and customer information assets, (3) marketing strategy and market segmentation, (4) digital transformation and analytical capabilities, and (5) sustainability and social impact. The review demonstrates that R-A Theory serves as a powerful integrative framework capable of bridging the divide between micro and macro marketing perspectives while providing a foundation for a general theory of marketing. The study concludes by proposing future research opportunities related to artificial intelligence, social commerce, customer engagement, and sustainable marketing.
Co-Authors A. Abror Abror Aidil Adha Ameliasari Bartenputri Anita Mawarni Astri Yuza Sari Deni Suwandhani Dessy Trismiyanti Dina Patrisia Fachri Afif Hani Maisyarah Batubara Hendrik Heri Sandi Herru Sugandi Kendis Anwar Kristiana Astuti Megawati Megawati Melika Naifah Antoni Muhammad Alif Dio Ramadhan Muthia Roza Linda, Muthia Roza Mutiara Zorena Rezky Nadhila Sari Risa Khairani Riyadi Nanda Riza Yonita Suhery, Suhery Susi Evanita Sutiyem Sutiyem Syamsul Amar Syerli Primasari Tasnidar Tasnidar Tasnidar Teh Nurul Afiza Abdul Jalil Tesa Febrina Thesa Alif Ravelby Tika Rahma Yani Siregar Yasril Yunus Yunia Wardi Zul Fahmi