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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN JBMR: Journal of Business and Management Review Jurnal Difusi Accounting and Finance Studies Industrial Research Workshop and National Seminar
Nugroho Hardiyanto
Politeknik Negeri Bandung
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Modified Technology Acceptance Model For Measuring Online Training Adoption in Indonesia Mohammad Rizal Gaffar; Tangguh Dwi Pramono; Nugroho Hardiyanto
Journal of Business and Management Review Vol. 3 No. 10 (2022): (Issue-October)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr310.4912022

Abstract

The pandemic has changed almost all of the ways people do their activities. One of the changes felt was a change in learning activities that were forced to be held online. For approximately 2 years the implementation of knowledge transfer is carried out remotely using certain applications with the support of existing technology and the internet. Transformed learning is not only formal learning in schools but also informal learning such as online courses or training. The pandemic has indirectly catalyzed the growth of 2 new business sectors, namely the health sector and the education sector / Education Technology. Indonesia is a country with a very large population and is very attractive to foreign business players, including those in the Education Technology sector. Therefore, research to analyze the adoption of online training is important to help local startups in the Education Technology sector develop products that are suitable for the Indonesian market. This study aims to examine the factors that influence the behavior of online course/training adoption. The proposed model is a development of the TAM model which is given several additional variables. This research used a set of questionnaire and valid data gathered from 161 samples. Data were analyzed by using Partial Least Square. The result shows that the model has a strong predictive power for measuring future use behavior.
Pigouvan Tax as a Support System for Economic Development of Indonesia Mohammad Rizal Gaffar; Nugroho Hardiyanto; Wahyu Rafdinal
Accounting and Finance Studies Vol. 2 No. 3 (2022): Issue: July
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/afs23.4332022

Abstract

Industrial development is an important factor in measuring a country's economic development. On the other hand, the development of several industries today has had a negative impact on other industries. This situation results in the unequal economic development of the people, where some parties get bigger profits and other parties are forced to pay dearly for the profits that other parties get. This study aims to analyze the Pigouvian Tax is one of the effective answers to reduce the impact of negative externalities. This study uses data on negative externalities and Pigouvian Tax from books, the Internet, and literature related to the research topic. The result indicates that the Pigouvian Tax can be a medium for correcting negative externalities as a result of industrial activities in order to bring equitable economic development for all citizens of Indonesia.
PENINGKATAN PEMASARAN DIGITAL PADA UKM SERBA SINGKONG CIREUNDEU Fatya Alty Amalia; Lina Setiawati; Arie Indra Gunawan; Widi Senalasari; Nugroho Hardiyanto; Adila Sosianika; Nono Wibisono; Dwi Suhartanto
Jurnal Difusi Vol 4 No 1 (2021): Jurnal Difusi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/difusi.v4i1.2230

Abstract

UKM Serba Singkong Cirendeu (UKM SSC) yang terletak di Kampung Adat Cirendeu (KAC) secara aktif memproduksi dan menjual produk olahan singkong kepada para wisatawan yang berkunjung ke KAC. Saat ini, UKM SSC masih sangat mengandalkan penjualan offline dan promosi word of mouth untuk memasarkan produknya. Namun, cara ini dianggap kurang sesuai dengan tipe konsumen yang sekarang lebih banyak hadir di dunia “online”. Terlebih lagi, di masa pandemic COVID-19 penjualan UKM SSC menurun drastis akibat tidak adanya lagi wisatawan yang berkunjung ke KAC. Maka, untuk mengatasi permasalahan penjualan yang belum optimal ini, tim PKM menggagas suatu solusi berupa peningkatan adopsi UKM SSC dalam pemasaran digital. Gagasan ini dilakukan ke dalam lima tahap kegiatan, yaitu (1) Analisis program pemasaran UKM SSC saat ini, (2) Pemilihan media pemasaran digital yang tepat, (3) Penyiapan materi pelatihan pemasaran digital, (4) Pelatihan pemasaran digital, (5) Evaluasi. Tim PKM memilih platform Instagram sebagai media pemasaran digital yang tepat untuk memasarkan produk singkon UKM SSC dengan nama akun @serba_singkong_cireundeu. Selain itu, UKM SSC juga diberikan pelatihan mengenai pengelolaan Instagram. Dari pelatihan tersebut, kelima peserta pelatihan menilai bahwa penyampaian materi telah dilakukan dengan jelas oleh tim PKM dan materi yang disampaikan juga bermanfaat bagi pengembangan bisnis mereka.
Co-Authors Anhari Firdaus Annisa Agustriyani Arie Indra Gunawan DWI SUHARTANTO Fatya Alty Amalia Februadi, Agustinus Gabrillia Bintang Mayaputri Ghinaa Aliyyah Tazkia Jauhari Indy A’lawiyyah Iwan Mulyawan Kusdibyo, Lusianus Lina Setiawati Mesi Nurca Ismoyo Moh Farid Najib Mohammad Rizal Gaffar Nadya Martika Akmalia Nono Wibisono Siti Raufa Zahra Sosianika, Adila Tangguh Dwi Pramono Wahyu Rafdinal Widi Senalasari