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All Journal Sains: Jurnal Manajemen dan Bisnis Jurnal Ilmiah Mahasiswa Ekonomi Manajemen JPPM (JURNAL PENELITIAN DAN PEMBELAJARAN MATEMATIKA) Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Jurnal REKOMEN (Riset Ekonomi Manajemen) International Journal of Business Studies Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Bakti Masyarakat Indonesia BERNAS: Jurnal Pengabdian Kepada Masyarakat JURPIKAT (Jurnal Pengabdian Kepada Masyarakat)
Diqbal Satyanegara
Universitas Sultan Ageng Tirtayasa
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Pelatihan Desain Kemasan sebagai Upaya Meningkatkan Fungsi Komunikasi Pemasaran Produk Kopi Dadaman Fadhilah Fadhilah; Diqbal Satyanegara; Widya Nur Bhakti Pertiwi
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 4 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i4.6805

Abstract

Packaging is an important factor in improving the marketing communications function. Where marketing communications is an effort to promote products so they can compete. This service training aims to improve participants' skills, namely owners of Dadaman Coffee, in creating packaging and content designs using the Canva application. Apart from that, the results of this service are also in the form of printed packaging grants for Dadaman Coffee. The method of implementing community service activities is carried out in several stages: preparation, activity implementation, and evaluation. The service method in this service program is carried out by means of training and accompaniment. The training provided is in the form of material, tutorials and practice in the form of small group discussions accompanied by facilitators in each group. By holding this service activity, it is hoped that Dadaman Coffee products can improve the marketing communication function of their products, attract consumer attention and increase sales. With a continued commitment to effective packaging design, local brands can continue to thrive and succeed in a competitive advantage.
PRODUK INTELEKTUAL KAMPUS BOARD GAME LABIRIN MATEMATIKA: RAGAM MODEL DAN POTENSI PENGGUNANYA Fathurrohman, Maman; Pamungkas, Aan Subhan; Satyanegara, Diqbal; Putra, Deni Dwi; Lesmana, Rian; Jannah, Fitri Miftakhul; Rucheni, Rucheni; Khoirunisa, Salsa Nashiroh; Gemilang, Adip Putra
Jurnal Penelitian dan Pembelajaran Matematika Vol 16, No 2 (2023): JPPM (Jurnal Penelitian dan Pembelajaran Matematika) Volume 16 Nomor 2 Agustus
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30870/jppm.v16i2.21665

Abstract

Universitas Sultan Ageng Tirtayasa has a campus intellectual product based on a patent called Labirin; the mathematical board game. The availability of these products enables the development of knowledge-based economy as Campus Intellectual Product. The availability of printed and digital products of the game will enable the commercialization for use by many people. The potential product range and its users are described in this article.  Keywords: Patent, Mathematical board game, Intellectual product, Users, Schools
Mengoptimalkan Customer Relationship Management untuk Menarik Kolaborator dengan Penggunaan Digital Marketing pada Perusahaan Kasihinbaju.Id Nashah, Dar'el; Satyanegara, Diqbal; Putri, Solehatin Ika
Sains: Jurnal Manajemen dan Bisnis Vol 16, No 2 (2024)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v16i2.25481

Abstract

The article aims to determine the optimizing of Customer Relationship Management (CRM) using digital marketing on Kasihinbaju.id. Descriptive methods are used to describe the implementation of Customer Relationship Management (CRM) stages through digital marketing on Kasihinbaju.id. The result is that three stages in implementing the Customer Relationship Management stages, namely getting or attracting new customers (Acquire), improving relationships with existing customers (Enchance), and finally retaining existing customers (Retain Cost). Apart form the tree stages in optimizing the implementation of the Customer Relationship Management stages, Kasihinbaju.id uses 2 forms of CRM, namely Operational CRM and Collaborative CRM. The application and form of CRM aims to achieve success in attracting customers and this success can be seen by achieving sales targets.
Pengaruh Kualitas Produk Dan Inovasi Produk Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening Zohir, Muhammad; Lutfi, Lutfi; Satyanegara, Diqbal
Tirtayasa Ekonomika Vol 19, No 2 (2024)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v19i2.29715

Abstract

This study aims to determine the role of Brand Image in mediating between Product Quality and Product Innovation on Purchasing Decisions among Supermi Instant Noodle Consumers in Serang City. The research method used is quantitative with a descriptive approach. The population in this study were residents of Serang City with a sample size of 180 respondents using a purposive sampling technique. The data analysis method used is Structural Equation Modeling (SEM) using SmartPLS 3.2.9 analysis software. The results of this research show that: (1) Product quality does not have a significant effect on purchasing decisions. (2) Product Innovation has a positive and significant effect on Purchasing Decisions. (3) Product Quality has a positive and significant effect on Brand Image. (4) Product Innovation has a positive and significant effect on Brand Image. (5) Brand Image has a positive and significant effect on Purchasing Decisions. (6) Brand Image is able to mediate the influence of Product Quality on Purchasing Decisions. (7) Brand Image is able to mediate the influence of Product Innovation on Purchasing Decisions. 
Pengaruh Inovasi Produk Dan Kualitas Produk Terhadap Keunggulan Bersaing Pada Coffee Shop Di Kota Serang Banten Novita, Andrea; Mukhsin, Moh; Satyanegara, Diqbal
Tirtayasa Ekonomika Vol 19, No 1 (2024)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v19i1.26424

Abstract

This research was conducted to determine the influence of Product Innovation and Product Quality on Competitive Advantage at Coffee Shops in Serang City. The method used in this research is quantitative research with a type of causal research. The population and sample in this study used the Slovin technique (Sugiyono, 2017) with a predetermined formula and a calculated sample size of 58 respondents. The data analysis technique in this research uses the SmartPLS 3.3.3 analysis tool. The results of this research show that: (1) Product innovation has a positive and significant effect on competitive advantage in coffee shops. (2) Product quality has an positive and significant effect on competitive advantage in coffee shops.
Co-Authors Asep Suryana Asmi Ayuning Hidayah Dede Nurjanah Fadhilah Fadhilah Fadhilah Fadhilah Fadhilah Fadhilah Fathurrohman, Maman Gemilang, Adip Putra Jannah, Fitri Miftakhul Khoirunisa, Salsa Nashiroh Lesmana, Rian Lutfi, Lutfi Martina Dwiastuti Muhammad Johan Widikusyanto Muhammad Syamsun Mukhsin, Moh Mukhsin, Moh. Musa Hubeis Nashah, Dar'el Novita, Andrea Pamungkas, Aan Subhan Putra, Deni Dwi Putri, Solehatin Ika Rucheni, Rucheni Solehatin Ika Putri Widya Nur Bhakti Pertiwi Widya Nur Bhakti Pertiwi Widya Nur Bhakti Pertiwi Widya Nur Bhakti Pertiwi Zohir, Muhammad