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All Journal Sains: Jurnal Manajemen dan Bisnis Jurnal Ilmiah Mahasiswa Ekonomi Manajemen JPPM (JURNAL PENELITIAN DAN PEMBELAJARAN MATEMATIKA) Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Jurnal REKOMEN (Riset Ekonomi Manajemen) Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia International Journal of Business Studies Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Bakti Masyarakat Indonesia BERNAS: Jurnal Pengabdian Kepada Masyarakat JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Economic Reviews Journal MES Management Journal
Diqbal Satyanegara
Universitas Sultan Ageng Tirtayasa
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Optimalisasi Strategi Pemasaran Melalui Media Sosial bagi UMKM Kopi Dadaman Desa Citaman Banten Fadhilah Fadhilah; Diqbal Satyanegara; Widya Nur Bhakti Pertiwi
Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Vol 6, No 1 (2023): Desember 2023
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/jpm.v6i1.2268

Abstract

UMKM (Usaha Mikro, Kecil, dan Menengah) merupakan salah satu pilar perekonomian Indonesia yang memiliki kontribusi besar terhadap PDB nasional. Kopi Dadaman merupakan salah satu UMKM yang memiliki potensi besar di Desa Citaman  Kecamatan Ciomas, Kabupaten Serang, Provinsi Banten. Kopi Dadaman yaitu produk kopi robusta yang diproduksi menggunakan biji kopi yang langsung ditanam di desanya. Namun, banyak kendala yang dihadapi oleh para pelaku UMKM Kopi Dadaman, diantaranya yaitu produk yang dimiliki belum menjangkau pasar luas karena belum mengoptimalkan media sosial sebagai alat pemasarannya. Padahal, media sosial telah terbukti dapat mempengaruhi konsumen dalam proses keputusan pembelian. Tujuan dari program pengabdian ini adalah untuk meningkatkan keterampilan para pelaku UMKM Kopi Citaman, khususnya yaitu dalam menggunakan media sosial Instagram dan WhatsApp Business sebagai alat pemasaran untuk menjangkau pasar lebih luas dan meningkatkan penjualan produk. Whatsapp dan Instagram dipilih karena merupakan media sosial yang paling banyak digunakan oleh masyarakat Indonesia. Metode pelaksanaan kegiatan pengabdian ini adalah dengan memberikan pelatihan pengelolaan aplikasi WhatsApp Business dan pelatihan pengelolaan media sosial Instagram. Luaran yang dihasilkan dalam program pengabdian ini adalah akun Instagram Business dan WhatsApp Business dari Kopi Dadaman serta keterampilan para pelaku usahanya dalam pengelolaan fitur-fitur pada kedua media sosial tersebut untuk meningkatkan penjualan.Kata kunci: UMKM, Instagram, Whatsapp Business, Kopi
Analisis QFD dalam Upaya Pengembangan Board Game Labirin Matematika sebagai Produk Intelektual UNTIRTA Salsa Nashiroh Khoirunisa; Moh. Mukhsin; Diqbal Satyanegara
MES Management Journal Vol. 3 No. 1 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i1.197

Abstract

The research uses the Quality Function Deployment (QFD) approach to study the development of the Mathematical Labyrinth board game application. The problem with this study is the incomplete quality of the Math Labyrinth application, such as unavailable tutorial on the use of the application in video form, a lack of language choices on the application, a design that does not match the color display on the game board, and bugs or errors still found on the app. Quality Function Deployment (QFD) is intended to help solve the problem through user feedback to meet user expectations of the Mathematical Labyrinth application. The method used in this research is quantitative research. The sample population in this study was taken using non probability sampling method with purposive samplings in data collection with 36 respondents. Data analysis techniques using the IBM SPSS Statistic 20 analytical tool. Based on the results of the Quality Function Deployment (QFD) analysis on further product development, the developer team needs to pay attention to priority technical interests such as the entire mode on the game can be played, improve the features of the application more attractive, can train the ability to think and as an alternative to learning, the application works well, improves the ease of use of the app, and improves color combinations that fit the game board.
Pengaruh Kepercayaan, Komitmen, Kerja Sama, dan Berbagi Informasi terhadap Kinerja Supply Chain: Studi Kasus Pedagang Ayam Potong Pedaging di Kecamatan Cinangka, Kabupaten Serang Andri Apriadi; Moh. Mukhsin; Diqbal Satyanegara
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.185

Abstract

The aims of this study is to explore how trust, commitment, cooperation, and information sharing impact the performance of supply chains among broiler chicken traders in Cinangka District, Serang Regency. Employing a quantitative approach, the research utilized non-probability sampling, specifically a saturated sample method, with 36 respondents. SmartPLS 3 was employed as the analytical tool. The findings indicate that: (1) Trust has a positif but statistically insignifikan impact on supply chain performance. (2) Commitment exhibits a positif and signifikan influence on supply chain performance. (3) Cooperation also demonstrates a positif and signifikan effect on supply chain performance. (4) Information sharing similarly shows a positif and signifikan impact on supply chain performance.
Pelatihan Desain Kemasan sebagai Upaya Meningkatkan Fungsi Komunikasi Pemasaran Produk Kopi Dadaman Fadhilah Fadhilah; Diqbal Satyanegara; Widya Nur Bhakti Pertiwi
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 4 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i4.6805

Abstract

Packaging is an important factor in improving the marketing communications function. Where marketing communications is an effort to promote products so they can compete. This service training aims to improve participants' skills, namely owners of Dadaman Coffee, in creating packaging and content designs using the Canva application. Apart from that, the results of this service are also in the form of printed packaging grants for Dadaman Coffee. The method of implementing community service activities is carried out in several stages: preparation, activity implementation, and evaluation. The service method in this service program is carried out by means of training and accompaniment. The training provided is in the form of material, tutorials and practice in the form of small group discussions accompanied by facilitators in each group. By holding this service activity, it is hoped that Dadaman Coffee products can improve the marketing communication function of their products, attract consumer attention and increase sales. With a continued commitment to effective packaging design, local brands can continue to thrive and succeed in a competitive advantage.
Peningkatan Kinerja Perusahaan Dengan Green Supply Chain Management Pada UKM Olahan Ikan Kota Serang Pangeran Nugroho Indra Kusuma; Moh Mukhsin; Diqbal Satyanegara
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 22, No 1 (2024): Maret 2024
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v22i1.21282

Abstract

Penelitian ini bertujuan untuk mengetahui dan  menganalisis bagaimana Green Supply Chain Management mempengaruhi Kinerja Perusahaan pada usaha UKM olahan ikan di Kota Serang. Pada penelitian ini sumber data yang digunakan adalah data primer dan sekunder, dimana pengumpulan data primer dilakukan dengan cara menyebarkan kuesioner kepada 89 responden yang telah ditentukan dengan menggunakan formula Slovin. Skala pengukuran yang digunakan dalam penelitian ini adalah skala Likert. Sedangkan data sekunder didapatkan melalui buku dan jurnal yang berhubungan dengan penelitian ini. Metode analisis yang digunakan pada penelitian ini adalah Partial Least Square - Structural Equation Modelling (PLS-SEM) dan alat analisis untuk mengolah dan menganalisis data yang digunakan pada penelitian ini adalah SmartPLS Versi 4.0.9.6. Berdasarkan hasil pengujian dan analisis menunjukkan bahwa tiga dari empat variabel independen yang digunakan dalam penelitian ini yaitu green manufacturing (X1), green purchasing (X2) dan eco design (X3) berpengaruh positif dan signifikan terhadap variabel dependen yaitu kinerja perusahaan. Sedangkan variabel cooperation with customers (X4) menunjukkan hasil yaitu negatif dan tidak signifikan terhadap variabel dependen yaitu kinerja perusahaan.
PRODUK INTELEKTUAL KAMPUS BOARD GAME LABIRIN MATEMATIKA: RAGAM MODEL DAN POTENSI PENGGUNANYA Fathurrohman, Maman; Pamungkas, Aan Subhan; Satyanegara, Diqbal; Putra, Deni Dwi; Lesmana, Rian; Jannah, Fitri Miftakhul; Rucheni, Rucheni; Khoirunisa, Salsa Nashiroh; Gemilang, Adip Putra
Jurnal Penelitian dan Pembelajaran Matematika Vol 16, No 2 (2023): JPPM (Jurnal Penelitian dan Pembelajaran Matematika) Volume 16 Nomor 2 Agustus
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30870/jppm.v16i2.21665

Abstract

Universitas Sultan Ageng Tirtayasa has a campus intellectual product based on a patent called Labirin; the mathematical board game. The availability of these products enables the development of knowledge-based economy as Campus Intellectual Product. The availability of printed and digital products of the game will enable the commercialization for use by many people. The potential product range and its users are described in this article.  Keywords: Patent, Mathematical board game, Intellectual product, Users, Schools
Mengoptimalkan Customer Relationship Management untuk Menarik Kolaborator dengan Penggunaan Digital Marketing pada Perusahaan Kasihinbaju.Id Nashah, Dar'el; Satyanegara, Diqbal; Putri, Solehatin Ika
Sains: Jurnal Manajemen dan Bisnis Vol 16, No 2 (2024)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v16i2.25481

Abstract

The article aims to determine the optimizing of Customer Relationship Management (CRM) using digital marketing on Kasihinbaju.id. Descriptive methods are used to describe the implementation of Customer Relationship Management (CRM) stages through digital marketing on Kasihinbaju.id. The result is that three stages in implementing the Customer Relationship Management stages, namely getting or attracting new customers (Acquire), improving relationships with existing customers (Enchance), and finally retaining existing customers (Retain Cost). Apart form the tree stages in optimizing the implementation of the Customer Relationship Management stages, Kasihinbaju.id uses 2 forms of CRM, namely Operational CRM and Collaborative CRM. The application and form of CRM aims to achieve success in attracting customers and this success can be seen by achieving sales targets.
Pengaruh Kualitas Produk Dan Inovasi Produk Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening Zohir, Muhammad; Lutfi, Lutfi; Satyanegara, Diqbal
Tirtayasa Ekonomika Vol 19, No 2 (2024)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v19i2.29715

Abstract

This study aims to determine the role of Brand Image in mediating between Product Quality and Product Innovation on Purchasing Decisions among Supermi Instant Noodle Consumers in Serang City. The research method used is quantitative with a descriptive approach. The population in this study were residents of Serang City with a sample size of 180 respondents using a purposive sampling technique. The data analysis method used is Structural Equation Modeling (SEM) using SmartPLS 3.2.9 analysis software. The results of this research show that: (1) Product quality does not have a significant effect on purchasing decisions. (2) Product Innovation has a positive and significant effect on Purchasing Decisions. (3) Product Quality has a positive and significant effect on Brand Image. (4) Product Innovation has a positive and significant effect on Brand Image. (5) Brand Image has a positive and significant effect on Purchasing Decisions. (6) Brand Image is able to mediate the influence of Product Quality on Purchasing Decisions. (7) Brand Image is able to mediate the influence of Product Innovation on Purchasing Decisions. 
Pengaruh Inovasi Produk Dan Kualitas Produk Terhadap Keunggulan Bersaing Pada Coffee Shop Di Kota Serang Banten Novita, Andrea; Mukhsin, Moh; Satyanegara, Diqbal
Tirtayasa Ekonomika Vol 19, No 1 (2024)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v19i1.26424

Abstract

This research was conducted to determine the influence of Product Innovation and Product Quality on Competitive Advantage at Coffee Shops in Serang City. The method used in this research is quantitative research with a type of causal research. The population and sample in this study used the Slovin technique (Sugiyono, 2017) with a predetermined formula and a calculated sample size of 58 respondents. The data analysis technique in this research uses the SmartPLS 3.3.3 analysis tool. The results of this research show that: (1) Product innovation has a positive and significant effect on competitive advantage in coffee shops. (2) Product quality has an positive and significant effect on competitive advantage in coffee shops.
Co-Authors Andri Apriadi Asep Suryana Asmi Ayuning Hidayah Dede Nurjanah Fadhilah Fadhilah Fadhilah Fadhilah Fadhilah Fadhilah Fathurrohman, Maman Gemilang, Adip Putra Jannah, Fitri Miftakhul Khoirunisa, Salsa Nashiroh Lesmana, Rian Lutfi, Lutfi Martina Dwiastuti Muhammad Johan Widikusyanto Muhammad Syamsun Mukhsin, Moh Mukhsin, Moh. Musa Hubeis Nashah, Dar'el Novita, Andrea Pamungkas, Aan Subhan Pangeran Nugroho Indra Kusuma Putra, Deni Dwi Putri, Solehatin Ika Rucheni, Rucheni Salsa Nashiroh Khoirunisa Solehatin Ika Putri Widya Nur Bhakti Pertiwi Widya Nur Bhakti Pertiwi Widya Nur Bhakti Pertiwi Widya Nur Bhakti Pertiwi Zohir, Muhammad