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All Journal Sains: Jurnal Manajemen dan Bisnis JURNAL SOSIAL HUMANIORA (JSH) Jurnal Ilmiah Mahasiswa Ekonomi Manajemen JPPM (JURNAL PENELITIAN DAN PEMBELAJARAN MATEMATIKA) Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Jurnal REKOMEN (Riset Ekonomi Manajemen) Jurnal Riset Bisnis dan Manajemen Tirtayasa International Journal of Business Studies Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Bakti Masyarakat Indonesia BERNAS: Jurnal Pengabdian Kepada Masyarakat JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ekonomika Manajemen Dan Bisnis SERVIRISMA: Jurnal Pengabdian kepada Masyarakat Jurnal Social Society
Diqbal Satyanegara
Universitas Sultan Ageng Tirtayasa
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Pelatihan Desain Kemasan sebagai Upaya Meningkatkan Fungsi Komunikasi Pemasaran Produk Kopi Dadaman Fadhilah Fadhilah; Diqbal Satyanegara; Widya Nur Bhakti Pertiwi
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 4 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i4.6805

Abstract

Packaging is an important factor in improving the marketing communications function. Where marketing communications is an effort to promote products so they can compete. This service training aims to improve participants' skills, namely owners of Dadaman Coffee, in creating packaging and content designs using the Canva application. Apart from that, the results of this service are also in the form of printed packaging grants for Dadaman Coffee. The method of implementing community service activities is carried out in several stages: preparation, activity implementation, and evaluation. The service method in this service program is carried out by means of training and accompaniment. The training provided is in the form of material, tutorials and practice in the form of small group discussions accompanied by facilitators in each group. By holding this service activity, it is hoped that Dadaman Coffee products can improve the marketing communication function of their products, attract consumer attention and increase sales. With a continued commitment to effective packaging design, local brands can continue to thrive and succeed in a competitive advantage.
PRODUK INTELEKTUAL KAMPUS BOARD GAME LABIRIN MATEMATIKA: RAGAM MODEL DAN POTENSI PENGGUNANYA Fathurrohman, Maman; Pamungkas, Aan Subhan; Satyanegara, Diqbal; Putra, Deni Dwi; Lesmana, Rian; Jannah, Fitri Miftakhul; Rucheni, Rucheni; Khoirunisa, Salsa Nashiroh; Gemilang, Adip Putra
Jurnal Penelitian dan Pembelajaran Matematika Vol 16, No 2 (2023): JPPM (Jurnal Penelitian dan Pembelajaran Matematika) Volume 16 Nomor 2 Agustus
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30870/jppm.v16i2.21665

Abstract

Universitas Sultan Ageng Tirtayasa has a campus intellectual product based on a patent called Labirin; the mathematical board game. The availability of these products enables the development of knowledge-based economy as Campus Intellectual Product. The availability of printed and digital products of the game will enable the commercialization for use by many people. The potential product range and its users are described in this article.  Keywords: Patent, Mathematical board game, Intellectual product, Users, Schools
Mengoptimalkan Customer Relationship Management untuk Menarik Kolaborator dengan Penggunaan Digital Marketing pada Perusahaan Kasihinbaju.Id Nashah, Dar'el; Satyanegara, Diqbal; Putri, Solehatin Ika
Sains: Jurnal Manajemen dan Bisnis Vol 16, No 2 (2024)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v16i2.25481

Abstract

The article aims to determine the optimizing of Customer Relationship Management (CRM) using digital marketing on Kasihinbaju.id. Descriptive methods are used to describe the implementation of Customer Relationship Management (CRM) stages through digital marketing on Kasihinbaju.id. The result is that three stages in implementing the Customer Relationship Management stages, namely getting or attracting new customers (Acquire), improving relationships with existing customers (Enchance), and finally retaining existing customers (Retain Cost). Apart form the tree stages in optimizing the implementation of the Customer Relationship Management stages, Kasihinbaju.id uses 2 forms of CRM, namely Operational CRM and Collaborative CRM. The application and form of CRM aims to achieve success in attracting customers and this success can be seen by achieving sales targets.
Pengaruh Kualitas Produk Dan Inovasi Produk Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening Zohir, Muhammad; Lutfi, Lutfi; Satyanegara, Diqbal
Tirtayasa Ekonomika Vol 19, No 2 (2024)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v19i2.29715

Abstract

This study aims to determine the role of Brand Image in mediating between Product Quality and Product Innovation on Purchasing Decisions among Supermi Instant Noodle Consumers in Serang City. The research method used is quantitative with a descriptive approach. The population in this study were residents of Serang City with a sample size of 180 respondents using a purposive sampling technique. The data analysis method used is Structural Equation Modeling (SEM) using SmartPLS 3.2.9 analysis software. The results of this research show that: (1) Product quality does not have a significant effect on purchasing decisions. (2) Product Innovation has a positive and significant effect on Purchasing Decisions. (3) Product Quality has a positive and significant effect on Brand Image. (4) Product Innovation has a positive and significant effect on Brand Image. (5) Brand Image has a positive and significant effect on Purchasing Decisions. (6) Brand Image is able to mediate the influence of Product Quality on Purchasing Decisions. (7) Brand Image is able to mediate the influence of Product Innovation on Purchasing Decisions. 
Pengaruh Inovasi Produk Dan Kualitas Produk Terhadap Keunggulan Bersaing Pada Coffee Shop Di Kota Serang Banten Novita, Andrea; Mukhsin, Moh; Satyanegara, Diqbal
Tirtayasa Ekonomika Vol 19, No 1 (2024)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v19i1.26424

Abstract

This research was conducted to determine the influence of Product Innovation and Product Quality on Competitive Advantage at Coffee Shops in Serang City. The method used in this research is quantitative research with a type of causal research. The population and sample in this study used the Slovin technique (Sugiyono, 2017) with a predetermined formula and a calculated sample size of 58 respondents. The data analysis technique in this research uses the SmartPLS 3.3.3 analysis tool. The results of this research show that: (1) Product innovation has a positive and significant effect on competitive advantage in coffee shops. (2) Product quality has an positive and significant effect on competitive advantage in coffee shops.
Pengaruh Keterlibatan Karyawan, Fokus pada Pelanggan, dan Perbaikan Berkesinambungan terhadap Kinerja Operasional PT. Cerestar Flour Mills Satrio Mukti; Moh. Mukhsin; Diqbal Satyanegara
Journal Social Society Vol. 6 No. 2 (2026): April - Juni 2026
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.6.2.2026.1224

Abstract

Urgensi penelitian ini penting dilakukan untuk mengetahui sejauh mana keterlibatan karyawan, fokus pada pelanggan, dan perbaikan berkesinambungan berpengaruh terhadap peningkatan kinerja operasional PT. Cerestar Flour Mills Cilegon sehingga dapat menjadi dasar pengambilan keputusan strategis perusahaan. Penelitian ini bertujuan untuk menganalisis pengaruh keterlibatan karyawan, fokus pada pelanggan, dan perbaikan berkesinambungan terhadap kinerja operasional di PT. Cerestar Flour Mills, Cilegon, Banten. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik analisis structural equation modeling (SEM) berbasis partial least squares (PLS) melalui aplikasi SmartPLS 3.0. Sampel penelitian terdiri dari 83 karyawan bagian produksi yang dipilih menggunakan teknik saturated sampling. Data dikumpulkan melalui instrument penelitian berupa kuesioner dengan skala Likert dan dianalisis melalui uji validitas, reliabilitas, serta hipotesis. Hasil penelitian menunjukkan bahwa, fokus pada pelanggan berpengaruh positif dan signifikan terhadap kinerja operasional (? = 0,426; p < 0,05), mengindikasikan bahwa pemahaman kebutuhan pelanggan dan perbaikan layanan berkontribusi pada peningkatan kualitas produk dan efisiensi distribusi. Keterlibatan karyawan (? = 0,125; p > 0,05) dan perbaikan berkesinambungan (? = 0,204; p > 0,05) memiliki pengaruh positif tetapi tidak signifikan, menunjukkan bahwa partisipasi karyawan dalam pengambilan keputusan serta evaluasi proses belum dioptimalkan untuk mendorong kinerja operasional. Implikasi penelitian ini menekankan pentingnya memperkuat strategi total quality management (TQM), terutama melalui peningkatan komunikasi dua arah dengan pelanggan dan penguatan sistem dokumentasi perbaikan. Bagi akademisi, temuan ini memberikan kontribusi pada literatur manajemen operasional dengan menegaskan peran sentral fokus pelanggan dalam konteks industri manufaktur. Penelitian selanjutnya disarankan untuk memperluas sampel, menyempurnakan instrumen pengukuran, serta mengeksplorasi variabel tambahan seperti peran teknologi dan budaya organisasi.
PERAN CUSTOMER SATISFACTION & BRAND TRUST SEBAGAI VARIABEL INTERVENING DALAM MEMEDIASI HUBUNGAN CUSTOMER EXPERIENCE DAN REPURCHASE ITENTION (Kasus Pembelian Melalui Platform Online Paket Data XL) Hisan Ariq Athallah; Agus David Ramdansyah; Diqbal Satyanegara
Sains: Jurnal Manajemen dan Bisnis Vol 18, No 1 (2025)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v18i1.34892

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Customer Experience terhadap Repurchase Intention, dengan Customer Satisfaction dan Brand Trust sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling sebanyak 128 responden yang merupakan pengguna paket data XL Axiata di Kota Serang. Teknik analisis data dilakukan menggunakan Structural Equation Modelling (SEM) berbasis Partial Least Square (SmartPLS) versi 4.1.1.2. Hasil penelitian ini menunjukkan bahwa: (1) Customer Experience tidak berpengaruh secara langsung terhadap Repurchase Intention; (2) Customer Experience berpengaruh positif dan signifikan terhadap Customer Satisfaction; (3) Customer Experience berpengaruh positif dan signifikan terhadap Brand Trust; (4) Customer Satisfaction berpengaruh positif dan signifikan terhadap Repurchase Intention; (5) Brand Trust tidak berpengaruh signifikan terhadap Repurchase Intention; (6) Customer Satisfaction mampu memediasi pengaruh Customer Experience terhadap Repurchase Intention; dan (7) Brand Trust tidak mampu memediasi pengaruh Customer Experience terhadap Repurchase Intention.
Role and Strategy of Hotel Public Relations in Returning Guests After Selat Sunda Tsunami Widya Nur Bhakti Pertiwi; Diqbal Satyanegara; Asmi Ayuning Hidayah
Jurnal Sosial Humaniora 2020: Special Edition 2020
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v0i1.7045

Abstract

The purpose of this research is to figure out the role of public relations, as wellas the strategy of public relations in the effort to improve the hotel occupancyrate in Anyer, Serang, Banten after the Selat Sunda tsunami. The methodologyused in this study is a qualitative descriptive approach, with in-depthinterviews to collect data. This method of data collection is commenced byinterviews with hotel managers in Anyer. The samples of this research are fivehotels in Anyer Serang, Banten, to represent their respective classes: five-starhotels, four-stars, three-star, and budget hotels. The results of this study showthat the PR of the hotels in Anyer have done their role well, but they have notbeen able to increase the maximum number of room occupancy of the hotelsin Anyer, Serang, Banten.
Pengaruh Berbagi Informasi terhadap Kinerja Rantai Pasok dengan Kepercayaan sebagai Variabel Mediasi Alicia Delfinia Azahra; Moh Mukhsin; Diqbal Satyanegara
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 1 (2025): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i1.2854

Abstract

This study examines how information sharing drives supply chain performance improvements, with trust serving as a mediating variable. Data collection involved questionnaires and literature review, targeting 77 rice store respondents in Tangerang Regency. The research employed purposive sampling to ensure appropriate respondent characteristics, and utilized SEM-PLS (Structural Equation Modeling based on Partial Least Squares) for quantitative analysis. The findings revealed four key insights: First, information sharing activities showed a significant positive relationship with supply chain performance. Second, information sharing demonstrated a clear positive impact on building trust. Third, trust levels proved to substantially enhance supply chain performance. Fourth, the analysis confirmed trust's role as a mediating variable linking information sharing activities to supply chain performance outcomes
Peran Mediasi Customer Engagement Pada Pengaruh Content Marketing Dan Influencer Marketing Terhadap Purchase Decision (Kasus Pengguna Bedak Padat Pixy Pada Platform Tiktok di Kota Tangerang) Ayu Aini; Lutfi Lutfi; Diqbal Satyanegara
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 9, No 2 (2025)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jrbmt.v9i2.35184

Abstract

Social media has become an important platform for cosmetic companies to implement marketing strategies and reach wider consumer markets. This study examines the mediating role of Customer Engagement in the relationship between Content Marketing, Influencer Marketing, and Purchase Decisions among Pixy compact powder users on TikTok in Tangerang City. Using a quantitative approach, data were collected from 162 respondents and analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0. The results indicate that Content Marketing has a negative and insignificant effect on Purchase Decisions but a positive and significant effect on Customer Engagement. Influencer Marketing positively and significantly affects both Purchase Decisions and Customer Engagement. Customer Engagement also has a positive and significant effect on Purchase Decisions. Furthermore, Customer Engagement fully mediates the effect of Content Marketing on Purchase Decisions and partially mediates the effect of Influencer Marketing on Purchase Decisions.
Co-Authors Alicia Delfinia Azahra Asep Suryana Asmi Ayuning Hidayah Ayu Aini Dede Nurjanah Fadhilah Fadhilah Fadhilah Fadhilah Fadhilah Fadhilah Fathurrohman, Maman Gemilang, Adip Putra Hendrawan Syafrie Hisan Ariq Athallah Ika Arinia Indriyany Jannah, Fitri Miftakhul Khoirunisa, Salsa Nashiroh Lesmana, Rian Lutfi, Lutfi Martina Dwiastuti Moh Mukhsin Muhammad Johan Widikusyanto Muhammad Syamsun Mukhsin, Moh Mukhsin, Moh. Mukti, Titania Musa Hubeis Nana Nofianti, Nana Nashah, Dar'el Novita, Andrea Nufus Kanani Pamungkas, Aan Subhan Putra, Deni Dwi Putri, Solehatin Ika Ramdansyah, Agus David Rucheni, Rucheni Satrio Mukti Solehatin Ika Putri Tri Wahyudi Widya Nur Bhakti Pertiwi Widya Nur Bhakti Pertiwi Widya Nur Bhakti Pertiwi Widya Nur Bhakti Pertiwi Zohir, Muhammad