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Journal : Jurnal Riset Rumpun Ilmu Bahasa (JURRIBAH)

The Role of Emoji in Politeness Strategies in the Comments of Influencer TikTok Radita Astried Rizkya; Trivera Hana; Reyhan Habib; Rahmadsyah Rangkuti
Jurnal Riset Rumpun Ilmu Bahasa Vol. 4 No. 3 (2025): Desember : Jurnal Riset Rumpun Ilmu Bahasa
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurribah.v4i3.6922

Abstract

Social media has transformed communication patterns, with TikTok emerging as a platform where interactions are highly expressive and multimodal. This study examines the role of emojis as politeness strategies in the comments section of TikTok influencers, focusing on how these visual symbols help maintain harmonious digital communication. Using a qualitative descriptive approach, the researchers analyzed 20 emoji-containing comments from a high-engagement influencer video. The data were interpreted through Brown and Levinson’s (1987) politeness theory, supplemented by the concept of multimodality. The findings indicate that emojis significantly support both positive and negative politeness strategies. Positive politeness was dominant (around 70%), often realized through empathy, humor, and solidarity-building emojis, while negative politeness was achieved through hedging, apologies, and respectful cues. Emojis also frequently softened bald-on-record statements and enabled off-record indirectness. The study concludes that emojis are crucial in enhancing politeness, enriching emotional expression, and fostering a sense of community in TikTok interactions, highlighting their importance in the evolving landscape of digital sociolinguistics.
Analyzing Top 4 Songs of Arctic Monkeys Using Leech’s Morphological and Semantic Deviations Hana Olivia Marpaung; Yessi Sherly Abigail Ambarita; Alya Saqinah; Uswatun Rafi’a Pasaribu; Rahmadsyah Rangkuti
Jurnal Riset Rumpun Ilmu Bahasa Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Ilmu Bahasa (JURRIBAH)
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurribah.v4i1.5201

Abstract

This study describes the morpho-stylistic and the semantic-stylistic features used in the top four songs of Arctic Monkeys’ AM album, namely, “I Wanna Be Yours,” “Do I Wanna Know?”, “Why’d You Only Call Me When You’re High?” and “No. 1 Party Anthem.” This research conducted using a qualitative descriptive method derived from the linguistic deviation theory by Leech analyses of the lyrical texts for their morphological and semantic deviations like informal contractions, neologism, objectification, metaphors and irony. Taking language out of the box, the findings show that Arctic Monkeys have consistently broken linguistic norms in order to produce emotionality, stylistic nuance and lyrical uniqueness. These deviations greatly enhance the band’s lyrical identity of poetic and aesthetic qualities.
Amy Dunne, Spectacle, and Subversion : Interrogating the Male Gaze in Gone Girl (2014) through a Cross-Cultural Feminist Lens Fahri Mulia Aria; Reza Dian Irawan Lubis; Zakaria Achmad; Rahmadsyah Rangkuti
Jurnal Riset Rumpun Ilmu Bahasa Vol. 4 No. 2 (2025): Agustus : Jurnal Riset Rumpun Ilmu Bahasa
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurribah.v4i2.5403

Abstract

This study presents a feminist analysis of the film Gone Girl (2014) through the theoretical lens of the male gaze concept proposed by Laura Mulvey. The study explores how the film deconstructs traditional patriarchal cinematic structures by repositioning the female protagonist, Amy Dunne, from an object of visual pleasure to an active subject who controls the narrative and psychological manipulation. Using qualitative content analysis methods, the study identifies key scenes and visual strategies that challenge the conventions of female representation in mainstream Hollywood cinema. The findings suggest that Gone Girl does not simply symbolically reverse gender roles, but also critically questions the mechanisms of spectatorism, representation, and power embedded in cinematic language. This study contributes to the broader discourse on gender and visual culture, by showing how contemporary cinema can be a space of resistance to normative feminine representations and patriarchal ideologies embedded in film production.