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Critical Discourse Analysis Pairing Jokowi-Prabowo in Online Media Tribunnews.com Rachmat Hidayat
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3709

Abstract

This study aims to describe through the dimensions of critical discourse analysis (AWK) the Teun Van Dijk model on the discourse of a duet of President Joko Widodo (Jokowi) and Prabowo through the online media channel Tribunnews.com for the period of June 2021. All data in this study were analyzed using technical methods qualitative. Tribunnews.com journalists who were researched in their reports tended to be critical, accompanying the discourse on the Jokowi-Prabowo duet that was previously presented to the public. Criticizing the discourse that is fed with various points of view, as well as wanting to show identity or ideology as a message-feeding medium, without any intervention from any party, including the authorities.
Spreading the Charm of 'Feelings of the Presidential Election' through TikTok Ahead of the Nahdlatul Ulama Congress Rachmat Hidayat
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3711

Abstract

The research was conducted by observing two candidates for general chairmanship of the Nahdlatul Ulama Executive Board (PBNU), each KH Said Aqil Siroj (Kiai Said) and Yahya Cholil Staquf or Gus Yahya in implementing political marketing strategies through TikTok social media. All observation data were collected from the beginning of the month, until December 20, 2021, ahead of the 34th Congress in Lampung Province. Observations were made using netnographic techniques, analyzed by qualitative research methods. The TikTok social media channel is part of changing people's behavior in the current digitalization era. This was also done to Kiai Said and Gus Yahya, two candidates for the general chairmanship of PBNU in democracy in the digital space. Spreading mutual charm, similar to the battle for the Presidential Election (Pilpres) in conveying messages to the public or netizens, including nahdliyin residents.