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Saptani Rahayu
Universitas Dharma AUB Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences Veterinary Other

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Journal : BHIRAWA

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FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN MINUMAN JAMUGENDONG DI SURAKARTA Saptani Rahayu
BHIRAWA Vol 2, No 2 (2015): Desember
Publisher : STIE AUB Surakarta

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Abstract

The aim of this study is to analyze the factors influencing the Customer Loyalty Hold herbs in Surakarta, with a sample of 100 customers carrying medicinal. Analysis of data using multiple regression, t test, F test and coefficient of determination. While the results of multiple regression hypothesis testing is Tangible, reliability, responsiveness, assurance, empathy, have positive effect on customer loyalty. T test results showed that tangible, reliability, responsiveness, assurance, empathy and job satisfaction as independent variables significantly influence customer loyalty carrying medicinal in Surakarta. The test results are known magnitude F F value of 203.913 and a significance value of 0.000
Co-Authors Adi Penawan Brotojoyo, Endang Denny Mahendra Diyah Astri Widayanti Edi Suhardi Endang Brotojoyo Endang Sri Suwarni Fadiyah Fadiyah Hafidh Okta Wibowo Hariyanti Hariyanti Haryanti Haryanti Indriyana Widyastuti Indriyana Widyastuti Indriyana Widyastuti Indriyana Widyastuti Indriyana Widyastuti Indriyana Widyastuti Istiqomah Istiqomah Mahendra, Deny Nani Irma Susanti Nevri Dea Ayunda Putri Nugroho Wisnu Murti Nugroho Wisnu Murti Nugroho Wisnu Murti nugroho wisnu murti Nugroho, Ernes Cahyo Nunuk Herawati Nursusila, Linda Purwantini, Veronica Titi Rina Ani Sapariyah Suhardi, Edi V. Titi Purwantini V.Titi Purwantini Sudijono Vilantina Vilantina Widyastuti, Indriana Wisnu Murti, Nugroho Yuliana, Harnita Mega