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All Journal Jurnal Komunikasi Pembangunan INFORMASI Jurnal The Messenger Jurnal ASPIKOM MetaCommunication; Journal Of Communication Studies Jurnal Penelitian Pers dan Komunikasi Pembangunan Ultimacomm: Jurnal Ilmu Komunikasi Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Ilung (Inovasi Lahan Basah Unggul) Journal of Empowerment and Community Service
Atika Atika
Universitas Lambung Mangkurat
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Dentistry Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Peningkatan Pengetahuan Media Promosi Wisata Edukasi pada Pokdarwis Senanjung Sungai Biuku Atika Atika; Achmad Bayu Chandrabuwono; Muhammad Febri Rahmat Akbari
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 4, No 4 (2022)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v4i4.6497

Abstract

Pokdarwis Senanjung memiliki anggota sebanyak 30 orang dari kalangan muda warga Sungai Biuku Banjarmasin. Mereka memiliki potensi yang besar dalam mengembangkan wisata edukasi. Kegiatan penyuluhan merupakan solusi dari permasalahan pemasaran yang dihadapi oleh mitra, khususnya kurangnya pengetahuan mitra tentang pemanfaatan media untuk mempromosikan wisata edukasi. Penyuluhan dilaksanakan pada tanggal 8 Juni 2022, dengan menggunakan metode ceramah dan demonstrasi penggunaan aplikasi desain media promosi melalui media Canva. Kegiatan diikuti oleh 50% anggota Pokdarwis Senanjung Sungai Biuku (15 orang). Hasil dari kegiatan penyuluhan yaitu terjadinya peningkatan pengetahuan pada anggota pokdarwis tentang komunikasi pemasaran dan media promosi wisata edukasi. Komunikasi pemasaran yang awalnya hanya dipahami oleh 29,4% peserta sebelum penyampaian materi menjadi meningkat sampai 100% setelah penyampaian materi. Begitupun dengan media promosi, yang awalnya peserta hanya mampu menyebutkan satu atau dua media promosi menjadi mengetahui sejumlah media promosi.Pokdarwis Senanjung has 30 members of young people from Biuku River. They have great potential to develop educational tourism. Counselling activities are a solution to marketing problems faced by the partner, especially the partner's lack of knowledge about the use of media to promote educational tourism. Counselling was held on June 8, 2022, using the lecture method and demonstration of promotion media design applications. The activity was attended by 50% of Pokdarwis Senanjung Biuku River (15 people). The results of the counselling activities were an increase in the knowledge of Pokdarwis members regarding marketing communications and educational tourism promotion media. Initially, marketing communications were only understood by 29.4% of the participants before the presentation of the material. Then, the understanding increased to 100% after the presentation of the material. Likewise, with promotion media, initially, the participants could only name one or two promotion media to become aware of several promotion media.
Masyarakat Bantaran Sungai: Penggunaan Media untuk Kebutuhan Informasi Atika; Achmad Bayu Chandrabuwono; Nadila
Jurnal Komunikasi Pembangunan Vol. 21 No. 01 (2023): Februari 2023
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46937/21202341977

Abstract

The media is one of the important elements in developing communication planning and strategy. The selection of the right media is one of the determining factors for the delivery of messages to the target, so it is necessary to know the ownership and access of media to certain communities. The objective of research was to analyze the use of media in riverbank communities in fulfill their information needs. The sample was 348 people with an error rate of 5%. The sampling technique used proportionate stratified random sampling to draw a sample based on the proportional population in each sub-district, chosen randomly. The results showed that the use of media to meet the information needs is still low in terms of frequency and duration of use. From many conventional media, the internet and social media, as well as short messages, television, and WhatsApp are the most frequent and longest used media compared to other media. The findings of this study can be a reference for communicators of health, environmental, economic, social, cultural, and other field programs in determining the right media, especially those that make riverbank communities their target audiences.
PENERAPAN PPKM SKALA MIKRO DI DESA BEKAT MULYA KECAMATAN SIMPANG EMPAT, KABUPATEN BANJAR Ellisa Vikalista; Atika Rusli; Muhammad Ihza Anfasa Noor; Indriani; Alisha Qathrunnida
Journal of Empowerment and Community Service (JECSR) Vol. 1 No. 03 (2022): June
Publisher : Wadah Inovasi Indonesia

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Abstract

Corona viruses are a family of viruses that cause mild to severe symptoms. COVID-19 can be transmitted from human to human through coughing/sneezing droplets. People who are most at risk of contracting this disease are people who have close contact with one of the previous COVID-19 sufferers. One of the village government's efforts to prevent the spread of the Covid-19 virus is to restrict mobility. The activity of conveying restrictions on the implementation of micro community activities (PPKM) to the community of Berkat Mulya Village is carried out face-to-face using a collaborative method with several related parties such as the Village Head, Babinsa (Village Trustees), the Army and Police Members. Good policies will never be separated from the role of community participation in carrying out these public policies. Community participation as a driving force for public policy itself. When the policies implemented are in accordance with the wishes of the community, they will carry out activities/orders according to the policy itself.
National Private Television Network Competition based on Local Information Programs Atika, Atika; Maulina, Novaria; Chandrabuwono, Achmad Bayu
Jurnal The Messenger Vol. 14 No. 3 (2022): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v14i3.3596

Abstract

Introduction:  In the ecological analysis of television media, researchers determine the category of supporting sources (niche breadth) of media and measure the level of competition (niche overlap) of media based on local content-based information programs on networked national private television in South Kalimantan. Methods: This research employs a quantitative approach by collecting the data through observation of the program broadcasted by each television, then classifying into the instrument table and recording the results of the observations. The data is processed using the niche breadth and niche overlap formulas. Findings: The findings show that niche breadth 16 national private television media networks in South Kalimantan based on local content-based information programs are included in the specialist category with a niche breadth value of <3.5, which indicates that all television media have supporting resources but quite limited in showing local content-based information programs. Niche overlap of national private television network media based on local content-based information programs in South Kalimantan, there are 4 television paired stations that have a high level of competition compared to other paired stations: Global TV Banjarmasin and Net Banjarmasin; Global TV Banjarmasin and RTV Banjarmasin; Net Banjarmasin and RTV Banjarmasin; and SCTV Banjarmasin and Inspira TV Banjarmasin with a niche overlap value equal to 0.000.Originality: There is no publication with the same research result regarding competition for networked national private television. This is what makes this article fulfill the element of originality, which specifically analyzes television competition based on local information program broadcasts.
Co-Authors Achmad Bayu Chandrabuwono Achmad Bayu Chandrabuwono Achmad Bayu Chandrabuwono Alisha Qathrunnida Andika Sanjaya Chandrabuwono, Achmad Bayu Djuara P Lubis Ellisa Vikalista Indriani Maulina, Novaria Muhammad Febri Rahmat Akbari Muhammad Ihza Anfasa Noor Muhammad Muthahari Ramadhani Nadila Nining Nadya Rukmana Sari Novaria Maulia Novaria Maulina Novaria Maulina Parlaungan Adil Rangkuti Putri Ayu Hidayatur Rafiqoh Rusli, Tri Indah