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Peningkatan Pengetahuan Media Promosi Wisata Edukasi pada Pokdarwis Senanjung Sungai Biuku Atika Atika; Achmad Bayu Chandrabuwono; Muhammad Febri Rahmat Akbari
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 4, No 4 (2022)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v4i4.6497

Abstract

Pokdarwis Senanjung memiliki anggota sebanyak 30 orang dari kalangan muda warga Sungai Biuku Banjarmasin. Mereka memiliki potensi yang besar dalam mengembangkan wisata edukasi. Kegiatan penyuluhan merupakan solusi dari permasalahan pemasaran yang dihadapi oleh mitra, khususnya kurangnya pengetahuan mitra tentang pemanfaatan media untuk mempromosikan wisata edukasi. Penyuluhan dilaksanakan pada tanggal 8 Juni 2022, dengan menggunakan metode ceramah dan demonstrasi penggunaan aplikasi desain media promosi melalui media Canva. Kegiatan diikuti oleh 50% anggota Pokdarwis Senanjung Sungai Biuku (15 orang). Hasil dari kegiatan penyuluhan yaitu terjadinya peningkatan pengetahuan pada anggota pokdarwis tentang komunikasi pemasaran dan media promosi wisata edukasi. Komunikasi pemasaran yang awalnya hanya dipahami oleh 29,4% peserta sebelum penyampaian materi menjadi meningkat sampai 100% setelah penyampaian materi. Begitupun dengan media promosi, yang awalnya peserta hanya mampu menyebutkan satu atau dua media promosi menjadi mengetahui sejumlah media promosi.Pokdarwis Senanjung has 30 members of young people from Biuku River. They have great potential to develop educational tourism. Counselling activities are a solution to marketing problems faced by the partner, especially the partner's lack of knowledge about the use of media to promote educational tourism. Counselling was held on June 8, 2022, using the lecture method and demonstration of promotion media design applications. The activity was attended by 50% of Pokdarwis Senanjung Biuku River (15 people). The results of the counselling activities were an increase in the knowledge of Pokdarwis members regarding marketing communications and educational tourism promotion media. Initially, marketing communications were only understood by 29.4% of the participants before the presentation of the material. Then, the understanding increased to 100% after the presentation of the material. Likewise, with promotion media, initially, the participants could only name one or two promotion media to become aware of several promotion media.
Masyarakat Bantaran Sungai: Penggunaan Media untuk Kebutuhan Informasi Atika; Achmad Bayu Chandrabuwono; Nadila
Jurnal Komunikasi Pembangunan Vol. 21 No. 01 (2023): Februari 2023
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46937/21202341977

Abstract

The media is one of the important elements in developing communication planning and strategy. The selection of the right media is one of the determining factors for the delivery of messages to the target, so it is necessary to know the ownership and access of media to certain communities. The objective of research was to analyze the use of media in riverbank communities in fulfill their information needs. The sample was 348 people with an error rate of 5%. The sampling technique used proportionate stratified random sampling to draw a sample based on the proportional population in each sub-district, chosen randomly. The results showed that the use of media to meet the information needs is still low in terms of frequency and duration of use. From many conventional media, the internet and social media, as well as short messages, television, and WhatsApp are the most frequent and longest used media compared to other media. The findings of this study can be a reference for communicators of health, environmental, economic, social, cultural, and other field programs in determining the right media, especially those that make riverbank communities their target audiences.
PENERAPAN PPKM SKALA MIKRO DI DESA BEKAT MULYA KECAMATAN SIMPANG EMPAT, KABUPATEN BANJAR Ellisa Vikalista; Atika Rusli; Muhammad Ihza Anfasa Noor; Indriani; Alisha Qathrunnida
Journal of Empowerment and Community Service (JECSR) Vol. 1 No. 03 (2022): June
Publisher : Wadah Inovasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Corona viruses are a family of viruses that cause mild to severe symptoms. COVID-19 can be transmitted from human to human through coughing/sneezing droplets. People who are most at risk of contracting this disease are people who have close contact with one of the previous COVID-19 sufferers. One of the village government's efforts to prevent the spread of the Covid-19 virus is to restrict mobility. The activity of conveying restrictions on the implementation of micro community activities (PPKM) to the community of Berkat Mulya Village is carried out face-to-face using a collaborative method with several related parties such as the Village Head, Babinsa (Village Trustees), the Army and Police Members. Good policies will never be separated from the role of community participation in carrying out these public policies. Community participation as a driving force for public policy itself. When the policies implemented are in accordance with the wishes of the community, they will carry out activities/orders according to the policy itself.