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Strategi Komisi Pemilihan Umum Labuhan Batu dalam Meningkatkan Partisipasi Pemilih Dalam Pemilihan Kepala Daerah Labuhan Batu 2020 Melalui Media Sosial Ayunda Putri Rambe; Iskandar Zulkarnain; Hatta Ridho
PERSPEKTIF Vol. 12 No. 2 (2023): PERSPEKTIF, April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v12i2.9213

The purpose of this study is to find out how the Labuhan Batu Regency KPU's strategy is in increasing voter participation in the Regional Head election. The method used in this study is a qualitative method with in-depth interviews. The subject of this research is the Commissioner of Socialization Division of Community Participation and HR. The data collection technique used in this study can be of two parts, namely primary data sources and secondary data sources, primary data, namely data from interviews, while secondary data is data obtained from documents related to this research and the analysis technique used is qualitative analysis. descriptive in nature. The results of the study show that the strategy carried out by the General Election Commission of Labuhan Batu Regency in increasing voter participation in the 2020 Regional Head election can be seen from the form of socialization, namely by using social media and electronic media. The inhibiting factor in voter participation occurs because there are still people who do not care or are indifferent to existing politics. Through the strategy of the General Election Commission for Labuhan Batu Regency, there was an increase in voter participation in the 2020 Regional Head Election of Labuhan Batu Regency, namely reaching 75% in 2020 compared to the previous participation in 2015 of 64.14%.

Communication Relations Strategy North Sumatra Regional Police in Building Police Image in North Sumatra, Indonesia Rudangta Ginting; Iskandar Zulkarnain; Dewi Kurniawati
Journal of Social Interactions and Humanities Vol. 2 No. 2 (2023): July 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jsih.v2i2.5217

This aims at analyzing the communication strategy of North Sumatera Provincial Police Public Relation to build the image of police in North Sumatera. This qualitative research employs a phenomenological approach. The findings of the research indicate that the communication strategy of the Public Relation Division of North Sumatera Provincial Police focuses on the use of media, such as online media, social media, or printed media. The willingness of the North Sumatera Provincial Police Force to provide training and coaching for personnel, technological support, and collaboration with other institutions and society have been identified as effective factors in the Provincial Police Force's communication strategy to build the image of police. The public, on the other hand, believes that the communication strategy implemented by the Public Relations of North Sumatera Provincial Police to improve police image is ineffective.

Communication Strategy of the Provincial Government of North Sumatra Through Instagram Accounts @pemprovsumut in Increasing the Positive Image of the Provincial Government of North Sumatra Wahyu Ramadhan; Iskandar Zulkarnain; Humaizi
Journal of Social Interactions and Humanities Vol. 2 No. 2 (2023): July 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jsih.v2i2.5218

The purpose of this study was to find out how the communication strategy implemented by the Provincial Government of North Sumatra in forming a positive image through Instagram social media @pemprovsumut and the obstacles encountered in carrying out this communication strategy. This study uses the constructivism paradigm with a qualitative descriptive approach. Data collection techniques were carried out through in-depth interviews, non-participatory observation, and document/library study collection. An important finding of this study is that the North Sumatra Province Communication and Information Service has carried out a communication strategy that includes (1) Establishing communicators, (2) Establishing targets, (3) Establishing work teams, (4) Establishing message delivery mechanisms, ( 5) Dissemination of communication media, and (6) preparation of an activity schedule (schedule). The six strategies are efforts to increase a positive image in society. However, the communication strategy implemented by the North Sumatra Province Communication and Information Service is still not effective enough to enhance a positive image. Some of the problems faced are budget constraints, professionalism and limited human resources, the function of the e-Government Service Division as manager of the @pemprovsumut Instagram admin which is not yet optimal, the competence of the leadership and members in understanding communication on social media is not yet good, and the lack of coordination and synergy between the e-Government Service Sector and the Public Information Management Sector in terms of providing up to date information.

Strategi Komunikasi Dalam Mengatasi Perbedaan Budaya Peserta Magang Internasional Pada Program AIESEC Widya Syukrona; Syafruddin Pohan; Iskandar Zulkarnain
JURNAL SIMBOLIKA Research and Learning in Communication Study Vol. 9 No. 2 (2023): Jurnal Simbolika Oktober
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/simbolika.v9i2.10408

AIESEC merupakan program magang yang di ikuti oleh anak muda dari berbagai macam lintas negara dan umumnya juga diadakan diluar negara asal dari peserta yang ada. Pelaksanaan yang dilakukan berada diluar negara tentunya tidak sering menimbulkan culture Shock pada pesertanya. Penelitian ini bertujuan untuk mengetahui startegi komunikasi yang digunakan untuk mengatasi perbedaan budaya peserta magang pada program AIESEC. Metode penelitian dilakukan dengan kualitatif. Pendekatan dalam penelitian ini dilakukan secara deskriptif dengan tujuan agar peneliti dapat menyajikan pristiwa secara mendalam. Informan dalam penelitian ini terdiri dari lima informan utama yang merupakan peserta magang yang telah melewati program AIESEC, serta dua informan tambahan yang merupakan EP Buddy (pembimbing lapangan). Teknik pengumpulan data dilakukan dengan wawancara medalam memnggunakan aplikasi zoom hal ini mengingat bahwasanya lokasi informan yang berbeda kota dan negara, serta studi dokumentasi dengan memanfaatkan arsip berupa jurnal, foto dan laporan kegiatan selama pelaksanaan maggang. Hasil penelitian didapatkan bahwa dalam menghadapi culture shock pada bahas mereka menggunakan bantuan teknologi dan bahasa verbal dan non verbal, mengatasi culture shock bidang makanan dilakukan dengan membawa bekal dari negara asal sampai proses adaptasi dilakukan, mengatasi culture shock pada cuaca mereka melakukan dengan mencari tahu terlebih dahulu lokasi magang mereka ditempatkan. Simpulan dalam mengatasi perbedaan budaya para peserta magang memiliki strategi yang berbeda beda sesuai dengan dimana mereka di tempatkan.

Student’s digital literacy competence and its implications for the learning process Iskandar Zulkarnain; Yovita Sabarina Sitepu; Raras Sutatminingsih; Mickhael Rajagukguk
International Journal of Evaluation and Research in Education (IJERE) Vol 13, No 2: April 2024
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijere.v13i2.25767

This study measures and compares the digital literacy index between general and vocational high school students. The aim is to determine each student’s ability to understand and implement literacy skills in the digital space. The notes from the findings of this study are then related to the proper implementation of the learning process between the two groups of education levels. This study uses quantitative methods, with the research design as a survey. The population of this research is general and vocational high school students in Medan, Indonesia using a margin of error of 5%. The sampling technique in this study used the quota sampling method proportionally to 400 respondents, with 220 respondents coming from general high school education level and 180 respondents from vocational education level. The results of this study indicate that vocational high school students have a higher digital literacy index than general high school students.

Komunikasi Inovasi dan Perilaku Adopsi Sorgum Bioguma di Kabupaten Langkat Andika Bakti; Iskandar Zulkarnain; Mazdalifah Mazdalifah
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 12 No. 2 (2023)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v12i2.4786

Innovation communication is an approach in development communication that aims to introduce an innovation to the community so that it creates a certain effect as something useful. One of the innovations created by the government is sorghum bioguma as an alternative commodity for the purpose of food diversification. This study aims to analyze the innovation communication model of sorghum bioguma; analyze the innovation communication channels of sorghum bioguma; and analyzing the adoption behavior of sorghum bioguma in Pasar VI Kwala Mencirim village, Sei Bingai sub-district, Langkat Regency, North Sumatra. The informants in this study were the Balai Pengkajian Teknologi Pertanian Sumatera Utara (BPTP Sumut) and farmers in Pasar VI Kwala Mencirim village. The research was conducted using a qualitative approach with descriptive methods. The theory used is Everett M Rogers' diffusion of innovation and Ban and Hawkins' Agricultural Extension. Data collection techniques were carried out by interviews, observation and documentation. The results of the study indicated: Communication of sorghum bioguma innovations carried out by BPTP Sumut through four activities namely carrying out coordination, involving farmer groups, making demonstration plots, and carrying out technical guidance. These four activities are a model of a centralized diffusion system, which means the spread of innovation is carried out linearly from the central government to farmers; The innovation communication channels used by BPTP Sumut are interpersonal, group, audio-visual, and social media communication channels. Interpersonal communication is the most effective channel in changing farmers' attitudes; Farmers in Pasar VI Kwala Mencirim adopt unsustainable. This decision was included in the type of active rejection, which means that the farmers had tried the sorghum bioguma innovation but then decided not to adopt it because there was no economic advantage.ABSTRAK Komunikasi inovasi merupakan satu pendekatan dalam komunikasi pembangunan yang bertujuan untuk mengenalkan suatu inovasi kepada masyarakat hingga menimbulkan efek tertentu sebagai sesuatu yang bermanfaat. Salah satu inovasi yang diciptakan pemerintah adalah sorgum bioguma sebagai komoditas alternatif untuk tujuan diversifikasi pangan. Penelitian ini bertujuan untuk menganalisis model komunikasi inovasi sorgum bioguma; menganalisis saluran komunikasi inovasi sorgum bioguma; dan menganalisis perilaku adopsi sorgum bioguma di desa Pasar VI Kwala Mencirim kecamatan Sei Bingai Kabupaten Langkat Sumatera Utara. Informan pada penelitian ini adalah Balai Pengkajian Teknologi Pertanian Sumatera Utara dan petani di desa Pasar VI Kwala Mencirim. Penelitian dilakukan menggunakan pendekatan kualitatif dengan metode deskriptif. Teori yang digunakan adalah difusi inovasi milik Everett M Rogers dan Penyuluhan Pertanian milik Ban dan Hawkins. Teknik pengumpulan data dilakukan dengan wawancara, observasi dan dokumentasi. Hasil penelitian menujukan: Komunikasi inovasi sorgum bioguma yang dilakukan BPTP Sumut melalui empat kegiatan yakni melaksanakan koordinasi, melibatkan kelompok tani, membuat demonstrasi plot, dan melaksanakan bimbingan teknis. Empat kegiatan tersebut merupakan model centralized diffusion system atau sistem difusi tersentralisasi yang berarti penyebaran inovasi dilakukan secara linear dari pemerintah pusat kepada petani; Saluran komunikasi inovasi yang digunakan BPTP Sumut adalah saluran komunikasi interpersonal, kelompok, audio visual, dan media sosial. Dari empat saluran tersebut, komunikasi interpersonal menjadi saluran yang paling efektif dalam mengubah sikap petani; Petani di desa Pasar VI Kwala Mencirim melakukan adopsi tidak berkelanjutan. Keputusan tersebut masuk dalam jenis penolakan aktif (active rejection) yang artinya petani telah mencoba inovasi sorgum bioguma tapi kemudian memutuskan untuk tidak mengadopsi karena tidak adanya keuntungan secara ekonomi.

Restorasi Indonesia sebagai Visi dan Strategi Komunikasi Politik Surya Paloh di Era Digital M. Taufiq Hidayah Tanjung; Iskandar Zulkarnain; Mailin Mailin
MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Vol 10, No 1 (2026)
Publisher : Prodi Pendidikan Sejarah Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Sumatera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/mkd.v10i1.13046

This study examines Restorasi Indonesia as a political vision articulated through the political communication strategy of Surya Paloh in the digital era, in response to the increasing mediatization of political discourse within Indonesia’s contemporary democratic landscape. The research addresses how the vision of national restoration is constructed, disseminated, and transformed through digital political communication practices to influence public perception and political engagement. Employing a qualitative approach, this study utilizes discourse analysis to investigate Surya Paloh’s communication strategies across digital platforms, including speeches, social media narratives, and mediated political messaging. The findings indicate that the articulation of Restorasi Indonesia operates not merely as an ideological construct but as a communicative framework that adapts to the dynamics of digital media through symbolic narratives, strategic framing, and audience-oriented messaging. This transformation reflects a shift from conventional political mobilization toward digitally mediated persuasion, enabling the political vision to maintain relevance in a rapidly evolving information ecosystem. The study argues that the effectiveness of Restorasi Indonesia as a political vision is closely linked to its communicative adaptability, where strategic digital engagement becomes central to shaping political legitimacy and sustaining ideological resonance in the public sphere.

Restorasi Indonesia sebagai Visi dan Strategi Komunikasi Politik Surya Paloh di Era Digital M. Taufiq Hidayah Tanjung; Iskandar Zulkarnain; Mailin Mailin
MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Vol 10, No 1 (2026)
Publisher : Prodi Pendidikan Sejarah Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Sumatera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/mkd.v10i1.13046

This study examines Restorasi Indonesia as a political vision articulated through the political communication strategy of Surya Paloh in the digital era, in response to the increasing mediatization of political discourse within Indonesia’s contemporary democratic landscape. The research addresses how the vision of national restoration is constructed, disseminated, and transformed through digital political communication practices to influence public perception and political engagement. Employing a qualitative approach, this study utilizes discourse analysis to investigate Surya Paloh’s communication strategies across digital platforms, including speeches, social media narratives, and mediated political messaging. The findings indicate that the articulation of Restorasi Indonesia operates not merely as an ideological construct but as a communicative framework that adapts to the dynamics of digital media through symbolic narratives, strategic framing, and audience-oriented messaging. This transformation reflects a shift from conventional political mobilization toward digitally mediated persuasion, enabling the political vision to maintain relevance in a rapidly evolving information ecosystem. The study argues that the effectiveness of Restorasi Indonesia as a political vision is closely linked to its communicative adaptability, where strategic digital engagement becomes central to shaping political legitimacy and sustaining ideological resonance in the public sphere.

Strategi Komunikasi Sekretariat TKPSDA dalam Meningkatkan Kinerja TKPSDA Wilayah Sungai Toba-Asahan Rini Novriani; Dewi Kurniawati; Iskandar Zulkarnain
MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 4 (2022): November 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v1i4.1302

The research aims to analyze the communication strategy that is employed by the TKPSDA secretariat and analyze the dynamics and efforts in implementing the secretariat’s communication strategy in improving the performance TKPSDA Toba-Asahan River Area. This research uses the concept of communicatrion strategy and Herbert Mead’s theory of symbolic interaction. The researcher uses a qualitative approach with a descriptive method. The research subjects consist of seven informants using the puposive technique. The results show that the communication strategy of the TKPSDA secretariat is carried out by considering four aspects, namely the aspect of knowing the communicant, the aspect of the message being conveyed, the aspect of the media being used, and the aspect of the communicator’s role. The obstacles faced by the TKPSDA secretariat are the different levels of members undesrstanding, the unvailability of facilities from members to carry out online activities, the presence of TKPSDA members representative of government elements, the factor of the work of the secretariat team that carries on the other works, and the monitoring and evaluation have not been implemented towards recommendations of trial results oh the TKPSDA Toba-Asahan River Area.

Strategi Message Appeals Ono Harato Sebua dalam Kampanye Stop Kekerasan Terhadap Anak Gus Theodorman Lase; Iskandar Zulkarnain; Mazdalifah Mazdalifah
MUKASI: Jurnal Ilmu Komunikasi Vol. 2 No. 1 (2023): Februari 2023
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v2i1.1514

Wahana Visi Indonesia for the South Nias Program Area is a non-profit organization that carries out a campaign to stop violence against children by using a strategy of message appeals with the nuances of local wisdom, namely ono harato sebua. The research employs a descriptive method using a qualitative approach. Data collection techniques are interviews, observation and documentation. The result shows that the use of message appeals of ono harato sebua in the campaign to stop violence against children, using rational appeals, emotional appeals and morality appeals. The rational appeals use visual media and socialization. Visual media using stickers written on ono harato sebua, and socialization is to convey data on violence against children that occurred in South Nias regency, accompanied by presentation on children’s rights. The emotional appeal that arises is positive emotional appeals, and the moral appeal that appears is the attitude of responsibility and changes in good and right parenting patterns. Barriers that arise during the campaign are personal barriers and environmental barriers. Personal barriers refer to public’s perception of the campaign to stop violence against children, while environmental barriers refer to the indifference and lack of cooperation between community groups in supporting the campaign.

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