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The Relationship of Perceived Value, Perceived Risk, and Level of Trust Towards Green Products of Fast Moving Consumer Goods Purchase Intention Rizka Zulfikar; Prihatini Ade Mayvita
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol 15, No 2 (2018): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3.337 KB) | DOI: 10.31106/jema.v15i2.838

Abstract

This study aims to investigate how the relation between the perceived value, perceived risk, level of trust and toward green products purchase intention. This study is a survey research using questionnaires as an instrument. Population and sample used in this study is the community of Banjarmasin and taken as many as 150 respondents using non-purposive sampling method. The study found that Banjarmasin’s public tends to be more considered in its functional value indicators than other indicators such as social value, emotional value, and economic value. They also tend to be more considered at time risk indicators than other indicators such as the risk of physical and psychological risks. Banjarmasin’s public tends to be more considered toward its benefits indicators than other indicators such as trust in the object, and trust in attributes. Perceived value and perceived risk affect the level of public confidence but have no effect to the public purchase intention towards green products. The level of trust significantly influences the purchase intention towards green products. The relationship between the public purchase intention towards green products with the perceived value and perceived risk tends to be indirect and moderated by variable levels of trust.
PENINGKATAN KEMAMPUAN DAN PENDAPATAN PENGUSAHA KERUPUK IKAN HARUAN DI KELURAHAN KUIN UTARA KECAMATAN BANJARMASIN UTARA Prihatini Ade Mayvita; Firda Herlina; Dwi Retnosari
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 2, No 2 (2017): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.396 KB) | DOI: 10.31602/jpai.v2i2.781

Abstract

South Kalimantan has great potential in the development of fisheries and marine sector in order to increase regional development and community welfare. Haruan (Cork) is one of the popular local fishes in South Kalimantan. Efforts to develop the processed fish Haruan (Gabus) itself, especially in South Kalimantan is still not optimal, the processed fish that Cork is mostly done is processing of salted fish Cork and crackers. In the city of Banjarmasin itself the most processed development of Gabus fish is the processing of crackers. Haruan fish cracker processing business has not been run optimally. Processing crackers in Banjarmasin there are many in the district of North Banjarmasin, especially in the village of North Kuin. The method used in this activity is through counseling / delivery of materials, discussion, implementation, evaluation, and mentoring. The objective of this activity is expected to increase income for Haruan fish cracker processing business through innovation and technology transfer with packaging improvement, production increase and establishment of cooperatives which will ultimately improve the prosperity for the community so that the economy and tourism sector of the region can be more developed. The result of this activity is the change of Haruan Rahmatul fish cracker and Haruan Hj fish cracker. Maspah previously used simple packaging without being pressed with special tools and with less attractive labels then after the counseling and providing the aid of press machines, plastic packaging and labels, became standard packaging so it can be sold in mini market and gift shop. The owner of Haruan Rahmatul and Hj. Maspah also has recorded (bookkeeping) in their business activities. In the production process of cracker cutting that was previously manual after the help of a tool to make the cracker chip crackers in the process of cutting more efficient kerupuknya. In the case of the establishment of a cooperative for Haruan fish cracker business which is incorporated in Citra 2 group is still in process because it is still not sufficient to fund the principal savings.
ADOPSI TEKNIK PENYUSUNAN BUSINESS PLAN MODEL CANVAS UNTUK PERENCANAAN BISNIS UMKM KULINER JALANAN DI KAWASAN GATOT SUBROTO BANJARMASIN Rizka Zulfikar; Prihatini Ade Mayvita; Purboyo Purboyo
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 4, No 2 (2019): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.979 KB) | DOI: 10.31602/jpaiuniska.v4i2.1955

Abstract

UMKM kuliner jalanan cenderung memiliki tingkat persaingan yang tinggi karena entry barrier usaha yang rendah. Oleh karena itu UMKM kuliner jalanan harus memiliki perencanaan dan strategi bisnis yang baik agar bisa memenangkan persaingan di antara usaha sejenis. Kegiatan pengabdian masyarakat ini dilaksanakan dalam 3 tahap kegiatan yaitu : (1) tahap persiapan, (2) tahap pelaksanaan dan (3) tahap evaluasi. Tahap pelaksanaan dilakukan tanggal 22 Desember 2018 bertempat d Rumah Makan Ayam Kudus di Jalan Gatot Subroto dalam bentuk pelatihan dengan jumlah peserta terdiri dari 10 (sepuluh) UMKM kuliner jalanan di kawasan Gatot Subroto Banjarmasin. Kegiatan ini memiliki tujuan untuk : (1) Memberikan pengetahuan kepada mitra tentang arti pentingnya value propositions yang harus dimiliki agar usaha mitra nantinya memiliki value yang berbeda dengan usaha lain yang sejenis, (2) Memberikan keterampilan pembuatan rencana bisnis dengan mengadopsi teknik business plan model canvas yang dapat dipraktekkan mitra dalam menjalankan usahanya, (3) Memberikan pengetahuan kepada mitra tentang penyusunan strategi bisnis yang baik. Hasil pelaksanaan kegiatan diantaranya adalah : (1) 30% peserta mampu membuat business plan model canvas secara baik dan benar, (2) 20 % peserta sudah dapat menentukan komponen value propositions namun masih kesulitan dalam membuat business plan secara keseluruhan, (3) 50% peserta masih belum mampu menentukan komponen value propositions dan membuat business plan secara keseluruhan. Untuk peserta yang sudah dapat menentukan komponen value propositions, kemudian ditindak lanjuti dengan melaksanakan kunjungan ke lokasi mitra dan dibimbing secara khusus untuk membuat business plan secara lengkap. Hasil evaluasi kinerja kegiatan adalah mayoritas peserta memberikan penilaian sangat baik kepada kemampuan pembicara dalam menyampaikan materi, isi materi, suasana pelatihan serta sarana dan prasarana.
IMPLEMENTASI GREEN ECONOMY SEDERHANA DAN PENANGANAN LIMBAH INDUSTRI COR LOGAM UD. SINAR DAHA DI KAB. HULU SUNGAI SELATAN Rizka Zulfikar; Farida Yulianti; Susila Dewi; Prihatini Ade Mayvita; Azahraty Azahraty; Fanlia Adiprimadana Sanjaya; Syahrani Syahrani; Purboyo Purboyo; Abdurrahim Abdurrahim; Kumara Efrianti
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 7, No 1 (2021): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (638.439 KB) | DOI: 10.31602/jpaiuniska.v7i1.5405

Abstract

Industri cor logam selama ini dianggap sebagai usaha yang belum ramah lingkungan, karena masih banyaknya limbah industri ini yang dapat mencemari air dan tanah. Oleh karenanya pelaku usaha di bidang industri cor logam perlu mendapatkan edukasi dan pemahaman tentang bagaimana menerapkan konsep green economy di usaha mereka. Salah satu konsep green economy yang dapat diterapkan di UKM secara sederhana antara lain adalah penanganan limbah baik limbah berupa potongan logam maupun debu hasil produksi. Mitra dari kegiatan adalah UD. Sinar Daha yang bergerak di industri cor logam di Kecamatan Nagara Kabuapaten Hulu Sungai Selatan. Pelaksanaan kegiatan pengabdian masyarakat ini dilakukan dalam bentuk diskusi berkaitan penerapan Green Economy di lingkungan industri cor logam. Tujuan yang ingin dicapai dari kegiatan ini adalah agar mitra memiliki pengetahuan dan pemahaman yang baik tentang implementasi green economy di lungkungan usahanya. Kegiatan sosialisasi dilakukan dengan cara penyampaian penanganan limbah hasil produksi berupa potongan-potongan hasil pengecoran dan penanganan debu logam agar tidak mengkontaminasi dan mencemari air dan tanah di lokasi usaha. Potongan-potongan logam masih dapat direcycle dan diolah kembali dengan cara dibersihkan dan dilebur kembali, sedangkan penanganan debu logam diatasi dengan menyalurkan air hasil pembersihan lantai ke kolam filterisasi yang berisikan adsorben berupa tempurung kelapa dan sabut kelapa untuk mengikat komponen logam berat seperti Pb (Timbal) dan Fe (besi) yang masih terkandung di dalam debu logam limbah industri sebelum air hasil pencucian dialirkan ke sungai dan tanah di bawah pabrik. Hasil dari kegiatan sosialisasi ini adalah mitra memiliki pengetahuan dan pemahaman tentang pengolahan kembali limbah hasil industri baik berupa potongan-potongan logam maupun debu hasil produksi dengan menyediakan kolam filterisasi untuk mengurangi dampak pencemaran logam berat ke tanah dan air.
DIVERSIFIKASI PRODUK OLAHAN BERBASIS IKAN PATIN SEBAGAI POTENSI USAHA BAGI PANTI ASUHAN AL AMIN DAN SULTAN SURIANSYAH BANJARMASIN Rizka Zulfikar; Prihatini Ade Mayvita
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 4, No 1 (2018): AL IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (589.426 KB) | DOI: 10.31602/jpai.v4i1.1632

Abstract

The ideal condition of an orphanage is not always to rely on donations from year to year, but the orphanage itself is capable of generating additional funds independently, so that the orphanage is expected to be entrepreneurial whose outcome can help the operation of the orphanage. One potential and profitable business to be worked on by the orphanage is the business of diversification product from cat fish such as nugget and sausage considering catfish raw material is quite available and become one of the mainstay fishery products in Banjarmasin. The orphanage partners in this PKM programme are Al Amin Orphanage and Sultan Suriansyah Banjarmasin Orphanage and based on observation, several problems of partners that have been identified are as follows : (1) unmotivated santri to entrepreneurship so that santri have level very low self-sufficiency, (2) lack of knowledge of caregivers about entrepreneurship and information about business potentials that can be utilized to improve the welfare of the orphanage. In this programme, PKM activities are (1) to provide nugget and catfish sausage processing training (2) to provide assistance in the production, packaging and marketing process (3) to motivate to cultivate and entrepreneurial spirit with holding entrepreneurship motivation training, (4) conducting financial management training in the form of cost of goods production and production facilities, packaging and marketing for start up business.Keywords: Entrepreneurship, Cat Fish Products.
Pengujian Metode Fuzzy Time Series Chen dan Hsu Untuk Meramalkan Nilai Indeks Bursa Saham Syariah Di Jakarta Islamic Index (JII) Rizka Zulfikar; Prihatini Ade'Mayvita
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 7 No. 2 (2017): September 2017
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v7i2.340

Abstract

This research is an empirical study to tested the accuracy of Chen and Hsu’s Fuzzy Time Series Method used to forecast sharia market stock index in Jakarta Islamic Index. The data used in this research are secondary data consists of daily stock market indexes during 23 November 2016 to 14 July 2017. Chen dan Hsu’s Fuzzied Series Method used in this research has the smallest MSE (Mean Square Error) and AFER (Average Forecasting Error Rate) value rather than others method such as Song and Chrissom (1993). Song and Chrissom (1994), Chen (1996), Hwang, Chen and Lee (1998), Huarng (2001) and Chen (2002). To tested the accuracy of the Chen’s dan Hsu’s Fuzzied Series Method researcher has to do 5 (five) steps such as (1) Determine lag between historical data, interval and The Universe Data (U), (2) Distributing Data into The Unniverse, (3) Define The Fuzzy Set, (4) Determine The Fuzzy Logical Relationship (FLR), and (5) Analyse the Difference between data. There are 3 (three) rules in Chen’s dan Hsu’s Fuzzied Series Method based on the Difference and FLR. The result of this research is Chen dan Hsu’s Fuzzied Series Method has MSE = 1.88 and AFER =0.006% and it can be used to make forecasting on value and trend sharia stock market in Jakarta Islamic index.
ANALISIS POSITIONING RESTORAN CEPAT SAJI WARALABA FRIED CHICKEN DI BANJARMASIN BERDASARKAN PERSEPSI KONSUMEN (Studi Pada KFC Duta Mall, Texas Fried Chicken Duta Mall, AW Duta Mall Dan California Fried Chicken Rs Ulin Banjarmasin) Prihatini Ade Mayvita; Ikhwan Faisal
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 3 No. 1 (2015)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.52 KB) | DOI: 10.20527/jwm.v3i1.155

Abstract

During the last 14 years, the growth rate of fried chicken franchise with the concept of fast food restaurants in Banjarmasin is 12% per year. It is characterized by large number of outlets/stores of fried chicken franchise in Banjarmasin city as many as 10 outlets. Most of the existing outlets are in Duta Mall Banjarmasin. This study aims to identify and analyze the competitive position of fried-chicken fast-food franchise restaurants based on the consumers’ perceptions (Study on KFC, Texas Fried Chicken, AW Duta Mall and CFC RS Ulin Banjarmasin). Perceptions formulated are based on the assessment of marketing mix, which consists of services, physical condition, Product, promotion, personal traits, Price, means of support, distribution and location. 100 respondents are taken as samples in this study, i.e. respondents who have eaten in the fourth Fried Chicken fast food franchise using the technique of non proportional stratified random sampling. Meanwhile, the technique of data analysis uses Multi Dimensional Scaling (MDS). The findings from the analysis using Multi Dimensional Scaling (MDS) show inequality positions of Fried Chicken franchise restaurants, Kentucky Fried Chicken, Texas Chicken, AW and California Fried Chicken, based on their consumers’ perceptions: 1. KFC is a fried chicken franchise restaurant that has superiority over the ease in getting information for organizing parties, the rooms’ capacities, the frequency of advertisements, employee skills, appropriate Products with Prices. In addition, KFC also has special superiority over different/ unique fried chicken taste and more outlets than other fried chicken franchise restaurants; 2. Texas Fried chicken has superiority over the speed of Customer service, cleanliness of the room, the Product pakaging which is favorable to consumers, direct gifts, discounts for the purchases, hospitable employees in serving customers, appropriate places for washing hands in accordance with the expectations of consumers of being close to additional facilities; 3. Customers perceive AW has superiority over the ease of organizing parties and designing more interesting party rooms, standard Product size, cheaper unit prize of Products, more varied promotion media, and neatness of employees’ clothes. In addition, AW also has a special superiority with the availability of quite complete and spacious children’s playground, 4. California Fried chicken (CFC) has superiority over the accuracy in giving services, attractive room design, more varied menu selection, cheaper package Prices, and comfortable atmosphere.
KEBIJAKAN PEMANFAATAN APLIKASI BRIMO UNTUK MENINGKATKAN KUALITAS PELAYANAN (Studi Kasus BRI Unit Sungai Lulut) Siska Emillia; M. Zainul; Prihatini Ade Mayvita
AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Vol 8, No 2 (2022): Edisi Oktober
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/alsh.v8i2.8604

Abstract

This study aims to find out: (1) How is the policy of using the BRIMOapplication in improving service quality, (2) What are the obstacles or challengesfaced by Bank BRI Sungai Lulut Unit in realizing the policy of using the BRIMOapplication to improve service quality to customers, (3) What are the efforts made toovercome obstacles in the implementation of the policy on the use of the Brimoapplication to improve service quality,(4) How are the customer responses of BRI Sungai Lulut Unit regarding the policy ofusing the BRIMO application in serving their customers.This type of research is descriptive qualitative research. Research resourcepersons are employees of BRI Sungai Lulut Unit and BRI Customers of Sungai LulutUnit. Data analysis technique using Miles & Huberman.The results of the study show that the policies made by BRI can improve thequality of service, the obstacles faced in introducing the BRIMO service applicationso far do not exist, because the only problem is customers who do not have asupporting gadget and an unstable network. helped by the BRIMO applicationbecause they can transact faster, easier and do not need to go to a bank or ATManymore. There are 5 indicators of service quality, namely: (1) Reality, makes it veryeasy for customers to transact. To transact through BRIMO, not all transactions aresubject to admin fees, BRI employees at Sungai Lulut Unit work according to SOPsset by BRI in a precise, reliable, accurate, and reliable manner. solve customerproblems and can solve them personally. (2) Assurance, employees of BRI SungaiLulut Unit are always polite, courteous, provide good and correct knowledge andalso create a sense of trust and confidence in customers. (3) Tangible, BRI SungaiLulut unit has a comfortable, cool room, the employees are neat and clean. For theBRIMO application, it is quite complete and looks easy and clear to understand. (4)Empathy, always providing the latest information to customers when providingservices directly, also posting status on social media in the form of photos and videos,in the BRIMO application there is always the latest information. (5) Responsiveness,Customer Service BRI Sungai Lulut Unit in resolving customer problems quickly andwell. Now if a problem occurs, it can be reported directly through the BRIMOapplication without having to come to the bank.
The Relationship of Perceived Value, Perceived Risk, and Level of Trust Towards Green Products of Fast Moving Consumer Goods Purchase Intention Zulfikar, Rizka; Mayvita, Prihatini Ade
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 15 No. 2 (2018): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v15i2.838

Abstract

This study aims to investigate how the relation between the perceived value, perceived risk, level of trust and toward green products purchase intention. This study is a survey research using questionnaires as an instrument. Population and sample used in this study is the community of Banjarmasin and taken as many as 150 respondents using non-purposive sampling method. The study found that Banjarmasin’s public tends to be more considered in its functional value indicators than other indicators such as social value, emotional value, and economic value. They also tend to be more considered at time risk indicators than other indicators such as the risk of physical and psychological risks. Banjarmasin’s public tends to be more considered toward its benefits indicators than other indicators such as trust in the object, and trust in attributes. Perceived value and perceived risk affect the level of public confidence but have no effect to the public purchase intention towards green products. The level of trust significantly influences the purchase intention towards green products. The relationship between the public purchase intention towards green products with the perceived value and perceived risk tends to be indirect and moderated by variable levels of trust.
Does Green Economy Video Really Work? The Effectiveness of Using Video Content Marketing in Forming MSMEs Perception and Behavior to Implement Green Economy Zulfikar, Rizka; Mayvita, Prihatini Ade
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 16 No. 1 (2019): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v16i1.1796

Abstract

This study aims to assess the effectiveness of the use of video content marketing in performing SMEs perceptions and behavior in implementing the concept of a green economy. The expected results of this research will make the using of video marketing content can be used as a material consideration for use in socialization and guidance to SMEs about the concept of green economy. This study was conducted in South Kalimantan province with the population, and the sample was SMEs in South Kalimantan province as much as 164 respondents. Researcher use purposive sampling as research method with one group pretest-posttest as research design. The data was collected using interviews and questionnaires. Data analysis technique are descriptive statistics and Wilcoxon Sign Rank Test. This study found that there is an average difference of perception and behavior of respondents about green economy before and after treatment with the video content marketing.