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ANALISIS POSITIONING RUMAH MAKAN KHAS BANJAR BERDASARKAN PERSEPSI KONSUMEN (Studi Pada Warung Makan Fauzan, Warung Makan Mona dan Warung Makan Idah Jaya di Banjarmasin) Prihatini Ade Mayvita; Rizka Zulfikar
Jurnal Ekonomi dan Manajemen Vol. 19 No. 1 (2018): Februari
Publisher : Program Pascasarjana Universitas Gajayana

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This study aim is to get an overview of the competitive landscape, consumer perception andperceptual gap between consumer perception of product and attributes that offered by Banjarethnic restaurant in Banjarmasin. This research object are Warung Makan (WM.) H. Fauzan,WM. Mona and WM. Idah Jaya. The population is Banjarmasin community with a sample sizeof 50 was determined by purposive sampling technique. Data analysis using quantitativedescriptive method and analysis of MDS (Multi-dimentionalScaling) with the help of IBM SPSSsoftware Ver. 23. The results showed that (1) WM. H. Fauzan has the position above thanWM. Mona and WM. Idah Jaya in consumer perceptions attributes such as physical condition,service, support and distribution facility locations. Additionally WM. H. Fauzan also has theadvantage that the typical grilled fish sold using a sauce or condiment (original) and has thehighest branch between the typical food stall Banjar other dishes, (2) WM. Mona hasadvantages in service, product, and pesonaltraits. (3) WM. Idah Jaya only has advantages inpromotional attributes, price and location.

THE LEVEL OF COGNITIVE, AFFECTIVE AND KONATIVE BANJARMASIN’S PUBLIC BASED ON DEMOGRAPHIC AND PSYCHOGRAFIC IN RESPONDING TO PROHIBITION POLICY THE USE OF PLASTIC AS SHOOPING BAGS Prihatini Ade Mayvita; Rizka Zulfikar
Jurnal Ekonomi dan Manajemen Vol. 19 No. 2 (2018): Juni
Publisher : Program Pascasarjana Universitas Gajayana

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This study aims to determine the level of cognitive, affective and conative Banjarmasin people in responding to the government's prohibition policy on the use of plastic as a shopping bag based on demographics (gender, age, income, occupation and education level) and psychographics (lifestyle and social level) and whether there is a significance differences in people's cognitive, affective dan conative. This study is a survey research using questionnaires as an instrument. Population and sample used in this study are the Banjarmasin’s public and taken as many as 150 respondents using method. non-purposivesamplingAnalysis techniques were used: (1) qualitative descriptive analysis - quantitative and comparative analysis of the average; (2) The chi-square test to see differences in the behavior of people based on demographic and psychographic and (3) Kruskal Wallis test to see the effects of demographic and psychographic on the level of cognitive, affective and conative Banjarmasin people. This study found that: (1) The level of Banjarmasin’s public cognitive, affective and conative in responding to the prohibition use of plastic as shopping bags are majority in the neutral category; (2) The cognitive aspect is highest tend to be owned by a group of women, aged 41-50 years, government employee, income between Rp 5 million - Rp 9,9 Million, S-2 educated, High life style and lower- upperclass social level.(4) The highest affective aspects tend to be owned by a group of women, aged 41-50 years, goverment employee, income between Rp 5 Million - Rp9.9 Million,S-2 educated, middle lifestyle and upper-middle social level class. (5) the highest connative aspects tend to be provided by a group of women, aged 41-50 years, student / college student, Income between Rp 5 Million - Rp 9.9 Million, S-3 education, high life style and social level of the lower-upper class. (6) In the cognitive and affective, there are no sigificants differences in the average for the whole group demographic and psychographic (7) In the affective, the significant average difference was only found in demographic groups based on job and income while the mean significant difference psychographic groups price found only on psychographic groups based on a social level. (8) The level of cognitive respondent only influenced by the life-style of psychographic variables, afective level is only affected by the psychographic-social level and the level of connative only influenced by demographic variables-education and psychographic variables-social level.

FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU MAHASISWA DALAM MEMILIH JURUSAN PADA FAKULTAS EKONOMI UNISKA Prihatini Ade Mayvita; Erni Alfisah; Rizqi Elmuna Hidayah
AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Vol 2, No 3 (2016): Edisi Oktober
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Colleges are expected to continue to be able to improve their quality through repair or renewal. One of the reforms can be done by granting autonomy to universities. Given the autonomy of universities is expected to be able to manage and carry out repairs. Another the impact of the granting of autonomy that is the increasing number of private colleges have sprung up recently, which resulted in triggering competition among the private universities in gaining prospective students. For customers that prospective students with a number of private colleges will give you many choices for them to determine the college considered the best quality. The purpose of this research is to analyze the influence of individual characteristics, marketing mix, psychological variables, organization, and leadership on student's decision choosing economics faculty Uniska MAB non-regular classes. The analysis technique used is multiple linear regression hypothesis testing through simultaneous significance test (test F), partial significance test (t test) and test the coefficient of determination (R ² test). The results showed that simultaneous variable individual characteristics (X1), services marketing mix variables (X2), psychological variables (X3), organizational variables (X4), leadership variable (X5) has no significant effect on student's decision (Y). Partial Partial that the variables that significantly is variable organization while variable individual characteristics, marketing mix variables, psychological variables, as well as leadership variable effect is not significant.

TINGKAT KEPERCAYAAN DAN MINAT BELI MASYARAKAT BANJARMASIN TERHADAP PRODUK HIJAU BERDASARKAN SEGMENTASI DEMOGRAFIS Rizka Zulfikar; Prihatini Ade Mayvita
AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Vol 3, No 2 (2017): Edisi Oktober
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

This study aims to assess the level of trust and intention in Banjarmasin’s public purchasing towards green products based on demographic variables such as gender, age, income, occupation, education and its influence on the level of trust and intention in public purchasing. This study is a survey research using questionnaires as an instrument. Population and sample used in this study is the community of Banjarmasin and taken as many as 150 respondents using non-purposive sampling method. The analysis technique used is (1) descriptive analysis of qualitative - quantitative and comparative analysis of the average using SPSS software; (2) the influence and correlation test was analyzed with SEM using IBM AMOS Software Version 22. The study found that: (1) the level of confidence and interest in people's purchasing Banjarmasin city is good enough for assessment respondents in a category; (2) The demographic segments of potential that can be used as a target market of green products : female, age 31-40 years, self-employed, earning between Rp 5 million - Rp 9,999 million and education level S-1 and S-3 (3) Segmentation demographic does not have a significant influence on the level of trust and intention in buying community towards green products because of the results of the SEM analysis for demoraphics CR value does not exceed 1.96 and the Sig. value is greater than 0.05 (4) demographic segmentation based on the type of work and level of education has a significant correlation only with trust variabels, but do not have a significant correlation with green purchase intention variabels. Keywords : Trust, purchase intention, green products, demographic segmentation

PENGARUH DEMOGRAFIS TERHADAP TINGKAT PREFERENSI, KEPUASAN DAN PERSEPSI RISIKO MASYARAKAT PADA PRODUK HIJAU DI SEKTOR OBAT TRADISIONAL Rizka Zulfikar; Prihatini Ade Mayvita; Purboyo Purboyo
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 3 No 2 (2019)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Penelitian ini bertujuan untuk mengkaji model hubungan demografis, tingkat preferensi, kepuasan dan persepsi risiko masyarakat produk obat tradisional yang nantinya dapat digunakan oleh para pengembang produk obat tradisional untuk menyusun kebijakan pemasaran. Penelitian ini dilaksanakan di kota Banjarmasin dengan waktu penelitian mulai dari bulan Oktober 2018 sampai dengan Maret 2019. Populasi target dalam penelitian ini adalah masyarakat kota Banjarmasin sebanyak 150 responden. Pengambilan sampel menggunakan metode purposive sampling. Pengumpulan data menggunakan kuesioner dan dianalisa dengan SEM (Structural Equation Model) . Hasil penelitian menemukan bahwa: (1) Model structural equation model yang didapat dari penelitian telah memenuhi standar goodness of fit index dan dapat menjelaskan hubungan seluruh variabel yang diteliti, (2) Variabel demografis berpengaruh signfikan terhadap variabel kepuasan dan persepsi risiko namun tidak memiliki pengaruh secara signifikan terhadap tingkat preferensi (5) Variabel demografis memiliki korelasi dengan variabel kepuasan (positif – sedang), dengan variabel preferensi (positif-lemah) dan dengan variabel persepsi risiko (negatif-lemah).

THE EFFECTS OF POLITICAL EVENTS AGAINST ABNORMAL RETURN AND TOTAL VOLUME SHARIA SHARES ACTIVITY THAT LISTED IN JAKARTA ISLAMIC INDEX (JII) Rizka Zulfikar; Prihatini Ade Mayvita
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol 14, No 2 (2017): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

This research is an event study that aims to discover whether there is any empirical evidence of the stock changed to one of the political events in Indonesia. This research used a political event namely Jakarta Governor Election 2017 Round II, by using indicator value of abnormal return and Trading Volume Activity Sharia stocks in Jakarta Islamic Index Stock Market. This event political event was held on April 19, 2017. Population and sample in this research are 30 sharia stocks in JII. The data used in this research are secondary data consists of consists of daily stock prices, daily share trading volume, and daily stock prices index during the five days before, one day at the time of, and five days after the event. Statistical tool used to test the hypothesis is t test and Wilcoxon Signed Rank Test. T test calculation results indicate that there are significant positive value of abnormal return at a few days around the event date, which means the market responds to this event as a good news. While the results of Wilcoxon Signed Rank Test prove that there are significant differences between the average abnormal return in the period before the time the event and in the period after the time event, but not significant in the period before- after the event. The results of Wilcoxon Signed Rank Test also shows that there are significant differences between the average trading volume activity in the period at the time of-after the event, but not significant in the period before-at the time event and before-after the event.

PENINGKATAN KEMAMPUAN DAN PENDAPATAN PENGUSAHA KERUPUK IKAN HARUAN DI KELURAHAN KUIN UTARA KECAMATAN BANJARMASIN UTARA Prihatini Ade Mayvita; Firda Herlina; Dwi Retnosari
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 2, No 2 (2017): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

South Kalimantan has great potential in the development of fisheries and marine sector in order to increase regional development and community welfare. Haruan (Cork) is one of the popular local fishes in South Kalimantan. Efforts to develop the processed fish Haruan (Gabus) itself, especially in South Kalimantan is still not optimal, the processed fish that Cork is mostly done is processing of salted fish Cork and crackers. In the city of Banjarmasin itself the most processed development of Gabus fish is the processing of crackers. Haruan fish cracker processing business has not been run optimally. Processing crackers in Banjarmasin there are many in the district of North Banjarmasin, especially in the village of North Kuin. The method used in this activity is through counseling / delivery of materials, discussion, implementation, evaluation, and mentoring. The objective of this activity is expected to increase income for Haruan fish cracker processing business through innovation and technology transfer with packaging improvement, production increase and establishment of cooperatives which will ultimately improve the prosperity for the community so that the economy and tourism sector of the region can be more developed. The result of this activity is the change of Haruan Rahmatul fish cracker and Haruan Hj fish cracker. Maspah previously used simple packaging without being pressed with special tools and with less attractive labels then after the counseling and providing the aid of press machines, plastic packaging and labels, became standard packaging so it can be sold in mini market and gift shop. The owner of Haruan Rahmatul and Hj. Maspah also has recorded (bookkeeping) in their business activities. In the production process of cracker cutting that was previously manual after the help of a tool to make the cracker chip crackers in the process of cutting more efficient kerupuknya. In the case of the establishment of a cooperative for Haruan fish cracker business which is incorporated in Citra 2 group is still in process because it is still not sufficient to fund the principal savings.

ADOPSI TEKNIK PENYUSUNAN BUSINESS PLAN MODEL CANVAS UNTUK PERENCANAAN BISNIS UMKM KULINER JALANAN DI KAWASAN GATOT SUBROTO BANJARMASIN Rizka Zulfikar; Prihatini Ade Mayvita; Purboyo Purboyo
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 4, No 2 (2019): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

UMKM kuliner jalanan cenderung memiliki tingkat persaingan yang tinggi karena entry barrier usaha yang rendah. Oleh karena itu UMKM kuliner jalanan harus memiliki perencanaan dan strategi bisnis yang baik agar bisa memenangkan persaingan di antara usaha sejenis. Kegiatan pengabdian masyarakat ini dilaksanakan dalam 3 tahap kegiatan yaitu : (1) tahap persiapan, (2) tahap pelaksanaan dan (3) tahap evaluasi. Tahap pelaksanaan dilakukan tanggal 22 Desember 2018 bertempat d Rumah Makan Ayam Kudus di Jalan Gatot Subroto dalam bentuk pelatihan dengan jumlah peserta terdiri dari 10 (sepuluh) UMKM kuliner jalanan di kawasan Gatot Subroto Banjarmasin. Kegiatan ini memiliki tujuan untuk : (1) Memberikan pengetahuan kepada mitra tentang arti pentingnya value propositions yang harus dimiliki agar usaha mitra nantinya memiliki value yang berbeda dengan usaha lain yang sejenis, (2) Memberikan keterampilan pembuatan rencana bisnis dengan mengadopsi teknik business plan model canvas yang dapat dipraktekkan mitra dalam menjalankan usahanya, (3) Memberikan pengetahuan kepada mitra tentang penyusunan strategi bisnis yang baik. Hasil pelaksanaan kegiatan diantaranya adalah : (1) 30% peserta mampu membuat business plan model canvas secara baik dan benar, (2) 20 % peserta sudah dapat menentukan komponen value propositions namun masih kesulitan dalam membuat business plan secara keseluruhan, (3) 50% peserta masih belum mampu menentukan komponen value propositions dan membuat business plan secara keseluruhan. Untuk peserta yang sudah dapat menentukan komponen value propositions, kemudian ditindak lanjuti dengan melaksanakan kunjungan ke lokasi mitra dan dibimbing secara khusus untuk membuat business plan secara lengkap. Hasil evaluasi kinerja kegiatan adalah mayoritas peserta memberikan penilaian sangat baik kepada kemampuan pembicara dalam menyampaikan materi, isi materi, suasana pelatihan serta sarana dan prasarana.

IMPLEMENTASI GREEN ECONOMY SEDERHANA DAN PENANGANAN LIMBAH INDUSTRI COR LOGAM UD. SINAR DAHA DI KAB. HULU SUNGAI SELATAN Rizka Zulfikar; Farida Yulianti; Susila Dewi; Prihatini Ade Mayvita; Azahraty Azahraty; Fanlia Adiprimadana Sanjaya; Syahrani Syahrani; Purboyo Purboyo; Abdurrahim Abdurrahim; Kumara Efrianti
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 7, No 1 (2021): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Industri cor logam selama ini dianggap sebagai usaha yang belum ramah lingkungan, karena masih banyaknya limbah industri ini yang dapat mencemari air dan tanah. Oleh karenanya pelaku usaha di bidang industri cor logam perlu mendapatkan edukasi dan pemahaman tentang bagaimana menerapkan konsep green economy di usaha mereka. Salah satu konsep green economy yang dapat diterapkan di UKM secara sederhana antara lain adalah penanganan limbah baik limbah berupa potongan logam maupun debu hasil produksi. Mitra dari kegiatan adalah UD. Sinar Daha yang bergerak di industri cor logam di Kecamatan Nagara Kabuapaten Hulu Sungai Selatan. Pelaksanaan kegiatan pengabdian masyarakat ini dilakukan dalam bentuk diskusi berkaitan penerapan Green Economy di lingkungan industri cor logam. Tujuan yang ingin dicapai dari kegiatan ini adalah agar mitra memiliki pengetahuan dan pemahaman yang baik tentang implementasi green economy di lungkungan usahanya. Kegiatan sosialisasi dilakukan dengan cara penyampaian penanganan limbah hasil produksi berupa potongan-potongan hasil pengecoran dan penanganan debu logam agar tidak mengkontaminasi dan mencemari air dan tanah di lokasi usaha. Potongan-potongan logam masih dapat direcycle dan diolah kembali dengan cara dibersihkan dan dilebur kembali, sedangkan penanganan debu logam diatasi dengan menyalurkan air hasil pembersihan lantai ke kolam filterisasi yang berisikan adsorben berupa tempurung kelapa dan sabut kelapa untuk mengikat komponen logam berat seperti Pb (Timbal) dan Fe (besi) yang masih terkandung di dalam debu logam limbah industri sebelum air hasil pencucian dialirkan ke sungai dan tanah di bawah pabrik. Hasil dari kegiatan sosialisasi ini adalah mitra memiliki pengetahuan dan pemahaman tentang pengolahan kembali limbah hasil industri baik berupa potongan-potongan logam maupun debu hasil produksi dengan menyediakan kolam filterisasi untuk mengurangi dampak pencemaran logam berat ke tanah dan air.

DIVERSIFIKASI PRODUK OLAHAN BERBASIS IKAN PATIN SEBAGAI POTENSI USAHA BAGI PANTI ASUHAN AL AMIN DAN SULTAN SURIANSYAH BANJARMASIN Rizka Zulfikar; Prihatini Ade Mayvita
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 4, No 1 (2018): AL IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

The ideal condition of an orphanage is not always to rely on donations from year to year, but the orphanage itself is capable of generating additional funds independently, so that the orphanage is expected to be entrepreneurial whose outcome can help the operation of the orphanage. One potential and profitable business to be worked on by the orphanage is the business of diversification product from cat fish such as nugget and sausage considering catfish raw material is quite available and become one of the mainstay fishery products in Banjarmasin. The orphanage partners in this PKM programme are Al Amin Orphanage and Sultan Suriansyah Banjarmasin Orphanage and based on observation, several problems of partners that have been identified are as follows : (1) unmotivated santri to entrepreneurship so that santri have level very low self-sufficiency, (2) lack of knowledge of caregivers about entrepreneurship and information about business potentials that can be utilized to improve the welfare of the orphanage. In this programme, PKM activities are (1) to provide nugget and catfish sausage processing training (2) to provide assistance in the production, packaging and marketing process (3) to motivate to cultivate and entrepreneurial spirit with holding entrepreneurship motivation training, (4) conducting financial management training in the form of cost of goods production and production facilities, packaging and marketing for start up business.Keywords: Entrepreneurship, Cat Fish Products.

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