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All Journal JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Ekonomi dan Manajemen Jurnal Pengabdian Al-Ikhlas AL-ULUM : Jurnal Ilmu Sosial dan Humaniora International Journal Of Science, Technology & Management (IJSTM) Wiga : Jurnal Penelitian Ilmu Ekonomi Journal Of Human And Education (JAHE) Jurnal Locus Penelitian dan Pengabdian JWM (JURNAL WAWASAN MANAJEMEN) Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Journal of Social Work and Science Education International Journal of Economics, Business and Innovation Research Maneggio
Prihatini Ade Mayvita
Program Studi Manajemen, Fakultas Ekonomi Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
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The Economic Development Impact To Environment Quality : Kuznet’s Curve Hyphothesis and Non Linier Regression Approach Zulfikar, Rizka; Yulianti, Farida; Wicaksono, Teguh; Mayvita, Prihatini Ade
International Journal of Science, Technology & Management Vol. 2 No. 3 (2021): May 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i3.205

Abstract

This study aims was to identify impact of economic development factors to the the environment quality by using Kuznet's Curve Hyphotesis and non linear regression. The determinants studied are indicators of economic development such as Gross Domestic Regional Income (GDRI) of the industrial sector, mining sector, agricultural/plantation /forestry/fishery/livestock sectors, poverty, unemployment and human development index (HDI). While the environmental quality indicators used are Water Quality Index (WQI), Air Quality Index (AQI) and Land Cover Quality Index (LCQI). The data used is secondary data from the Department of Environment, the Department of Energy and Mineral Resources, and also the Central Bureau of Statistics of South Kalimantan Province. Secondary data types used include WQI, AQI, LCQI, GDRI, poverty, unemployment and HDI data for the period 2006 – 2020. The method used in this study is descriptive quantitatively using Kuznet's Curve hypothesis and non linear regression. The final results obtained from this study include (1) The influence of economic development indicators on environmental quality is in accordance with Kuznet's Curve hypothesis and shows non-linear relationships. (2) Only the unemployment indicator is not identified non-linearly due to the adjusted value of R Square < 0 and the significance of the > 0.05.
Pengujian Metode Fuzzy Time Series Chen dan Hsu Untuk Meramalkan Nilai Indeks Bursa Saham Syariah Di Jakarta Islamic Index (JII) Zulfikar, Rizka; Ade'Mayvita, Prihatini
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 7 No. 2 (2017): September 2017
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (460.099 KB) | DOI: 10.30741/wiga.v7i2.340

Abstract

This research is an empirical study to tested the accuracy of Chen and Hsu’s Fuzzy Time Series Method used to forecast sharia market stock index in Jakarta Islamic Index. The data used in this research are secondary data consists of daily stock market indexes during 23 November 2016 to 14 July 2017. Chen dan Hsu’s Fuzzied Series Method used in this research has the smallest MSE (Mean Square Error) and AFER (Average Forecasting Error Rate) value rather than others method such as Song and Chrissom (1993). Song and Chrissom (1994), Chen (1996), Hwang, Chen and Lee (1998), Huarng (2001) and Chen (2002). To tested the accuracy of the Chen’s dan Hsu’s Fuzzied Series Method researcher has to do 5 (five) steps such as (1) Determine lag between historical data, interval and The Universe Data (U), (2) Distributing Data into The Unniverse, (3) Define The Fuzzy Set, (4) Determine The Fuzzy Logical Relationship (FLR), and (5) Analyse the Difference between data. There are 3 (three) rules in Chen’s dan Hsu’s Fuzzied Series Method based on the Difference and FLR. The result of this research is Chen dan Hsu’s Fuzzied Series Method has MSE = 1.88 and AFER =0.006% and it can be used to make forecasting on value and trend sharia stock market in Jakarta Islamic index.
ANALISIS POSITIONING RUMAH MAKAN KHAS BANJAR BERDASARKAN PERSEPSI KONSUMEN (Studi Pada Warung Makan Fauzan, Warung Makan Mona dan Warung Makan Idah Jaya di Banjarmasin) Prihatini Ade Mayvita; Rizka Zulfikar
Jurnal Ekonomi dan Manajemen Vol. 19 No. 1 (2018): Februari
Publisher : Program Pascasarjana Universitas Gajayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.988 KB)

Abstract

This study aim is to get an overview of the competitive landscape, consumer perception andperceptual gap between consumer perception of product and attributes that offered by Banjarethnic restaurant in Banjarmasin. This research object are Warung Makan (WM.) H. Fauzan,WM. Mona and WM. Idah Jaya. The population is Banjarmasin community with a sample sizeof 50 was determined by purposive sampling technique. Data analysis using quantitativedescriptive method and analysis of MDS (Multi-dimentionalScaling) with the help of IBM SPSSsoftware Ver. 23. The results showed that (1) WM. H. Fauzan has the position above thanWM. Mona and WM. Idah Jaya in consumer perceptions attributes such as physical condition,service, support and distribution facility locations. Additionally WM. H. Fauzan also has theadvantage that the typical grilled fish sold using a sauce or condiment (original) and has thehighest branch between the typical food stall Banjar other dishes, (2) WM. Mona hasadvantages in service, product, and pesonaltraits. (3) WM. Idah Jaya only has advantages inpromotional attributes, price and location.
THE LEVEL OF COGNITIVE, AFFECTIVE AND KONATIVE BANJARMASIN’S PUBLIC BASED ON DEMOGRAPHIC AND PSYCHOGRAFIC IN RESPONDING TO PROHIBITION POLICY THE USE OF PLASTIC AS SHOOPING BAGS Prihatini Ade Mayvita; Rizka Zulfikar
Jurnal Ekonomi dan Manajemen Vol. 19 No. 2 (2018): Juni
Publisher : Program Pascasarjana Universitas Gajayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (801.219 KB)

Abstract

This study aims to determine the level of cognitive, affective and conative Banjarmasin people in responding to the government's prohibition policy on the use of plastic as a shopping bag based on demographics (gender, age, income, occupation and education level) and psychographics (lifestyle and social level) and whether there is a significance differences in people's cognitive, affective dan conative. This study is a survey research using questionnaires as an instrument. Population and sample used in this study are the Banjarmasin’s public and taken as many as 150 respondents using method. non-purposivesamplingAnalysis techniques were used: (1) qualitative descriptive analysis - quantitative and comparative analysis of the average;  (2) The chi-square test to see differences in the behavior of people based on demographic and psychographic and (3) Kruskal Wallis  test to see the effects of demographic and psychographic on the level of cognitive, affective and conative Banjarmasin people. This study found that: (1) The level of Banjarmasin’s public cognitive, affective and conative in responding to the prohibition use of plastic as shopping bags are majority in the neutral category; (2) The cognitive aspect is highest tend to be owned by a group of women, aged 41-50 years, government employee, income between Rp 5 million - Rp 9,9  Million, S-2 educated, High life style and lower-  upperclass social level.(4) The highest affective aspects tend to be owned by a group of women, aged 41-50 years, goverment employee, income between Rp 5 Million - Rp9.9 Million,S-2 educated, middle lifestyle and upper-middle social level class. (5) the highest connative aspects tend to be provided by a group of women, aged 41-50 years, student / college student, Income between Rp 5 Million - Rp 9.9 Million, S-3 education, high life style and social level of the lower-upper class. (6) In the cognitive and affective, there are no sigificants differences in the average for the whole group demographic and psychographic (7) In the affective, the significant average difference was only found in demographic groups based on job and income while the mean significant difference psychographic groups price found only on psychographic groups based on a social level. (8) The level of cognitive respondent only influenced by the life-style of psychographic variables, afective level is only affected by the psychographic-social level and the level of connative only influenced by demographic variables-education and psychographic variables-social level. 
FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU MAHASISWA DALAM MEMILIH JURUSAN PADA FAKULTAS EKONOMI UNISKA Prihatini Ade Mayvita; Erni Alfisah; Rizqi Elmuna Hidayah
AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Vol 2, No 3 (2016): Edisi Oktober
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.738 KB) | DOI: 10.31602/alsh.v2i3.555

Abstract

Colleges are expected to continue to be able to improve their quality through repair or renewal. One of the reforms can be done by granting autonomy to universities. Given the autonomy of universities is expected to be able to manage and carry out repairs. Another the impact of the granting of autonomy that is the increasing number of private colleges have sprung up recently, which resulted in triggering competition among the private universities in gaining prospective students. For customers that prospective students with a number of private colleges will give you many choices for them to determine the college considered the best quality. The purpose of this research is to analyze the influence of individual characteristics, marketing mix, psychological variables, organization, and leadership on student's decision choosing economics faculty Uniska MAB non-regular classes. The analysis technique used is multiple linear regression hypothesis testing through simultaneous significance test (test F), partial significance test (t test) and test the coefficient of determination (R ² test). The results showed that simultaneous variable individual characteristics (X1), services marketing mix variables (X2), psychological variables (X3), organizational variables (X4), leadership variable (X5) has no significant effect on student's decision (Y). Partial Partial that the variables that significantly is variable organization while variable individual characteristics, marketing mix variables, psychological variables, as well as leadership variable effect is not significant.
TINGKAT KEPERCAYAAN DAN MINAT BELI MASYARAKAT BANJARMASIN TERHADAP PRODUK HIJAU BERDASARKAN SEGMENTASI DEMOGRAFIS Rizka Zulfikar; Prihatini Ade Mayvita
AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Vol 3, No 2 (2017): Edisi Oktober
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (923.397 KB) | DOI: 10.31602/alsh.v3i2.1198

Abstract

This study aims to assess the level of trust and intention in  Banjarmasin’s public purchasing towards green products based on demographic variables such as gender, age, income, occupation, education and its influence on the level of trust and intention in public purchasing. This study is a survey research using questionnaires as an instrument. Population and sample used in this study is the community of Banjarmasin and taken as many as 150 respondents using non-purposive sampling method. The analysis technique used is (1) descriptive analysis of qualitative - quantitative and comparative analysis of the average using SPSS software; (2) the influence and correlation test was analyzed with SEM using IBM AMOS Software Version 22. The study found that: (1) the level of confidence and interest in people's purchasing Banjarmasin city is good enough for assessment respondents in a category; (2) The demographic segments of potential that can be used as a target market of green products : female, age 31-40 years, self-employed, earning between Rp 5 million - Rp 9,999 million and education level S-1 and S-3 (3) Segmentation demographic does not have a significant influence on the level of trust and intention in buying community towards green products because of the results of the SEM analysis for demoraphics CR value does not exceed 1.96 and the Sig. value is greater than 0.05 (4) demographic segmentation based on the type of work and level of education has a significant correlation only with trust variabels, but do not have a significant correlation with green purchase intention variabels. Keywords :   Trust, purchase intention, green products, demographic segmentation
ANALISIS STRATEGI PEMASARAN PADA TOKO STATIONERY EXPRESS BANJARMASIN Prihatini Ade Mayvita; Mohammad Zainul; Arif Sidik
AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Vol 1, No 1 (2015): Edisi Oktober
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.131 KB) | DOI: 10.31602/alsh.v1i1.310

Abstract

Business opportunities school and office stationery nothing ever receding business development. Business diversification of business marketing efforts and school stationery, increasingly growing rapidly along with the rise of the interest of education and offices in this globalization era.The purpose of this study was to find out how much effort Stationery Stores Exspress in terms of marketing strategy, especially in terms of service improvement, and would like to illustrate the importance of competitive strategy is an effort to improve services in order to increase customer interest in order to continue running the company's survival.The method in this study is a combination of quantitative and qualitative methods using SWOT analysis and IE Matrix.The results showed that the strength of the store Stationery Express is on the price and quality of products, while weakness is the lack of consumer satisfaction (service) and media promotion is lacking. Opportunities demonstrated by the products that are easily obtainable (location), the influence of promotions and price in accordance with customer expectations. Threats facing is the quality, price, service and promotion of competition. A good marketing strategy for the Exspress Stationery store always see the market conditions patterned on the development of today's society and done konfrehensif and sustainable.The Internal-External matrix results indicate that Exspress Stationery store on the growth of the cell position, which means that the strategy should the firm is concentrating through horizontal integration stability by conducting further business development.
PENGARUH DEMOGRAFIS TERHADAP TINGKAT PREFERENSI, KEPUASAN DAN PERSEPSI RISIKO MASYARAKAT PADA PRODUK HIJAU DI SEKTOR OBAT TRADISIONAL Rizka Zulfikar; Prihatini Ade Mayvita; Purboyo Purboyo
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 3 No 2 (2019)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (940.235 KB) | DOI: 10.24034/j25485024.y2019.v3.i2.4049

Abstract

Penelitian ini bertujuan untuk mengkaji model hubungan demografis, tingkat preferensi, kepuasan dan persepsi risiko masyarakat produk obat tradisional yang nantinya dapat digunakan oleh para pengembang produk obat tradisional untuk menyusun kebijakan pemasaran. Penelitian ini dilaksanakan di kota Banjarmasin dengan waktu penelitian mulai dari bulan Oktober 2018 sampai dengan Maret 2019.  Populasi target dalam penelitian ini adalah  masyarakat kota Banjarmasin sebanyak  150 responden.  Pengambilan sampel menggunakan metode purposive sampling.   Pengumpulan data menggunakan kuesioner dan dianalisa dengan  SEM (Structural Equation Model) .  Hasil penelitian menemukan bahwa: (1) Model structural equation model yang didapat dari penelitian telah memenuhi standar goodness of fit index dan dapat menjelaskan hubungan seluruh variabel yang diteliti, (2) Variabel demografis berpengaruh signfikan terhadap variabel kepuasan dan persepsi risiko namun tidak memiliki pengaruh secara signifikan terhadap tingkat preferensi (5) Variabel demografis memiliki korelasi  dengan variabel kepuasan (positif – sedang), dengan variabel preferensi (positif-lemah) dan dengan variabel persepsi risiko (negatif-lemah).
THE EFFECTS OF POLITICAL EVENTS AGAINST ABNORMAL RETURN AND TOTAL VOLUME SHARIA SHARES ACTIVITY THAT LISTED IN JAKARTA ISLAMIC INDEX (JII) Rizka Zulfikar; Prihatini Ade Mayvita
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol 14, No 2 (2017): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (527.852 KB) | DOI: 10.31106/jema.v14i02.511

Abstract

This research is an event study that aims to discover whether there is any empirical evidence of the stock changed to one of the political events in Indonesia. This research used a political event namely Jakarta Governor Election 2017 Round II, by using indicator value of abnormal return and Trading Volume Activity Sharia stocks in Jakarta Islamic Index Stock Market. This event political event was held on April 19, 2017. Population and sample in this research are 30 sharia stocks in JII. The data used in this research are secondary data consists of consists of daily stock prices, daily share trading volume, and daily stock prices index during the five days before, one day at the time of, and five days after the event. Statistical tool used to test the hypothesis is t test and Wilcoxon Signed Rank Test. T test calculation results indicate that there are significant positive value of abnormal return at a few days around the event date, which means the market responds to this event as a good news. While the results of Wilcoxon Signed Rank Test prove that there are significant differences between the average abnormal return in the period before the time the event and in the period after the time event, but not significant in the period before- after the event. The results of Wilcoxon Signed Rank Test also shows that there are significant differences between the average trading volume activity in the period at the time of-after the event, but not significant in the period before-at the time event and before-after the event.
Does Green Economy Video Really Work? The Effectiveness of Using Video Content Marketing in Forming MSMEs Perception and Behavior to Implement Green Economy Rizka Zulfikar; Prihatini Ade Mayvita
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol 16, No 1 (2019): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (683.844 KB) | DOI: 10.31106/jema.v16i1.1796

Abstract

This study aims to assess the effectiveness of the use of video content marketing in performing SMEs perceptions and behavior in implementing the concept of a green economy. The expected results of this research will make the using of video marketing content can be used as a material consideration for use in socialization and guidance to SMEs about the concept of green economy. This study was conducted in South Kalimantan province with the population, and the sample was SMEs in South Kalimantan province as much as 164 respondents. Researcher use purposive sampling as research method with one group pretest-posttest as research design. The data was collected using interviews and questionnaires. Data analysis technique are descriptive statistics and Wilcoxon Sign Rank Test. This study found that there is an average difference of perception and behavior of respondents about green economy before and after treatment with the video content marketing.
Co-Authors A, Ariyadi Abdurrahim ABRIANO, NOVA Aditiyanor Aditiyanor Aditiyanor Ana Sofia Herawati Arif Sidik Azahraty Dwi Retnosari Erni Alfisah Ervica Jamilah Fanlia Adiprimadana Sanjaya Farida Yulianti Farida Yulianti Firda Herlina Gusti Meinar Girda Ariani Harnida, Muthia Ikhwan Faisal Ikhwan Faisal, Ikhwan Ilisa Fajriyati Imam Suharto Kumara Efrianti Kumara Efrianty M. Zainul Mohammad Zainul Noor, Dewi Ariefah Nurul Hasanah Nurul Hasanah Prasetyo Yuli Usaid Purboyo, Purboyo Rizqi Elmuna Hidayah Siska Emillia Siswahyudianto Susila Dewi Syahrani S SYAHRANI SYAHRANI Syahrani Syahrani Syahrial Shaddiq Teguh Wicaksono Ummi Hanie Zulfikar, Rizka