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Penerapan Etika Bisnis Berlandaskan Tri Hita Karana Melalui Digital Marketing (Studi Kasus Pada Ikm Sate Lilit Khas Bali) Ariasih, Made Putri; Suarmanayasa, I Nengah; Dewanti, Made Amanda; Yulianthini, Ni Nyoman
JURNAL MANAJEMEN DAN BISNIS Vol 3 No 1 (2024): Jurnal Manajemen dan Bisnis (J-MaBis)
Publisher : Lembaga Penelitian dan Pengabidan kepada Masyarakat Universitas Kader Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54816/jmabis.v3i1.725

Abstract

Penelitian ini bertujuan untuk mengkaji praktik pemasaran yang dilakukan oleh IKM Sate Lilit Khas Bali Ibu Penta dengan menggunakan pendekatan etika bisnis berlandaskan Tri Hita Karana. Etika bisnis berlandaskan Tri Hita Karana diukur melalui tiga prinsip yaitu parahyangan, pawongan dan palemahan. Metode penelitian menggunakan deskriptif kualitatif. Pengumpulan data menggunakan teknik observasi dan wawancara. Dari hasil penelitian menunjukkan bahwa etika bisnis berlandaskan Tri Hita Karana belum sepenuhnya diterapkan oleh IKM Sate Lilit Khas Bali Ibu Penta. Adapun terdapat beberapa kendala atau hambatan dalam penerapan prinsip-prinsip etika bisnis yang berlandaskan Tri Hita Karana dalam digital marketing pada IKM Sate Lilit Khas Bali Ibu Penta.
THE EFFECT OF STOCK PRICES ON FINANCIAL PERFORMANCE WITH GOOD CORPORATE GOVERNANCE AS A MODERATING VARIABLE Putu Megawati, Ida Ayu; Dewanti, Made Amanda; Nurmalasari, Made Ratih; Dewiningrat, Ayu Indira; Prawitasari, Putu Putri
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13244

Abstract

Abstract This research is quantitative research with an exploratory approach, namely an approach that uses a number of previous studies as the most fundamental source as reference material for finding new novelty elements in the research being carried out. This research uses secondary data obtained from the Indonesian Stock Exchange for 10 years from 2013-2023. This data includes data on insurance companies in Indonesia. Researchers analyzed the data using the smart PLS 4.0 analysis tool. The result in this article show the Financial Performance variable can influence share prices. Researchers have an alternative perspective, namely that stock prices can actually have a positive relationship and have a significant influence on financial performance. This hypothesis can be proven and supported by the results of the first line path coefficient which shows that the stock price variable can have a positive relationship on employee performance because The P-Values value is positive and is below the 0.05 significance level, namely 0.016. This is due to logical reasons because better share prices can increase investors which makes financial performance more stable. Apart from that, the influence of share prices can be more significant on financial performance if it is supported by good corporate governance. This is also proven from the second row of the third table in this research which shows that the variable Good Corporate Governance can moderate the influence of the Stock Price variable on Financial Performance because the P-Values value has a positive direction and is below the 0.05 significance level, namely 0.000. Thus, the first and second hypotheses in this research can be accepted and proven. Keywords: Stock Price, Financial Performance, Good Corporate Governance