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All Journal Jurnal Scientia Jurnal Ekonomi KIAT Jurnal Administrasi Bisnis (J-Adbis) Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Jurnal Sistem Informasi dan Teknologi (SINTEK) Jurnal Ekonomi, Manajemen, Akuntansi
Hardani Hardani
Fakultas Ekonomi Dan Bisnis, Universitas Bina Sarana Informatika, Jakarta
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Journal : Jurnal Scientia

 1 
WORK STRESS ON EMPLOYEES PERFORMANCE OF PT ANGKASA PURA KARGO BANTEN WITH WORK ENVIRONMENT AS A MEDIATING VARIABLE Peter Rajagukguk; Nurhadi Nurhadi; Dedi Supriadi; Hardani Hardani
Jurnal Scientia Vol. 12 No. 04 (2023): Education, Sosial science and Planning technique, 2023, Edition September-Nov
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i04.2079

Abstract

Modern technological development in industry has done a lot of good in helping to complete a job, Can improve the performance of an employee. This research aims to determine the effect of work stress and the work environment on employee performance in the regulated agent division of PT Angkasa Pura Kargo. This type of research is quantitative statistics using smartpls4, with outer measurements models and inner models. The method of data collection using the questionnaires distributed online to 100 employees on the Regulated Agent division as respondents, using a saturated sampling technique. The results of this research show that the calculated T value > T table and P Values ​​< 0.05 means that partially work stress has a significant effect on employee performance, the work environment has a significant effect on employee performance, work stress has a significant effect on the work environment. Simultaneously, work stress and the work environment influence employee performance with an R Square of 0.837. or 83.7%. belongs to the strong category.
THE INFLUENCE OF BRAND EQUITY, PRICES AND PROMOTIONS ON LIFESTYLE MEDIATED PURCHASE DECISIONS Hardani Hardani; Aris Kurniawan; Lady Diana Warpindyastuti
Jurnal Scientia Vol. 12 No. 04 (2023): Education, Sosial science and Planning technique, 2023, Edition September-Nov
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i04.2109

Abstract

This research aims to investigate the influence of brand equity, price and promotion on the purchasing decisions of Starbucks consumers in Jakarta by mediating the role of lifestyle. The research method used is a cross-sectional design with a quantitative approach. Data was collected through a survey with structured questions distributed to 100 Starbucks consumer respondents who met the inclusion criteria. Data collection was carried out in June 2023 using the purposive sampling method. Data was collected online via the Gform survey platform, and data analysis was carried out using the Structural Equation Modeling (SEM) method via SmartPLS 3.00 software. The research results show that brand equity, price, and promotion influence purchasing decisions differently. As a mediator, lifestyle is proven to positively contribute to the relationship between the independent and dependent variables. This research contributes to understanding the factors that influence cafe consumers' purchasing decisions by highlighting the critical role of lifestyle as a mediator. The managerial implications of this research finding can help Starbucks and similar companies to optimize their marketing strategies, maintain brand image, and accommodate changes in consumer preferences.
Co-Authors Arief Fadhol Arief Fadholi Aris Kurniawan Bambang Haryono Dedi Supriadi Ferry Kartawijaya Helina Apriyani Kusumaningrum, Aliffah Lady Diana Warpindyastuti Lady Diana Warpindyastuti Nurhadi Nurhadi Peter Rajagukgu Peter Rajagukguk Woro Dwi Hartanti Yessica Mega Arita