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ANALYSIS OF THE IMPLEMENTATION OF INDEPENDENT LEARNING-INDEPENDENT CAMPUS (MBKM) IN IMPROVING STUDENT COMPETENCE BASED ON INDUSTRIAL NEEDS Kadarisman Hidayat; Abd. Qadir Muslim; Langgeng Setyono
Journal Publicuho Vol. 6 No. 4 (2023): November - January - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v6i4.262

Abstract

As a breakthrough from the Indonesian Ministry of Education and Culture, Research and Technology, the Merdeka Learning Kampus Merdeka (MBKM) program needs to measure the effectiveness of its implementation in increasing student competence based on industrial needs from the perspective of the three parties involved, namely students as learners, teaching staff/study programs, and partners/industry. This research was conducted at the University of Brawijaya. The research method uses a quantitative approach with a survey research type. The population of this study was students who were accepted into the MBKM program in the 2021/2022 academic year; as many as 694 students were active in the MSIB, IISMA, Semeru, Student Exchange, and Bangkit UB programs, while the population of Lecturers/ Study Programs totals 76 study programs, as well as partners/industry where 100 students take part in MSIB activities so that the total population is 870 respondents. Therefore, the sample for this study was obtained from 269 respondents using the Krejcie & Morgan formula. They are collecting data in this study using a questionnaire. The collected data were processed using SPSS and Microsoft Excel tools to display descriptive data about the perspectives of the three parties. The research results show that implementing the Independent Campus Learning Policy (MBKM) in Improving Student Competence Based on Industrial Needs at Brawijaya University is very good; this is evident from the results of a survey conducted on lecturers, students, and MBKM partners.
PENGARUH KUALITAS PELAYANAN DAN KEMAMPUAN KERJA KARYAWAN DI HOTEL IJEN SUITES RESORT&CONVETION MALANG TERHADAP KEPUASAN TAMU PADA ERA PANDEMI COVID-19 Putra, Oktora Bima Adi; Nurtjahjono, Gunawan Eko; Hidayat, Kadarisman
VOK@SINDO : Jurnal Ilmu-Ilmu Terapan dan Hasil Karya Nyata Vol. 10 No. 2 (2022)
Publisher : Fakultas Vokasi Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Jasa penginapan perhotelan saat ini jadi amat utama sebagai kebutuhan tempat menginap, beristirahat, meeting, berwisata, dan liburan. Persaingan jasa pelayanan di perhotelan sangat ketat, sehingga kualitas pelayanan sangat berpengaruh kepada kepuasan tamu. Pelayanan yang berkualitas didasarkan pada kemampuan karyawan dalam melaksanakan pekerjaannya. Tahun 2020 khususnya bulan Maret, industri perhotelan mengalami penurunan drastis akibat pandemi COVID-19, sehingga hotel dan karyawan hotel harus memaksimalkan pelayanan dan kualitas kerja untuk mempertahankan kualitas hotel. Salah satu hotel yang terkena dampak tersebut adalah hotel Ijen Suites Resort & Convention Malang. Penelitian dilakukan dihotel Ijen Suites Resort & Convention Malang selama 2 bulan. Jenis penelitian adalah deskriptif dengan pendekatan kuantitatif. Populasi penelitian adalah tamu yang menginap di hotel dengan 105 responden menggunakan teknik accidental sampling. Data primer diperoleh dari penyebaran kuisioner, sedangkan data sekunder didapat dari studi literatur skripsi sebelumnya, jurnal riset, buku, dan dari instansi. Dilakukanuji validitas dan reliabilitas pada kuesioner. Uji asumsi klasik, regresi berganda, dan hipotesis dilakukan dalam penelitian ini. Hasil penelitian menunjukkan jumlah responden laki-laki 57 dan perempuan 48 dengan usia terbanyak 20-30 tahun. Tamu terbanyak mengaku baru satu kali menginap dan 60% tamu menginap karena berlibur. Seluruh variabel adalah valid dan reliabel. Data terdistribusi normal, tidak berhubungan multikolinieritas, dan tidak mengalami heteroskedastisitas. Nilai dari koefisien determinasi (R square) adalah 0.404 dan hasil Uji t seluruh variabel menunjukkan sig.<0,005. Nilai sig. variabel X1 dan X2 terhadap variabel Y sebesar 0.00. Kesimpulan penelitian bahwa, kualitas pelayanan dan kemampuan kerja karyawan berpengaruh positif terhadap kepuasan tamu.
The Influence of Corporate Tax Strategy (CTS) On Consumer Reaction (Cr) With Consumer Perceived Ethicality (CPE) as A Mediating Variable Using Experimental Method Kadarisman Hidayat; Dewi Noor Fatikhah Rokhimakhumullah; Devi Nur Cahaya Ningsih; Hefry Johan Ferdhianzah
Journal Research of Social Science, Economics, and Management Vol. 4 No. 6 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i6.776

Abstract

This study aims to examine the impact of Corporate Tax Strategies (CTSs) on consumer reactions, with Consumer Perceived Ethicality (CPE) acting as a mediating variable. Previous research on CTSs has largely focused on macro-level analyses, exploring whether aggressive tax minimization strategies lead to negative stakeholder reactions that affect company performance. However, findings on the effect of CTSs on company value remain inconclusive, with some studies reporting a negative influence and others finding no significant relationship. This research employs a quantitative approach using an experimental method to address this gap by focusing on consumer-level reactions. The methodology involves simulating scenarios to measure consumer responses to perceived ethicality in corporate tax practices. The results indicate that CTSs significantly influence consumer reactions, with CPE playing a critical mediating role. Specifically, when corporations engage in perceived unethical tax strategies, consumer trust and loyalty decline, reinforcing the importance of ethical considerations in corporate decision-making. The study concludes that incorporating ethical dimensions into tax strategies can mitigate negative consumer reactions and enhance corporate social responsibility (CSR) initiatives. These findings contribute to the literature on CSR and consumer behavior, offering practical insights for corporations aiming to align tax practices with ethical standards to foster positive consumer perceptions.
Halal-Friendly Experiences in Hotel: A Systematic Literature Review Fikriyah, Aria; Hidayat, Kadarisman; Kusumawati, Andriani
Wacana Journal of Social and Humanity Studies Vol. 28 No. 2 (2025): WACANA, Jurnal Sosial dan Humaniora
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2025.028.02.02

Abstract

This study presents a systematic literature review aimed at identifying the key factors influencing customer loyalty, with a particular focus on the role of ethical behavior, relational benefits, and customer satisfaction. Utilizing the PRISMA framework, a comprehensive search was conducted across multiple online databases, resulting in the selection and analysis of 57 relevant articles. The review synthesizes existing empirical evidence to examine how ethical practices—particularly in the banking sector—contribute to building long-term customer relationships. The findings reveal that ethical behavior significantly enhances customer satisfaction, which in turn strengthens trust and commitment, ultimately leading to increased customer loyalty. Relational benefits, such as confidence, social bonds, and special treatment, were also identified as mediating factors that enhance customer retention and encourage positive word-of-mouth. The study highlights the importance of aligning business practices with ethical standards to foster sustainable competitive advantage, particularly in service-oriented industries like banking. Drawing from Stimulus-Organism-Response (SOR) theory, the conceptual framework proposed in this paper illustrates the psychological process through which ethical stimuli influence internal customer states and subsequent behavioral responses. This review contributes to both academic knowledge and managerial practice by offering a structured understanding of the mechanisms underlying customer loyalty. It also identifies gaps in current research and suggests directions for future studies, particularly in expanding the scope beyond the banking sector and developing more nuanced models of ethical influence in customer relationships. Keywords: halal-friendly experiences, hotel, hospitality, tourist loyalty, literature review
Analysis Factors Influencing Intention to Use of Learning Management System Aditya, Yahya Mulya; Hidayat, Kadarisman; Nuralam, Inggang Perwangsa
Wacana Journal of Social and Humanity Studies Vol. 26 No. 1 (2023): WACANA, Jurnal Sosial dan Humaniora
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2023.026.01.06

Abstract

This study examines and analyzes the influence of self-efficacy, facilitating conditions, perceived usefulness, perceived ease of use, and attitude toward using on intention to use LMS. The research method used is a quantitative method with a descriptive approach. Data collection procedures in this study is the respondent's response, which comes from a questionnaire distributed to 154 employees of PT Rantai Pasok Teknologi (FishLog) via Google form and sent via WhatsApp containing opinions or assessments. Structural Equation Modeling Partial Least Square (SEM-PLS) is the analysis tool. The results showed a positive and significant influence on self-efficacy, perceived ease of use, perceived usefulness, attitude toward using, and intention to use. The facilitating conditions factor was found to have an insignificant effect on perceived ease of use. Companies that have used LMS must properly prepare supporting facilities and understand their employees regarding features, benefits, and other things that can keep positive attitudes and employee interest in LMS.Keywords: self-efficacy, facilitating conditions, perceived usefulness, perceived ease of use, attitude toward using, intention to use, extended TAM
Strengthening Firm Performance Through Corporate Governance, Intellectual Capital and Financial Policy Saifi, Muhammad; Hidayat, Kadarisman; Setyono, Langgeng; Sandi, Kemal; Kurnia, Lusi; Aina, Asri Nur
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i2.1059

Abstract

This study aims to examine the effect of corporate governance, intellectual capital and financial policy on firm performance conducted on 14 pharmaceutical companies listed on the Indonesian stock exchange. The data obtained was processed using warp pls software 7.0. The results of the study indicate that corporate governance has no significant positive effect on financial policy and firm performance. Meanwhile, intellectual capital has a negative and significant effect on financial policy and a significant positive effect on firm performance. Next, financial policy has a significant positive effect on firm performance.
Pengembangan Formalisasi Kehadiran UMKM Hidayat, Kadarisman
Profit: Jurnal Adminsitrasi Bisnis Vol. 6 No. 1 (2012): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1107.976 KB)

Abstract

Jumlah UMKM yang telah mendapat formalitas usaha dalam bentuk perizinan relatif sedikit tidak terkecuali pada daerah-daerah yang telah melaksanakan P2SP yang baru mencapai 17,12%. Program-program perizinan yang dilaksanakan oleh pemerintah daerah belum menjangkau masalah pemberian badan hukum. Hal ini dikarenakan pemberian badan hukum merupakan kewenangan dari Departemen Hukum, dan Ham, yang dalam UU  otonomi daerah juga tidak dilimpahkan kewenangannya kepada pemerintah daerah.  Bagi pengusaha mikro, izin perusahaan atau badan hukum secara yuridis formal memang untuk waktu sekarang belum diperlukan. Hal tersebut disebabkan karena usaha mikro sebagian besar merupakan perusahaan perorangan yang ruang lingkup usahanya yang relatif sempit.  Berbagai usaha untuk mempermudah pemberian perizinan yang dilakukan sekarang (program P2SP) belum sepenuhnya dapat menyelesaikan masalah formalisasi UMKM. Ketidakmampuan ini berkaitan dengan implementasi kelembagaan yang belum sesuai dengan karakteristik UMKM. Beberapa masalah yang sangat mendesak untuk diperbaiki adalah: a) Banyaknya jenis perizinan yang harus dipenuhi oleh UMKM untuk dapat melaksanakan suatu kegiatan usaha; b) Persyaratan yang belum sesuai dengan karakteristik UMKM khususnya pengusaha mikro; c) Kurangnya sosialisasi dan belum adanya konsekuensi yang jelas dari pemerintah dengan dimilikinya badan hukum. Beberapa variabel yang berpengaruh nyata terhadap jumlah UMKM yang mendapatkan izin usaha adalah: 1) pendekatan, 2) Bentuk lembaga perizinan; 3) Persyaratan perizinan; 4) Prosedur perizinan; 5) Sosialisasi perizinan , 6) Konsekuensi dari adanya perizinan. Dari hasil temuan di atas dapat disusun best practice penyusunan konsep Lembaga perizinan UMKM.
The Effect of Market Orientation, Marketing Innovation on Competitive Advantage and Business Performance: An Empirical Study in Micro Business of Batik Jambi Endah Lestari, Savitri; Hidayat, Kadarisman; Abdillah, Yusri
Profit: Jurnal Adminsitrasi Bisnis Vol. 17 No. 2 (2023): Profit : Jurnal Adminsitrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2023.017.02.1

Abstract

This research aims to examine the effect of Market Orientation (MO), Marketing Innovation (MI) on the Competitive Advantage (CA) and Business Performance (BP) of the Batik Jambi industry during covid 19 pandemic in 2020. This research helps the Micro Business of Batik Jambi Industry to apply the results of this research in increasing competitive advantage and business performance in all market conditions. The research method used is quantitative. This research was conducted in the Micro Business of Batik Jambi Industry, Seberang Jambi City, with a research sample of 33 Micro Business owners with a nonprobability sampling technique with a census sampling approach (saturated). The data were analyzed using PLS (Partial Least Square). The results showed that of the six hypotheses proposed, two hypotheses had an insignificant effect; namely, Market Orientation has no significant effect on Competitive Advantage and Business Performance. Meanwhile, the other four hypotheses significantly affect the dependent variable in this research, which means that MO has helped increase the MI of the Batik Jambi Industry. MI has also helped increase CA and BP during and after the covid-19 pandemic. CA in the Micro Business of Batik Jambi Industry has been implemented in stages and can improve BP's business.
The Gamification Influence as Marketing Medium on Intrinsic Motivation, Positive Emotion, Customer Engagement and Repurchase Intention Husnul Habib, H Muhammad; Hidayat, Kadarisman; Kholid Mawardi, Mukhammad
Profit: Jurnal Adminsitrasi Bisnis Vol. 17 No. 2 (2023): Profit : Jurnal Adminsitrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2023.017.02.9

Abstract

Since its launch, PT Tokopedia has been one of Indonesia's digital marketplaces that have rapidly expanded with its Gamification reward technique to promote sales. The researchers intend to measure the gamification method carried out by Tokopedia to its customers. This study aims to investigate the impact of Gamification on intrinsic motivation, positive emotion, and customer engagement. This study also examines the effect of Positive Emotion on the Repurchase Intention variable and the Gamification effect on the Repurchase Intention variable. This study employed descriptive-quantitative explanatory research as the research design and Self-determination theory as the framework of this research. The population in this study were Indonesian citizens with a minimum age of 17 years. Two hundred thirty respondents were collected as the sample through E-Questionnaires distributions. The structural Equation Model using the Variances Based SEM approach, well-known as Partial Least Square (PLS) framework, is employed in this study. The results reveal that Gamification has a positive and significant effect on intrinsic motivation, positive emotions, customer engagement, and repurchase intention.
The Influence of Corporate Tax Strategy (CTS) On Consumer Reaction (Cr) With Consumer Perceived Ethicality (CPE) as A Mediating Variable Using Experimental Method Hidayat, Kadarisman; Fatikhah Rokhimakhumullah, Dewi Noor; Cahaya Ningsih, Devi Nur; Johan Ferdhianzah, Hefry
Journal Research of Social Science, Economics, and Management Vol. 4 No. 6 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i6.776

Abstract

This study aims to examine the impact of Corporate Tax Strategies (CTSs) on consumer reactions, with Consumer Perceived Ethicality (CPE) acting as a mediating variable. Previous research on CTSs has largely focused on macro-level analyses, exploring whether aggressive tax minimization strategies lead to negative stakeholder reactions that affect company performance. However, findings on the effect of CTSs on company value remain inconclusive, with some studies reporting a negative influence and others finding no significant relationship. This research employs a quantitative approach using an experimental method to address this gap by focusing on consumer-level reactions. The methodology involves simulating scenarios to measure consumer responses to perceived ethicality in corporate tax practices. The results indicate that CTSs significantly influence consumer reactions, with CPE playing a critical mediating role. Specifically, when corporations engage in perceived unethical tax strategies, consumer trust and loyalty decline, reinforcing the importance of ethical considerations in corporate decision-making. The study concludes that incorporating ethical dimensions into tax strategies can mitigate negative consumer reactions and enhance corporate social responsibility (CSR) initiatives. These findings contribute to the literature on CSR and consumer behavior, offering practical insights for corporations aiming to align tax practices with ethical standards to foster positive consumer perceptions.