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All Journal Distribusi JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Pengabdian Magister Pendidikan IPA Jurnal Kompetitif : Media Informasi Ekonomi Pembangunan, Manajemen dan Akuntansi Al-Kharaj: Journal of Islamic Economic and Business Jurnal Abdimas Sangkabira ProBisnis : Jurnal Manajemen
Rusminah Hs
Universitas Mataram
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Pelatihan Pengolahan S. Cream Moera dalam Upaya Pencegahan Stunting dan Peningkatan Nilai Ekonomi Masyarakat di Desa Banjarsari Rusminah Hs; Siti Ridayatul Husna; Busra Aulya; Rizky Meidiannisa Lukman; Lara Oktavia
Jurnal Pengabdian Magister Pendidikan IPA Vol 5 No 3 (2022): Juli - September
Publisher : Universitas Mataram

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Abstract

Chronic nutrition resulting from insufficient nutrition and can cause disruptions for physical development, cognitive in children of a young age so that the ability to reasoning, thinking, and solving problems is lower than children growing in proper nutrition is understanding of stunting. The many benefits that come from extracting kelor leaves are a good idea and fit in as a nutritional supplement to young children. The levels of vitamins a, iron, potassium, proteins, kerbohydrate, vitamin c, and calcium (A Dudi Krisnadi, 2015) in kelor that provide a good nutritional supplement to children in growth and development.
The Influence of Celebrity Endorsement and Brand Image on Interest to Repurchase Wardah Beauty Products at University Of Mataram Rusminah HS; Wahyunadi
ProBisnis : Jurnal Manajemen Vol. 14 No. 3 (2023): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to examine the effect of celebrity endorsement, brand image on the repurchase intention of wardah beauty products at the University of Mataram.  This type of research is associative quantitative researth. The population in this study were all female students at the University of Mataram who had used wardah beauty products. Respondents in this study amounted to 120 respondents. The results of this study indicate that the celebrity endorsement variable (X1) has a positive but no significant effect on repurchasing interest in purchasing wardah beauty products. This is evidenced by the results of the t-test of the celebrity endorsement variable (X1), which is the t-count value of 0,066 where this value is smaller than the t-table of 1,980. The t-test criteria if sig (0,948) > 0,05 then the celebrity endorsement variable has no significant effect on repurchase interest in purchasing wardah beauty products, while the results of the brand image variable (X2) have a positive and significant effect on the repurchase interest of wardah beauty products. This is evidenced by the results of the t-test, namely that the t-count value is 2.335 where this value is greater than the t-table of 1.980. the t-test criteria if sig (0.021) < 0.05 then the brand image variable has a positive and significant effect on buying interest in wardah’s beauty products at the University of Mataram
Analysis of Creative Jewelry Products, Mutiara City, Mataram in The Context Of Customer Satisfaction Muhamad Ilhamudin; Rusminah HS
ProBisnis : Jurnal Manajemen Vol. 14 No. 3 (2023): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to determine consumer satisfaction for creative product produced by the Sekarbela pearl jewelry industry center in Mataram city. The type of research is descriptive, which is used to get an overview from an analysis of various attributes attached to pearl jewelry.This study uses a sample survey method. The population were all consumers of creative pearl jewelery products who came to industrial centers to make purchases. The respondent determination technique used was purposive sampling. The number of samples taken were 100 people.To answer the problem formulated, the analytical tool used is the Consumer Satisfaction Index (IKK) model. This model is to measure the difference between what consumers want and feel. The results showed that consumers were very satisfied with the creative pearl jewelery products produced by the Sekarbela creative industry center in the city of Mataram. However, marketers should always evaluate the context of the attributes that build this satisfaction because consumer satisfaction is very tentative.
The Influence of Ease of Use and Product Completeness on Purchasing Decisions on the Lazada Application The Word of Revelation Qomariyatul Wahyu; Rusminah HS
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10798

Abstract

This study aims to analyze the influence of ease of use and product completeness on purchasing decisions in the Lazada application. The rapid development of e-commerce has shifted consumer shopping behavior from conventional transactions to online shopping activities. In this competitive digital era, ease of use and product completeness are considered important factors influencing consumer purchasing decisions. This study uses a quantitative approach with an associative research design. The population of this study consists of consumers in Mataram City who have made purchases through the Lazada application. The sample was determined using the Lemeshow formula, resulting in 100 respondents selected through a purposive sampling technique. Data were collected using an online questionnaire and analyzed using multiple linear regression analysis with IBM SPSS Statistics. The results showed that ease of use has a positive and significant influence on purchasing decisions, indicated by a significance value of 0.000 and a regression coefficient of 0.456. Product completeness also has a positive and significant influence on purchasing decisions, with a significance value of 0.000 and a regression coefficient of 0.422. Together, ease of use and product completeness contribute 64.9% to purchasing decisions. These findings suggest that increasing the app's ease of use and providing a wider variety of products can improve consumer purchasing decisions on e-commerce platforms, particularly Lazada
The Influence of Online Customer Reviews and Online Customer Ratings on Purchasing Decisions for Cosmetic and Skincare Products via Sociolla E-Commerce Intan Rizkia; Rusminah HS
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9563

Abstract

The purpose of this study is to determine the influence of online customer reviews and online customer ratings on purchasing decisions for cosmetic and skincare products through Sociolla E-Commerce. This type of causal quantitative research uses PLS-SEM, with a population of Sociolla consumers in Mataram and a sample of 100 respondents through purposive sampling. The instrument in the form of a 5-point Likert questionnaire was analyzed with SmartPLS after validity and reliability tests. The results of the study indicate that online customer reviews have a positive and significant effect on purchasing decisions, online customer ratings are also proven to have a positive and significant effect on purchasing decisions. Online customer reviews and online customer ratings have a contribution of 0.633 and an adjusted R-square of 0.626 or 62.6% in forming purchasing decisions and the remaining 36.7% is determined by other variables outside the research model.
Co-Authors Busra Aulya Eka Sulis Febrianti Handayani Rinuastuti Harmi Widiana Hilmiati Hilmiati Hilmiati Intan Islamiyah Intan Rizkia Lalu Adi Permadi Lara Oktavia M Fatihadi Rahmanto Wibowo M. Ilhamudin M. Nur Ihsan Marisa Saopi Yanti Muhamad Ilhamudin Muhammad Hidayat Muhammad Ilhamudin Muhammad Zar Ghipari Muttaqillah Muttaqillah Qomariyatul Wahyu Ranggit Aditya Rian Sri Gede Rimbun Ria Lestari Rizky Meidiannisa Lukman Rozalia Rozalia Santy Nururly Septiani, Emilia Siti Ridayatul Husna Syamsul Arifin wahyunadi Wahyunadi Wahyunadi Weni Retnowati