Article Per Year (5 Year)
p-Index From 2020 - 2025
2.47
P-Index
This Author published in this journals
All Journal Distribusi JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Pengabdian Magister Pendidikan IPA Jurnal Kompetitif : Media Informasi Ekonomi Pembangunan, Manajemen dan Akuntansi Elastisitas Jurnal Ekonomi Pembangunan Jurnal Abdimas Sangkabira Nusantara Hasana Journal ProBisnis : Jurnal Manajemen Experimental Student Experiences
Rusminah Hs
Universitas Mataram
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
PENGARUH INSTAGRAM MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BERKUNJUNG DI KINARA SUNSET TANJUNG BIAS BEACH Marisa Saopi Yanti; Rusminah HS; Emilia Septiani
Distribusi - Journal of Management and Business Vol. 10 No. 2 (2022): Distribusi, September 2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v10i2.270

Abstract

This study aims to determine the effect of Instagram marketing and electronic word of mouth on the interest to visit Kinara Sunset Tanjung Bias beach, the method of the research used is associative. Population in this study are people who live in Mataram and West Lombok and have been knows Kinara Sunset but never visited.The method used is asumple survey method with data proscribed a google form quisioner and sample of this study were 100 respondents and the sampling technique used non-probability sampling methods. The analysis used multiple linear regression analysis. Data analysis technique using the SPSS version 25 program. The results of the analysis for the Instagram Marketing variable a positive and significant effect on Interest to Visit Kinara Sunset, while the Electronic Word Of Mouth is so that it has a positive significant effect on Interest to Visit Kinara Sunset. The coefficient of has positive and significant effect on Interest to Visit Kinara Sunset.
Pelatihan Pengolahan S. Cream Moera dalam Upaya Pencegahan Stunting dan Peningkatan Nilai Ekonomi Masyarakat di Desa Banjarsari Rusminah Hs; Siti Ridayatul Husna; Busra Aulya; Rizky Meidiannisa Lukman; Lara Oktavia
Jurnal Pengabdian Magister Pendidikan IPA Vol 5 No 3 (2022): Juli - September
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (230.724 KB)

Abstract

Chronic nutrition resulting from insufficient nutrition and can cause disruptions for physical development, cognitive in children of a young age so that the ability to reasoning, thinking, and solving problems is lower than children growing in proper nutrition is understanding of stunting. The many benefits that come from extracting kelor leaves are a good idea and fit in as a nutritional supplement to young children. The levels of vitamins a, iron, potassium, proteins, kerbohydrate, vitamin c, and calcium (A Dudi Krisnadi, 2015) in kelor that provide a good nutritional supplement to children in growth and development.
Analysis Of The Influence Of Promotional Media Types And Product Diversity On Consumer Purchase Decisions At Tiket.Com Online Travel Agent Ricky Kurniaji Purnomo; H. Akhmad Saufi; Rusminah Hs
Experimental Student Experiences Vol. 1 No. 2 (2022): February
Publisher : LPPM Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.905 KB) | DOI: 10.58330/ese.v1i2.133

Abstract

This study aims to determine the effect of Promotional Media Types and Product Diversity on Consumer Purchase Decisions at the online travel agent Tiket.com. The population in this study were all users of the Tiket.com OTA service, while the sample in this study were 110 users of the Tiket.com service using a purposive sampling technique. This type of research is associative research. Data processing in this study used SPSS 25.0 for Windows, where validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, significance test (t test) and coefficient of determination test (R2) were carried out. Based on the research results show that: (1) the type of promotional media has a significant effect on consumer purchasing decisions. (2) product diversity has a significant effect on consumer purchasing decisions. For further research it is recommended to conduct research outside of the independent variables that have been used in this study, or to combine several variables that have been used in this study, such as the type of promotional media and product variety with other variables that can influence consumer purchasing decisions.
The Influence of Celebrity Endorsement and Brand Image on Interest to Repurchase Wardah Beauty Products at University Of Mataram Rusminah HS; Wahyunadi
ProBisnis : Jurnal Manajemen Vol. 14 No. 3 (2023): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of celebrity endorsement, brand image on the repurchase intention of wardah beauty products at the University of Mataram.  This type of research is associative quantitative researth. The population in this study were all female students at the University of Mataram who had used wardah beauty products. Respondents in this study amounted to 120 respondents. The results of this study indicate that the celebrity endorsement variable (X1) has a positive but no significant effect on repurchasing interest in purchasing wardah beauty products. This is evidenced by the results of the t-test of the celebrity endorsement variable (X1), which is the t-count value of 0,066 where this value is smaller than the t-table of 1,980. The t-test criteria if sig (0,948) > 0,05 then the celebrity endorsement variable has no significant effect on repurchase interest in purchasing wardah beauty products, while the results of the brand image variable (X2) have a positive and significant effect on the repurchase interest of wardah beauty products. This is evidenced by the results of the t-test, namely that the t-count value is 2.335 where this value is greater than the t-table of 1.980. the t-test criteria if sig (0.021) < 0.05 then the brand image variable has a positive and significant effect on buying interest in wardah’s beauty products at the University of Mataram
Analysis of Creative Jewelry Products, Mutiara City, Mataram in The Context Of Customer Satisfaction Muhamad Ilhamudin; Rusminah HS
ProBisnis : Jurnal Manajemen Vol. 14 No. 3 (2023): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine consumer satisfaction for creative product produced by the Sekarbela pearl jewelry industry center in Mataram city. The type of research is descriptive, which is used to get an overview from an analysis of various attributes attached to pearl jewelry.This study uses a sample survey method. The population were all consumers of creative pearl jewelery products who came to industrial centers to make purchases. The respondent determination technique used was purposive sampling. The number of samples taken were 100 people.To answer the problem formulated, the analytical tool used is the Consumer Satisfaction Index (IKK) model. This model is to measure the difference between what consumers want and feel. The results showed that consumers were very satisfied with the creative pearl jewelery products produced by the Sekarbela creative industry center in the city of Mataram. However, marketers should always evaluate the context of the attributes that build this satisfaction because consumer satisfaction is very tentative.
PENGARUH KUALITAAS LAYANAN TERHADAP LOYALITAS KONSUMEN YANG DIMEDIASI OLEH NYAMAN COFFEE MATARAM Ayu Khairunnisa; Junaidi Sagir; Rusminah Rusminah
Nusantara Hasana Journal Vol. 4 No. 1 (2024): Nusantara Hasana Journal, Juny 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i1.1139

Abstract

The goals of this research is to determine the effect of E-Service Quality on E- Customer Loyalty by mediating E-Customer Satisfaction (Nyaman Coffee consumer study in Mataram). The population is all Shopee consumers in Mataram City, while the sample is 85 consumers using purposive sampling. This type of research is associative research. Processing data in this study using SPSS 23.0 for windows software. In which the validity test, reliability test, classical assumption test, analisys path test, significance test (t test), coefficient of determination test (R2), and sobel test were carried out. Based on the results of the analysis, all variables have a partial effect where E-Service Quality affects E-Customer Loyalty, E-Customer Satisfaction affects E-Customer Loyalty, E-Service Quality affects E-customer satisfaction. Based on these results, it is recommended that Shopee can improve the quality of E-Service Quality and increase customer satisfaction, resulting in increased customer loyalty to product purchases in the Nyaman Coffee. The results showed that service quality has a positive and significant influence on Nyaman Coffee consumer loyalty, customer satisfaction has a positive and significant influence on consumer loyalty at Nyaman Coffee, and service quality has a positive and significant influence on customer satisfaction at Nyaman Coffee
Co-Authors Akhmad Saufi Ayu Khairunnisa Busra Aulya Eka Sulis Febrianti Handayani Rinuastuti Harmi Widiana Hilmiati Hilmiati Hilmiati Intan Islamiyah Junaidi Sagir Kartika Candra Putri Lalu Adi Permadi Lalu M Furkan Lara Oktavia M Fatihadi Rahmanto Wibowo M. Ilhamudin M. Nur Ihsan Marisa Saopi Yanti Muhamad Ilhamudin Muhammad Hidayat Muhammad Ilhamudin Muhammad Zar Ghipari Muttaqillah Muttaqillah Ranggit Aditya Rian Sri Gede Ricky Kurniaji Purnomo Rimbun Ria Lestari Rizky Meidiannisa Lukman Rozalia Rozalia Santi Nururly Septiani, Emilia Siti Ridayatul Husna Syamsul Arifin wahyunadi Wahyunadi Wahyunadi Weni Retnowati