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All Journal Distribusi JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Pengabdian Magister Pendidikan IPA Jurnal Kompetitif : Media Informasi Ekonomi Pembangunan, Manajemen dan Akuntansi Jurnal Abdimas Sangkabira ProBisnis : Jurnal Manajemen
Rusminah Hs
Universitas Mataram
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Pelatihan Pengolahan S. Cream Moera dalam Upaya Pencegahan Stunting dan Peningkatan Nilai Ekonomi Masyarakat di Desa Banjarsari Rusminah Hs; Siti Ridayatul Husna; Busra Aulya; Rizky Meidiannisa Lukman; Lara Oktavia
Jurnal Pengabdian Magister Pendidikan IPA Vol 5 No 3 (2022): Juli - September
Publisher : Universitas Mataram

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Abstract

Chronic nutrition resulting from insufficient nutrition and can cause disruptions for physical development, cognitive in children of a young age so that the ability to reasoning, thinking, and solving problems is lower than children growing in proper nutrition is understanding of stunting. The many benefits that come from extracting kelor leaves are a good idea and fit in as a nutritional supplement to young children. The levels of vitamins a, iron, potassium, proteins, kerbohydrate, vitamin c, and calcium (A Dudi Krisnadi, 2015) in kelor that provide a good nutritional supplement to children in growth and development.
The Influence of Celebrity Endorsement and Brand Image on Interest to Repurchase Wardah Beauty Products at University Of Mataram Rusminah HS; Wahyunadi
ProBisnis : Jurnal Manajemen Vol. 14 No. 3 (2023): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to examine the effect of celebrity endorsement, brand image on the repurchase intention of wardah beauty products at the University of Mataram.  This type of research is associative quantitative researth. The population in this study were all female students at the University of Mataram who had used wardah beauty products. Respondents in this study amounted to 120 respondents. The results of this study indicate that the celebrity endorsement variable (X1) has a positive but no significant effect on repurchasing interest in purchasing wardah beauty products. This is evidenced by the results of the t-test of the celebrity endorsement variable (X1), which is the t-count value of 0,066 where this value is smaller than the t-table of 1,980. The t-test criteria if sig (0,948) > 0,05 then the celebrity endorsement variable has no significant effect on repurchase interest in purchasing wardah beauty products, while the results of the brand image variable (X2) have a positive and significant effect on the repurchase interest of wardah beauty products. This is evidenced by the results of the t-test, namely that the t-count value is 2.335 where this value is greater than the t-table of 1.980. the t-test criteria if sig (0.021) < 0.05 then the brand image variable has a positive and significant effect on buying interest in wardah’s beauty products at the University of Mataram
Analysis of Creative Jewelry Products, Mutiara City, Mataram in The Context Of Customer Satisfaction Muhamad Ilhamudin; Rusminah HS
ProBisnis : Jurnal Manajemen Vol. 14 No. 3 (2023): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to determine consumer satisfaction for creative product produced by the Sekarbela pearl jewelry industry center in Mataram city. The type of research is descriptive, which is used to get an overview from an analysis of various attributes attached to pearl jewelry.This study uses a sample survey method. The population were all consumers of creative pearl jewelery products who came to industrial centers to make purchases. The respondent determination technique used was purposive sampling. The number of samples taken were 100 people.To answer the problem formulated, the analytical tool used is the Consumer Satisfaction Index (IKK) model. This model is to measure the difference between what consumers want and feel. The results showed that consumers were very satisfied with the creative pearl jewelery products produced by the Sekarbela creative industry center in the city of Mataram. However, marketers should always evaluate the context of the attributes that build this satisfaction because consumer satisfaction is very tentative.
Co-Authors Busra Aulya Eka Sulis Febrianti Handayani Rinuastuti Harmi Widiana Hilmiati Hilmiati Hilmiati Intan Islamiyah Lalu Adi Permadi Lara Oktavia M Fatihadi Rahmanto Wibowo M. Ilhamudin M. Nur Ihsan Marisa Saopi Yanti Muhamad Ilhamudin Muhammad Hidayat Muhammad Ilhamudin Muhammad Zar Ghipari Muttaqillah Muttaqillah Ranggit Aditya Rian Sri Gede Rimbun Ria Lestari Rizky Meidiannisa Lukman Rozalia Rozalia Santy Nururly Septiani, Emilia Siti Ridayatul Husna Syamsul Arifin wahyunadi Wahyunadi Wahyunadi Weni Retnowati