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Pemberdayaan Pelaku Usaha Melalui Pengelolaan Usaha Wisata Di Desa Warnasari Kecamatan Pangalengan Kabupaten Bandung Patimah, Siti; Kania, Trisa Nur; Adnani, Latifah; Jamaludin, Maun
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol 2, No 1 (2020)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (184.908 KB) | DOI: 10.30656/ka.v2i1.1690

Abstract

Warnasari Village is one of the villages that has a lot of potential including tourist attractions namely Situ Cileunca. Some complaints were obtained by the local community that tourism development was more managed by outside investors or what they called city people. They complained about the condition, where Situ Cileunca was part of their lives but they never felt they owned it. The purpose of activities is to increase understanding related to tourism potential and business management. The method of the activity carried out is training. As a result of the training activities, most of them did not understand how business management, especially marketing and HR management. Participants who participated in the Activity were 20 participants with different types of businesses. But they were very enthusiastic about participating in the training activities.Suggestions, people should be able to increase the desire to try. Besides that there is also a need for motivation so that it can increase business for the surrounding community.
PENGEMBANGAN UKM MELALUI PELATIHAN DAN PENDAMPINGAN MANAJEMEN USAHA DI SENTRA SEPATU CIBADUYUT Patimah, Siti
Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Vol 9, No 3 (2012): Jurnal Ilmu Administrasi
Publisher : Sekolah Tinggi Ilmu Administrasi Lembaga Administrasi Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31113/jia.v9i3.314

Abstract

Cibaduyut region is an area artisans developed as centers of production of shoes and shoe shopping in one of Bandung. But in recent years Cibaduyut shoe manufacturing business began to fall. To overcome the problems faced Cibaduyutshoe craftsmen, the effort is to implement a management training activities. The activities are the Actual Problem Solving, target audiences, including the method of approach to a lecture, discussion and simulation as well as action plansto be implemented. The result of this activity is that the participants are so enthusiastic to participate in a mentoring training. Of business management training delivered, the participants do not understand the preparation related to human resources management, Feasibility Studies Business and Accounting simple. But with the training and mentoring, the craftsmen began to understand the importance of keeping preparation simple addition to determine the profit in business is alsoimportant for business continuity in the future.
Pemberdayaan Usaha Kecil Manisan Terong Ungu Di Desa Warnasari Kecamatan Pangalengan Kabupaten Bandung Siti Patimah
WARTA LPM WARTA LPM, Vol. 24, No. 4, Oktober 2021
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/warta.v24i4.12328

Abstract

Candied Eggplant is a food processed product produced in Desa Warnasari, Kecamatan Pangalengan ,Kabupaten Bandung. This candy is unique because it is made from purple eggplant which is usually used as a complementary vegetable to eat. However, currently purple eggplant can be used as processed snacks, especially sweets. The problems faced by business actors are related to still experiencing problems in marketing products. The production process in terms of packaging is still very simple. In addition, the determination of the selling price is carried out in an estimate so that partners often experience losses.The method of implementation is in the form of training and technical guidance. The training is delivered by giving lectures and understanding related to marketing, production and finance. Bintek that is done is by direct practice given to partners.The results of the community service that have been carried out are in the form of training and information technology related to marketing, production and finance. Marketing that has been carried out so far is still offline so partners are trying to do it online even though only with WA and additions so that products can be recognized by using labels, then production by means of packaging that can use a smaller space and size. As well as the provision of production tools. Then provide an understanding of determining the cost of production and profit and loss. The output produced by partners understands related to the use of WA, the production process and finance
Pemberdayaan Pelaku Usaha Melalui Pengelolaan Usaha Wisata Di Desa Warnasari Kecamatan Pangalengan Kabupaten Bandung Siti Patimah; Trisa Nur Kania; Latifah Adnani; Maun Jamaludin
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 2 No. 1 (2020)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v2i1.1690

Abstract

Warnasari Village is one of the villages that has a lot of potential including tourist attractions namely Situ Cileunca. Some complaints were obtained by the local community that tourism development was more managed by outside investors or what they called city people. They complained about the condition, where Situ Cileunca was part of their lives but they never felt they owned it. The purpose of activities is to increase understanding related to tourism potential and business management. The method of the activity carried out is training. As a result of the training activities, most of them did not understand how business management, especially marketing and HR management. Participants who participated in the Activity were 20 participants with different types of businesses. But they were very enthusiastic about participating in the training activities.Suggestions, people should be able to increase the desire to try. Besides that there is also a need for motivation so that it can increase business for the surrounding community.
PENGEMBANGAN UKM MELALUI PELATIHAN DAN PENDAMPINGAN MANAJEMEN USAHA DI SENTRA SEPATU CIBADUYUT Siti Patimah
Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Vol 9, No 3 (2012): Jurnal Ilmu Administrasi
Publisher : Sekolah Tinggi Ilmu Administrasi Lembaga Administrasi Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31113/jia.v9i3.314

Abstract

Cibaduyut region is an area artisans developed as centers of production of shoes and shoe shopping in one of Bandung. But in recent years Cibaduyut shoe manufacturing business began to fall. To overcome the problems faced Cibaduyutshoe craftsmen, the effort is to implement a management training activities. The activities are the Actual Problem Solving, target audiences, including the method of approach to a lecture, discussion and simulation as well as action plansto be implemented. The result of this activity is that the participants are so enthusiastic to participate in a mentoring training. Of business management training delivered, the participants do not understand the preparation related to human resources management, Feasibility Studies Business and Accounting simple. But with the training and mentoring, the craftsmen began to understand the importance of keeping preparation simple addition to determine the profit in business is alsoimportant for business continuity in the future.
BAMBOO CRAFT SMALL BUSINESS EMPOWERMENT IN KERTAWANGI VILLAGE, CISARUA DISTRICT, WEST BANDUNG DISTRICT Siti Patimah; Erti Dinihayati
Pasundan International of Community Services Journal (PICS-J) Vol. 4 No. 2 (2022): Volume 04 Number 02 December 2022
Publisher : LPM Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the natural resources in West Bandung Regency is bamboo. The products produced vary, mostly in the form of household appliances. The problems faced by business actors are related to marketing their products. In addition, it is also related to production, where there are many orders but are constrained by equipment, especially machines. In addition, business actors do not know how much profit or loss they experience each month because there is no bookkeeping done. The implementation method used to overcome the problems faced by business actors is through training and technical guidance. The training is carried out by giving lectures and understanding related to marketing and finance. The technical guidance carried out is by direct practice and continued by providing understanding until finally being able to be independent. In addition, the provision of machines to partners. Training activities and marketing guidance have been carried out in the form of making online marketing features on social media, namely Facebook and Instagram. As well as the provision of machines to be able to draw quickly, accurately, cheaply and neatly. In addition, training and simple financial texts have also been provided. So that partners can make simple records and can determine the determination of the cost of production.
THE ROLE OF SOCIETY IN THE DEVELOPMENT OF THE CREATIVE ECONOMY IN THE INDUSTRIAL AGE 4.0 Siti Fatimah; Yanti Purwanti
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Industrial Age 4.0 was marked by the adoption of digital technology which affected various aspects of life, including the economy. The creative economy is one of the sectors that is growing rapidly in this era, involving economic activities that focus on the production and distribution of creative products and services. The purpose of this research is to examine the role of society in the development of the creative economy in the era of Industry 4.0. This study employs a qualitative approach with a descriptive methodology and literature as its secondary data source. The findings of this study indicate that the fourth industrial revolution has had an impact on the development of the creative economy in Indonesia, particularly in terms of the use of information and communication technology (ICT) in digitally-based creative industries. However, its development is not immune to obstacles, such as market obstacles, knowledge and technology transfer obstacles, human resource obstacles, and bureaucratic obstacles. In order to develop the creative economy through innovation and creativity, collaboration and networking, consumers and customers, and ecosystem growth, community participation is required. By illuminating the role of society in the development of the creative economy, the findings of this study can aid the government, institutions, and pertinent stakeholders in the design of policies that foster the expansion of the creative economy sector. In addition, this research can shed light on the significance of the community's role in establishing an innovative and sustainable economy in the era of Industry 4.0.
PENGEMBANGAN UKM MELALUI PELATIHAN DAN PENDAMPINGAN MANAJEMEN USAHA DI SENTRA SEPATU CIBADUYUT Siti Patimah
Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Vol. 9 No. 3 (2012): Jurnal Ilmu Administrasi
Publisher : Sekolah Tinggi Ilmu Administrasi Lembaga Administrasi Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31113/jia.v9i3.314

Abstract

Cibaduyut region is an area artisans developed as centers of production of shoes and shoe shopping in one of Bandung. But in recent years Cibaduyut shoe manufacturing business began to fall. To overcome the problems faced Cibaduyutshoe craftsmen, the effort is to implement a management training activities. The activities are the Actual Problem Solving, target audiences, including the method of approach to a lecture, discussion and simulation as well as action plansto be implemented. The result of this activity is that the participants are so enthusiastic to participate in a mentoring training. Of business management training delivered, the participants do not understand the preparation related to human resources management, Feasibility Studies Business and Accounting simple. But with the training and mentoring, the craftsmen began to understand the importance of keeping preparation simple addition to determine the profit in business is alsoimportant for business continuity in the future.
DIGITAL MARKETING COMPETENCE OF MIDDLE-MEDIUM BUSINESS PLAYERS (UKM) IN KECAMATAN LEMBANG WEST BANDUNG DISTRICT Yulia Segarwati; Siti Fatimah; Yanti Purwanti
JEES: Journal of Economic Empowerment Strategy Vol. 3 No. 2 (2020): Volume 3 Number 2, August 2020
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jess.v3i2.4894

Abstract

The economic development and digital marketing provide opportunities as well as challenges for SMEs in Indonesia. This especially provides an opportunity for SMEs to promote at a low cost while penetrating the market by cutting the product distribution channel to the final consumers. The presence of ICTs needs to be coupled with the ability of human resources (HR), in this case SMEs in Lembang District, West Bandung Regency. The digital marketing competence of these SMEs is important in developing small and medium businesses that enable potential customers to obtain information about products as well as transact through the internet. The research method was carried out by means of a survey with data collection techniques through questionnaires, interviews, and secondary data sources. The questionnaire was distributed to SMEs in Lembang District, West Bandung Regency with a sampling technique, and interviews were conducted with informants which were conducted selectively. The results of the study showed that the knowledge, attitude skills of SMEs are competencies that need to be improved. Digital marketing competence of SMEs in Lembang District, West Bandung Regency requires strengthening to encourage increased knowledge, attention to new knowledge through technology and media, making innovation and creativity in running their business through digital marketing skills, so that SMEs can optimally carry out their business by utilizing digital marketing. Digital marketing competence of SMEs in West Bandung Regency, especially in Lembang District does not yet have the level of ability needed to improve business performance, because the ability of adaptation and the ability to take advantage of opportunities, especially in technological development needs to be provided facilitation and retrieval from related parties, such as the government, universities, and other related organizations.
MAPPING THE CREATIVE ECONOMY IN THE PERSPECTIVE OF SMEs EMPOWERMENT IN WEST BANDUNG REGENCY Siti Fatimah; yuyun Yuniarti; Abdul Rosid
JEES: Journal of Economic Empowerment Strategy Vol. 4 No. 2 (2021): Volume 4 Number 2, August 2021
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

SMEs in West Bandung Regency have the potential for both natural resources and human resources. However, there are still many potential sub-sectors in the creative economy in West Bandung Regency that are not utilized, this is due to the unknown location and type of business. The purpose of the study is to describe the Profile and Mapping of the Creative Economy of SMEs in West Bandung Regency. The research method used in this study is a quantitative method using a type of social mapping method. Data collection techniques used are primary data and secondary data. The secondary data used is the Secondary Data Analysis (ADS) approach. Based on the research results, West Bandung Regency has 16 sub-districts with various types of creative economy businesses. Mapping was carried out on 16 creative economy sub-sectors in all sub-districts. Of the total 16 sub-sectors, there are only 14 sub-sectors. Two sub-sectors that are not owned in the West Bandung Regency area are Animation, Film and Video and Advertising Sub-sectors. The largest number of creative economy is the performing arts sub-sector, almost all sub-districts have this sub-sector. The largest performing arts sub-sector is in the Lembang sub-sector with 1369 creative economy business actors or 64% and the least in Gununghalu sub-district as many as 4 creative economy business actors or 1%. The mapping of the creative economy that has been carried out will certainly show that there are business actors in each region that have different sub-sectors, both in the number of business actors and in the number of sub-sectors. So with this the government needs to be able to empowerment the community, especially business actors who have potential to be able to develop. With the efforts made to increase the creativity of business actors, it is hoped that there will be economic growth for both business actors and the development of economic areas in West Bandung Regency