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All Journal Jurnal Kebijakan dan Pelayanan Publik AdBispreneur Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Jurnal REKSA: Rekayasa Keuangan, Syariah dan Audit Business Preneur : Jurnal Ilmu Administrasi Bisnis Dharma: Jurnal Pengabdian Masyarakat Research Horizon Journal of Economic Empowerment Strategy (JEES) Jurnal Pengabdian Kepada Masyarakat Indonesia

Yuyun Yuniarti

Universitas Pasundan

Author-ID : 3569003

Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Articles

ANALISIS FAKTOR DAYA SAING INDUSTRI ALAS KAKI CIBADUYUT KOTA BANDUNG Yuyun Yuniarti; Sam’un Jaja Raharja
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 1, No 3 (2016): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

FACTOR ANALYSIS OF FOOTWEAR INDUSTRY COMPETITIVENESSCIBADUYUT BANDUNG Yuyun YuniartiDepartement of Business Administrative ScienceFaculty of Social and Political Sciences University of Pasundan Email : yuniarti_y@yahoo.com Sam’un Jaja RaharjaDepartement of Business Administrative ScienceFaculty of Social and Political Sciences University of PadjadjaranEmail : s.raharja2016@unpad.ac.id harja_63@yahoo.com ABSTRACT Cibaduyut industry is one of the industries that produce footwear, especially shoes that are the raw material from the skin. Carry out its business in the shoe industry Cibaduyut facing various problems, especially problems related to lack of competitiveness. The lack of competitiveness caused by the perpetrators of the shoe industry Cibaduyut not apply competitiveness factors both external and internal nature. The method used in this research is qualitative method with descriptive approach. For the data collection methods used are literature studies and documentation, participatory observation and in-depth interviews with informants. The results showed that the activity of making shoes Cibaduyut Bandung can not be competitive due to the weak implementation of competitiveness factors, especially concerning factors employee skills and the availability of technology. Keywords : competitiveness, the footwear industry ANALISIS FAKTOR DAYA SAING INDUSTRI ALAS KAKI CIBADUYUT KOTA BANDUNG ABSTRAK Industri Cibaduyut merupakan salah satu industri yang menghasilkan produk alas kaki, terutama sepatu yang bahan bakunya dari kulit. Dalam mejalankan usahanya industri sepatu Cibaduyut mengahadapi berbagai masalah terutama masalah yang menyangkut lemahnya daya saing. Lemahnya daya saing tersebut disebabkan oleh para pelaku industri sepatu Cibaduyut belum menerapkan faktor daya saing baik yang bersifat eksternal maupun yang bersifat Internal. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan menggunakan pendekatan deskriptif. Untuk pengumpulan data metode yang digunakan adalah studi pustaka dan dokumentasi, pengamatan partisipatif dan wawancara mendalam dengan para informan. Hasil penelitian menunjukan bahwa kegiatan pembuatan sepatu Cibaduyut Kota Bandung belum bisa berdaya saing disebabkan oleh lemahnya penerapan faktor daya saing terutama yang menyangkut faktor keahlian pekerja dan faktor ketersediaan teknologi. Kata kunci : daya saing, industri sepatu, cibaduyut

PERAN FINTECH (FINANCIAL TECHNOLOGY) DALAM MENINGKATKAN DAYA SAING PRODUK DI UKM INDUSTRI ALAS KAKI CIBADUYUT KOTA BANDUNG Yuyun Yuniarti; Erti Dinihayati
Jurnal REKSA: Rekayasa Keuangan, Syariah dan Audit Vol. 6 No. 2 (2019)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/j.reksa.v6i2.1457

Footwear business activities in Cibaduyut, Bandung City are supported by various factors, such as entrepreneurial spirit, facilities, marketing, raw material procurement and capital procurement. This research is a qualitative research with data analysis through triangulation. The purpose of this study is mainly to find out the role of Fintech as one of the financial institutions that support in the field of business capital, especially micro-businesses such as Cibaduyut footwear, one of SME in Bandung City. The results of the study show that the Cibaduyut footwear industry is greatly helped by the existence of this Fintech although in the implementation still faces several obstacles, especially those concerning the knowledge and facilities to support these activities.

DEVELOPMENT STRATEGY FOR SMALL AND MEDIUM ENTERPRISES (SME) BASED ON SUNDA CULTURE IN CIBADUYUT FOOTWEAR INDUSTRY Yuyun Yuniarti; Yuyun Yuningsih; Umi Hani; Sumardani Sumardani
SAMPURASUN Vol 8 No 1 (2022): Sampurasun Vol. 8 No. 1 - 2022
Publisher : Lembaga Penelitian Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/sampurasun.v8i02.3017

Cibaduyut footwear industry is one of the industries that produce products various kinds of footwear such as sandals, shoes, shoes, shoes or casual shoes, which are the main raw material is leather. In carrying out its business activities the footwear industry. Cibaduyut faces several obstacles, especially those concerning manufacturing or processes financial production and management, especially concerning financial records. Rapi dan perfectly complies with financial management standards, besides other obstacles is that businesses cannot develop shoe based products to the application of Sudanese cultural values that are famous for the concept of Silih Asah, Silih compassion, foster care, this turned out to weaken the competitiveness of footwear products on the scene International. The research method used in this study is a qualitative method using descriptive analysis, the data collection method used is a method direct observation (observation), in-depth interviews (in-depth interview) as well direct interviews with several informants, and using triangulation and snowball sampling. Based on the results of the study showed that the marketing strategy carried out by Cibaduyut footwear perpetrators of the city of Bandung based on Sudanese culture, stating, foster care still experiences several obstacles, especially in the supplier is still in nature traditional so that it cannot yet be competitive globally.

Peningkatan Motivasi Kewirausahaan Para Pelaku Usaha di Desa Warnasari Kecamatan Pangalengan Kabupaten Bandung Abdul Rosid; Atin Hafidiah; Yuyun Yuniarti; Dindin Abdurrohim
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 2 No. 2 (2020)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v2i2.2061

Desa Warnasari merupakan salah satu Desa yang berada di Kecamatan Pangalengan Kabupaten Bandung.Penduduk Desa Warnasari pada umumnya, dikenal dalam komoditi sayur mayur dan peternak Sapi Perah, juga memproduksi teh hijau/merah merupakan produksi andalan dari daerah ini bahkan sudah terkenal sejak jaman penjajahan belanda.Berdasarkan analisis kondisi eksisting yang terdapat di Desa Warnasari dapat diidentifikasi permasalahan-permasalahan yang dihadapi yang berkaitan dengan minat dalam menumbuhkan kewirausahaan yakni, Adanya permasalahan yang berkaitan dengan wirausaha, Adanya permasalahan yang berkaitan dengan motivasi untuk menumbuhkan minat berwirausaha, berkaitan dengan tidak berkembangnya wirausaha, berkaitan dengan pemanfaatan dan pengembangan potensi diri dan potensi Sumber Daya Alam yang dimiliki (hasil bumi/perkebunan, perikanan, peternakan).Pelaksanaannya, menggunakan Metode Ceramah, dimana dalam metode ini seluruh peserta dikumpulkan dalam satu ruangan, selanjutnya peserta menerima materi, kemudian peserta diberikan kesempatan untuk mengajukan pertanyaan-pertanyaan yang berkaitan dengan kewirausahaan, motivasi atau menumbuhkan minat berwirausaha serta strategi sukses berwirausaha.Dalam hal motivasi dan strategi sukses berwirausaha, yakni kemampuan untuk berbuat sesuatu, mempunyai semangat, sikap, dan kemampuan dalam menangani usaha dan kegiatan yang mengarah kepada upaya mencari, menciptakan, menerapkan cara kerja, teknologi dan produk baru dengan meningkatkan efesiensi dalam rangka memberikan pelayanan yang lebih baik atau keuntungan yang lebih besar.

ANALISIS LABELISASI HALAL DALAM ETIKA BERBISNIS [STUDI KASUS PADA UKM SENTRA ROTI BABAKAN RAHAYU DI KOTA BANDUNG] Yuyun Yuniarti; Ali Anwar Yusuf
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 5 No. 1 (2023): Vol. 5 No. 1 Maret 2023
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

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Halal products are one part of business development based on business ethics, one of the efforts to maintain the halalness of products, it requires good cooperation between producers, government, and consumers. This is in accordance with what is stated in the teachings of the Islamic religion which encourages every business actor, especially in the food sector to maintain the halalness of the product.The Babakan Rahayu Bread UKM Center is one of the businesses engaged in the culinary field, at this time not all of the activities of producing halal bread are guaranteed halal products. For this reason, researchers are interested in conducting research related to the halalness of products related to the application of business ethics in that place.The research method used is descriptive analysis, which is a method to examine, observe, and conduct interviews with informants, namely business actors, cooperative heads, consumers, and the Bandung City MSME Cooperative Office as one of the agencies that guarantees the halalness of products.The results showed that the bread-making activities in the bakery center in Babakan Rahayu, Bandung, turned out that the business actors did not really feel the importance of halal certification but most of them had carried out business activities based on business ethics principles, especially those concerning employee management, business development, and advertising (marketing). product)Suggestions that researchers convey include increasing business awareness in encouraging halal certification, it requires encouragement / motivation from various parties so that all business actors in the place are more aware of halal certification.Keywords: product halalness and business ethics.

Implementation of supply chain management using the ERP system at XYZ Company Indonesia Yulia Segarwati; Nurhayati Nurhayati; Trisa Nurkania; Yuyun Yuniarti; Maun Jamaludin
Research Horizon Vol. 2 No. 6 (2022)
Publisher : LifeSciFi

Supply Chain Management (SCM) is a network of companies working to create and deliver a product to the end user. These companies include suppliers, factories, distributors, shops or retail, as well as supporting companies such as logistics services. The company is integrated with an ERP or enterprise resource planning system that combines each department into one database to save time in its use. In this study, researchers implemented supply chain management and this ERP system at XYZ Company Indonesia. A company engaged in the marketing and distributing various goods for consumption, including toiletries, body care, cosmetics, and cooking spices, which of course, gives an advantage if it can implement this supply chain management and ERP system.

MAPPING THE CREATIVE ECONOMY IN THE PERSPECTIVE OF SMEs EMPOWERMENT IN WEST BANDUNG REGENCY Siti Fatimah; yuyun Yuniarti; Abdul Rosid
JEES: Journal of Economic Empowerment Strategy Vol. 4 No. 2 (2021): Volume 4 Number 2, August 2021
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

SMEs in West Bandung Regency have the potential for both natural resources and human resources. However, there are still many potential sub-sectors in the creative economy in West Bandung Regency that are not utilized, this is due to the unknown location and type of business. The purpose of the study is to describe the Profile and Mapping of the Creative Economy of SMEs in West Bandung Regency. The research method used in this study is a quantitative method using a type of social mapping method. Data collection techniques used are primary data and secondary data. The secondary data used is the Secondary Data Analysis (ADS) approach. Based on the research results, West Bandung Regency has 16 sub-districts with various types of creative economy businesses. Mapping was carried out on 16 creative economy sub-sectors in all sub-districts. Of the total 16 sub-sectors, there are only 14 sub-sectors. Two sub-sectors that are not owned in the West Bandung Regency area are Animation, Film and Video and Advertising Sub-sectors. The largest number of creative economy is the performing arts sub-sector, almost all sub-districts have this sub-sector. The largest performing arts sub-sector is in the Lembang sub-sector with 1369 creative economy business actors or 64% and the least in Gununghalu sub-district as many as 4 creative economy business actors or 1%. The mapping of the creative economy that has been carried out will certainly show that there are business actors in each region that have different sub-sectors, both in the number of business actors and in the number of sub-sectors. So with this the government needs to be able to empowerment the community, especially business actors who have potential to be able to develop. With the efforts made to increase the creativity of business actors, it is hoped that there will be economic growth for both business actors and the development of economic areas in West Bandung Regency

PENGEMBANGAN USAHA BUNGA POTONG PADA UKM BUNGA DI DESA CIHANJUANG RAHAYU KECAMATAN PARONGPONG KABUPATEN BANDUNG BARAT Yuyun Yuniarti; Latifah Adnani
Dharma: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): November
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v6i2.15598

Kegiatan UKM di daerah Kabupaten Bandung Barat sangat beragam. Ada yang berupa wisata, kuliner, pertanian dan penanaman bunga. Kegiatan usaha bunga potong yang dilakukan oleh Bapak Asep Toni merupakan kegiatan yang dilaksanakan secara turun temurun dan sudah berlangsung beberapa tahun. Dalam kegiatan usahanya pada saat ini, UKM tersebut mendapati beberapa kendala diantaranya dalam hal catat mencatat keuangan, pemasaran secara online, pemeliharaan kebun tanaman dan proses pengepakan barang yang belum optimal. Kegiatan pengabdian kepada masyarakan yang dilaksanakan oleh Tim dosen FISIP Unpas berusaha untuk memberikan solusi terhadap masalah – masalah yang dihadapi oleh UKM tersebut. Sehingga bisa memberikan dorongan atau motivasi kepada pelaku usaha untuk bisa berwirausaha secara maksimal yang akhirnya dapat meningkatkan profit atau keuntungan dan bisa mengembangkan usahanya yang berdaya saing. Metode yang digunakan dalam kegiatan PkM ini adalah metode pemberian pelatihan, fasilitasi dan pendampingan, sehingga mitra berusaha lebih termotivasi dan lebih meningkat terutama di bidang pegelolaan usaha bunga potong. Kegiatan PkM ini didukung oleh Tim yang melibatkan Dosen dan Mahasiswa yang bekerja berdasarkan tugas masing masing sehingga mendukung berhasilnya kegiatan mitra. Pelaksanaan PkM ni diharapkan memberikan solusi untuk pengembangan usaha bunga potong vsehingga mitra dapat melakukan usaha lebih giat melaui kegiatan pemberian pengetahuan tentang keuangan, fasilitasi dan pemasaran secara on line.

Strategi Peningkatan Indeks Pendidikan Melalui Pendidikan Kesetaraan di Kabupaten Mesuji Kunkun Heriyansyah; Aspa Magenda; Yuyun Yuniarti
e-JKPP Vol 11, No 3 (2025): Desember
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/ejkpp.v11i3.4777

Peningkatan kualitas sumber daya manusia merupakan salah satu prasyarat utama dalam mendorong pembangunan daerah, yang salah satunya tercermin melalui capaian indeks pendidikan. Kabupaten Mesuji masih menghadapi tantangan rendahnya indeks pendidikan akibat keterbatasan akses dan keberlanjutan pendidikan formal. Pendidikan kesetaraan diposisikan sebagai alternatif strategis untuk memperluas kesempatan belajar bagi masyarakat yang tidak menyelesaikan pendidikan formal. Penelitian ini bertujuan untuk menganalisis strategi peningkatan indeks pendidikan melalui penyelenggaraan pendidikan kesetaraan di Kabupaten Mesuji. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, studi dokumentasi, dan kuesioner pendukung. Analisis data dilakukan melalui reduksi, penyajian data, serta penarikan kesimpulan yang diperkuat dengan analisis SWOT menggunakan matriks IFAS dan EFAS. Hasil penelitian menunjukkan bahwa pelaksanaan pendidikan kesetaraan masih menghadapi kendala berupa keterbatasan anggaran, rendahnya partisipasi masyarakat, belum optimalnya kompetensi tutor, serta lemahnya sistem monitoring dan evaluasi. Meskipun demikian, terdapat peluang pengembangan melalui dukungan kebijakan, kebutuhan masyarakat, dan keberadaan lembaga pendidikan kesetaraan. Oleh karena itu, diperlukan strategi kolaboratif dan berkelanjutan untuk mengoptimalkan peran pendidikan kesetaraan dalam meningkatkan indeks pendidikan di Kabupaten Mesuji.

Penguatan Pencatatan Keuangan dan Pemasaran Digital pada UMKM Wedding Decoration di Cihideung Yuyun Yuniarti; Erti Dini Hayati; Zalfa Alifah Hasna; Syifa Azzahra Hardiyani Putri
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 6 No. 2 (2026): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v6i2.12655

Wedding decoration micro, small, and medium enterprises in Cihideung Village operate within a strong floriculture ecosystem, yet their business growth is often constrained by informal financial administration, limited digital promotion, and inadequate production and packaging facilities. This community engagement program aimed to strengthen the managerial capacity of Wedding Decoration NY (Naomy) through integrated training, facilitation, and mentoring. The program was implemented during the 2025/2026 academic year using a participatory approach consisting of needs assessment, activity planning, training in simple cash recording, digital marketing assistance, provision of supporting equipment, and descriptive evaluation. Data were obtained through observation, interviews with the business owner, activity documentation, and comparison of conditions before and after the program. The results indicate that the partner began applying simple cash-in and cash-out records, understood the importance of separating and reviewing business transactions, improved its ability to use social media for promotion, and obtained essential wedding decoration and flower-packaging tools. The intervention did not yet measure long-term sales growth quantitatively, but it established practical routines and resources for more orderly, visible, and competitive business management. Continued mentoring and periodic performance monitoring are recommended.

Co-Authors Abdul Rosid Abdurohim, Dindin Adnani, Latifah Aspa Magenda Dinihayati, Erti Erlangga, Heri Erti Dini Hayati Hafidiah, Atin Jamaludin, Maun Kania, Trisa Nur Kunkun Heriyansyah Nurhayati Nurhayati Sam'un Jaja Raharja Siti Fatimah Syifa Azzahra Hardiyani Putri Umi Hani Yulia Segarwati Yusuf, Ali Anwar Yuyun Yuningsih Zalfa Alifah Hasna

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