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All Journal Jurnal Ilmiah Ekonomi Islam Jurnal Ekonomi Integra Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Journal of Economic, Management, Accounting and Technology (JEMATech) Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Justisia Ekonomika KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang EDUTEC : Journal of Education And Technology jurnal ilmiah hospitality Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Ekonomi Syariah dan Bisnis Sanskara Ekonomi dan Kewirausahaan Jurnal bintang manajemen Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Jurnal Akuntan Publik Student Research Journal Cidea Journal KREATIF: Jurnal Pengabdian Masyarakat Nusantara Urwatul Wutsqo : Jurnal Studi Kependidikan dan Keislaman IRSYADUNA: Jurnal Kemahasiswaan
Agus Eko Sujianto
UIN Sayyid Ali Rahmatullah Tulungagung
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Higher Education Marketing Strategy Through 7P To Increase Public Interest (Case Study at STKIP PGRI Trenggalek) Rukmini Ambarwati; Prim Masrokan; Agus Eko Sujianto
EDUTEC : Journal of Education And Technology Vol. 8 No. 1 (2024): September 2024
Publisher : STAI Miftahul Ula Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/edu.v8i1.979

Abstract

This study aims to provide a comprehensive understanding of higher education marketing strategies through the 7P framework to increase public interest. A qualitative method with a phenomenological approach was employed, utilizing a case study design. Data collection methods included in-depth interviews, direct observation, and document analysis. The data were analyzed using triangulation to ensure the credibility of information from multiple sources. The research was conducted at STKIP PGRI Trenggalek. The results reveal that the 7P elements—product (a variety of services offered), price (more affordable compared to other institutions), place (strategic and accessible location), promotion (both internal and external efforts), people (qualified lecturers and staff), physical evidence (adequate facilities and infrastructure), and process (the lecture activities meet student needs)—play a significant role. A SWOT analysis was also performed to identify strengths, weaknesses, opportunities, and threats. The study suggests that by leveraging its strengths and opportunities, STKIP PGRI Trenggalek can mitigate weaknesses and avoid external threats. Continuous promotion and prioritization of service quality have enhanced the institution's image, contributing to a steady increase in public interest.
Strategi Pemasaran Jasa Pendidikan Islam Transformatif Di MTs Diponegoro Plandaan Jombang Mokh. Fakhruddin. S; Agus Eko Sujianto; Prim Masrokan Mutohar
Urwatul Wutsqo: Jurnal Studi Kependidikan dan Keislaman Vol. 12 No. 2 (2023): September
Publisher : Lembaga Penelitian, Penerbitan dan Pengabdian Masyarakat (LP3M) IAI Al Urwatul Wutsqo - Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/urwatulwutsqo.v12i2.1232

Abstract

This research aims to identify and analyze the transformative Islamic educational services marketing strategy applied in Diponegoro Plandaan Jombang MTs. Transformative Islamic education is an educational approach that focuses on the development of the character, morals, and spirituality of students in order to promote positive transformation in themselves. MTs Diponegoro Plandaan Jombang, as an Islamic educational institution, has adopted this approach and strives to attract the interest of prospective students as well as retain existing students. The research uses qualitative methods with data collection techniques such as interviews, observations, and document analysis. The results of the research show that MTs Diponegoro Plandaan Jombang have implemented various effective marketing strategies, such as building a positive image of the institution, improving the quality of education, promoting through social media, and engaging with the local community. In the context of transformative Islamic education, marketing focuses not only on the number of students enrolled but also on the positive changes that students can make in terms of character and spirituality. Therefore, these marketing strategies must be linked to real efforts to produce better students in moral and spiritual aspects. This research provides valuable insights for other Islamic educational institutions that want to adopt a transformative approach to their education. By understanding and implementing appropriate marketing strategies, these kinds of institutions can be more effective in attracting students and achieving their transformative Islamic education goals.
Implementasi Competitive Strength, Competitive Area, Competitive Result dalam Peningkatan Daya Saing dan Pemasaran Jasa Pendidikan Islam Bambang Wiratmuko; Prim Masrokan; Agus Eko Sujianto
Irsyaduna: Jurnal Studi Kemahasiswaaan Vol. 3 No. 2 (2023): Agustus
Publisher : LP3M IAI Al Urwatul Wutsqo Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/irsyaduna.v3i2.1200

Abstract

His research aims to describe competitive strengths, competitive areas, and Competitive results in improving the competitiveness and marketing of Islamic education services. The urgency of this research is that a deep understanding and implementation of appropriate strategies in competitive strength, competitive area, and Competitive Result can optimize the competitiveness and marketing of Islamic education services. This type of research is categorized as library research using a descriptive-qualitative approach to examine competitive strength, competitive area, and Competitive Result as strategies to optimize the competitiveness and marketing of Islamic education services. Competitive strength includes various factors that play a role in influencing competitiveness. One important aspect is the quality of education. Educational institutions that provide a relevant curriculum, have qualified teachers, and use effective teaching methods have an advantage in providing an optimal learning experience for students. Competitive areas include specific market segments or the overall market that an educational institution targets. It is important to accurately identify and understand these competitive areas in order to effectively direct the marketing and development strategies of educational institutions. Competitive Results in the context of Islamic educational institutions include the achievements and outcomes that are sought to improve their competitiveness. The strategic objectives of competitive outcomes are to achieve competitive advantage, drive growth, and ensure long-term success for the institution..
Co-Authors Aas Ariska Achmad Shidiq Ahmad Khudhory Ahmad Zainal Abidin Alfi Nihayatul Rohmah Alfina Khoirun Nisa Amanda Elda Agustin Anas Basuki Angelina Agustin Suripto Annisa Fitriana Aqhiriana Qusnul Qhotimah Bambang Wiratmuko Bayu Ardianto Binti Koniah Brilian Dwi Cahyani Dede Nurohman Dede Nurrohman Desy Meina Indrasari Dhiyah Shabnatul Lisan Diana Lutfiana Ulfa Eka Nur Rofik Elendyar Meiningtiyas Elisa Fatmawati Endang Adinda Putri Eti Mariani Fatiyatul Munawaroh Fauzan Zaky Rifai Febri Nur Rahmawati Fifi Kamalia Firmanda Faradilah Hindun Asmarani Ila Novita Anggraini Ilma Asriningtyas Indah Rizqiyah Irma Dinda Hanifah Laelatur Rohmah Mashudi Mashudi Miftakhul Huda Mochamad Arif Faizin Mokh. Fakhruddin. S Muhamat Rizki Ergianto Muhammad Syahrul Hidayat Muhammad Yoga Aditia Neni Utami Nia Kurniah Nurul Fadhilah Prim Masrokan Prim Masrokan Mutohar Putri Dwi Setyowati Rica Wahyuningsih Rika Yuli Wulansari Rini Fitriani Rukmini Ambarwati Samsul Huda Sigit Cahya Setyawan Singgi Baharudin Moor Siti Lailatul Masruro Thaqilla Hakunta Tina Wijayanti Wheny Widyaningsih