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All Journal Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Rayah Al Islam : Jurnal Ilmu Islam Ekonomi dan Bisnis Jurnal Ilmu Akuntansi dan Bisnis Syariah (AKSY) Hakam : Jurnal Kajian Hukum Islam dan Hukum Ekonomi Islam Equilibrium: Jurnal Ekonomi Syariah International Conference on Islamic Economic Ta'amul: Journal of Islamic Economics Journal of Business Improvement Mashlahah: Journal of Islamic Economics
Lutfi Maulana
STAI Darussalam Kunir
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Mediating Role of Trust in Celebrity Endorsements and Millennial Purchases of Halal Tourism Packages Nugraha, Aa Willy; Abdullah, Yusuf; Abdillah, Fitriyadi; Maulana, Lutfi
EQUILIBRIUM Vol 12, No 2 (2024): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v12i2.28712

Abstract

The millennial generation is an active user of social media and is often exposed to promotional content from celebrities or influencers. While celebrity endorsements can increase exposure, not all endorsements are effective in driving purchase decisions. Thus, trust is the main factor that connects celebrity endorsements with purchase decisions. This research aimed to determine celebrity endorsement in improving the purchase of halal tourism packages and analyzing the mediation of trust in purchase decisions. This study used a quantitative survey method. The data analysis technique employed the Structural Equation Modeling method using purposive sampling. Respondents were selected based on age and social media users who made purchases of halal tour packages. The exclusion criteria included individuals who were only interested in or considering buying but had never traveled halal before, as they were not included as research respondents. The number of research samples was 130 participants. The study indicated that celebrity endorsers significantly influence millennial purchase decisions by mediating the trust variable on halal tourism packages. This study focuses on West Java millennials, limiting generalizability. Future research must expand to other regions and analyze the long-term trust effects that could enhance the understanding of halal tourism purchasing behavior. This finding contributed to halal tourism providers implementing effective marketing through social media optimization to encourage increasing sales.
DIGITAL UNCERTAINTY IN ISLAMIC BUSINESS LAW: A SYSTEMATIC LITERATURE REVIEW ON GHARAR AND MAISIR IN CONTEMPORARY E-COMMERCE TRANSACTIONS Lutfi Maulana; Ikmal Mumtahaen; Muhammad Romli; Ahmad Khaliq
JURNAL HAKAM Vol 10, No 2 (2026)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/jhi.v10i2.14641

Abstract

The rapid expansion of e-commerce and digital financial technologies has transformed contemporary business practices, generating new forms of contractual uncertainty that challenge established principles of Islamic business law. Central to this challenge are the classical prohibitions of Gharar (excessive uncertainty) and Maisir (speculative gain), which function as core ethical and legal benchmarks for evaluating the permissibility of commercial transactions under Shariah. Despite a growing body of scholarship addressing these issues, existing studies remain fragmented across normative, empirical, and theoretical approaches, with limited systematic synthesis. This article addresses this gap by conducting a systematic literature review (SLR) of Scopus-indexed journal articles published between 2015 and 2025 that examine Gharar and Maisir in contemporary e-commerce and digital financial transactions.Applying a PRISMA-guided methodology, the review analyzes 36 unique studies and synthesizes findings across four analytical dimensions: study characteristics and quality, theoretical foundations, thematic patterns of digital transactions, and methodological trends with associated research gaps. The findings reveal strong scholarly convergence on the centrality of contractual transparency, informed consent, and risk mitigation as prerequisites for Shariah compliance in digital transactions. At the same time, significant divergence persists regarding the scope of acceptable uncertainty, particularly in relation to emerging technologies such as cryptocurrencies and gamified e-commerce models. The review further demonstrates that Gharar functions as the dominant conceptual gateway for regulating digital commerce, while Maisir operates as a critical boundary marker in cases of extreme speculation.This study contributes to Islamic business law scholarship by offering an integrated conceptual and methodological map of existing research, clarifying areas of consensus and contestation, and identifying priority directions for future inquiry. The findings underscore the need for adaptive regulatory frameworks, empirically informed legal analysis, and purposive interpretation grounded in maqāṣid al-sharīʿah to ensure that Islamic legal principles remain ethically robust and practically relevant in the digital economy
Co-Authors AA Willy Nugraha Abdillah, Fitriyadi Ahmad Khaliq Ahmad Ramdhani, Ahmad Apriyanti, Nafisa Nur Ferdiansyah, Dimas Fikry Ramadhan Suhendar Fitriana, Nadia Hariyono Hariyono Iah Saniah Ikmal Mumtahaen Ikmal Mumtahaen Imron Fathurohman Khalid, Nour Muhammad Romli Mulyadi, Agus Mumtahaen, Ikmal Nadia Fitriana Nour Khalid Nugraha, Aa Willy Nurlailiyah Aidatus Sholihah solihat, Teni Uswatun Hasanah Uswatun Hasanah Yusuf Abdullah Zumara Zumara