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All Journal Journal of Tourism and Creativity Jurnal Pendidikan dan Keluarga BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Penelitian NHI Hospitality International Journal Jurnal Abmas Pariwisata
Endah Fitriyani
Universitas Pendidikan Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Positioning Sudirman Street, Bandung, as a Muslim-Friendly Cultural Tourism Destination: Trends, Strategies, and Challenges Andreas Suwandi; Muktiarni; Endah Fitriyani
NHI HOSPITALITY INTERNATIONAL JOURNAL Volume 2 No 2 (2024)
Publisher : Depertment of Hospitality, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/nhij.v2i2.1987

Abstract

Purpose of the study: This study aims to explore the global development of halal tourism by examining its underlying concepts and principles, identifying key opportunities and challenges, and assessing Indonesia’s strategic positioning, particularly Bandung as an emerging halal tourism destination in response to growing Muslim tourist demand. Design/methodology: The research employs a qualitative, desk-based review approach, synthesizing secondary data from academic literature, industry reports, and policy documents on halal tourism development across multiple countries. The analysis focuses on comparative case studies of Muslim-majority and non-Muslim-majority nations, with specific attention to Indonesia’s national and local initiatives in promoting halal-friendly destinations. Findings: Halal tourism has evolved into a significant segment of the global halal economy, driven by rising Muslim populations, increased disposable incomes in Islamic countries (notably in the Middle East), and shifting lifestyle preferences. Countries worldwide are increasingly adopting halal tourism frameworks to capture this market. Indonesia, leveraging its cultural diversity, natural attractions, and Muslim-majority identity, is actively developing multiple regions including Bandung as competitive halal tourism hubs. However, challenges remain in standardization, certification, infrastructure readiness, and balancing religious compliance with mass tourism appeal. Research limitations/Implications: As a conceptual and descriptive study based on secondary sources, this research does not include empirical data from tourists or industry stakeholders. Future studies should incorporate primary data through surveys or interviews to validate findings and assess visitor satisfaction, destination competitiveness, and economic impact. The implications highlight the need for coordinated policy, private-sector investment, and community engagement to fully realize halal tourism potential. Novelty/Originality of the study: This article provides a timely synthesis of global halal tourism trends with a focused lens on Indonesia’s and Bandung’s emerging role, offering a structured overview that bridges theoretical concepts with practical destination development strategies in a rapidly growing market segment.
ANALISIS INSTAGRAM SEBAGAI SOCIAL MEDIA MARKETING DI INDUSTRI PERHOTELAN Elysa Nur Cahyani; Dewi Pancawati N; Endah Fitriyani
Jurnal Ilmiah Hospitality Vol 10 No 1: Juni 2021
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v10i1.642

Abstract

Social media marketing in Instagram provides an opportunity for consumers to interact better with the hotel industry, it also has greater cost effectiveness, in addition to the application, more and more unique features are emerging, making it easier for marketers to be as creative as possible. The emergence of Instagram with unique features that can be accessed around the world encourages the hotel industry to use it to market products and provides opportunities for consumers to interact better with companies so that they have higher effectiveness. The purpose of this study is to explore the reasons for the hospitality industry to use Instagram as a marketing medium as well as topics that are often researched in previous journals regarding the application of Instagram as social media marketing in the hospitality industry. The method used is qualitative with a systematic literature review approach to find relevant theories on this topic and then identified, assessed, and synthesized according to a predetermined explicit method so that the SLR approach provides clarity, transparency and impartiality as well as inclusive coverage in certain areas. The result of this research is that hotels use Instagram social media as their marketing because Instagram has many features such as hashtags and stories that can reach a broad audience. In addition, posting in image format also has a big impact on customer decisions. However, this is not the full power of Instagram marketing. On the other hand, earlier research mostly discuss aouut the application of social media marketing in hotels.
Co-Authors Abdullah, Cep Ubad Andreas Suwandi Arrasyid, Riko B. Erfransyah Levi Darmawan Budhi Pamungkas Gautama, Budhi Deni Sugandi Dewi Pancawati N Elysa Nur Cahyani Fahry Ahmad Ilma Indriasri Pratiwi Imam Ardiansyah Krishna Yuliawati, Ayu Mohammad Sapari Dwi Hadian Muhammad Anthesa Abdilah Muktiarni Muktiarni, Muktiarni Netti Siska Nurhayati Oce Ridwanudin Raditya Pratama Setiadi Rini Andari Sigit Kamseno Syifa Putri Anggraini Wulung, Shandra Rama Panji