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All Journal Journal of Business and Behavioural Entrepreneurship Journal Of Management Science (JMAS) Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Serambi Ekonomi dan Bisnis LANCAH Jurnal Inovasi dan Tren ECONOMETRICS: Journal of Sustainable Economics and Management
Rita Sri Silvia Pamuji
Universitas Majalengka
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Sosialisasi Pemasaran Digital dan Legalitas Usaha dalam Meningkatkan daya saing UMK Desa Cikaracak Rusdiana, Alan; Pamuji, Rita Sri Silvia; Kusumadewi, R. Neny; Nurcahya, Nia
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2026)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v7i2.17676

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan daya saing Usaha Mikro dan Kecil (UMK) di Desa Cikaracak, Kecamatan Argapura, Kabupaten Majalengka melalui integrasi sosialisasi pemasaran digital dan pendampingan legalitas usaha. Permasalahan utama yang ditemukan adalah pemasaran produk yang masih dominan konvensional, pemanfaatan media sosial dan marketplace yang belum optimal, serta legalitas usaha yang belum dimiliki secara merata sehingga membatasi akses pasar dan pengembangan usaha. Metode pelaksanaan menggunakan pendekatan partisipatif yang meliputi identifikasi kebutuhan melalui observasi dan wawancara, pelatihan interaktif pemasaran digital, pendampingan praktik pembuatan akun usaha dan publikasi konten produk, serta asistensi pengurusan Nomor Induk Berusaha melalui sistem perizinan daring. Evaluasi dilakukan melalui penilaian sebelum dan sesudah kegiatan serta observasi capaian implementatif peserta selama pendampingan. Hasil kegiatan menunjukkan peningkatan pemahaman dan keterampilan peserta dalam memanfaatkan kanal digital untuk promosi serta meningkatnya kesadaran terhadap pentingnya legalitas sebagai fondasi keberlanjutan usaha. Keterbatasan durasi pendampingan dan variasi literasi digital peserta menjadi kendala yang perlu ditindaklanjuti melalui pendampingan berkelanjutan, penguatan branding, dan optimalisasi marketplace.
Campus Infrastructure As A Strategic Resource for Enhancing Student Performance: Evidence From Universitas Majalengka Rita Sri Silvia Pamuji; Alan Rusdiana; Denia Novitasari; Hani Laela Ramadani; Anisa Nurul Hidayah
Journal of Business and Behavioural Entrepreneurship Vol. 10 No. 1 (2026): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.010.1.06

Abstract

This study aims to analyze the role of campus infrastructure in supporting student performance at Universitas Majalengka and to formulate strategic recommendations for infrastructure optimization based on students’ experiences and perceptions. The study employed a qualitative case study approach using deep interviews as the primary data collection technique. Fifteen students representing different faculties, academic levels, and disciplinary backgrounds were selected through purposive sampling. Data were analyzed using thematic analysis and source triangulation to identify recurring patterns, challenges, and priority needs related to campus infrastructure. The findings revealed that campus infrastructure influences student performance through three main mechanisms: facilitating access to learning resources, enhancing learning comfort, and supporting practical learning experiences. Internet connectivity emerged as the most frequently mentioned infrastructure component supporting students’ understanding of learning materials, followed by classroom facilities, air conditioning, laboratory facilities, learning technology, and library services. For academic productivity, laboratory facilities and internet access were identified as critical resources for completing assignments, conducting practical activities, and accessing academic information. The study also identified six development priorities: internet quality improvement, laboratory development, classroom enhancement, facility maintenance, infrastructure modernization, and equitable facility distribution across study programs. The proposed Campus Infrastructure Optimization Model suggests that digital, physical, practical, and supporting infrastructures collectively enhance academic engagement and student performance. The findings contribute to higher education infrastructure literature by positioning campus infrastructure as a strategic institutional resource influencing student success and educational quality.
Co-Authors Agus Rofi’i Alan Rusdiana Anisa Nurul Hidayah Dede Djuniardi Dede Djuniardi Dede Susilo HSBW Denia Novitasari Enggun Yoga Nugraha Hani Laela Ramadani Hilmiana Hilmiana L Suparto Lili Karmela Lorenza, Nida Silvia Muhamad Nizar Pramudita Musabaqoh, Tiara Siti Nugraha, Enggun Yoga Nurcahya, Nia Permana, Hudaya Galuh R. Neny Kusumadewi Raden Wulan Saparinda Rofi’i, Agus Saparinda, Rd. Wulan Yanneri Elfa Kiswara