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All Journal Ekonomi Bisnis UG Journal Prosiding PESAT Ultima Management : Jurnal Ilmu Manajemen Jurnal Doktor Manajemen (JDM) Ilomata International Journal of Tax and Accounting Ilomata International Journal of Management Ilomata International Journal of Management Ilomata International Journal of Social Science Jurnal Akuntansi dan Manajemen Bisnis (JAMAN) Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Masyarakat Bangsa Dharma Ekonomi Mutiara: Multidiciplinary Scientifict Journal Jurnal Penelitian Multidisiplin Bangsa Bisnis Manajemen dan Keuangan
Anisah Anisah
Fakultas Ekonomi, Universitas Gunadarma
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Ekonomi Bisnis

 1 
ANALISIS PENGARUH JUMLAH PENDUDUK, INDEKS PEMBANGUNAN MASYARAKAT, DAN TINGKAT INFLASI TERHADAP DANA PIHAK KETIGA PT. BPD JAWA TIMUR PERIODE 2004-2013 Anisah Anisah
Jurnal Ilmiah Ekonomi Bisnis Vol 20, No 1 (2015)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (628.018 KB)

Abstract

Local governments should be able to improve the welfare of the people by using the economic resources and sources of non-economic optimum. The success of local government in managing, implementing and evaluating the improvement of the welfare of society in every area of the central government judging from some macro indicators ekonomi.Indikator in question is the number of the population, human development index, as well as regional inflation rate in each province. Achievement of regional economic development objectives, policies needed to seek as much as possible in order to use that line with development potential possessed by region.This study used secondary data obtained by Bank Indonesia and the Central Bureau of Statistics. Data processing using multiple linear regression and ANOVA test. The results showed the total population, human development index, and the rate of inflation, affecting the third parties fund of East Java Regional Development Bank. Keywords: DPK, population, inflation, HDI, BPD Java
DETERMINANTS OF GREEN PURCHASE INTENTION THROUGH THE GREEN TRUST ON FMCG PRODUCTS Monica, Monica; Anisah, Anisah
Jurnal Ilmiah Ekonomi Bisnis Vol 30, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2025.v30i1.11679

Abstract

Concern for the environment has become the main concern of organisations that encourage companies to start producing green products that are environmentally friendly because of the environmental pollution and global warming that occur. This research aims to analyse the influence of green brand positioning, green perceived value, and green marketing, through green trust, on green purchase intention for FMCG products. Identifying variables that have the most dominant influence on green trust and green purchase intention. Primary data was used in this research. The sample size is 300 respondents with a minimum purchase intensity of three times in the last six months, who are at least 17 years old and domiciled in Jabodetabek. The data analysis methods used are: validity test, reliability test, R-square test, path coefficient test, indirect effect test (path analysis), predictive relevance test, and goodness of fit model test. The research results show that the variables green brand positioning, green perceived value, and green marketing influence green trust. Green brand positioning, green perceived value, green marketing, and green trust influence green purchase intention. Green trust can mediate the relationship between green brand positioning, green perceived value, and green marketing and green purchase intention among green consumers of FMCG products. Green marketing is the dominant variable that influences the occurrence of green trust, with green trust being the dominant variable influencing green purchase intention
Co-Authors Afriansyah, Rizky Agustin, Sri Kurniasih Angga Putri Ekanova Angga Putri Ekanova Ayu Kartika Bagasadi Syabani Wibisono Budi Utami Christera Kuswahyu Indira Desti Dirnaeni Didin Mukodim Dita, Oktaviani Marsha Dwiki Zarasky Emmy Indrayani Handayani Handayani Hernama, R Hernama, R. Iman Murtono Soenhadji Irfan Ardiansyah Izdihar Adinda Dwi Amany Krisna Rendi Awalludin Lia Purwati, Lia Lies Handrijaningsih Lies Handrijaningsih Lies Handrijaningsih Maria Y Aryati Wahyuningrum Maria Y. Aryati Wahyuningrum Mariani Tisa Ramadhani, Septi Mariani TR, Septi Martani Martani Monica Monica, Monica Nurul Khotimah Perdana, Endika Puspitasari, Selvia Norma Putri Ekanova, Angga Ramadhani, Septi Mariani Tis'a Rini Dwiastutiningsih S. Tiwi Anggraeni Safitri, Farra Diba Sariyati, Sariyati Septi Mariani Tis A. Ramadhani Septi Mariani Tisa Ramadhani Septi Mariani TR Septi Mariani, Septi Sri Hermawati Sri Murtiasih Sri Rahayu Puspita Sari Suhendra, Susi Tamaulina Br Sembiring Utomo, Ely Sapto Victoria, Victoria