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All Journal Ekonomi Bisnis UG Journal Prosiding PESAT Ultima Management : Jurnal Ilmu Manajemen Jurnal Doktor Manajemen (JDM) Ilomata International Journal of Tax and Accounting Ilomata International Journal of Management Ilomata International Journal of Management Ilomata International Journal of Social Science Jurnal Akuntansi dan Manajemen Bisnis (JAMAN) Jurnal Pengabdian Masyarakat Bangsa Dharma Ekonomi Mutiara: Multidiciplinary Scientifict Journal Jurnal Penelitian Multidisiplin Bangsa Bisnis Manajemen dan Keuangan
Anisah Anisah
Fakultas Ekonomi, Universitas Gunadarma
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The Effect of Price Earning Ratio, Return O Equity, Debt to Equity Ratio, Firm Size, and Dividend Payout Ratio to the Stock Returns on Banks Listed in LQ45 Index 2015-2020 Ayu Kartika; Lies Handrijaningsih; Septi Mariani TR; Anisah Anisah
Ilomata International Journal of Tax and Accounting Vol. 3 No. 4 (2022): October 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (492.632 KB) | DOI: 10.52728/ijtc.v3i4.592

Abstract

The capital market in Indonesia is currently experiencing very rapid development from year to year, as evidenced by the increasing number of public companies every year. Banking is one of the sub-sectors included in the LQ45 index with its average share having the highest market capitalization among other sub-sectors. The development of the capital market in Indonesia, including the banking sub-sector is inseparable from the supporting factors are internal factors as seen from the company's financial ratios. This study aims to determine the influence of price earning ratio, return on equity, debt to equity ratio, firm size, and dividend payout ratio on stock returns in banks listed on the LQ45 index for the period 2015-2020. The data collection method used in this study is the documentation method. The data used is secondary data, the determination of the sample in this study was carried out by purposive sampling method. The data in this study was processed using SPSS Application. The analysis tools used are, Descriptive Statistical Analysis, Classic Assumption Test, Multiple Linear Regression, T Test, F Test, and Determination Coefficient. The results of this study show that the price earning ratio, return on equity, debt to equity ratio, firm size, and dividend payout ratio affect stock returns simultaneously. Partially, the price earning ratio, return on equity, and debt to equity ratio affect stock returns, meanwhile firm size and dividend payout ratio have no effect on stock returns
Faktor-Faktor Yang Mempengaruhi Minat Menggunakan E- Money Flazz BCA di Kabupaten Tangerang Dwiki Zarasky; Lies Handrijaningsih; Anisah Anisah; Septi Mariani Tis A. Ramadhani
Jurnal Doktor Manajemen (JDM) Vol 5, No 2 (2022): SEPTEMBER 2022
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v5i2.13504

Abstract

ABSTRACTTechnological support for innovation brings changes in people's needs for a payment instrument that can meet speed, accuracy, and security in every electronic transaction. The electronic payment system or payment with electronic money (e-money) is influenced by advances in technological developments and changes in people's lifestyles. This study aims to determine the trust, social influence, and perceived benefits of the interest in using BCA E-Money Flazz in Tangerang City. Methods of data collection using questionnaires. The data of this research are primary, the determination of the sample uses a purposive sampling technique, and the respondents are consumers of e-money Flazz BCA in Tangerang City. The analytical tools in this study consist of; validity test, reliability test, classical assumption tests, multiple linear regression, t test, F test, and determination test. Processing the results of the questionnaire in this study using SPSS (Statistical Product and Service Solutions). The results showed that trust, social influence, and perceived benefits influenced the interest in using partially and simultaneously on the interest in using e-money.Keywords: Trust, Social Influence, Perception of Benefits, Interest in Using.
The Factors That Influence The Purchasing Decisions Local Cosmetic Products Anisah Anisah; Nurul Khotimah; Maria Y Aryati
Ilomata International Journal of Management Vol 3 No 4 (2022): October 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v3i4.581

Abstract

The purpose of this study was to analyze the effects of celebrity endorsers, brand image, brand trust, and lifestyle on purchasing decisions of local cosmetic products. The method used in this study uses primary data with a sample of 178 respondents, both users and those who have used local cosmetic products. Data collection techniques use non-probability sampling. The data used in this study uses validity tests, reliability tests, classical assumption tests, T tests, F tests, multiple linear analysis, and coefficient of determination. The findings revealed that celebrity endorsement, brand trust, and lifestyle influence the purchase of local cosmetic products, whereas brand image has no effect. Celebrity endorsers, brand image, brand trust, lifestyle and price simultaneously influence the decisions of local cosmetic product buyers.
IMPLEMENTASI CITRA MEREK, KEPERCAYAAN KONSUMEN, PERSEPSI KEAMANAN, PERSEPSI KEMUDAHAN, DAN PERSEPSI MANFAAT TERHADAP KEPUTUSAN PENGGUNAAN E-WALLET SHOPEEPAY DI KOTA TANGERANG SELATAN Izdihar Adinda Dwi Amany; Septi Mariani TR; Lies Handrijaningsih; Anisah Anisah
UG Journal Vol 16, No 11 (2022)
Publisher : Universitas Gunadarma

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Abstract

Perkembangan penggunaan financial technology di Indonesia selama 2 tahun terakhir juga cukup pesat dikarenakan adanya pandemi covid-19 dimana kebutuhan konsumen dalam melakukan pembayaran telah berubah sehingga konsumen beralih dari pembayaran tunai menjadi pembayaran digital melalui dompet digital. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh variabel citra merek, kepercayaan konsumen, persepsi keamanan, persepsi kemudahan, dan persepsi manfaat terhadap keputusan penggunaan e-wallet ShopeePay di Kota Tangerang Selatan. Sampel pada penelitian ini adalah konsumen yang pernah menggunakan e-wallet ShopeePay sebanyak 100 responden. Teknik sampling yang digunakan adalah non-probability sampling dengan metode purposive sampling. Data yang digunakan dalam penelitian ini adalah data primer yang diperoleh dari kuesioner online. Metode analisis data yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, uji analisis regresi linier berganda, uji t, uji f, dan uji koefisien determinasi. Hasil Penelitian menunjukkan bahwa citra merek, kepercayaan konsumen, persepsi keamanan, persepsi kemudahan, dan persepsi manfaat berpengaruh secara parsial maupun simultan terhadap keputusan penggunaan e-wallet ShopeePay di Kota Tangerang Selatan.
DETERMINAN KUALITAS PELAYANAN, CITA RASA, PERSEPSI HARGA DAN FASILITAS TERHADAP KEPUASAN KONSUMEN KFC Lies Handrijaningsih; Septi Mariani Tisa Ramadhani; Angga Putri Ekanova; Anisah Anisah
UG Journal Vol 17, No 4 (2023)
Publisher : Universitas Gunadarma

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Abstract

Makanan cepat saji saat ini sudah menjadi gaya hidup masyarakat menginginkan makanan yang disajikan dengan cepat dan praktis. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh kualitas pelayanan, cita rasa, persepsi harga dan fasilitas terhadap kepuasan konsumen KFC. Data yang digunakan dalam penelitian ini adalah data primer dengan sampel konsumen yang sudah pernah membeli KFC di wilayah Depok minimal 1 – 3 kali sebanyak 100 responden. Alat analisis yang digunakan adalah uji instrumen penelitian, uji asumsi klasik, uji regresi linear berganda, uji hipotesis, dan uji koefisien determinasi. Hasil penelitian menunjukkan secara parsial cita rasa, persepsi harga dan fasilitas berpengaruh terhadap variabel kepuasan konsumen, sedangkan kualitas pelayanan tidak berpengaruh terhadap kepuasan konsumen. Hasil penelitian menunjukkan secara simultan kualitas pelayanan, cita rasa, persepsi harga dan fasilitas berpengaruh terhadap variabel kepuasan konsumen. Faktor yang paling dominan pengaruhnya terhadap kepuasan konsumen yaitu fasilitas.
The Effect of Consumer Perceptions and Innovation Adoption on Their Intentions to Purchase Online Anisah; Indrayani, Emmy; Mukodim, Didin
Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i2.1082

Abstract

Technological changes affect various aspects of human life and daily activities. Technological advances can make the intensity of human perception comprehensive; the benefits, risks, and convenience felt when shopping online will certainly influence intentions. This research aims to analyse perceived benefits, perceived risks, perceived ease of use, and consumer innovation adoption on online shopping intentions simultaneously and partially. The population in this study consisted of people who had or were currently shopping online. The sample for this research consisted of 388 respondents. The sampling technique is non-probability sampling using the purposive sampling method. Primary data by distributing questionnaires to potential consumer respondents. The analysis techniques used are instrument tests, multiple linear regression, the F test, the t test, and the coefficient of determination. The research results show that perceived benefits, perceived risks, perceived ease of use, and consumer innovation adoption simultaneously and partially influence online shopping intentions. Consumers are expected to know their rights and obligations in terms of protection and do not need to hesitate to report the risks they receive when shopping online.
Edukasi Bagi Generasi Muda Untuk Meningkatkan Pemahaman Berinvestasi Soenhadji, Iman Murtono; Indira, Christera Kuswahyu; Handayani, Handayani; Agustin, Sri Kurniasih; Handrijaningsih, Lies; Anggraeni, S. Tiwi; Hermawati, Sri; Utami, Budi; Mariani, Septi; Suhendra, Susi; Anisah, Anisah; Sariyati, Sariyati; Murtiasih, Sri; Hernama, R.; Martani, Martani
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 4 (2024): Juni
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i4.964

Abstract

Investasi adalah penggunaan uang atau aset untuk menghasilkan keuntungan di masa depan. Bagi siswa, ini merupakan konsep penting untuk mempersiapkan masa depan yang lebih sejahtera. Tujuan pengabdian masyarakat ini untuk memberikan edukasi generasi muda jenjang menengah atas untuk lebih memahami tentang investasi. Kegiatan ini berlangsung di SMK Yadika 13 Tambun. Metode yang digunaan adalah dengan persentasi materi, tanya jawab dan diskusi mengenai investasi dengan seluruh peserta. Edukasi mengenai pengenalan, jenis investasi, cara memulai investasi, manajemen risiko dalam berinvestasi dan perencanaan melakukan investasi. Setelah pelaksaan ini berakhir, siswa SMK Yadika 13 Tambun sangat puas karena edukasi yang telah diberikan mampu meningkatkan pemahaman tentang investasi dan cara memilih investasi yang tepat dan aman, serta membantu siswa dalam memulai perencanaan investasi sejak dini
Peningkatan Pemahaman Service Excellent Untuk Siswa Menengah Kejuruan Indira, Christera Kuswahyu; Hernama, R.; Mariani, Septi; Hermawati, Sri; Handayani, Handayani; Martani, Martani; Utami, Budi; Handrijaningsih, Lies; Soenhadji, Iman Murtono; Sariyati, Sariyati; Murtiasih, Sri; Anisah, Anisah; Suhendra, Susi; Utomo, Ely Sapto; Perdana, Endika; Agustin, Sri Kurniasih; Ardiansyah, Irfan
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 11 (2025): Januari
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i11.2001

Abstract

Pelatihan service excelent untuk siswa-siswi di SMK Yadika 13 Tambun dalam rangka melaksanakan Catur Dharma perguruan tinggi yaitu kegiatan Pengabdian Pada Masyarakat, ini bertujuan untuk memberikan edukasi jenjang menengah kejuruan untuk lebih memahami tentang service excelent dan meningkatkan kompetensi siswa-siswi dalam pelayanan publik. Pelaksanaan kegiatan pelatihan dilakukan secara tatap muka dengan persentasi materi, tanya jawab dan diskusi mengenai service excelent yang diikuti oleh 48 peserta. Tempat pelaksanaan kegiatan ini di SMK Yadika 13 Tambun. Hasil dari pelaksanaan kegiatan pelatihan ini adalah sebagai berikut. Pertama, semua peserta kegiatan pelatihan ini sangat antusias, bersemangat, dan mempunyai motivasi yang tinggi mengikuti pelaksanaan kegiatan ini. Kedua, pemahaman siswa-siswi terkait service excelent semakin meningkat. Kegiatan pelatihan untuk pengembangan service excelent untuk siswa-siswi SMK Yadika 13 Tambun.
Pengaruh Influencer, Brand Image dan Electronic Word Of Mouth terhadap Keputusan Pembelian Konsumen pada Produk The Originote di Jabodetabek Mariani Tisa Ramadhani, Septi; Putri Ekanova, Angga; Anisah, Anisah; Handrijaningsih, Lies
Mutiara: Multidiciplinary Scientifict Journal Vol. 3 No. 1 (2025): Multidiciplinary Scientifict Journal
Publisher : Al Makki Publisher

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Abstract

Perawatan wajah, khususnya produk skincare, telah menjadi kebutuhan utama masyarakat, terutama wanita. Dengan banyaknya produk yang bersaing di pasar, penting bagi perusahaan untuk memahami faktor-faktor yang mempengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh influencer, brand image, dan electronic word of mouth terhadap keputusan pembelian produk The Originote di Jabodetabek. Metode yang digunakan adalah pendekatan kuantitatif dengan menyebarkan kuesioner kepada 100 responden yang merupakan pengguna produk The Originote. Analisis data dilakukan menggunakan uji validitas, reliabilitas, normalitas, multikolinearitas, heteroskedastisitas, serta analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel influencer, brand image, dan electronic word of mouth berpengaruh signifikan baik secara parsial maupun simultan terhadap keputusan pembelian. Di antara ketiga variabel tersebut, brand image merupakan variabel yang paling dominan dalam mempengaruhi keputusan pembelian konsumen. Kesimpulannya, perusahaan perlu memanfaatkan strategi pemasaran yang melibatkan influencer dan meningkatkan citra merek untuk menarik lebih banyak konsumen serta meningkatkan keputusan pembelian produk The Originote di pasar. Penelitian ini memberikan wawasan bagi pemasar dalam merancang strategi yang lebih efektif dalam industri skincare.
DETERMINANTS OF GREEN PURCHASE INTENTION THROUGH THE GREEN TRUST ON FMCG PRODUCTS Monica, Monica; Anisah, Anisah
Jurnal Ilmiah Ekonomi Bisnis Vol 30, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2025.v30i1.11679

Abstract

Concern for the environment has become the main concern of organisations that encourage companies to start producing green products that are environmentally friendly because of the environmental pollution and global warming that occur. This research aims to analyse the influence of green brand positioning, green perceived value, and green marketing, through green trust, on green purchase intention for FMCG products. Identifying variables that have the most dominant influence on green trust and green purchase intention. Primary data was used in this research. The sample size is 300 respondents with a minimum purchase intensity of three times in the last six months, who are at least 17 years old and domiciled in Jabodetabek. The data analysis methods used are: validity test, reliability test, R-square test, path coefficient test, indirect effect test (path analysis), predictive relevance test, and goodness of fit model test. The research results show that the variables green brand positioning, green perceived value, and green marketing influence green trust. Green brand positioning, green perceived value, green marketing, and green trust influence green purchase intention. Green trust can mediate the relationship between green brand positioning, green perceived value, and green marketing and green purchase intention among green consumers of FMCG products. Green marketing is the dominant variable that influences the occurrence of green trust, with green trust being the dominant variable influencing green purchase intention
Co-Authors Afriansyah, Rizky Agustin, Sri Kurniasih Angga Putri Ekanova Angga Putri Ekanova Ayu Kartika Bagasadi Syabani Wibisono Budi Utami Christera Kuswahyu Indira Desti Dirnaeni Didin Mukodim Dita, Oktaviani Marsha Dwiki Zarasky Emmy Indrayani Hernama, R. Iman Murtono Soenhadji Irfan Ardiansyah Izdihar Adinda Dwi Amany Krisna Rendi Awalludin Lia Purwati, Lia Lies Handrijaningsih Lies Handrijaningsih Lies Handrijaningsih Maria Y Aryati Wahyuningrum Maria Y. Aryati Wahyuningrum Mariani Tisa Ramadhani, Septi Mariani TR, Septi Martani Martani Monica Monica, Monica Nurul Khotimah Perdana, Endika Puspitasari, Selvia Norma Putri Ekanova, Angga Ramadhani, Septi Mariani Tis'a Rini Dwiastutiningsih S. Tiwi Anggraeni Sariyati, Sariyati Septi Mariani Tis A. Ramadhani Septi Mariani Tisa Ramadhani Septi Mariani TR Septi Mariani, Septi Sri Hermawati Sri Murtiasih Sri Rahayu Puspita Sari Suhendra, Susi Tamaulina Br Sembiring Utomo, Ely Sapto Victoria, Victoria