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All Journal Jurnal Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Jurnal Studi Jurnalistik ASPIRATION Journal Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Jurnal Komunikasi Global CommLine
Muchammad Nasucha
Universitas Al Azhar Indonesia
Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Audience's Response to Gender Relation Campaign of Ketchup Brand on Youtube Muchammad Nasucha; Rizky Kertanegara
ULTIMA Comm Vol 12 No 1 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v12i1.1323

Abstract

Currently, the rapid usage of the Internet as a tool or medium of communication and information, including media campaign to society, is popular to spread the idea(s), thought, even ideology. YouTube, as one of the popular video-sharing social media, is vivacious and potential to get the audience's attention and responses accordingly to the design(s) like ABC as one of the brands of complementary food (sauce/ketchup) has done. This research tries to find the audience's responses to gendered-relations campaign through the new media, particularly through social media (YouTube). Based on reader-response theory and using [dominantly] qualitative text online analysis, this research attempts to find the variety of the audience's response to the Campaign. Finally, this research finds that basically, the responses are implicit and explicit. The explicit means that the icon like and unlike identifies the audience's positive and negative responses. The implicit response appears in the comment section, both verbal and nonverbal (such as emoticon). We can catch many comments about gender relations. Even between wife-husband (spousal relationship), the dichotomy still exists and shows a negative-positive pole. The diverse responses/comments presented by the audiences seem to be influenced by several factors, such as values of the culture, education, family, environment, society, and religion. It seems that the campaign as a digital marketing strategy has affected the audiences to involve in spreading the idea, called as the word-of-mouth effect. Keywords: audience response, Campaign, gender relation, social media, digital marketing
The Influence of Community's Instagram Exposure and Content Towards Mothers' Attitude on Mental Health: (Study of followers of @haloibu.id) Ruvira Arindita; Muchammad Nasucha
ULTIMA Comm Vol 15 No 1 (2023): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i1.3108

Abstract

The vast improvement of technology opened opportunity for everyone to build community, including mothers. Transition to motherhood is challenging for women's mental health. Halo Ibu Community is providing media and space for mothers to support each other via @haloibuid. This study aims to find out whether there is influence of exposure and content of Instagram @haloibuid towards the attitude of mothers regarding mental health. The concepts used on this research are namely stimulus response theory, social media exposure, Instagram content, attitude, and mental health. The population of this research is followers of @haloibuid. This research is conducted by distributing the questionnaire to 100 mothers who are followers of @haloibu.id and the active member of community. The result noted that coefficient determinant (R2) is 45,8%. This indicates that exposure and content simultaneously contribute to the attitude of mothers on mental health for 45,8%. The coefficient test (T-test) result noted that exposure and content have partially significant influence towards attitude for respectively 35.5% and 37.4%. Direction and value prediction are shown by this multiple regression analysis Y= 6.724 + 0.389 X1 + 0.468 X2. This implies that if the exposure of Instagram is increasing 1 score, then the attitude of mothers is increasing for 0.389 score and if the content Instagram is increasing 1 score, then the attitude of mothers is increasing for 0.468 score. These results illustrate that exposure and content of Instagram @haloibu.id have positive and significant influence over the followers' attitude regarding mental health.
Co-Authors Abdullah Hakam Syah Alfiah, Elma Bahrul Ulum Firman Alamsyah Gusmia Arianti Liana Mailani Lisa Esti Puji Hartanti Mandjusri, Alma Manik Sunuantari Michal Grzegorzewski Mohamad Ghozali Moenawar Nita Noriko Nurfadillah Nurfadillah Nursalsa Arifah Nursalsa Arifah Rizky Kertanegara Ruvira Arindita Ruvira Arindita Shafiyya Lubna Shafiyya Lubna Turpyn, Juan M.F. Turpyn, Juan Malik Frederick Vanesa Bella Sadmego