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All Journal Jurnal Akuntansi : Kajian Ilmiah Akuntansi (JAK) JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital JEBD Journal of Business Economics and Management
Dewi Megawati
Universitas Ibn Khaldun Bogor
Computer Science & IT Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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UPAYA PENINGKATAN PENJUALAN HOME INDSUTRI TEMPE “PAK MUSTARI” MELALUI DIGITAL MARKETING Oktiar Suryanto; Dewi Megawati
PKM-P Vol 4 No 2 (2020): Desember 2020
Publisher : LPPM UIKA Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/pkm-p.v4i2.731

Abstract

Zaman yang semakin berkembang serta Pandemi COVID-19 yang masih melanda menuntut Home Industri Tempe “Pak Mustari” untuk lebih kreatif dalam melakukan pemasaran, hal itu dilakukan agar bisnis yang dijalankan dapat meningkat. Penelitian ini bertujuan untuk mengetahui : Bentuk promosi apa yang dapat dilakukan dan digunakan Home Industri Tempe “Pak Mustari” di tengah pandemi COVID-19. Jenis penelitian yang digunakan ialah jenis penelitian kualitatif. Teknik pengumpulan data yang digunakan dalam penelitan ini adalah wawancara, observasi, dan dokumentasi. Sumber data dalam penelitian ini terdiri atas data primer dan data sekunder. Data primer diperoleh melalui wawancara langsung dengan pemilik Home Industri Tempe. Sementara itu data sekunder diperoleh melalui data yang dikumpulkan, diolah dan disajikan berupa buku-buku dan hasil penelitian terdahulu. Teknik analisis data yang digunakan dalam penelitian ini adalah reduksi data, display data dan Penarikan Kesimpulan atau Verifikasi. Hasil penelitian ini menunjukkan bahwa bentuk promosi yang dapat dilakukan Home Industri Tempe “Pak Mustari”, yaitu Membuat Spanduk. Ada beberapa media sosial yang dapat digunakan Home Industri Tempe “Pak Mustari” sebagai bentuk promosi, diantaranya : (1) Facebook, (2) Instagram, (3) WhatsApp.
Comparative Analysis of Financial Performance Before and During the Covid-19 Pandemic at BTPN Syariah Desmy Riani; Denia Maulani; Dewi Megawati; Hannisa Rahmaniar; Puspita Sari; NA Rumiasih
JAK (Jurnal Akuntansi) Kajian Ilmiah Akuntansi Vol. 9 No. 2 (2022)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jak.v9i2.4591

Abstract

This research aims to see the financial performance of BTPN Syariah before and after the COVID-19 pandemic as measured by profitability and liquidity ratios. The method used in this research is the quantitative data method, the type of data used is secondary data. By using financial data sourced from the balance sheet and profit and loss statements of BTPN Syariah in 2016-2020. This study uses a descriptive analysis method with a quantitative approach. Based on the results of research on financial performance as measured by profitability ratios with indicators of ROA, there was decrease before and after covid by 5.03 percent, which was caused by decrease in profit. The BOPO ratio there was decrease before and after covid by 6.35 percent, which was caused by decrease in operating income. However, ROA and BOPO are still in very healthy categorization, both before the pandemic and after the pandemic. In the NOM ratio, the performance before pandemic in less healthy category and after pandemic there was decrease by 0.39 percent to be unhealthy which cause by decrease in net operating income. The ROE ratio before the pandemic was in very healthy condition, after the pandemic there is decrease by 11.89 percent to be healthy enough. Then the measurement of financial performance using the liquidity ratio by the FDR parameter, financial performance both before and during the pandemic was in quite a Healthy condition. In the ratio of NPF, FAR, and Quick Ratio, the performance before and after the pandemic was in very healthy condition.
Pengaruh Lingkungan Kerja dan Motivasi Terhadap Kinerja Karyawan PT BES Superkue Dramaga Rusfa Noviyanti; Muhamad Aziz Firdaus; Dewi Megawati
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2022): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Hasil penelitian ini pengaruh Lingkungan kerja dan motivasi kerja terhadap Kinerja karyawan. Dengan jumlah karyawan pada penelitian ini adalah 40 orang Responden karyawan pada PT.BES Superkue. Metode yang dilaksanakan Dengan intrumen penelitian kuesioner yang di sebar kepada karyawan PT.BES Superkue yang diolah dengan menggunakan aplikasi komputer. Penelitian ini Dilakukan. Variabel Lingkungan Kerja dan motivasi terhadap Kinerja diperoleh Dengan hasil uji T dan F. Hasil dengan nilai sebesar = 5,969 > ftabel sebesar 3,25 Maka Ho3 ditolak (Ha3 diterima) dan Lingkungan Kerja.valiarabel lingkungan Kerja nilai skor Ttabel 2,722 > dari Ttabel 2,026 Ho1 ditolak (Ha1 diterima) Didapatakan sebuah hasil bahwasanya Lingkungan kerja berpengaruh terhadap Kinerjaa karyawan, dengan nilai skor motivasi kerja Thitung 5,124 > dari Ttabel 2,026 maka Ho2 ditolak (Ha2 diterima) dan didapatkan sebuah hasil bahwa Variabel motivasi berpengaruh terhadap kinerja karaywan. Dapat disimpullkan Bahwa dalam uji T jika Lingkungan kerja dan motivasi adanya dampak positif Terhadap kinerja dan selaras dengan motivasi memliki dampak positif akan Tetapi tidak signifikan terhadap Kinerja. Dari penelitian ini sebesar R hitung Lingkungan kerja = 0,163 dengan presentase sebesar 16,3% dan R hitung dari Motivasi = 0,198 dengan presentase 19,8%, adanya hubungan yang kuat antara Variabel Lingkunan Kerja (X1) dan Motivasi (X2) terhadap Kinerja (Y) Dibuktikan, berarti bahwa adanya pengaruh Lingkungan Kerja (X1)dan Motivasi (X2) terhadap Kinerja (Y). Adanya variabel sisanya sebesar 73,9% Oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini.
Pengaruh Lingkungan Kerja dan Promosi Jabatan Terhadap Kinerja Karyawan di Pt Karuniatama Polypack Ernita Dwi Lestari; Muhamad Azis Firdaus; Dewi Megawati
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 4 (2026): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Employee performance plays a crucial role in supporting organizational effectiveness and achieving company objectives. However, employee performance can be influenced by various factors, including work environment conditions and job promotion opportunities. This study aims to analyze the effect of work environment and job promotion on employee performance at PT Karuniatama Polypack, both partially and simultaneously. The research employed a quantitative approach with an associative research method. The population consisted of employees of PT Karuniatama Polypack, with 103 respondents selected as the research sample. Data were collected through questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, and F-tests. The findings reveal that the work environment has a positive and significant effect on employee performance. Job promotion also has a positive and significant effect on employee performance. Furthermore, the results indicate that work environment and job promotion simultaneously have a positive and significant effect on employee performance. These findings suggest that creating a supportive work environment and implementing a fair and transparent job promotion system can improve employee motivation, productivity, and overall performance. Therefore, management should continuously enhance both factors to support organizational goals and improve company competitiveness.
Reimagining Brand Loyalty through Consumer Narratives in the Age of Micro-Influencers Dewi Megawati; Jentot Tugiyono; Romualdus Antonius
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 5 No. 1 (2026): JANUARI-JUNI
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v5i1.1447

Abstract

The transformation of the digital marketing landscape has placed micro-influencers as important actors in shaping consumer narratives that impact brand loyalty. Brand loyalty, which was previously understood as limited to emotional attachment and repetitive buying behaviors, now needs to be redefined in the context of narrative-based digital interactions. This study aims to analyze how consumer narratives mediated by micro-influencers play a role in building, strengthening, or even shifting the form of brand loyalty in the social media era. The research method uses a descriptive qualitative approach with narrative analysis through case studies on two brands that actively collaborate with micro-influencers. Data was collected through in-depth interviews with 12 consumer informants and observations of relevant social media content, then analyzed thematically to identify patterns of meaning and narrative construction. The results show that consumer narratives articulated through micro-influencers tend to be perceived as more authentic, create emotional closeness, and strengthen consumer trust in brands. In addition, micro-influencers function as mediators that bridge consumers' personal experiences with brand identities, thus forming loyalty that is not only transactional, but also relational and symbolic. The study's conclusions confirm that brand loyalty in the digital age no longer relies on direct promotion, but rather on the power of credible and participatory narratives. Theoretically, this research contributes to the expansion of the understanding of narrative-based brand management, while practically providing strategic implications for managing collaborations with micro-influencers to increase consumer loyalty.
Co-Authors Achyar Eldine Denia Maulani Desmy Riani Ecin Kuraesin Ernita Dwi Lestari Hannisa Rahmaniar Jentot Tugiyono Muhamad Azis Firdaus Muhamad Aziz Firdaus N. A. Rumiasih Oktiar Suryanto Puspita Sari Rachmatullaily t Rinda Rika Rahmawati Romualdus Antonius Rusfa Noviyanti Safna Khofifah