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Pengaruh Bauran Pemasaran terhadap Kinerja Pemasaran melalui Keunggulan Bersaing pada Produk Rokok Andalan Fitrie, Bella Nur; Respati, Harianto
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1401

This study aims to examine the influence of the marketing mix on marketing performance through competitive advantage in the context of cigarette products, specifically the Andalan brand. The research was conducted at PT Bintang Sayap Utama, a subsidiary of Gudang Baru Group, located in Kepanjen, Malang. Using a quantitative approach, data were collected from 100 marketing staff selected through simple random sampling. The data were analyzed using statistical methods with the assistance of SPSS software. The research findings indicate that the marketing mix has a significant effect on both marketing performance and competitive advantage. Furthermore, competitive advantage was also found to have a positive effect on marketing performance. However, the indirect effect of the marketing mixon marketing performance through competitive advantage was not statistically significant. This suggests that while competitive advantage enhances marketing outcomes, it does not mediate the relationship between the marketing mix and marketing performance in this case. The study contributes to the literature by highlighting the direct role of marketing mix elements product, price, place, and promotion in enhancing marketing performance in the tobacco manufacturing industry. The results provide valuable insights for companies in highly competitive markets to focus on optimizing their marketing strategies to directly improve performance outcomes.

The Influence of Employer Branding and Compensation on Employee Retention with Job Satisfaction as a Mediating Variable (A Study at Klinik Utama Mata Rawat Jalan Kepanjen Eye Center) Olivia Carolina Angga Setyorini, Theresia; Respati, Harianto; G. Sumarsono, Tanto
Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen Vol. 1 No. 3 (2025): Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen (Maret 2025 - Mei
Publisher : Yayasan Inovasi Akademi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/efisiensi.v1i3.174

Employees are essential assets in the operation of healthcare facilities and play a crucial role in a company's success. Kepanjen Eye Center (KECE) faces challenges in retaining high-quality employees amid intense competition. This study aims to analyze the influence of employer branding and compensation on employee retention, with job satisfaction as a mediating variable. This research adopts a quantitative approach using a survey method. Data were collected through questionnaires distributed to 108 KECE employees and analyzed using path analysis. The results show that employer branding and compensation significantly influence job satisfaction. Job satisfaction also has a significant impact on employee retention and mediates the relationship between employer branding, compensation, and employee retention. In other words, strong employer branding and fair compensation enhance job satisfaction, ultimately leading to higher employee retention at KECE. In conclusion, effective employer branding strategies and a fair compensation system are crucial in creating a positive work environment and improving employee satisfaction and retention.

The Determinant Of Auditor Career Survivability Adopting The Blockchain Technology Deny Nitalia Mindrawati; Grahita Chandrarin; Harianto Respati
Brilliant International Journal Of Management And Tourism Vol. 4 No. 1 (2024): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v4i1.2758

This empirical study examined the influence of the auditor perspective on the supportive factors of blockchain technology adoption and the implication on auditory career survivability. The current research population consisted of all auditors in Indonesia, 6.034 individuals. The researchers used the Slovin formula to take 375 respondents. The researchers analyzed the obtained data with a validity test, reliability test, and path analysis. The results found the perception of the auditor about the positive and significant influencing factors toward the blockchain technology adoption and survivability of the auditor's career. Blockchain technology adoption could not moderate the survivability of an auditor's career. The current research novelty dealt with the examined variables, from the qualitative study. Then, the researchers developed the research into quantitative research to provide significant evidence.

The effect of self-efficacy and work discipline on Indonesian police officers's performance: The mediating role of work environment: Pengaruh efikasi diri dan disiplin kerja terhadap kinerja aparat kepolisian: Peran mediasi lingkungan kerja Nur Aulia; Harianto Respati; Boge Triatmanto
Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi Vol. 9 No. 2 (2024): Keberlanjutan
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/keberlanjutan.v9i2.y2024.p162-173

This study analyzes the effect of self-efficacy and work discipline on police officers' performance, with the work environment as a mediating variable. Ordinary least square (OLS) is used to examine both direct and indirect relationships among variables. The study was conducted at the Resort Police in Sidoarjo. The results show that self-efficacy and work discipline significantly affect the work environment and performance. Furthermore, the work environment partially mediates the relationship between self-efficacy and work discipline on performance, indicating that a supportive environment strengthens the impact of individual factors on performance. These findings imply that enhancing self-efficacy and discipline alone is not sufficient. Efforts to create a positive work environment are equally important. It is recommended that police institutions provide regular training to build self-efficacy, enforce clear discipline policies, and improve the quality of the work environment to optimize overall performance.

FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KEPUTUSAN KONSUMEN DALAM MELAKUKAN PEMBELIAN SECARA ONLINE DI TOKO RAHMASASA COLLECTION PONOROGO Millati, Rima; Respati, Harianto; Haryanto, Sugeng
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4612

Belanja online telah menjadi pilihan utama bagi banyak pelanggan di era digital yang semakin maju, menawarkan kenyamanan dan aksesibilitas yang belum pernah ada sebelumnya. Namun, bengan banyaknya pilihan, penting bagi pelaku bisnis untuk memahami faktor-faktor yang mempengaruhi keputusan konsumen dalam melakukan pembelian. studi ini bertujuan untuk menganalisis pengaruh harga, kualitas produk, dan variasi produk terhadap keputusan konsumen dalam membeli secara online di toko koleksi rahmasasa, ponorogo. Pelanggan Toko Koleksi Rahmasasa diberikan kuesioner untuk diisi sebagai bagian dari pendekatan penelitian analisis kuantitatif. Temuan studi menunjukkan bahwa tiga faktor kunci sangat mempengaruhi keputusan konsumen: harga, keragaman produk, dan kualitas. Telah ditetapkan bahwa, dari ketiga hal tersebut, penetapan harga memiliki pengaruh terbesar. Hasil ini menunjukkan bahwa untuk menarik perhatian konsumen, metode pemasaran yang efektif harus mempertimbangkan harga yang kompetitif, menawarkan barang berkualitas tinggi, dan menawarkan variasi produk yang dapat diterima. studi ini memberikan wawasan berharga bagi pemilik bisnis dalam merumuskan kebijakan yang dapat meningkatkan kepuasan pelanggan dan kesetiaan konsumen di era digital.

Pengaruh Customer Trust dan Customer Satisfaction Terhadap Brand Loyalty Melalui E-WOM Abdul Hamid; Mokhammad Natsir; Harianto Respati
SKeTsa Bisnis (e-jurnal) Vol 9 No 1 (2022)
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v9i1.2800

(English Version) In the midst of the times, the competition is very tight, making the company trying to maintain its business continuity. So, producers should seek various ways to maintain customer satisfaction and loyal customers to AFB Advertising. The type of research used is explanatory research. The population in this study is AFB Advertising customer. The sample technique used purposive sampling as many as 105 people as respondents. This study uses a questionnaire as a data collection instrument whose results will be analyzed using the Structural Equation Model (SEM) equation model with path analysis. The results of his research show that: (1) Customer trust and customer satisfaction have a significant effect on brand loyalty through E-WOM which has an E-WOM beta coefficient value of (Î± = 0.05). (2) Customer trust is determined by trusting belief and trusting intention. Then, customer satisfaction is determined by service quality, personal selling and complaint handling. However, E-WOM is determined by intensity, valence of opinion and content. Brand loyalty is determined by information sharing, positive information, Friend recomendation, and continuing purchase. Then, Brand Loyalty affects Share Information. (Versi Indonesia) Di tengah perkembangan zaman persaingan sangat ketat menjadikan perusahaan berupaya untuk mempertahankan kelangsungan bisnisnya. Sehingga produsen harus mengupayakan berbagai cara untuk menjaga kepuasan konsumen dan pelanggan yang setia terhadap AFB Advertising. Jenis penelitian menggunakan penelitian eksplanatori dengan populasi dari customer AFB Advertising. Teknik sampel menggunakan purposive sampling sebanyak 105 orang sebagai responden. Penelitian ini menggunakan kuesioner sebagai instrumen pengumpulan data yang hasilnya akan dianalisis dengan menggunakan model persamaan Structural Equation Model (SEM) dengan Path Analysis. Hasil penelitiannya menunjukkan bahwa: (1) Customer Trust dan Customer Satisfaction berpengaruh signifikan terhadap brand loyalty melalui E-WOM memiliki nilai koefisien beta E-WOM sebesar (Î± = 0,05); (2) Customer trust ditentukan oleh Trusting Belief dan Trusting Intention, Customer Satisfaction ditentukan oleh service quality, personal selling dan complain handling serta E-WOM ditentukan oleh Intensity, Valence Of Opinion dan Content kemudian Brand Loyalty ditentukan oleh Share Information, Say Positif Things, Recommended Friends dan Continue Purchasing. Brand Loyalty berpengaruh terhadap Share Information.

Analysis of the Effect of Using OT Link Application at PT. Arta Boga Cemerlang DKI Jakarta Area Utomo, Mohammad Nurrizqi Putro; Ardianto, Yusaq Tomo; Respati, Harianto
Enrichment: Journal of Multidisciplinary Research and Development Vol. 1 No. 10 (2024): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v1i10.85

The demands of company needs are increasingly complex and require the application of appropriate information technology to help meet company needs. PT. Arta Boga Cemerlang launched the OT Link application which is used to meet company needs in accelerating the dissemination of information related to work results and important company information. The OT Link application can be used on smartphone devices with Android and iOS software, making it easier to access. This research is explanatory research, the location of this research was carried out in DKI Jakarta. The population in this study were all people who used the OT Link application with a sample size of 160 respondents. Data collection by distributing questionnaires online via social networks owned by the company. Data analysis techniques use Descriptive Statistical Analysis, Data analysis uses path analysis, and Hypothesis Testing. The results of this research are that information quality and service quality affect user satisfaction, user satisfaction has an effect on net benefits, and system quality has no affect on user satisfaction, and system quality, information quality, and service quality have no affect on net benefits through user satisfaction of the OT Link application.

The effect of profitability and liquidity on the value of companies with capital structure as an intervening variable Mukhtaro, Hidayatul; Apriyanto, Gaguk; Respati, Harianto
Enrichment: Journal of Multidisciplinary Research and Development Vol. 1 No. 10 (2024): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v1i10.87

This research aims to describe profitability, liquidity, capital structure, and firm value; analyze the influence of profitability on capital structure; analyze the influence of liquidity on capital structure; analyze the influence of profitability on firm value; analyze the influence of liquidity on firm value; analyze the influence of capital structure on firm value; analyze the indirect effect of profitability on firm value through capital structure; and analyze the indirect effect of liquidity on firm value through capital structure. The population in this study consists of 27 listed companies. The sampling technique used is purposive sampling with criteria that provide financial reports for 4 years, from 2019 to 2022. Based on these criteria, a total of 13 companies were selected as samples. The data analysis technique used is path analysis. The results of the analysis show that profitability has a significant influence on capital structure. However, liquidity does not have a significant influence on capital structure. Profitability does not have a significant influence on firm value, whereas liquidity has a significant influence on firm value. Capital structure does not have a significant influence on firm value. Additionally, profitability does not have an indirect influence on firm value through capital structure, and neither does liquidity.

The Influence of Employer Branding and Compensation on Employee Retention with Job Satisfaction as a Mediating Variable (A Study at Klinik Utama Mata Rawat Jalan Kepanjen Eye Center) Olivia Carolina Angga Setyorini, Theresia; Respati, Harianto; G. Sumarsono, Tanto
Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen Vol. 1 No. 3 (2025): Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen
Publisher : Yayasan Inovasi Akademi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/efisiensi.v1i3.174

Employees are essential assets in the operation of healthcare facilities and play a crucial role in a company's success. Kepanjen Eye Center (KECE) faces challenges in retaining high-quality employees amid intense competition. This study aims to analyze the influence of employer branding and compensation on employee retention, with job satisfaction as a mediating variable. This research adopts a quantitative approach using a survey method. Data were collected through questionnaires distributed to 108 KECE employees and analyzed using path analysis. The results show that employer branding and compensation significantly influence job satisfaction. Job satisfaction also has a significant impact on employee retention and mediates the relationship between employer branding, compensation, and employee retention. In other words, strong employer branding and fair compensation enhance job satisfaction, ultimately leading to higher employee retention at KECE. In conclusion, effective employer branding strategies and a fair compensation system are crucial in creating a positive work environment and improving employee satisfaction and retention.

The Effect of Work Skills and Work Flexibility on Work Productivity trough Job Satisfaction of Gojek Partners in the City of Malang Ni Kadek Dewi Iriani Putri; Harianto Respati; Mokhammad Natsir
Global Management: International Journal of Management Science and Entrepreneurship Vol. 3 No. 1 (2026): February: Global Management: International Journal of Management Science and En
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v3i1.505

This study aims to analyze how work skills and work flexibility affect work productivity through job satisfaction as an intervention variable among Gojek partners in the Malang City area. This study uses a quantitative methodology with a causality design. Using simple random sampling, questionnaires were sent to 120 selected Gojek partners to obtain initial data. A Structural Equation Modeling (SEM) based on linear regression analysis was used to analyze the data. This was done using the SPSS program. The results of the study indicate that work skills and work flexibility positively and significantly affect the productivity of Gojek partners. In addition, job skills and work flexibility also have a positive and significant effect on job satisfaction. Job satisfaction is also proven to have a positive and significant effect on work productivity, and also functions as a mediating variable in the relationship between job skills and work flexibility and work productivity. The results show that job satisfaction can increase with job skills and a more flexible work environment. Ultimately, this will have an impact on increasing the productivity of Gojek partners. It is hoped that this research will help digital platform managers create more flexible and sustainable HR management strategies.

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