Article Per Year (5 Year)
p-Index From 2021 - 2026
0.751
P-Index
This Author published in this journals
All Journal Conference In Business, Accounting And Management (Cbam) 2012 Kinerja Journal of Indonesian Economy and Business Celt: A Journal of Culture, English Language Teaching & Literature Benefit: Jurnal Manajemen dan Bisnis Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap) Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal REP (Riset Ekonomi Pembangunan) Journal of Social Entrepreneurship Theory and Practice
Berta Bekti Retnawati
Fakultas Ekonomi Dan Bisnis Unika Soegijapranata
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 17 Documents
Search

 1   2 
PERUBAHAN PANDANGAN MODERNISM DAN POSTMODERNISM DALAM KONSEP KONSUMSI DAN KONSUMEN Berta Bekti Retnawati
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 11 No 2 Desember 2007
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v11i2.1266

Abstract

In this article, there is elaborate on various key ideas about consumption andconsumer a theoretical position that we have labeled ‘postmodernism’. By unmaskingthe limitations of modernism that have to do with the onerous nature of its narrowconventionalism, it show that postmodern developments offer alternate visions ofconsumption prosesses that have an emancipatory potential. Postmodernism viewsboth production and consumption are problematized simultaneously, and theconsumer should now be viewed as a producer, as well as a consumer, of symbols andmeanings that are incorporated into the symbolic system, which all human activityhas become.There are many faces of the consumer at different times duringconsumers’ live in the postmodernism perspective.
PENGARUH KONSTRUK RELASIONAL PADA CUSTOMER REFERRAL DAN JUMLAH JASA YANG DIBELI DENGAN UMUR RELASIONAL SEBAGAI VARIABEL PEMODERASI Berta Bekti Retnawati; BM. Purwanto
Journal of Indonesian Economy and Business (JIEB) Vol 19, No 3 (2004): July
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.037 KB) | DOI: 10.22146/jieb.6600

Abstract

This research aims to examine the effect of relational constructs (trust, affective commitment, calculative commitment, satisfaction, and payment equity) on customer referral and number of service purchased with age of relationship as moderating variable. The data were collected with convenience sample from 181 (response rate 90,5%) customers of insurance companies in Special Province of Yogyakarta. In line with the characteristics of customers of the company, the individuals in the sample could be described as productive age, rather prosperous and well educated. The average relationship age of the respondents was approximately 4,49 years, while the average number of services purchased was approximately 1,49. All hypotheses were tested with hierarchical regression analysis (HRA). The results on the antecedents of customer referrals are in line with prior research, as author find that trust, affective commitment, satisfaction, and payment equity are positively related to customer referrals. We found significant relationship only the relational construct of affective commitment and the number services purchased. No moderating effect of relationship age is found in the customer referral model. With respect to the number of services purchased, a moderating effect of relationship age on the effect of affective commitment is found. There is argument about the discrepancy between the customer referral model and the number of services purchased model with regard to the moderating effect of relationship age. This increasing confidence is indeed important it concerns decisions that have important consequences, such as the purchase of new insurance policies. However, it might be less important when behavior has fever direct consequences for the customer, such as customer referral.
PELATIHAN VERTIKULTUR KEPADA DASA WISMA MELATI 2 GEDANG ANAK UNGARAN TIMUR KABUPATEN SEMARANG SEBAGAI UPAYA MELESTARIKAN LINGKUNGAN SELAMA PANDEMIC COVID 19 Tri Hardjanti Nugrahaningsih; Eny Trimeiningrum; Berta Bekti R
LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat Vol 4 No 2 (2020)
Publisher : Department of Agricultural Product Technology, Faculty of Agricultural Technology, Universitas Andalas Kampus Limau Manis - Padang, Sumatera Barat Indonesia-25163

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/logista.4.2.420-428.2020

Abstract

Tim pengabdian melakukan kegiatan pengabdian pada ibu ibu dasa wisma melati 2 Gedang Anak Ungaran Timur Kabupaten Semarang selama masa pandemic covid 19. Pengabdian ini bertujuan untuk meningkatkan penghijauan dengan memanfaatkan lahan sempit yang dimiliki sekaligus memanfaatkan barang barang bekas seperti botol air mineral atau lainnya, melalui pelatihan vertikultur atau menanam secara bertingkat menggunakan pot dari botol air mineral atau barang bekas lainnya. Metode pelaksanaan pengabdian adalah mengajak ibu ibu dasa wisma untuk terlibat dalam mengumpulkan barang bekas dan melakukan penanaman tanaman secara vertikultur. Kesimpulan dari pengabdian ini adalah para ibu dapat memanfaatkan waktu di rumah selama pandemic covid 19 dengan menanam tanaman secara vertikal dan lingkungan menjadi semakin hijau. Kata kunci: Kesadaran lingkungan, Lahan Ssempit, Plastik, Vertikultur, Pemanfaatan barang bekas ABSTRACT The community service team carried out community service activities for the mother of the dasa wisma jasmine 2 Gedang Anak Ungaran Timur Semarang Regency during the Covid 19 pandemic. This service aims to increase reforestation by utilizing the narrow land that is owned while at the same time utilizing used goods such as mineral water bottles or others, through verticultural training or planting in terraced using pots from mineral water bottles or other used goods. The method of implementing this service is to invite dasa wisma mothers to be involved in collecting used goods and planting plants verticulture. The conclusion of this dedication is that mothers can take advantage of the time at home during the Covid 19 pandemic by planting plants vertically and the environment becoming greener. Keywords: Environmental Awareness, Verticulture, Narrow land, Plastic, Use of used goods
Perbandingan Ekuitas Merek Produk Kosmetik Asing Orea Dengan Kosmetik Lokal Maretta Edgina Damayanti; Berta Bekti Retnowati
JEMAP Vol 2, No 1: April 2019
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (407.491 KB) | DOI: 10.24167/jemap.v2i1.2102

Abstract

Brand equity became important for a product because it referred to a set of brand assets and liabilities related to a brand, its name and its symbol, which add or subtract the value provided by a good or service to the company or its customers. Departing from this understanding, this study aimed to conduct empirical differences or comparative studies on local cosmetic products represented by local brand the Wardah and South Korea cosmetic product represented by Etude House. The data required in this study was obtained through interviews using a questionnaire. Interviews were conducted to students at four Universities in Semarang, namely Soegijapranata Chatolic University, Dian Nuswantoro University, Diponegoro University, and Semarang State University. Data analysis for the purpose of this study was conducted using the Mann Whitney Comparative Test (U-test). The results showed that brand awareness, brand association, perceived quality of Wardah and Etude House cosmetics were significantly different, while the brand loyalty to Wardah and Etude House cosmetics brand was the same.
Studi Implementasi Digital Marketing Pada Pengusaha Di Semarang Maria Yosephine Dwi Hayu Agustini; Sentot Suciarto Athanasius; Berta Bekti Retnawati; Antonius Haryo Perwito; Dyah Titisari Anugraheni
JEMAP Vol 4, No 2: Oktober 2021
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jemap.v4i2.3486

Abstract

The application of digital marketing is increasingly widespread and has been applied by many entrepreneurs as a strategy to enter or expand the market. Entrepreneurs can choose ways and forms of digital marketing that suit the characteristics of their businesses and consumers. This study is intended to determine how far the level of digital marketing implementation for entrepreneurs in the city and district of Semarang. The study used a sample of 30 entrepreneurs who had implemented digital marketing and were selected using convenient sampling. Data were collected by questionnaires that were delivered in person or by email and processed with descriptive statistics to be analyzed using descriptive methods. The results show that the implementation of digital marketing is quite high. This means that entrepreneurs have used digital facilities (internet) in all their marketing activities, which include the delivery of product and business information, product ordering facilities, delivery of payment method options and delivery services. In the future, research can be focused on understanding online buying behavior that can be utilized by entrepreneurs in determining the right marketing strategy.
The Implementation of MBKM Policy and Its Impact on the Curriculum and Learning Model Hartono, Heny; Retnawati, Berta Bekti; Leong, Hironimus; Mulyani, Tri Hesti; Hernawati, Lucia
Celt: A Journal of Culture, English Language Teaching & Literature Vol 22, No 1: June 2022, Nationally Accredited
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/celt.v22i1.4246

Abstract

This article is a report of a research on the implementation of Merdeka Belajar Kampus Merdeka (MBKM) at Soegijapranata Catholic University  (SCU), Semarang supported by the Directorate General of Research and Technology, Directorate General of Higher Education, Republic Indonesia). This study involved 5275 respondents as the sample taken from a total of 7775 population which consisted of lecturers, administrative staff, and students. It aimed to see the implementation of MBKM at SCU and how the stakeholders perceived the impacts of MBKM implementation on the curriculum, syllabus, and learning model. This study applied sequential method by which the results of qualitative and quantitative data analysis were elaborated. The instruments used were Focus Group Discussion and SPADA survey. The results of this study showed that respondents had positive perceptions on the implementation of MBKM but not all respondents fully understood the system, process, and procedure of the MBKM implementation. The implementation of MBKM also affected the curriculum and learning model. Therefore, a model of curriculum and learning model based on contextual learning was suggested to support the implementation of MBKM at SCU.
How Far the Digital Marketing Innovation done by Natural Raw Material MSMEs during the Pandemic? Case of Magelang Region, Central Java Region, Indonesia Leong, Hironimus; Retnawati, Berta Bekti; Irmawati, B.
Journal of Social Entrepreneurship Theory and Practice Vol. 1 No. 1 (2021): August
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/jsetp.v1i1.643

Abstract

There are various steps taken by Natural Raw Materials MSMEs in Magelang Region in facing the economic downturn during the pandemic for their business continuity. The effort to adapt to the difficulties during the pandemic period is by utilizing information technology to encourage the economy to continue growing and developing. The use of social media and e-commerce is an example of marketing adaptation from a traditional form to a more modern model. Participation in virtual exhibitions is also another example of how MSMEs adopt digital transformation. The study aims to determine how far the natural raw material MSMEs actors can utilize the digital marketing during the pandemic and prepare for the adaptation in the new normal period. This study uses a qualitative descriptive approach involving 30 MSMEs. The result shows that MSMEs who are transitioning away from traditional marketing techniques and attempting to be innovative in response to environmental changes have a chance to sustain themselves. Marketing via e-commerce, social media, and virtual product introduction can help to increase markets and enhance the economy. Those that are not prepared for the adaption process, on the other hand, will choose to operate other businesses or even close them.
Co-Authors Antonius Haryo Perwito Anugraheni, Dyah Titisari B M Purwanto Bernadeta Irmawati Ch Retnaningsih Ch. Triharjanti Eny Trimeiningrum Heny Hartono, Heny Hernawati, Lucia Hironimus Leong IM. Tri Hesti Mulyani Irawati, B. Irmawati, B. Maretta Edgina Damayanti Maria Yosephine Dwi Hayu Agustini Michelle Indriyanti Supatra, Michelle Indriyanti Sentot Suciarto Athanasius Tri Hardjanti Nugrahaningsih