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All Journal International Journal of Evaluation and Research in Education (IJERE) Jurnal Riset Pendidikan Ekonomi Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Jurnal Edueco Jurnal Prospek: Pendidikan Ilmu Sosial dan Ekonomi Educational Studies: Conference Series Langgong: Jurnal Ilmu Sosial dan Humaniora
Reza Reza
Universitas Mulawarman
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Jurnal Riset Pendidikan Ekonomi

 1 
Pengaruh literasi ekonomi dan lingkungan sosial terhadap perilaku pembelian impulsif pada mahasiswa Novi Pujiastuti; Reza Reza; Ratna Fitri Astuti
Jurnal Riset Pendidikan Ekonomi Vol. 7 No. 1 (2022): APRIL
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v7i1.6710

Abstract

The role of economic literacy and the social environment is important in causing impulsive buying behavior in student purchases. This study aims to determine how the influence of economic literacy and social environment on students' impulsive buying behavior. The data was collected by distributing questionnaires to 132 students and interviewing 15 students to find out responses to the state of economic literacy, social environment, and students' impulsive buying behavior. Based on the results of the study, it is found that there is a partial and significant influence between economic literacy on student impulse buying behavior, a partial influence between social environment on impulsive buying behavior, a simultaneous influence between economic literacy and social environment on impulsive buying behavior. With the application of the knowledge of economic literacy that students have, and not following the culture or habits that exist in the surrounding environment in purchasing so that students' impulsive buying behavior does not occur.
Co-Authors Achmad Mustofa ANANDA SETIAWAN Aulia Safa Firdaus Christie Stephanie Piar Diaz Aziz Pramudita Dina Destari Dwi Atmono Ghanaya Catur Famila Ilham Abu Jumiati Jumiati Kristiyani Mitan Keraf Maria Yasinta Bara Marta Kerim Muhammad Rahmattullah Muhammad Rahmatullah Murni Hartiningsih Mustofa, Rochman Hadi Nana Apriliani Nasib Subagio Noor Ellyawati Novi Pujiastuti Nurliyana Nurliyana Rahma Mai Lani Rahayu Ramadhani Ramadhani Ratna Fitri Astuti Reskiya Anugrah Riska Hartati Risli Ilmi Kartika Riyo Riyadi sulfiana dewi Sutrisno Syarfina Syarfina Tiara Sinta Batubara Titik Ulfatun Vitria Puri Rahayu Yerina Apui Yohanes Magong