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All Journal International Journal of Applied Sciences in Tourism and Events Bhakti Persada Jurnal Aplikasi IPTEKS SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] jurnal ilmiah hospitality Journal of Applied Sciences in Travel and Hospitality International Journal of Glocal Tourism International Journal of Travel, Hospitality and Events International Journal of Green Tourism Research and Applications

I Putu Budiarta

Politeknik Negeri Bali

Author-ID : 3604933

Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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POTENSI DAN PENGEMBANGAN GOOK RANGSASA (GOA RAKSASA) DESA GIRI MAS SEBAGAI DAYA TARIK WISATA ALTERNATIF I Putu Budiarta; I Ketut Suja
Soshum: Jurnal Sosial dan Humaniora Vol 6 No 1 (2016): March 2016
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (65.676 KB)

Penelitian ini bertujuan untuk menggali potensi yang dimiliki Gook Rangsasa (Goa Raksasa) yang berada di Desa Giri Mas Kabupaten Buleleng dan untuk mengembangkan potensi tersebut menjadi daya tarik wisata alternatif. Teknik pengambilan data dalam penelitian ini menggunakan metode observasi langsung, wawancara mendalam dan dokumentasi. Data diperoleh dari informan yang memahami objek penelitian ini seperti ketua Persatuan Hindu Darma Indonesia (PHDI) Kecamatan Sawan dan masyarakat desa yang tinggal di sekitar goa. Setelah data dianalisa secara deskriptif, hasil penelitian ini menunjukkan bahwa Goa Raksasa mengandung aspek budaya dan lingkungan yang dapat dikembangkan menjadi daya tarik wisata alternatif seperti ekowisata, wisata agro, wisata pedesaan dan wisata spiritual. Persawahan dan tata cara bertani masyarakat di sekitar goa masih secara tradisional. Selain itu wilayah di sekitar goa kaya dengan pohon dan buah lokal seperti mangga, rambutan, kayu jati, intaran, juwet, bekul dan kayu tulang. Kehidupan masyarakat lokal, cara bercocok tanam dan beternak yang masih tradisional tersebut dapat dikembangkan menjadi daya tarik wisata alternatif. Dari aspek-aspek tersebut wisatawan diharapkan dapat mempelari sesuatu yang baru berkenaan dengan budaya dan alam Bali Utara.

STRATEGI KOMUNIKASI PEMASARAN ASTON HOTEL KUPANG DALAM MENINGKATKAN MINAT PENGUNJUNG DI MASA PANDEMI COVID-1 I Putu Budiarta; Solihin Solihin; I Wayan Basi Arjana; I Ketut Suja
Jurnal Ilmiah Hospitality Vol 10 No 2: Desember 2021
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v10i2.1086

Saat ini pandemi Covid-19 telah membawa dampak yang sangat besar pada penurunan perekonomian masyarakat di Indonesia bahkan seluruh dunia. Covid- 19 telah merubah tatanan kehidupan masyarakat termasuk para pelaku bisnis salah satunya pada jasa perhotelan. Aston Hotel merupakan perusahaan yang bergerak di bidang jasa perhotelan dan salah satu hotel yang terkena dampak oleh pandemi Covid-19. Dalam mencapai suatu kesuksesan Aston Hotel telah menyiapkan beberapa strategi komunikasi pemasaran sebelum memasarkan produknya agar dikenal oleh masyarakat bahkan meningkatkan minat masyarakat. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana strategi komunikasi pemasaran yang dilakukan oleh Aston Hotel dalam meningkatkan minat pengunjung di masa pandemi Covid-19. Metode penelitian yang digunakan dalam penelitian ini menggunakan penelitian kualitatif dengan pendekatan deskriptif dan teknik pengumpulan data melalui wawancara dan dokumentasi. Teknik analisis data dalam penelitian ini, dilakukan setelah data-data diperoleh melalui wawancara mendalam dan dokumentasi. Kemudian data-data tersebut dipilih dengan data yang penting dan tidak relevan dari data yang telah dikumpulkan, dianalisis secara saling berhubungan untuk mendapatkan dugaan sementara dan menarik kesimpulan. Hasil penelitian ini menunjukkan bahwa komunikasi pemasaran yang dilakukan oleh Aston Hotel di masa pandemi Covid-19 sudah mengacu kepada 4P yaitu Product, Price, Place, dan Promotion. Di masa pandemi Covid-19 Aston Hotel sudah menerapkan protokol kesehatan sesuai dengan anjuran pemerintah, gencar melakukan sales call dan telemarketing, mengadakan promosi disetiap bulannya dan juga melakukan jalinan kerjasama dengan pihak lain dalam upaya mempromosikan Aston Hotel kepada perusahaan, instansi pemerintahan, travel agent baik di offline travel agent maupun di online travel agent (OTA) untuk meningkatkan minat pengunjung.

Tourist Satisfaction Level of Front Office Department Staff Services at Tanadewa Resort & Spa Ni Luh Made Sri Trisna Dewi; I Gusti Putu Sutarma; Budi Susanto; I Putu Budiarta
International Journal of Green Tourism Research and Applications Vol. 3 No. 2 (2021): December 2021
Publisher : International Journal of Green Tourism Research and Applications

The purpose of this study is to analyze customer satisfaction on the service of the front office department staff at Tanadewa Resort & Spa and to describe the indicators that need to be improved and maintained by the front office department staff at Tanadewa Resort & Spa. The sample used in this study were tourists who stayed at Tanadewa Resort & Spa in March - July 2021. The sampling technique used was incidental random sampling with a total sample of 50 respondents. Data were collected by questionnaires distributed to respondents, then the data obtained were processed using SPSS version 26. The analytical techniques used were servqual analysis and Importance Performance Analysis. Servqual is used to analyze the level of tourist satisfaction with services obtained which can be seen from the gap results, while Importance Performance Analysis is used to group service quality indicators into a Cartesian diagram to describe indicators that need to be improved and maintained. The results of this study indicate that customer satisfaction with the service of the front office department staff at Tanadewa Resort & Spa is still not good, because of the 15 service quality indicators there are 9 indicators with negative gap values and 6 indicators having positive gap values. And there are 4 indicators whose performance must be improved and 5 indicators whose performance must be maintained by the front office department staff at Tanadewa Resort & Spa in order to increase customer satisfaction.

Visitors’ brand awareness toward Pohsanten Tourist Village I Wayan Basi Arjana; Ni Made Ernawati; I Putu Budiarta; Mihai Voda
International Journal of Green Tourism Research and Applications Vol. 4 No. 1 (2022): June 2022
Publisher : International Journal of Green Tourism Research and Applications

This study is to determine the level of brand awareness of visitors consisting of top of mind, brand recall, brand recognition and unaware of brand at Pohsanten Tourist Village in Jembrana Regency, Bali, Indonesia. Data were collected by using a questionnaire distributed to visitors to the tourist village of Pohsanten using accidental compenience sampling to 60 respondents. The collected data were analyzed descriptively and quantitatively with frequency. From the results of the analysis it can be concluded that the Pohsanten Tourist Village have reached the Top of Mind in the minds of the respondents. This means that the Pohsanten Tourist Village brand is quite popular in the minds of visitors as one of the tourist villages in Jembrana Regency.

Implementation of green purchasing to support a The sustainable environment at Discovery Kartika Plaza Hotel Ni Wayan Rismayanti; I Putu Astawa; I Nyoman Rajin Aryana; I Putu Budiarta; Cokorda Istri Sri Widhari
International Journal of Travel, Hospitality and Events Vol. 2 No. 2 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i2.253

Purpose: This research aims to discover the application of green purchasing in Discovery Kartika Plaza Hotel to support a sustainable environment. Research methods: This study uses a qualitative descriptive method through data reduction, data presentation, and conclusions and verification. The observation technique is used in collecting data, supported by interviews and document study. Results and discussion: The green purchasing program has been implemented correctly and by applicable rules and positively impacts the environment. Discovery Kartika Plaza Hotel will implement green purchasing; it will positively impact the surrounding environment and support a sustainable environment. Implication: Therefore, with the implementation of green purchasing, the environment around Discovery Kartika Plaza Hotel will be preserved and support a sustainable environment to meet the needs of living things in future generations. This research contributes to the science of green purchasing. Keywords: hotel, green purchasing, sustainable environment.

Co-Authors Anak Agung Sasmita Dewi Budi Susanto Cokorda Istri Sri Widhari I G P Fajar Pranadi I Gusti Made Wendri I Gusti Putu Sutarma I Ketut Suarja I Ketut Suarta I Ketut Suja I Ketut Suja I Made Adi Dwi Cahyana Putra I Nyoman Rajin Aryana I Putu Astawa I Wayan Basi Arjana I Wayan Jendra I Wayan Sudinata Ida Bagus Dwi Setiawan Ida Bagus Dwi Setiawan Kadek Boby Mahardika Mihai Voda Ni Luh Made Sri Trisna Dewi Ni Made Ernawati Ni Nyoman Triyuni Ni Wayan Rismayanti Solihin Solihin Swabawa, Anak Agung Putu

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