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All Journal UG Journal Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Jurnal Mitra Manajemen JURNAL LENTERA BISNIS Jurnal Informatika Ekonomi Bisnis Golden Ratio of Mapping Idea and Literature Format Innovative: Journal Of Social Science Research Jurnal Informatika Ekonomi Bisnis Jurnal Manajemen dan Administrasi Antartika J-CEKI JMAEKA: Jurnal Manajemen Ekonomi Akuntansi
Dani Chandra Utama
Universitas Bina Sarana Informatika
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pengaruh Kualitas Produk Dan Digital Marketing Terhadap Keputusan Pembelian Kopi Janji Jiwa Di Jakarta Pusat Dewi, Latifah; Lahat, Mohammad Amas; Utama, Dani Chandra
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.195

Abstract

Competition in the coffee business is getting tougher with the emergence of various coffee brands, one of which is Janji Jiwa coffee. Janji Jiwa experiences inconsistent taste from its products, in addition to its digital marketing strategy being considered less authentic because it uses influencer content. The purpose of this study is to analyze the influence of product quality and digital marketing on purchasing decisions for Janji Jiwa coffee in Central Jakarta. The method in this study uses a quantitative method with a survey approach. Data were collected through questionnaires distributed to 100 respondents of Janji Jiwa coffee consumers in the Central Jakarta area, then the data were tested using SPSS 23. Data analysis was carried out using multiple linear regression to determine the influence of product quality and digital marketing variables on purchasing decisions. The results of this study indicate that Product Quality has a positive and significant influence on purchasing decisions with a calculated t value of 8.685> t table 1.984 and a sign value of 0.000 <0.05, Digital Marketing has a positive and significant influence on purchasing decisions with a calculated t value of 2.127> t table 1.984 and a sign value of 0.036 <0.05, and simultaneously Product Quality and Digital Marketing have a positive and significant influence on Purchasing Decisions with a calculated f value of 107.694> f table 3.09 and a sign value of 0.000 <0.05.
Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Pada Produk Sepatu Adidas Mariam, Siti Risda; Lahat, Mohammad amas; Utama, Dani chandra
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.198

Abstract

This study aims to analyze the influence of product quality and brand image on purchasing decisions for the latest Adidas shoe products. A deep understanding of factors influencing consumer preferences is crucial for business sustainability in a competitive market context. The research method employed was a quantitative approach, disseminating questionnaires to 100 respondents who are consumers of Adidas shoes. The collected data were analyzed using multiple linear regression. The t-test results indicate that product quality has a positive and significant influence on purchasing decisions (t=4.041, p=0.000), and similarly, brand image also shows a positive and considerable influence (t=4.148, p=0.000). Furthermore, the F-test results demonstrate that product quality and brand image significantly influence purchasing decisions (F=44.787, p=0.000). These findings indicate that intrinsic product aspects and brand perception collectively play a central role in driving consumer purchasing decisions. Thus, this research affirms that improving product quality and strengthening brand image are effective strategies for Adidas to win the competition and maintain consumer loyalty
Pengaruh Work Life Balance Dan Fleksibilitas Terhadap Kepuasan Kerja Karyawan Sea Today Salwa, Nailah; Lahat, Mohammad Amas; Utama, Dani Chandra
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.200

Abstract

The post-pandemic transformation of the workplace has elevated employee well-being to a strategic priority, where the concepts of work-life balance and work flexibility have become key to retaining talent, especially from the Millennial and Gen Z generations. In line with this, a quantitative study, using a survey distributed via Google Form to 52 employees at Sea Today located at STO Telkom Gambir, Central Jakarta, aimed to analyze the influence of these two factors on job satisfaction. The research findings proved the proposed hypotheses: first, work-life balance has a partially positive and significant effect on job satisfaction, as evidenced by a t-test showing a t-statistic of 9.915, which is greater than the t-table value of 1.675, and a significance level of 0.000 < 0.05. Second, work flexibility also demonstrates a partially positive and significant influence, with a t-statistic of 10.000, which also exceeds the t-table value of 1.675, with a significance of 0.000. Even more significantly, when tested simultaneously, these two variables together have a very strong impact on job satisfaction, as indicated by the F-test results, which show an F-statistic of 112.002, far exceeding the F-table value of 3.18, at a significance level of 0.000. Thus, it can be firmly concluded that companies implementing policies that support work-life balance and provide effective work flexibility will create a highly satisfying environment for employees, which in turn maximizes the quality of human resources to achieve company goals efficiently.
Pengaruh Motivasi Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT Bina Media Tenggara Jakarta Pusat Zahra, Dimah Zahrah Nur Aidah; Lahat, Mohammad Amas; Utama, Dani Chandra
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 1 No 4 (2025): September 2025 - November 2025
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v1i4.209

Abstract

Many internal and external factors can affect the results of an organization's efforts to improve employee performance. Work motivation and discipline are two important components and have a major impact on employee performance. This study aims to explain the partial and simultaneous influence between work motivation and work discipline variables on employee performance at PT Bina Media Tenggara. This type of research uses quantitative techniques and uses survey methodology and special sampling strategies to select respondents and then send questionnaires to employees with the sampling technique used, namely saturated samples. The statistical software used is SPSS version 26, in this study there were 40 employees who were employees of PT Bina Media Tenggara. The results of the partial t-test with a significance value of 0.000 < 0.05 indicate that work motivation and work discipline affect employee performance positively and statistically significantly. The results of the Simultaneous F test with a calculated F value of 103.105 with an F value in the table of 3.24 and a significance value of 0.000 < 0.05 indicate that work motivation and work discipline both have a positive and significant influence on employee performance.
Pengaruh disiplin kerja dan gaya kepemimpinan kerja terhadap kinerja karyawan d'Arcici hotel plumpang jakarta utara Elizabeth, Yohana; Lahat, Mohammad Amas; Utama, Dani Chandra
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 1 No 4 (2025): September 2025 - November 2025
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v1i4.214

Abstract

This study aims to analyze the effect of work discipline (X1) and the Work Leadership Style (X2) on employee performance (Y) at D'Arcici Hotel Plumpang, North Jakarta, using a quantitative approach and descriptive design. As many as 61 employees were used as samples through saturated sampling techniques, and data were collected using questionnaires, observations, interviews, documentation, and literature studies. Data was analyzed through the Validity Test (Pearson Product Moment) and Reliability (Cronbach's Alpha), followed by the classic assumption test (normality of the Kolmogorov-Smirnov and Normal Probability Plot, Multicolinearity of Tolerance and VIF, and heteroscedasticity of spearman’s RHO). The hypothesis is tested using multiple linear regression analysis, T test (partial), F test (simultaneous), and the coefficient of determination (R²). The results show that work discipline has a positive and significant significant effect on employee performance, while the work leadership style has a positive but not significant significant. However, simultaneously, both of these variables have a positive and significant influence on employee performance, with the coefficient of determination (R²) of 0.661, which means 66.1% of employee performance variations are explained by work discipline and work leadership style, while the remaining 33.9%influenced by other factors outside of this study.
The Effect of Influencer Credibility and User Reviews on Skincare Purchase Decisions: Evidence from Shopee Users in Bogor Rahman, Arif; Ariandi, Fajri; Arista, Roynaldi; Utama, Dani Chandra; Warsono
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1776

Abstract

This study examines the influence of influencer credibility and trust in user reviews on skincare purchasing decisions via social media. Addressing a gap in prior research that largely focuses on general consumer goods, it highlights the skincare sector’s unique characteristics of high involvement, personal preference, and perceived risk. Influencer credibility dimensions include expertise, honesty, sincerity, and engagement, while trust in user reviews is measured through the impact of positive/negative feedback and the credibility of information on product ingredients and long-term effects. Using a quantitative survey with purposive sampling, questionnaires were distributed to frequent skincare buyers on social media. Data were analyzed through multiple regression. Results indicate that influencer expertise and honesty significantly boost purchasing decisions, with engagement fostering trust indirectly. Positive user reviews emphasizing product ingredients and long-term effects also significantly influence decisions, underscoring the value of credible peer content. Findings align with previous studies on the role of credibility and trust in online purchasing but stress the skincare industry’s reliance on transparency and product efficacy. Practically, marketers should collaborate with knowledgeable influencers, ensure transparent communication, and encourage detailed user reviews. Future research should consider moderators like brand loyalty, price sensitivity, and perceived safety.
Pengaruh Beban Kerja Dan Stres Kerja Terhadap Kinerja Karyawan Pada CV Nusantara Cipta Pratama Firman, Muhammad Alifiandra Arrauf; Lahat, Mohammad Amas; Utama, Dani Chandra
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.238

Abstract

This study aims to analyze the Effect of Workload (X1) and Work Stress (X2) on Employee Performance (Y) at CV Nusantara Cipta Pratama, Tangerang City. Data were collected using a questionnaire involving 30 employees at the head office of CV Nusantara Cipta Pratama. The results of the analysis using IBM SPSS V.26 software showed that Workload (X1) had a positive and significant effect on Employee Performance (Y) with a t-count of 10.428> t-table 2.052 and a significance level of 0.000 <0.05. On the other hand, Work Stress (X2) did not have a positive and significant effect on Employee Performance (Y) where the t-count value was -1.295> 2.052 and a significance level of 0.206> 0.05. Simultaneously, the results of the F Test show that Workload (X1) and Job Stress (X2) have a positive and significant effect on Employee Performance (Y) where the f-value is 55.862> f-table 3.354 and the significance level is 0.000 <0.05. This study concludes that Workload and Job Stress have a positive and significant effect simultaneously on Employee Performance at CV Nusantara Cipta Pratama, Tangerang City.
Pengaruh Kemampuan Kerjasama dan Motivasi Kerja Terhadap Produktivitas Kerja Pada Karyawan CV. Buana Jaya Sentosa Rahayu, Rosiana Fitri; Lahat, Mohammad Amas; Utama, Dani Chandra
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.279

Abstract

Abstracts - This study aims to explain the partial and simultaneous influence between the variables of cooperation ability and work motivation on work productivity at CV. Buana Jaya Sentosa. This type of research is quantitative research because it is related to numbers and statistics to test variables and hypotheses. Data processing using the SPSS Version 22 program with a population of 41 employees of CV. Buana Jaya Sentosa. The data used are primary data by distributing questionnaires via google form to respondents and data analysis using validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression tests, f-tests, t-tests, and determination coefficient tests (R2) partially or simultaneously. From the research results for the variable of cooperation ability, partial significance on work productivity with a calculated t value of 3.044> ttable 2.024 and significant of 0.000 <0.05, then the first hypothesis (H1) is accepted, the work motivation variable has a partial significant effect on work productivity with a calculated t value of 2.194> ttable 1.648 and significant of 0.000 <0.05, then the second hypothesis (H2) is accepted, while the variables of cooperation ability and work motivation have a simultaneous significant effect on work productivity with a calculated f value of 14.899> ftable 3.24 and a significant value of 0.000 <0.05, then the third hypothesis (H3) is accepted
Pengaruh Pelatihan dan Kompensasi Terhadap Pengembangan Karir Kepegawaian Badan Pendapatan Daerah Jakarta Pusat Rahman, Rahul Sulistio; Lahat, Mohammad Amas; Utama, Dani Chandra
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 2 (2026): Maret 2026 - Mei 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i2.252

Abstract

This research was conducted at the Central Jakarta Regional Revenue Agency, the purpose of this research is to find out training and compensation for career development. The research method uses software, namely SPSS Version 20 with a population and sample of 45 employees of the Central Jakarta Regional Revenue Agency. The data used were primary data by distributing a questionnaire through google form to the respondents and data analysis using multiple linear regression analysis, the results of the research for the training variable had  a partial significant effect on career development with a tcal value of 4,567 > 1,681 and a significant of 0.000 < 0.05, then H0 was rejected and H1 was accepted, the compensation variable had a partial significant effect on career development with a value of tcount 2,962 > 1,681 and significant of 0.000 < 0.05, then H0 is rejected and H2 is accepted, while the variables of training and compensation have a significant effect simultaneously on career development with a value of fcal value of 23,516 > from ftable 3.21 and a significant value of 0.000 < 0.05. Based on the results  of the R-Square (R2) determination coefficient test, it is known that 52.8% of the bound variables, namely career development, can be influenced by independent variables, namely training and compensation. While the remaining 47.2% were influenced by other variables that were not studied in this study.
Pengaruh Kualitas Pelayanan Dan Kepuasan Konsumen Terhadap Loyalitas Pelanggan Grabbike Di Kabupaten Bogor Arista, Roynaldi; Rahman, Arif; Ariandi, Fajri; Warsono, Warsono; Utama, Dani Chandra
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11228

Abstract

Pusat ekonomi Indonesia saat ini berada di Jakarta, Bogor, Depok, Tangerang, dan Bekasi, yang mengalami pertumbuhan penduduk yang tinggi. Untuk mendukung aktivitas dengan mobilitas tinggi, diperlukan transportasi yang baik. Salah satu opsi transportasi yang efektif dan efisien adalah ojek online yang dapat mengantarkan langsung ke tempat kerja. Era pemanfaatan internet untuk membangun aplikasi pemesanan ojek online mengubah ojek berbasis lokal menjadi berbasis internet melalui aplikasi smartphone. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan kepuasan konsumen terhadap loyalitas pelanggan Grabike di Kabupaten Bogor. Sampel dalam penelitian ini adalah 150 responden yang diambil menggunakan teknik Simple Random Sampling. Pengumpulan data menggunakan kuesioner atau angket. Uji prasyarat analisis meliputi uji normalitas, uji linearitas, dan uji multikolinearitas. Metode analisis data menggunakan regresi linear berganda. Pengujian data dilakukan menggunakan SPSS versi 26. Hasil penelitian ini menunjukkan persepsi harga memiliki pengaruh positif dan tidak signifikan terhadap kepuasan pelanggan, dan promosi dan kualitas layanan memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan. Berdasarkan hasil Uji F, persepsi harga, promosi, dan kualitas layanan secara bersama-sama memiliki pengaruh signifikan terhadap kepuasan konsumen terhadap layanan ojek online Grabbike di Kabupaten Bogor. Berdasarkan hasil analisis regresi berganda, pengaruh persepsi harga, promosi, dan kualitas layanan terhadap kepuasan pelanggan hanya sebesar 65%, sedangkan 35% sisanya dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
Co-Authors Arif Rahman Arif Rahman Arista, Roynaldi Dewi, Latifah Ditya, Nanda Elizabeth, Yohana Emilianshah Banowo, Emilianshah Fajri Ariandi Firman, Muhammad Alifiandra Arrauf Fitriyanto Fitriyanto Hamdani, Anas Hellisha, Wanda Lahat, Mohammad Amas Mariam, Siti Risda Muhammad Hamzah, Muhammad Nurafipah, Natasha Rahayu, Rosiana Fitri Rahman, Rahul Sulistio RR. Ella Evrita Hestiandari Salwa, Nailah Warsono Warsono Warsono Zahra, Dimah Zahrah Nur Aidah Zahrah, Latifatu