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All Journal Media Ekonomi dan Manajemen Masyarakat Berdaya dan Inovasi Madaniya Jurnal Pengabdian Masyarakat Asia PUBLIKA : Jurnal Ilmu Administrasi Publik SYNERGY: Jurnal Bisnis dan Manajemen JKP (Jurnal Kajian Pemerintah: Journal of Government Social and Politics) Soshum: Jurnal Sosial dan Humaniora VALUTA Jurnal Administrasi Bisnis, Manajemen dan Ekonomi
Moris Adidi Yogia
Universitas Islam Riau
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Social Sciences Other

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Tailoring Service Delivery Innovation Architecture: A Service-Dominant Logic Theory Perspective for Micro Small and Medium Enterprises Moris Adidi Yogia; Syafaruddin Z; Septian Wahyudi; Cifebrima Suyastri
Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i1.4298

Abstract

Although extensively discussed in previous studies, social media adoption has yet to consistently translate into improved business performance, revealing a significant research gap. In light of this, our study seeks to bridge this gap by investigating the relationship between social media adoption and performance in 261 micro-businesses within the food and beverage sector. We aim to explore the role of distinctive competencies in marketing as a mediating variable and examine the influence of service delivery innovation architecture from the perspective of service-dominant logic theory. We employ SEM-Amos as our analytical tool to test the formulated hypotheses to achieve this. The result show that this study significantly advances SDL theory by elucidating the pivotal role of social media adoption in understanding customer behavior and gaining valuable insights. In the context of SDL, this contributes to the understanding of how services are co-created between businesses and customers in a digitally connected environment. The outcomes of this research offer valuable insights for small businesses on leveraging social media adoption to enhance their distinctive competencies in marketing and service delivery innovation architecture.
Community Service Program for the Munsalo Farmers Group, Kuansing Regency, Riau Made Devi Wedayanti; Desy Mardianti; Moris Adidi Yogia; Boby Indra Pulungan; Nurhafiza
Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i2.1353

Abstract

Purpose: The primary aim of this community service initiative is to address the lack of bookkeeping among farmers in the Munsalo Kopah Farmers Group and the inadequate packaging of their rice, currently sold in used sacks and black plastic bags. This research is significant as it seeks to enhance the farmers' administrative practices and product presentation, improving income management and marketability.Method: The initiative employs training sessions on administrative management and effective packaging. Workshops focus on bookkeeping techniques and creating appealing packaging. Additionally, administrative tools and branded sacks for the Munsalo Kopah Farmers Group's rice are provided.Practical Applications: The initiative's outcomes have practical implications, enabling farmers to manage their finances better and enhance their product presentation. Improved packaging increases market competitiveness, providing significant advantages for better sales and customer engagement.Conclusion: This community service initiative effectively resolves key issues in administration and product packaging for the Munsalo Kopah Farmers Group. The positive feedback received highlights its importance, contributing to a better understanding of the need for enhanced practices in agricultural communities and promoting the farmers' economic well-being.
Community Service Program for Tuna Fishermen's Group in East Dumai Subdistrict, Dumai City Moris Adidi Yogia; Made Devi Wedayanti; Panca Setyo Prihatin; Boby Indra Pulungan; Meilan Lestari; Winda Febriana; Alfia Umaira Azzani
Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i2.1443

Abstract

Purpose: This study aims to address administrative challenges within the Tuna Fishermen's Group in Dumai City, including manual record-keeping, reliance on external administrative support, damaged fishing equipment, and the group's inability to develop CSR proposals for additional funding.Method: The study used a community service approach (PKM) that involved socialization, provision of administrative tools and fishing equipment, educational workshops, and training. An evaluation was conducted to assess the program's effectiveness.Practical Applications: The findings can help improve the fishermen's administrative practices, reduce external dependency, enhance equipment management, and guide them in securing CSR funding for sustainability.Conclusion: The PKM activities were well-implemented and supported by the Tuna Fishermen's Group, leading to improved operational efficiency and addressing the group's key issues.
Pengaruh Kebijakan Dukungan Pemerintah Terhadap Orientasi Kewirausahaan: Perspective interactive decision theory Moris Adidi Yogia; Agung Wicaksono
SYNERGY: Jurnal Bisnis dan Manajemen Vol 5, No 1 (2025)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v5i1.71

Abstract

This study analyzes the influence of financial and non-financial support on the entrepreneurial orientation of BUMDesa using the Interactive Decision Theory approach. The hypothesis testing results indicate that both financial and non-financial support significantly affect entrepreneurial orientation, both partially and simultaneously, with an Adjusted R Square of 93.6%. These findings confirm that BUMDesa's strategic decisions are not only influenced by internal factors but also by interactions with key stakeholders, particularly the government as the primary provider of support. Theoretically, this study expands the application of Interactive Decision Theory in the context of village-based entrepreneurship by incorporating government policies as a key determinant in strategic decision-making. Furthermore, this research emphasizes that the relationship between the government and BUMDesa is dynamic and evolves alongside policy changes. From a managerial perspective, the findings provide insights for BUMDesa managers to optimize government support, as well as for policymakers in designing more adaptive and feedback-based policies. The implications of this study also highlight the importance of strengthening training programs, mentoring, and more flexible policies to create a sustainable and competitive village entrepreneurship ecosystem.
Co-Authors Agung Wicaksono Alfia Umaira Azzani Asima Yanty Siahaan Boby Indra Pulungan Cifebrima Suyastri Desy Mardianti Dia Meirina Suri Hermawan Hermawan Made Devi Wedayanti Meilan Lestari Muhammad Nurzamani Nur Faidati Nurhafiza Pahmi Amri Panca Setyo Prihatin Raden Imam Al Hafis Sandriani Sandriani Septian Wahyudi Syafaruddin Z Tri Hariana Welasari Welasari Wijaya, Mendra Winda Febriana