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THE USE OF METAPHOR IN BARACK OBAMA’S INAUGURATION SPEECH Risdianto, Faizal
Language Circle: Journal of Language and Literature Vol 9, No 1 (2014): October 2014
Publisher : Faculty of Languages ​​and Arts, State University of Semarang

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Abstract

This study aims to elaborate the uniqueness of Barack Obama’s inaugural speech after he was sworn in as the 44th US president at 20 January 2009. This research is a (qualitative) bibliographical study. The object of the study is the the use of metaphor in Barrack Obama’s speech. There were 23 sentences chosen to represent all the metaphorical sentences of Obama’s speech being the object of the study. Having analyzed the data by the perspective of Lakoff and Johnson’s conceptual metaphor, the researcher drew a conclusion that Obama effectively and creatively used metaphorical expressions in convincing his people about his future plans. His remarkable speech discussing how to solve the great scale of the economic mess that now confronts the US and the common feeling of the loss of national self-confidence.
THE USE OF METAPHOR IN BARACK OBAMA’S INAUGURATION SPEECH Risdianto, Faizal
Language Circle: Journal of Language and Literature Vol 10, No 2 (2016): April 2016
Publisher : Faculty of Languages ​​and Arts, State University of Semarang

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Abstract

This study is aimed to elaborate the uniqueness of Barack Obama‘s inaugural speech when he has been sworn in as the 44th US president at 20 January 2009. This research is a (qualitative) bibliographical study. The object of the study is the analysis of the use of metaphor in Barrack Obama‘s speech. There are 23 sentences chosen to represent all the metaphorical sentences of Obama‘s speech being the object of the study. Having analyzed the data by the perspective of George Lakoff and Johnson‘s conceptual metaphor, the researcher can draw a conclusion that Obama has effectively and creatively used metaphorical expressions in convincing his people about his future plans. His remarkable speech discussing how to solve the great scale of the economic mess that now confronts the US and the common feeling of the loss of national self-confidence.
THE USE OF METAPHOR IN BARACK OBAMA’S INAUGURATION SPEECH Risdianto, Faizal
Language Circle: Journal of Language and Literature Vol 9, No 1 (2014): October 2014
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/lc.v9i1.3219

Abstract

This study aims to elaborate the uniqueness of Barack Obama’s inaugural speech after he was sworn in as the 44th US president at 20 January 2009. This research is a (qualitative) bibliographical study. The object of the study is the the use of metaphor in Barrack Obama’s speech. There were 23 sentences chosen to represent all the metaphorical sentences of Obama’s speech being the object of the study. Having analyzed the data by the perspective of Lakoff and Johnson’s conceptual metaphor, the researcher drew a conclusion that Obama effectively and creatively used metaphorical expressions in convincing his people about his future plans. His remarkable speech discussing how to solve the great scale of the economic mess that now confronts the US and the common feeling of the loss of national self-confidence.
THE USE OF METAPHOR IN BARACK OBAMA’S INAUGURATION SPEECH Risdianto, Faizal
Language Circle: Journal of Language and Literature Vol 10, No 2 (2016): April 2016
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/lc.v10i2.5716

Abstract

This study is aimed to elaborate the uniqueness of Barack Obama‘s inaugural speech when he has been sworn in as the 44th US president at 20 January 2009. This research is a (qualitative) bibliographical study. The object of the study is the analysis of the use of metaphor in Barrack Obama‘s speech. There are 23 sentences chosen to represent all the metaphorical sentences of Obama‘s speech being the object of the study. Having analyzed the data by the perspective of George Lakoff and Johnson‘s conceptual metaphor, the researcher can draw a conclusion that Obama has effectively and creatively used metaphorical expressions in convincing his people about his future plans. His remarkable speech discussing how to solve the great scale of the economic mess that now confronts the US and the common feeling of the loss of national self-confidence.
Realization of Appraisal and Ideology in Ferdy Sambo Case in Editorial Text of "Kasus Sambo Isih Dawa" and "Ganjaran Murwat Tumrap Kejujuran" in Panjebar Semangat Magazine Risdianto, Faizal; Nugroho, Haryo Aji; Sunardi, Sunardi; Arkida, Teisar
Indonesian Journal of EFL and Linguistics Indonesian Journal of EFL and Linguistics, 9(1), May 2024
Publisher : Pusat Pelatihan, Riset, dan Pembelajaran Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21462/ijefl.v9i1.762

Abstract

This research aims to identify appraisal devices in two editorial texts in the Javanese magazine Panjebar Semangat on the news texts of Ferdy Sambo case entitled Kasus Sambo Isih Dawa and Ganjaran Murwat Tumrap Kejujuran and describe the ideology of the author of the editorial text. Data were analyzed using the Appraisal System in Functional Systemic Linguistics, including Attitude, Graduation, and Engagement. The results of the appraisal analysis on the first text are 69 attitudes data from 68 clauses. A total of 69 attitudes data were found, consisting of 33 positive attitudes and 36 negative attitudes. Monogloss data with 44 data dominate these attitudes compared to heterogloss data with 25 data. In terms of Graduation, journalists used the intensifier type only eight times. For the second text, 55 attitudes data from 48 clauses. The total of 55 data was dominated by positive evaluations of 43 data, while there were only 12 negative evaluations. It can be interpreted that this editorial text has a very positive nuance. The text is dominated by monogloss data, namely 47 data, compared to heterogloss data, which is only 8 data. The outcomes of the analysis conducted on the editorial texts within the Panjebar Semangat Javanese magazine indicate a predominant reliance on judgment as the principal method of Appraisal, succeeded by appreciation and affect. The analysis explicitly emphasizes the assessment of individual character traits, with Richard, Sambo, and Putri identified as the primary subjects of evaluation. This finding underscores the potential of news as a mechanism for the exercise of social control, with the deployment of judgment serving to consolidate specific societal values and beliefs. This editorial text makes journalists themselves the dominant source of evaluators. In terms of Graduation, journalists also tend to increase their Attitude appraisal using intensifiers. The dominance of monogloss in the editorial text is linguistic evidence that the journalist deliberately composed the editorial text using the point of view of himself.
Brand value analysis of brand equity in the new Solo City logo Yudhanto, Sigied Himawan; Setyawan, Alfan; Prayoga, Dedy Eka Timbul; Muttaqin, Hermansyah; Widyamurti, Nidyah; Risdianto, Faizal
PRofesi Humas Vol 8, No 1 (2023): August 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i1.45841

Abstract

Background: This article analyzes the factors that affect brand equity in the search for brand value in the new visual logo Solo city, which functions as part of city branding. Purpose: The purpose of this study is to present four factors of brand equity. These four factors are what determine the search process, namely brand awareness, brand association, perceived quality, and brand loyalty and their implementation of the new visual logo of the city based on the perceptions put forward by residents of Solo could act as a parameter for measuring the effect value of the new logo as part of city branding process of Solo city. Methods: This research uses quantitative methods based on a questionnaire with 120 respondents; the test results were carried out using the Cronbach Alpha method (SPSS). by Brand Loyalty factors, marketing results, and brand awareness. Conclusion: This study also shows that there are significant differences in the results of the assessment, namely, the Brand Value factor, as thefactor that has the most influence in between supporting elements of the city of Solo, such as the municipal government, stakeholders, and residents. Implications: The results in the conclusion of model hypothesis testing show that variables of H1 to H6 are accepted. The results of this study form the basis of delivering recommendations and have implications of using logos as promotions and contributing to increasing the brand image of Solo.
Appraisal and ideology in students’ argumentative texts: a systemic functional linguistics study Risdianto, Faizal; Nugroho, Haryo Aji; Sunardi, Sunardi; Arkida, Teisar
JOALL (Journal of Applied Linguistics and Literature) Vol. 10 No. 2 (2025): August 2025
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/joall.v10i2.40957

Abstract

This study aims to examine how students employ evaluative language in argumentative writing using Appraisal theory, specifically the categories of Attitude, Graduation, and Engagement to uncover the connection between evaluative strategies and ideological positioning, a relatively unexplored area in EFL research. Employing a mixed-methods design, the study analysed argumentative essays and survey responses from participants in the 2024 Argumentative Writing Contest. Data were collected from 21 submissions, with four texts selected based on argumentative quality, linguistic richness, and regional representation (Bengkulu, Kotawaringin, Bekasi, and Yogyakarta). A survey questionnaire accompanied the text analysis to gather student insights on their writing experiences. The textual data from students’ writings were examined using the Appraisal framework in systemic functional linguistics (SFL), and the survey data from the questionnaire were processed through the interactive analysis model in qualitative research, involving data condensation, display, and verification. Triangulation and member checking ensured data credibility. Findings revealed that students’ evaluative language mainly utilized appreciation to represent ideological stance and assessing regional learning environments. Most of the writers used intensifier markers, while students from remote regions used more monoglossic expressions. Cultural norms shaped argumentation styles, with some preferring indirect persuasion. This suggests that evaluative writing is both linguistically and culturally situated. The study’s implications advocate for culturally responsive and linguistically targeted instruction to bridge regional disparities in argumentative writing competence.
Cultural and Communication Approaches in the Design of Visual Communication Design Works Yudhanto, Sigied Himawan; Risdianto, Faizal; Artanto, Aphief Tri
Journal of linguistics, culture and communication Vol 1 No 1 (2023): Journal of Linguistics, Culture, and Communication
Publisher : CV. Rustam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61320/jolcc.v1i1.79-90

Abstract

This paper discusses culture and communication, which are essential in designing visual communication design works (visual communication design). A student and professional designer with a good understanding of culture and communication can create appropriate and effective designs for the target audience. Designers need to study the target audience's values, norms, Language, and beliefs. This is conducted to ensure the designs are acceptable to the target audience in achieving the desired goals. Designers must also consider visual elements such as colors, typography, symbols, and images appropriate to the target audience's culture. The designer must have a right and measurable design concept to accommodate cultural values and norms that are adapted to the placement conditions and the target market of the users of the visual communication design product. In the test and evaluation stage, the designer must test the design on an audience that fits the consumer culture. After that, the designer needs to evaluate the audience's response to the visual communication design product that is produced, including the effectiveness and readability of the message conveyed through the design communication. In conclusion, understanding culture and communication is crucial in designing visual communication designs. Designers who consider these factors can create appropriate and effective designs and solve design problems.
The pragmatics and Semiotics Analysis of Vinyl Record Cover Art They Fell From The Sky's Album DECADE Yudhanto, Sigied Himawan; Risdianto, Faizal
Journal of Pragmatics Research Vol 4, No 2 (2022): Journal of Pragmatics Research
Publisher : State institute of islamic studies salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/jopr.v4i2.167-178

Abstract

In this study, the researchers focus on the meaning of the DECADE album cover from They Fell From The Sky music band. This was chosen because the artwork used is quite attractive and has This study uses qualitative research with a descriptive method. The analysis was carried out using the semiotic theory of Roland Barthes and the pragmatics theory of John Searle. This study aimed to determine the meaning contained in the cover design of the DECADE album. This research shows that between context signs and visible signs, there is a relationship where the two synergize in the title. The band, namely "They Fell From The Sky," by using a skull image that uses an astronaut costume in an iconic, denotative, and connotative symbolizing "death," a form of death because "falling from the sky" so the message to be conveyed is to publish the Decade album which for ten years or "a decade" like struggling until astronauts in outer space experience death as if falling from the sky. The Astronaut's skull artwork entitled in Indonesian "Binasa" ("Perish" in English) which is the basis of the DECADE album cover design, also strengthens this interpretation. Keywords: Album cover, Semiotics, Pragmatics.
Trick of Political Identity: Analysing Appraisal System on 212 Movement Reunion in Online Media Gunawan, Fahmi; Thahara, Yopi; Risdianto, Faizal
Register Journal Vol 12, No 1 (2019): REGISTER JOURNAL
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (552.963 KB) | DOI: 10.18326/rgt.v12i1.62-80

Abstract

This study aims to evaluate the appraisal system of the 212 movement reunion in online media. Data were from the news of  “trick of political identity” in Tirto online media. Data analysis was conducted using Spradley's theory modified by Santosa. The results indicate that appraisal system pattern of 212 reunion movement utilize attitude (43%), graduation (15%) and engagement system (42%). The attitude system uses a 42% affective subsystem pattern and 58% subsystem judgment. Graduation system uses a 70% force and 30% focus pattern. The engagement system is dominated by the use of heterogloss patterns of 82% rather than 18% monoglos. This percentage shows that the author discusses political identity in the 212 movement reunion. In his writing, the author is objective, neutral, independent and adheres to the principle of professionalism. This is proven by the high percentage of subsystem judgment 58% on the attitude system and 82% heterogloss usage on engagement system. The high percentage of use of focus force patterns shows that the author tries to use language that is easily understood by the wider community Keywords: Media online; Political Identity; 212 Movement Reunion; Appraisal System.