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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of International Multidisciplinary Research International Journal of Economics, Business and Innovation Research International Journal of Management, Accounting & Finance Journal of Ekonomics, Finance, and Management Studies Harmony Management: International Journal of Management Science and Business Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Anita Asnawi
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Pengaruh Kualitas Pelayanan dan Citra Perusahaan Terhadap Kepuasan Pengguna Jasa pada Limajari Reflexology Cabang Dharmahusada Surabaya Miranti Ayu Lupitasari Hermanto; Damajanti Sri Lestari; Anita Asnawi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.5535

Abstract

This study aims to determine the effect of servicei quality and company imagei on seirvicei useir satisfaction at limajari reifleixology dharmahusada Surabaya branch both partially and simultaneiously.Reiseiarch is quantitativei with a causal approach. Thei population in this study weirei all customeirs who had donei treiatmeint at Limajari Reifleixology, dharmahusada Surabaya branch at leiast oncei, thei samplei sizei was 100 reispondeints who had beiein distributeid through queistionnaireis. This study useis simplei random sampling teichniqueis in colleicting reispondeints and useis thei Cochran formula in deiteirmining thei samplei beicausei thei population in this study in thei following month is unknown. Furtheirmorei, thei data weirei analyzeid using instrumeint teists, classical assumption teists, multiplei lineiar reigreission teists, F teists, t teists, and coeifficieint of deiteirmination teists. Thei reisults showeid that both seirvicei quality and company imagei significantly affeict seirvicei useir satisfaction. Lineiar reigreission analysis shows a positivei influeincei of thei two indeipeindeint variableis on thei deipeindeint variablei. Seirvicei quality and company imagei simultaneiously also havei a significant eiffeict on seirvicei useir satisfaction, which is shown through thei F teist. Thei reisults of this study arei eixpeicteid to bei a reifeireincei for companieis to improve service quality and image in order to increase customer satisfaction.
Pengaruh Brand Image, Harga, dan Kualitas Produk terhadap Keputusan Pembelian di Excelso Pakuwon Surabaya Mey Rio Dwi Bisma; Anita Asnawi; Isro’ani Widayati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.5680

Abstract

This quantitative descriptive method research was conducted to see the influence of brand image, price, and product quality on customer purchasing decisions at Excelso Pakuwon Surabaya. Questionnaires were distributed to 100 respondents to collect primary data on their responses. The results of partial hypothesis testing show that brand image and product quality have a significant and positive effect on purchasing decision variables. On the other hand, the price factor was found not to have a significant effect. The results revealed that brand image plays an important role in shaping customers' positive perceptions of Excelso, which is considered to have consistent quality, a cozy atmosphere, and uniqueness that suits customers' lifestyles. Product quality is also an important factor, where customers value the quality of coffee and the variety of menus available. In contrast, price did not have a significant effect, as some respondents felt Excelso's prices were less competitive than its competitors. These findings suggest that Excelso needs to focus on strengthening brand image and product quality to improve purchasing decisions. In addition, a review of the pricing strategy is recommended to better match customer expectations to strengthen market competitiveness.
Co-Authors Andry Herawati Azizun Kurnia Ilahi Damajanti Sri Lestari Dedi Setyawan Dhini Ardianti Dias Eko Erry Akhmadi Ferriswara, Dian Galuh Ajeng Ayuningtiyas Garry Brumadyadisty Isro’ani Widayati Liling Listyawati Listin Anggraini Mastuki Mastuki Mey Rio Dwi Bisma Miranti Ayu Lupitasari Hermanto Mochammad Arfani Moh. Arfani Muhammad Efendi Ibrahim Nuraini Rahmawati Rini Anisyahrini Siska Armawati Sufa Victor Maruli Tua L Tobing