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All Journal PROFIT : Jurnal Administrasi Bisnis Jurnal Ilmiah Administrasi Bisnis dan Inovasi
Galuh Ajeng Ayuningtiyas
Universitas Brawijaya
Economics, Econometrics & Finance Social Sciences

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Pengaruh Harga, E-Wom dan Online Customer Rating terhadap Keputusan Pembelian Online melalui Marketplace Shopee Food pada Pawon UTI Keputih Surabaya Annisa, Putri; Augustinah, Fedianty; Ayuningtiyas, Galuh Ajeng
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 8 No 2 (2024)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jiabi.v8i2.9184

Abstract

This research aims to determine the influence of price, E-WOM and online customer rating on purchasing decisions for the Shopeefood online marketplace in Pawon Uti Keiputih Surabaya. Thei indeipeindeint variableis in this reiseiarch consist of pricei, ei-WOM and onlinei customeir rating. This reiseiarch useis a quantitativei approach using a simplei random sampling teichniquei with a total of 80 reispondeints takein from aveiragei daily buyeirs via ShopeieiFood. Data proceissing with SPSS 24 and using multiplei lineiar reigreission analysis with t teist, F teist and R2. Thei reiseiarch reisults show that pricei has a neigativei and significant eiffeict on onlinei purchasing deicisions, whilei Ei-WOM and onlinei customeir rating havei a positivei and significant eiffeict on onlinei purchasing deicisions. Thei coeifficieint of deiteirmination reisult is 64.9%, which meians that thei indeipeindeint variablei influeinceis thei onlinei purchasing deicision variable.
THE INFLUENCE WORD OF MOUTH (WOM) ON REVISIT INTENTION: THE MEDIATING ROLE OF DESTINATION IMAGE (CASE STUDY ON DOMESTIC TOURISTS VISITING MOUNT BROMO) Ayuningtiyas, Galuh Ajeng; Nimran, Umar; Hamid, Djamhur
Profit: Jurnal Adminsitrasi Bisnis Vol. 8 No. 1 (2014): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (170.716 KB)

Abstract

The purpose of this research is to study the influence of Word of Mouth (WOM), on Revisit Intention with the intervening effect of Destination Image. 100 questionnaires were distributed to tourists who come to Mount Bromo through convenience sampling approach. The scales of measurement used in this study is Likert scale. Validity and Reliability of the measurement scale were established with the formula analysis correlation Product Moment Pearson and Cronbach’s Alpha. The technique of data analysis in this study use path analysis. Path analysis is a statistical method used to examine the hypothesized (casual) relationship between two or more variables. The empirical result from the path analysis suggests that Word of Mouth (WOM) has influence on Revisit Intention. Word of Mouth (WOM) consists of Organic Word of Mouth and Amplified Word of Mouth. Organic Word of Mouth has a positive significant influence on Revisit Intention.  Amplified Word of Mouth has a negative non significant influence on Revisit Mount Bromo but if through Destination Image, Amplified Word of Mouth has a positive significant influence on Revisit Intention.   Keywords: Word of Mouth, Organic Word of Mouth, Amplified Word of Mouth, Destination Image, Revisit Intention.
Co-Authors Annisa, Putri Augustinah, fedianty Djamhur Hamid Umar Nimran