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All Journal PROFIT : Jurnal Administrasi Bisnis Jurnal Ilmiah Administrasi Bisnis dan Inovasi Journal of Business Management International Journal of Economics, Business and Innovation Research
Galuh Ajeng Ayuningtiyas
Universitas Brawijaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Harga, E-Wom dan Online Customer Rating terhadap Keputusan Pembelian Online melalui Marketplace Shopee Food pada Pawon UTI Keputih Surabaya Annisa, Putri; Augustinah, Fedianty; Ayuningtiyas, Galuh Ajeng
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 8 No 2 (2024)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jiabi.v8i2.9184

Abstract

This research aims to determine the influence of price, E-WOM and online customer rating on purchasing decisions for the Shopeefood online marketplace in Pawon Uti Keiputih Surabaya. Thei indeipeindeint variableis in this reiseiarch consist of pricei, ei-WOM and onlinei customeir rating. This reiseiarch useis a quantitativei approach using a simplei random sampling teichniquei with a total of 80 reispondeints takein from aveiragei daily buyeirs via ShopeieiFood. Data proceissing with SPSS 24 and using multiplei lineiar reigreission analysis with t teist, F teist and R2. Thei reiseiarch reisults show that pricei has a neigativei and significant eiffeict on onlinei purchasing deicisions, whilei Ei-WOM and onlinei customeir rating havei a positivei and significant eiffeict on onlinei purchasing deicisions. Thei coeifficieint of deiteirmination reisult is 64.9%, which meians that thei indeipeindeint variablei influeinceis thei onlinei purchasing deicision variable.
THE INFLUENCE WORD OF MOUTH (WOM) ON REVISIT INTENTION: THE MEDIATING ROLE OF DESTINATION IMAGE (CASE STUDY ON DOMESTIC TOURISTS VISITING MOUNT BROMO) Ayuningtiyas, Galuh Ajeng; Nimran, Umar; Hamid, Djamhur
Profit: Jurnal Adminsitrasi Bisnis Vol. 8 No. 1 (2014): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (170.716 KB)

Abstract

The purpose of this research is to study the influence of Word of Mouth (WOM), on Revisit Intention with the intervening effect of Destination Image. 100 questionnaires were distributed to tourists who come to Mount Bromo through convenience sampling approach. The scales of measurement used in this study is Likert scale. Validity and Reliability of the measurement scale were established with the formula analysis correlation Product Moment Pearson and Cronbach’s Alpha. The technique of data analysis in this study use path analysis. Path analysis is a statistical method used to examine the hypothesized (casual) relationship between two or more variables. The empirical result from the path analysis suggests that Word of Mouth (WOM) has influence on Revisit Intention. Word of Mouth (WOM) consists of Organic Word of Mouth and Amplified Word of Mouth. Organic Word of Mouth has a positive significant influence on Revisit Intention.  Amplified Word of Mouth has a negative non significant influence on Revisit Mount Bromo but if through Destination Image, Amplified Word of Mouth has a positive significant influence on Revisit Intention.   Keywords: Word of Mouth, Organic Word of Mouth, Amplified Word of Mouth, Destination Image, Revisit Intention.
The Influence Of Price And Payment Method On Purchase Decisions At Sakinah Sukolilo Supermarket Surabaya Purnama, Sultan Karima Adytia; Arfani, Mochammad; Ayuningtiyas, Galuh Ajeng; Sarwani
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.188

Abstract

This study aims to analyze the influence of prices and payment methods on consumer purchase decisions at Sakinah Sukolilo Supermarket Surabaya. Changing shopping behaviors and the increasing use of digital payments encourage the need to evaluate both factors in the context of local retail. The study used a quantitative approach with a sample of 96 respondents obtained through the Cochran formula. Data were collected using a Likert scale questionnaire and analyzed through validity, reliability, classical assumptions, and multiple linear regression tests. The results of the study show that prices and payment methods have a positive and significant effect both partially and simultaneously on purchase decisions. An Adjusted R² value of 0.620 indicates that both variables explain 62% of the variation in purchasing decisions. Payment methods are the dominant variable with the highest beta coefficient value. These findings confirm that the ease and efficiency of digital payments and competitive pricing play an important role in increasing consumers' propensity to make purchases.
The Effect The Effect of Product Differentiation and Customer Relationship on the Increase in Organic Fertilizer Sales in Sidoarjo Regency Ridwan; Ferriswara, Dian; Herawati, Andry; Ayuningtiyas, Galuh Ajeng
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2676

Abstract

This study is intended to evaluate the impact of product differentiation and customer relations on the increase in organic fertilizer sales volume in the Sidoarjo Regency area. A quantitative approach was applied through a survey involving 120 participants, namely farmers and organic fertilizer traders in the area. Sample selection was carried out by stratified random sampling technique. Information collection was carried out through a questionnaire, then processed using multiple linear regression analysis with the support of SPSS software version 25. The findings of the study revealed that product differentiation had a significant positive effect on the increase in organic fertilizer sales, with a coefficient of 0.458 (p<0.05). Similarly, customer relationships showed a significant positive impact on the increase in sales, with a coefficient of 0.412 (p<0.05). Simultaneously, product differentiation and customer relationships contributed significantly to the increase in organic fertilizer sales, with a percentage of 71.6% (R² = 0.716), while the remaining 28.4% were influenced by external variables that had not yet been explored. This study suggests that organic fertilizer makers in Sidoarjo Regency continue to innovate in product differentiation and strengthen long-term ties with consumers to encourage higher sales.
Co-Authors Andry Herawati Annisa, Putri Arfani, Mochammad Augustinah, fedianty Djamhur Hamid Purnama, Sultan Karima Adytia Ridwan Sarwani Umar Nimran