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All Journal Jurnal Ilmiah Mahasiswa Fakultas Ilmu Sosial & Ilmu Politik EQIEN - JURNAL EKONOMI DAN BISNIS Source: Jurnal Ilmu Komunikasi Sewagati: Jurnal Pengabdian Masyarakat Indonesia
Maulidar Maulidar
Unknown Affiliation
Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peran Celebgram Endorser Dalam Proses Pengambilan Keputusan Membeli Pakaian Wanita Di Instagram Pada Mahasiswi Universitas Syiah Kuala Maulidar Maulidar; Ade Irma
Jurnal Ilmiah Mahasiswa Fakultas Ilmu Sosial & Ilmu Politik Vol 2, No 1 (2017): Februari 2017
Publisher : Jurnal Ilmiah Mahasiswa Fakultas Ilmu Sosial & Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (23.795 KB)

Abstract

ABSTRAK - Tujuan penelitian ini untuk mengetahui bagaimana peran celebgram endorser di Instagram dalam proses pengambilan keputusan membeli. Penelitian ini menggunakan teori Hierarchy of Effect Model. Pendekatan penelitian yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif. Subjek penelitian dipilih dengan menggunakan teknik purposive sampling. Teknik pengumpulan data yang digunakan ialah teknik wawancara dengan mahasiswi Unsyiah, observasi terhadap akun celebgram endorser, dan dokumentasi yang berkaitan dengan penelitian. Hasil penelitian menunjukkan bahwa peran celebgram endorser berpengaruh dalam proses pengambilan keputusan membeli di Instagram pada mahasiswi Universitas Syiah Kuala. Celebgram endorser berperan dalam setiap urutan proses pengambilan keputusan yang terjadi pada konsumen. Hasil penelitian juga menunjukkan bahwa peran yang dilakukan celebgram endorser yaitu memberikan kesaksian (testimonial), memberikan penggunaan atau dorongan (endorsement) dan sebagai aktor dalam iklan. Satu peran yang tidak dilakukan oleh celebgram endorser yaitu sebagai juru bicara perusahaan dalam melakukan media relation. Kata Kunci: Peran, Celebgram Endorser, Instagram. ABSTRACT - The aim of this research was to obtain the information about how the celebgram endorser in Instagram influences the process of buying decision. This research used the theory of Hierarchy of Effect Mode. Descriptive qualitative was the method used in this study. The subject research was choosen by using the purposive technique sampling. The data collection was conducted by using interview technique with the Unsyiahfemale students, observation towards celebgram endorser accounts, and documentation regarding the research. The result of research shows the role of celebgram endorse was influential in decision-making process to buy women’s clothing in instagram on college students at Syiah Kuala University. Celebgram endorse has a role in every steps decision-making process on consumer. The result of research also shows the role of celebgram endorse are: give a testimonials, give a endorsement and as an actor in advertising. A role aren’t done by celebgram endorse are: as a talk interpreter companies in doing the media relations. Keyword: Role, Celebgram Endorser, Instagram
MASYARAKAT PESISIR: STUDI ETNOGRAFI KOMUNIKASI PADA KARAKTER KOMUNIKASI MASYARAKAT GAMPONG UJONG DRIEN, KECAMATAN MEUREUBO, KABUPATEN ACEH BARAT Maulidar Maulidar; Yuhdi Fahrimal; Asmaul Husna; Reni Juliani
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 8 Nomor 2 Oktober 2022
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v8i2.6083

Abstract

PENGARUH KOMITMEN ORGANISASI DAN KEPUASAN KERJA TERHADAP KINERJA PEGAWAI PADA KANTOR BADAN PUSAT STATISTIK ACEH Dimas Bagus Susanto; Maulidar Maulidar
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 04 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i04.1267

Abstract

The purpose of this study was to determine the effect of organizational commitment on employee performance at the Aceh Statistics Center. To determine the effect of job satisfaction on employee performance at the Aceh Statistic Center Office. To determine the mutual influence between organizational commitment and job satisfaction on employee performance at the Aceh Statistics Center. While the object of this research is organizational commitment and job satisfaction and employee performance with a total of 70 respondents. The results showed that organizational commitment and job satisfaction had a significant effect on employee performance at the Central Bureau of Statistics. Multicollinearity Test Results VIF value of 1.008 which means <10, thus it can be concluded that there is no multicollinearity. Test Results - Heteroscedasticity by looking at the distribution of random points both above and below the number 0 on the Y axis, it can be concluded that there is no heteroscedasticity in this regression model. The results of the Normality Test show that the normal graph pattern shows the distribution of points around the diagonal line, and following the direction of the diagonal line indicates that the regression model meets the assumptions of normality. After conducting research at the Aceh Central Statistics Agency, it is hoped that the Central Statistics Agency office will continue to improve performance and service to the community and to all employees to be able to continue to improve performance, so that the results obtained will be better.
Edukasi Kebersihan Diri (Personal Hygiene) pada Anak untuk Meningkatkan Kebersihan Diri Anak di SMPN 1 Seuneuddon Erna Safitri; Sela Safitria; Wada Islami; Ade Rahma Azizah; Intan Safitri; Maulidar Maulidar; Mulia Utari
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2025): Juni : SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i2.2166

Abstract

School children are at a golden age to teach the values of clean and healthy living behavior, which have the potential to become agents of change in socializing clear and healthy living behavior in the school, family and community environment. The COVID-19 crisis highlights the need to increase health literacy. Schools should act as health promoters for their students from an early age, by actively fostering healthy habits (physical activity, good personal hygiene, and a balanced diet) and raising awareness of the consequences of risky behavior. Proper personal hygiene knowledge and practices play an important role in avoiding communicable diseases and allowing primary school children to enjoy a healthy and productive school life. The purpose of this activity is to improve the health of early childhood by teaching personal hygiene to children
Co-Authors Ade Irma Ade Rahma Azizah Asmaul Husna Dimas Bagus Susanto Erna Safitri Intan Safitri Mulia Utari Reni Juliani, Reni Sela Safitria Wada Islami Yuhdi Fahrimal