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ANALISIS PENGARUH BRAND EXTENSION TERHADAP MINAT BELI PRODUK HUGGIES PADA KONSUMEN IBU RUMAH TANGGA Aldo Saputra
Parsimonia - Jurnal Ekonomi dan Bisnis Vol 5 No 2 (2018): Jurnal Akuntansi, Manajemen dan Bisnis
Publisher : Ma Chung Press

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Abstract

The business world is now experiencing rapid growth, as well as the growing population. The challenge facing marketers today is how to have a great marketing strategy. One of the marketing strategies undertaken by PT. Kimberly Clark is a brand extension. The purpose of this research is to examine the variable of brand extension that influence to buying interest, which is done by using the component of brand extension that is: 1) Similarity or similarity with the product of origin, 2) Reputation or ability owned by company to increase the value of society or consumer, 3) Perceived quality or consumer judgment about the superiority of a product, 4) Innovativeness is the ideas the company spends on creating new services and products. Data analysis used in this research is through multiple linear regression analysis method. The results showed that 200 respondents consumers of housewives are not interested to buy Huggies brand extension products. he results show that the interest in purchasing Huggies extension product is not affected by similarity, reputation, perceived quality, and innovativeness
Perhitungan Rem Cakram Depan Pada Sepeda Mtb Wimcycle Hotroad Aldo saputra; Ratna Dewi Anjani; Aripin Aripin
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 11 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.811 KB) | DOI: 10.5281/zenodo.6831406

Abstract

Wimcycle Mountain bike (MTB) biasa dikenal dengan sepeda gunung. Sepeda ini cocok digunakanuntuk pengendara yang senang berpetualang di alam bebas. Di desain agar dapat menaklukan jalanan alam bebas atau pegunungan yang tidak mulus dan menantang. Mengenai elemen mesin, rem pada sepeda wimcycle MTB ini sangat penting untuk mengurangi kecepatan disaat sedang berkendara. Rem depan pada sepeda wimcycle MTB ini menggunakan system rem disc brake, sehingga pengereman pada sepeda ini lebih aman karena pengereman menggunakan disc brake tidak perlu menggesek velg pada sepeda seperti sepeda terdahulu. Lebar jari-jari cakram rem depan adalah 82,5 mm
Content Analysis of My Next Words Grade 3: An Evaluation Based on Tomlinson's Criteria Muhammad Rafli; Fauzan Reza Fahlevi; Aldo Saputra; Roshim Ahmad Musyaffa; Akhmad Ali Mirza; Hesty Widiastuty; Zaitun Qamariah
Journal Innovation In Education Vol. 3 No. 2 (2025): Journal Innovation in Education (INOVED)
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/inoved.v3i2.2805

Abstract

This study aims to evaluate the My Next Words Grade 3 textbook using evaluation criteria developed by Brian Tomlinson, which include impact, readability, usefulness, practicality, localization, and flexibility. Through a qualitative content analysis approach, this study analyzes the suitability of the content of the book to the needs and characteristics of elementary school students. The results showed that the book had a number of strengths, such as an attractive visual presentation and systematic structure of the material, but also found some weaknesses, such as a lack of local context and challenges in readability for some students. This research provides recommendations for the development of textbooks that are more effective and in accordance with modern pedagogical principles and educational contexts in Indonesia. These findings are expected to contribute to teachers, curriculum developers, and textbook writers in improving the quality of English learning materials at the elementary school level.