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ANALISIS PENGARUH LABELISASI HALAL, HARGA, PROMOSI, CITA RASA, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SOSIS KANZLER OLEH GENERASI MILENIAL (STUDI PADA KONSUMEN SWALAYAN INDOMARET SRAGEN) Atwal Arifin; Desy Setyaningrum
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 1 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (424.021 KB) | DOI: 10.34308/eqien.v10i1.557

Abstract

The Indonesia Digital Popular Brand Index survey concluded that Kanzler sausage is very popular with millennials because it is able to compete with 13 other well-known sausage brands. This study aims to analyze and look for empirical evidence regarding the effect of halal labeling, price, promotion, taste, and brand image on the purchasing decision of kanzler sausage by the millennial generation. This research is a quantitative research using primary data obtained from the distribution of questionnaires. The population in this research is Kanzler sausage consumers who are Indomaret Sragen customers. Samples were taken using the methodconvenience sampling.As well as multiple linear regression analysis techniques using the help of software SPSS 25. The results of this study found that the price and brand image variables had a partial effect on the purchasing decision of kanzler sausage by the millennial generation, while the halal labeling, promotion, and taste variables had no partial effect on the purchasing decision of kanzler sausage by the millennial generation.
ANALISIS HASIL TANGKAPAN Thunnus albacares PADA PANCING ULUR DAN KETERKAITANNYA DENGAN VARIABILITAS SUHU PERMUKAAN LAUT DAN KLOROFIL-A DI PERAIRAN SELATAN NUSA TENGGARA Desy Setyaningrum; Sardiyatmo Sardiyatmo; Kunarso Kunarso
Jurnal Perikanan Tangkap : Indonesian Journal of Capture Fisheries Vol 1, No 01 (2017): Jurnal Perikanan Tangkap, Juni 2017
Publisher : Fakultas Perikanan dan Ilmu Kelautan UNDIP

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sebaran klorofil-a dan suhu permukaan laut merupakan variabel yang dapat dijadikan indikator daerah penangkapan ikan. Tujuan dari penelitian ini adalah untuk mengetahui pola distribusi mingguan suhu permukaan laut (SPL) dan klorofil-a di Perairan Selatan Nusa Tenggara serta mengetahui hubungan distribusi suhu permukaan laut dan klorofil-a dengan hasil tangkapan Thunnus albacares dari alat tangkap pancing ulur. Metode yang digunakan dalam penelitian ini adalah metode deksriptif yang bertujuan untuk menggambarkan keadaaan SPL dan klorofil-a di perairan Selatan Nusa Tenggara yang digunakan untuk mengetahui hubungannya dengan hasil tangkapan ikan tuna sirip kuning (Thunnus albacares). Hasil penelitian ini menunjukkan sebaran temporal dan spasial SPL dan Klorofil-a rata-rata mingguan selama 3 tahun (Mei 2014 – Mei 2016). Nilai SPL tertinggi terjadi pada minggu ke-1 dengan rata-rata nilai 29,2oC – 30,3 oC disertai dengan kandungan klorofil-a yang rendah dengan nilai rata-rata 0,17 mg/m3– 0,20 mg/m3, daerah sebaran di sekitar Perairan Utara Nusa Tenggara. Nilai SPL terendah terjadi pada minggu ke-4 dengan nilai rata-rata 28,3 oC – 29,4 oC, disertai peningkatan kandungan klorofil-a dengan nilai rata-rata 0,22 mg/m3 – 0,38 mg/m3, daerah sebaran sekitar Selatan Selat Alas, perairan antara Sumbawa-Flores-Sumba, dan Pantai Selatan Pulau Sumba. Hasil tangkapan tertinggi terjadi ketika nilai SPL turun dan kandungan klorofil-a tinggi. Hasil tangkapan ikan tuna sirip kuning (Thunnus albacares) tampak berpengaruh positif terhadap variabilitas SPL dan klorofil-a dengan indikator korelasi sebesar0,85.
Analisis Preferensi Konsumen Terhadap Pembelian Buah Melon di Surakarta Suhita, Cahyaningtyas Putri; Mei Tri Sundari; Sugiharti Mulya Handayani; Desy Setyaningrum
Sci-tech Journal Vol. 4 No. 1 (2025): Sci-Tech Journal (STJ) In Press
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/stj.v4i1.611

Abstract

                Melon, especially the Cucumis melo species, is a fruit that is widely favored by the public for various reasons, ranging from its sensory appeal to its nutritional benefits. Melon has various characteristics including variations in shape, fruit weight, net skin lines, skin color, fruit color, flesh texture, water content, aroma, and price. The many variations in attributes in melons that influence consumer preferences for purchasing this melon are the basis for the importance of this study. The total number of respondents in this study was 80 respondents. This study is a study of consumer preferences for purchasing melons in Surakarta. The attributes analyzed in this study are: taste, weight, aroma, fruit texture, fruit color, water content, shape, net skin lines, and price. The data analysis method was carried out by validity testing, reliability testing, analysis using the chi-square method. The results showed that all attributes in this study were said to be significant for consumer preferences for purchasing melons. The sweet taste of melon is the most important attribute in purchasing melons. The fragrant and refreshing aroma typical of melons and the bright orange color of the flesh, and the crunchy texture of the fruit are three important attributes in purchasing melons. Meanwhile, high water content, round fruit shape, weight 1-1.5kg are attributes with a ranking of five to seven in purchasing melons. Net skin lines and melon price are the last attributes, meaning that both attributes are the last considerations in purchasing melons.
Growth Enhancement for Increasing Papaya Production with Mycorrhizal and Manure Applications in Dry Land Conditions: Daya Dukung Pertumbuhan terhadap Peningkatan Produksi Pepaya dengan Aplikasi Mikoriza dan Pupuk Kandang di Lahan Kering Anditya Gilang Rizky Pradana; Suhita, Cahyaningtyas Putri; Desy Setyaningrum; Suprihatin, Dewi Nawang; Didik Suryadi; Dimar Hantari; Edi Paryanto; Febry Nurhidayati; Hardian Ningsih; Zainal Arifin
Agrifarm : Jurnal Ilmu Pertanian Vol 14 No 1 (2025): Agrifarm Juli
Publisher : Universitas Widya Gama Mahakam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/ajip.v14i1.3702

Abstract

Papaya is a horticultural commodity with many benefits and high economic value for the people of Indonesia. California papaya is a favorite variety in Indonesia due to its various advantages. Effective and agroecological cultivation techniques are needed to increase production. This study aims to determine the optimal dosage of mycorrhizae and manure in increasing papaya plant growth. This study was conducted in the dry land of Tawengan Village, Sambi District, Boyolali Regency, at 180 m above sea level. The research used a factorial Complete Randomized Block Design (CRBD) with 3 blocks as replications. The first factor was mycorrhizae with 3 levels: 0 g/plant, 75 g/plant, and 150 g/plant. The second factor was manure with 4 levels of application doses: 0 kg/plant, 3 kg/plant, 6 kg/plant, and 10 kg/plant. The results showed that the application of mycorrhizae and manure can improve the characteristics of plant height, stem diameter, and crown width. The mycorrhizal application dose of 150 g/plant and the application of 5.7 kg/plant of manure is the optimal dose to increase papaya growth, which will support increased production.
Efektivitas Penggunaan Giberelin dan Kombinasi Dosis Pemupukan untuk Meningkatkan Hasil Beberapa Varietas Bawang Merah: Effectiveness of Gibberellin and Combined Fertilization Doses on Shallot Yield Enhancement in Several Varieties Hantari, Dimar; Anditya Gilang Rizky P; Febry Nurhidayati; Desy Setyaningrum; Dewi Nawang Suprihatin; Didik Suryadi; Hardian Ningsih; Edi Paryanto; Cahyaningtyas Putri Suhita; Zainal Abidin; Eddy Triharyanto; Djoko Purnomo
Perbal: Jurnal Pertanian Berkelanjutan Vol. 13 No. 3 (2025): Perbal: Jurnal Pertanian Berkelanjutan
Publisher : Fakultas Pertanian Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/perbal.v13i3.7026

Abstract

Bawang merah (Allium ascalonicum L.) merupakan komoditas hortikultura yang konsumsi dan permintaannya sangat tinggi di masyarakat. Namun, data menunjukkan bahwa produksi bawang merah dari tahun ke tahun terus mengalami perubahan, yang seringkali memicu fluktuasi harga dan ketergantungan pada impor di beberapa periode. Penelitian ini bertujuan untuk menguji dosis pupuk serta penggunaan giberelin (GA3) pada tiga varietas bawang merah untuk mengoptimalkan produktivitas bawang merah secara berkelanjutan dan efisien. Penelitian dilakukan pada bulan Mei sampai Agustus 2025 di Desa Pancot, Tawangmangu, Karanganyar dengan ketinggian tempat 1200 mdpl. Rancangan  penelitian menggunakan Rancangan Petak Terbagi (Split Plot) dan diulang sebanyak 3 (tiga) kali. Petak utama merupakan varietas bawang merah, sedangkan anak petak merupakan dosis pupuk + giberelin. Data dianalisis dengan ANOVA menggunakan uji F pada taraf signifikansi 5%. Jika ditemukan perbedaan yang signifikan, analisis dilanjutkan dengan uji Duncan’s Multiple Range Test. Hasil penelitian menunjukkan bahwa, substitusi 50% pupuk  anorganik ke pupuk organik yang dikombinasikan dengan giberelin 50ppm mampu meningkatkan jumlah anakan per rumpun (7,22), jumlah umbi per rumpun (8,33) dan berat kering umbi per rumpun (58,96 g). Shallots (Allium ascalonicum L.) are a horticultural commodity with consistently high consumption and demand. However, production data reveal frequent fluctuations, often leading to price instability and reliance on imports during certain periods. This research aimed to determine fertilizer dosages and gibberellic acid (GA3) application for three shallot varieties to optimize their productivity sustainably and efficiently. The study was conducted from May to August 2025 at the Pancot Village, Tawangmangu, Karanganyar, located at an elevation of 1200 meters above sea level. A Split-Plot Design was employed with three replications. Shallot varieties constituted the main plots, while combinations of fertilizer dosage and GA3 formed the sub-plots. Quantitative data were analyzed using analysis of variance (ANOVA) at a 5% significance level (F-test). When significant differences were detected, Duncan's Multiple Range Test (DMRT) was used for post-hoc comparisons. The results demonstrated that the application of 50 ppm gibberellic acid, combined with a fertilizer dosage of 50% inorganic + 150% organic, significantly increased the number of shoots per clump (7,21), number of bulbs per clump (8,33), and productivity per clump (58,96).