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All Journal EkoBis ( Ekonomi & Bisnis ) Journal of Economics, Business, & Accountancy Ventura Journal of Consumer Science Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Journal of Consumer Sciences Syntax Literate: Jurnal Ilmiah Indonesia Journal of Humanities and Social Studies International Journal of Economics Development Research (IJEDR) Jurnal Manajemen ASEAN Marketing Journal Media Riset Bisnis & Manajemen Journal of Economic, Business & Accounting Research IIJSE Journal of Entrepreneurial Economics Kemakmuran Hijau: Jurnal Ekonomi Pembangunan
Rizal Edy Halim
Faculty Of Economics And Business, Universitas Indonesia, Jakarta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Impact of Internal, External, and Competitor Factors on Marketing Strategy Performance: A Case Study of Four Scrap Metal Companies in Indonesia Efendi, Achmad Arif Rachmad; Halim, Rizal Edy
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.11924

Abstract

This study analyzes the impact of internal and external factors, as well as competition, on the performance of marketing strategies in Indonesia’s scrap metal industry. This industry plays a crucial role in the circular economy by supplying secondary raw materials to various manufacturing sectors. However, companies in this sector face challenges such as raw material price fluctuations, government regulations, and intense competition from both local and global players. This study employs a quantitative approach using the Structural Unobserved Regression (SUR) method to examine the relationship between key factors affecting the marketing performance of four scrap metal companies in Indonesia. The findings reveal that the average selling price has a positive and significant impact on marketing performance in PT OPMS, PT GDST, and PT GGRP, while global market demand significantly affects PT KRAS. Competitor product variations also positively influence PT GGRP. Conversely, marketing expenditures, interest rates, and competitor prices do not significantly impact most companies. This study confirms that optimizing selling prices, understanding global market demand, and adapting to competitor product variations are key factors in enhancing competitiveness. Therefore, companies must implement flexible pricing strategies, improve operational efficiency, and expand their global market share to address industry challenges. 
The Influence of Social Media Marketing, Access to Money, Perceived Behavioral Control, Price Perception, and Product Perception on Property Purchase Intention in Jabodetabek Aprinuryanto, Naufal Afiqusholih; Halim, Rizal Edy
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7339

Abstract

This study aims to examine the factors influencing property purchase intention among consumers in the Jabodetabek area (Jakarta, Bogor, Depok, Tangerang, and Bekasi), Indonesia’s largest property market. The research integrates the Theory of Planned Behavior (TPB) with external variables such as access to money, perceived behavioral control, physical quality perception, price perception, and social media marketing activities. A quantitative approach was employed using an online survey method, and data were analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that all five independent variables significantly influence property purchase intention. This study contributes both theoretically by reinforcing TPB in the context of real estate consumer behavior and practically by offering strategic recommendations for developers to enhance consumer engagement through digital marketing, transparent pricing justification, and improved physical product quality.
The Role of Hofstede's Cultural Dimension Moderation on the Influence of Country of Origin on Buying Interest in the Electronics Industry Phillip Phillip; Rizal Edy Halim
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i7.59398

Abstract

Country-of-origin (COO) is an important factor influencing purchase decisions, but its effectiveness remains debated due to inconclusive research. One key element affecting COO’s impact is consumer culture, yet studies on this topic are still limited. This research examines how Hofstede’s cultural dimensions influence the effectiveness of COO in shaping purchase intention. Hofstede's theory is the most widely used cultural framework and is highly regarded for explaining such phenomena. Unlike previous studies that primarily focused on the direct influence of Hofstede's cultural values on purchase intention in a limited manner, this study provides a comprehensive analysis of Hofstede's cultural values as moderating variables in the relationship between Country of Origin (COO) and purchase intention, covering all six cultural dimensions: power distance, masculinity, collectivism, uncertainty avoidance, indulgence, and long-term orientation. The study used data from 202 respondents (ages 25–34) in Jakarta and analysed it using moderated linear regression. The results indicate that the cultural dimensions of long-term orientation, uncertainty avoidance, and masculinity moderate the effect of Country of Origin (COO) on purchase intention for electronic products from Korea and China. In contrast, for local products, only long-term orientation and uncertainty avoidance were found to have a significant moderating effect. These findings are expected to contribute to the body of knowledge for readers and serve as a consideration in selecting appropriate methods and target markets for marketing strategies.
Pengaruh social media marketing activities terhadap brand equity perusahaan retail Indonesia pada kalangan generasi z dan millenial Safira, Fitri Yani Rossa; Halim, Rizal Edy
Journal of Entrepreneurial Economic Vol. 1 No. 1: (Februari) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jane.v1i1.2024.707

Abstract

Latar Belakang: Media sosial terbuki mampu membawa informasi yang berpengaruh pada masyarakat, khsusnya penyebaran barang secara online (social media marketing). Social media marketing tekag dimanfaatkan sebagai alat promosi merek relasional dan strategi pemasaran merek berdimensi. Penelitian ini bertujuan untuk menemukan pengaruh positif social media marketing terhadap Brand equity. Metode: Metode  yang digunakan pada penelitian ini adalah Structural Equation Modelling (SEM) dengan estimasi kemungkinan maksimum karena mampu menggambarkan variabel laten yang menggunakan beberapa indikator terukur. Temuan: Berdasarkan hasil penelitian ditemukan bahwa Social Media Marketing Activities tidak berpengaruh positif secara signifikan terhadap brand equity, tetapi berpengaruh positif secara signifikan terhadap brand love. Kesimpulan: Berdasarkan hasil penelitian diketahui jika hipotesis 2 diteria. Dengan ini Social Media Marketing Activities perusahaan retail Indonesia dapat menciptakan dan mengembangkan konten digital. Konten yang dihasilkan dapat menumbuhkan keterikatan emosional yang terjalin pada generasi Z dan Milenial sehingga bisa menjalin hubungan jangka panjang.
Behavioral intention among gen z an analysis of digital banking adaptation factors in Jabodetabek Zea, Diva Akiela Fahlerie; Halim, Rizal Edy
Journal of Entrepreneurial Economics Vol. 1 No. 2: (Agustus) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jane.v1i2.2024.1117

Abstract

Background: Many traditional banking arrangements have changed as a result of the financial sector's new technological revolution. One method the company seeks to provide consumers with more value is by delivering digital transformations that are especially designed to match their needs and preferences and that use mobile devices such as cell phones to access banking services. This study aims to examine the effect of performance expectancy and effort expectancy to behavioral intention of adopting digital banking. Method: This study collects data from 243 respondents aged 17 to 27 who live in Jabodetabek area, had experienced to do offline transaction, and have at least one digital bank account. Partial Least Squares Structural Equation Modeling (PLS-SEM) was then used to process the data collected. Findings: The findings of this study shows that shows that effort expectancy has a positive effect on behavioral intention on using digital banking. Meanwhile, performance expectations do not have a significant positive effect on behavioral intention. Conclusion: The results of the research may be used to develop a strategic plan and put recommendations into practice to better understand user intentions to use digital banks.
Analysis of the Influence of Product Design and Perceived Quality on Customer Loyalty Among Hybrid Car Users: The Mediating Role of Customer Satisfaction and Moderating Role of Perceived Value Aroli, Muchammad Nur Mafazi; Halim, Rizal Edy
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7507

Abstract

The rise of global decarbonization has significantly transformed the automotive industry, with increasing demand for environmentally friendly vehicles. This study aims to analyze the influence of product design and perceived quality on customer loyalty among hybrid car users in DKI Jakarta, with customer satisfaction as a mediating variable and perceived value as a moderating variable. Integrating Expectancy-Value Theory as its theoretical foundation, this study employs a quantitative approach through an explanatory research design. Data were collected from 200 hybrid car users in DKI Jakarta and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings reveal that product design and perceived quality positively influence customer loyalty both directly and indirectly through customer satisfaction. Furthermore, perceived value strengthens the relationship between product design, perceived quality, customer satisfaction, and customer loyalty. This research provides theoretical and practical insights for automotive manufacturers to develop effective differentiation and customer retention strategies in an increasingly competitive market by emphasizing attractive product design, high-quality perceptions, and value propositions that enhance customer satisfaction and loyalty.
Consumer Protection in the Retail and Financial Services Sectors against the Practice of Exoneration Clauses Anggraini, Anna Maria Tri; Simanjuntak, Megawati; Safari, Arief; Halim, Rizal E.; Riyadi, Slamet
Journal of Consumer Sciences Vol. 7 No. 2 (2022): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.7.2.83-96

Abstract

The rapid development of the business world has resulted in several changes to business actors in carrying out their business activities. This encourages the emergence of standard agreements as practicality in conducting transactions. This study aims to analyze consumer protection law and apply the principles of freedom of contract in standard agreements in online and retail financial services businesses—the descriptive qualitative method with data collection techniques using in-depth interviews and documentation studies. Informants were selected by purposive sampling. The results show that standard clauses have been regulated in Article 18 of the Consumer Protection Law. However, in practice, clauses are still found that violate and transfer responsibility to the detriment of consumers. Furthermore, regarding consumer dispute resolution, there is an overlap issue between the Financial Services Authority (OJK) and the Consumer Dispute Resolution Agency (BPSK). Therefore, if viewed from the principle of freedom of contract, the standard agreement cannot fulfill the principle of freedom of contract, and consumer protection, so especially in the financial services sector and retail, needs to increase preventive and repressive supervision by providing several alternatives dispute resolutions for disadvantaged consumers.
Co-Authors Adi Zakaria Afiff Adiwijaya K. Ahamad Daromi Ahmadan Maulana Hermawan Andhari Shanty Kusmaharani Anggun Pratama Anna Maria Tri Anggraini Aprinuryanto, Naufal Afiqusholih Arief Wibisono Lubis Aroli, Muchammad Nur Mafazi Bheakanti Bias Btari Btari, Bheakanti Bias Efendi, Achmad Arif Rachmad Fauzan R. Hermawan, Ahmadan Maulana Imam Wahyudi Izzuddin Alghifari La Ode Muhammad Restu Prada M. Budi Prasetyo Megawati Simanjuntak Phillip Phillip Pratama, Anggun Rusli Fauzan Safari, Arief Safira, Fitri Yani Rossa Slamet Riyadi Sumiyarto Sumiyarto Triantara, Muhamad Ridwan Vaharani, Amanda Andriana Zea, Diva Akiela Fahlerie