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All Journal EkoBis ( Ekonomi & Bisnis ) Journal of Economics, Business, & Accountancy Ventura Journal of Consumer Science Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Journal of Consumer Sciences Syntax Literate: Jurnal Ilmiah Indonesia Journal of Humanities and Social Studies International Journal of Economics Development Research (IJEDR) Jurnal Manajemen Journal of Environmental Science and Sustainable Development ASEAN Marketing Journal Media Riset Bisnis & Manajemen Journal of Economic, Business & Accounting Research Journal of Entrepreneurial Economics Kemakmuran Hijau: Jurnal Ekonomi Pembangunan Environmental, Social, Governance, and Sustainable Business
Rizal Edy Halim
Faculty Of Economics And Business, Universitas Indonesia, Jakarta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Impact of Internal, External, and Competitor Factors on Marketing Strategy Performance: A Case Study of Four Scrap Metal Companies in Indonesia Efendi, Achmad Arif Rachmad; Halim, Rizal Edy
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.11924

Abstract

This study analyzes the impact of internal and external factors, as well as competition, on the performance of marketing strategies in Indonesia’s scrap metal industry. This industry plays a crucial role in the circular economy by supplying secondary raw materials to various manufacturing sectors. However, companies in this sector face challenges such as raw material price fluctuations, government regulations, and intense competition from both local and global players. This study employs a quantitative approach using the Structural Unobserved Regression (SUR) method to examine the relationship between key factors affecting the marketing performance of four scrap metal companies in Indonesia. The findings reveal that the average selling price has a positive and significant impact on marketing performance in PT OPMS, PT GDST, and PT GGRP, while global market demand significantly affects PT KRAS. Competitor product variations also positively influence PT GGRP. Conversely, marketing expenditures, interest rates, and competitor prices do not significantly impact most companies. This study confirms that optimizing selling prices, understanding global market demand, and adapting to competitor product variations are key factors in enhancing competitiveness. Therefore, companies must implement flexible pricing strategies, improve operational efficiency, and expand their global market share to address industry challenges. 
Pengaruh social media marketing activities terhadap brand equity perusahaan retail Indonesia pada kalangan generasi z dan millenial Safira, Fitri Yani Rossa; Halim, Rizal Edy
Journal of Entrepreneurial Economics Vol. 1 No. 1: (Februari) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jane.v1i1.2024.707

Abstract

Latar Belakang: Media sosial terbuki mampu membawa informasi yang berpengaruh pada masyarakat, khsusnya penyebaran barang secara online (social media marketing). Social media marketing tekag dimanfaatkan sebagai alat promosi merek relasional dan strategi pemasaran merek berdimensi. Penelitian ini bertujuan untuk menemukan pengaruh positif social media marketing terhadap Brand equity. Metode: Metode  yang digunakan pada penelitian ini adalah Structural Equation Modelling (SEM) dengan estimasi kemungkinan maksimum karena mampu menggambarkan variabel laten yang menggunakan beberapa indikator terukur. Temuan: Berdasarkan hasil penelitian ditemukan bahwa Social Media Marketing Activities tidak berpengaruh positif secara signifikan terhadap brand equity, tetapi berpengaruh positif secara signifikan terhadap brand love. Kesimpulan: Berdasarkan hasil penelitian diketahui jika hipotesis 2 diteria. Dengan ini Social Media Marketing Activities perusahaan retail Indonesia dapat menciptakan dan mengembangkan konten digital. Konten yang dihasilkan dapat menumbuhkan keterikatan emosional yang terjalin pada generasi Z dan Milenial sehingga bisa menjalin hubungan jangka panjang.
Behavioral intention among gen z an analysis of digital banking adaptation factors in Jabodetabek Zea, Diva Akiela Fahlerie; Halim, Rizal Edy
Journal of Entrepreneurial Economics Vol. 1 No. 2: (Agustus) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jane.v1i2.2024.1117

Abstract

Background: Many traditional banking arrangements have changed as a result of the financial sector's new technological revolution. One method the company seeks to provide consumers with more value is by delivering digital transformations that are especially designed to match their needs and preferences and that use mobile devices such as cell phones to access banking services. This study aims to examine the effect of performance expectancy and effort expectancy to behavioral intention of adopting digital banking. Method: This study collects data from 243 respondents aged 17 to 27 who live in Jabodetabek area, had experienced to do offline transaction, and have at least one digital bank account. Partial Least Squares Structural Equation Modeling (PLS-SEM) was then used to process the data collected. Findings: The findings of this study shows that shows that effort expectancy has a positive effect on behavioral intention on using digital banking. Meanwhile, performance expectations do not have a significant positive effect on behavioral intention. Conclusion: The results of the research may be used to develop a strategic plan and put recommendations into practice to better understand user intentions to use digital banks.
Consumer Protection in the Retail and Financial Services Sectors against the Practice of Exoneration Clauses Anggraini, Anna Maria Tri; Simanjuntak, Megawati; Safari, Arief; Halim, Rizal E.; Riyadi, Slamet
Journal of Consumer Sciences Vol. 7 No. 2 (2022): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.7.2.83-96

Abstract

The rapid development of the business world has resulted in several changes to business actors in carrying out their business activities. This encourages the emergence of standard agreements as practicality in conducting transactions. This study aims to analyze consumer protection law and apply the principles of freedom of contract in standard agreements in online and retail financial services businesses—the descriptive qualitative method with data collection techniques using in-depth interviews and documentation studies. Informants were selected by purposive sampling. The results show that standard clauses have been regulated in Article 18 of the Consumer Protection Law. However, in practice, clauses are still found that violate and transfer responsibility to the detriment of consumers. Furthermore, regarding consumer dispute resolution, there is an overlap issue between the Financial Services Authority (OJK) and the Consumer Dispute Resolution Agency (BPSK). Therefore, if viewed from the principle of freedom of contract, the standard agreement cannot fulfill the principle of freedom of contract, and consumer protection, so especially in the financial services sector and retail, needs to increase preventive and repressive supervision by providing several alternatives dispute resolutions for disadvantaged consumers.
CAUSE-RELATED MARKETING: MODERATION EFFECT OF CUSTOMER VALUES ON THE INFLUENCE OF CAUSE-BRAND FIT, FIRM MOTIVES AND ATTRIBUTE ALTRUISTIC TO CUSTOMER INFERENCE AND PARTICIPATION INTENTION Rizal Edy, Halim; K., Adiwijaya; R., Fauzan
Journal of Economics, Business, and Accountancy Ventura Vol. 16 No. 3 (2013): December 2013
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v16i3.226

Abstract

This study develops a conceptual model of Cause-related Marketing (CrM) investigating the effect of cause-brand fit, firm motives and altruistic attribution to customer inference and participation intention moderated by customer values. The approach used is quantitative where data are collected through a surveyusing non-probability sampling techniques. The sample was formed by consumers of Bottled Drinking Water Aqua brand and data was analyzed through structural equation modeling and multi-group analysis to test the hypothesis of moderation on the model. The findings in this study show consumers may use brand attitude before they participate in behavior intention that formed through CSR perception, brand credibility and altruistic attribution using firm social motives and cause-brand fit inCrM campaign. The results confirm lower altruists consumers use mainly altruistic attribution to form their judgment on brand credibility. They also employ cause-brand fit and firm motives to shape their decision on CSR perception in CrM messages.
Pattern of consumption budget allocation by the poor families Halim, Rizal Edy; Wahyudi, Imam; Prasetyo, M. Budi
Journal of Economics, Business, and Accountancy Ventura Vol. 18 No. 1 (2015): April - July 2015
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v18i1.381

Abstract

Various allegations towards the poverty problems are due to the issue of cultural, consumption behavior, social dynamics, and policy support. This study deals with the pattern of communities spending behavior through modeling the allocation of house-hold expenditure using secondary data published by Indonesian Central Bureau of Statistic (BPS) and offers models of household expenditure allocation appropriate and proportional. Allocation model of household expenditure is expected to be one step in formulating policies related to alleviate poverty. Time series analysis was used through modeling, econometric modeling and exposure effects going from the various patterns portrayed in the 2000-2008 period. By using National Economic Survey data (SU-SENAS) period 2000-2008, the study found that the differences in geological structure affect their livelihoods and consumption patterns, such as mountains, valleys, beaches, flood plains, lakes, and so on. The allocation of income of poor households tends to appear dominant in some categories of consumption related to housing and household facilities, various goods and services, clothes, and rice. However, other consumption categories tend not to be a priority for the consumption of poor households. Almost all categories of movement patterns of consumption have almost the same, still increasing from 2000 - 2006, except in 2005 which increased exceeding anomaly in 2006.
Factors Affecting Expectancy for Character Growth in Online Games and Their Effect on Gamers' Loyalty Alghifari, Izzuddin; Halim, Rizal Edy
Journal of Economics, Business, and Accountancy Ventura Vol. 22 No. 3 (2019): December 2019 - March 2020
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v22i3.1873

Abstract

This study aims to understand the effect of expectancy for character growth (learning, novelty, escapism, enjoyment, social value, audio-visual value, and value for money) on online games towards online gamer loyalty. This quantitative research uses a purposive sampling method with a sample of 375 respondents. The data were processed using the Structural Equation Modeling (SEM) method. The results showed that learning, escapism, audio-visual value, and value for money have a positive effect on expectancy for character growth. However, novelty, enjoyment, and social value do not have an effect on expectancy for character growth. Furthermore, expectancy for character growth has a positive effect on online gamer loyalty. Therefore, game developers need to know the fantasy of gamers, improve the quality of graphics, and provide discounts to increase gamers’ loyalty
The Role of Hofstede's Cultural Dimension Moderation on the Influence of Country of Origin on Buying Interest in the Electronics Industry Phillip, Phillip; Halim, Rizal Edy
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i7.59398

Abstract

Country-of-origin (COO) is an important factor influencing purchase decisions, but its effectiveness remains debated due to inconclusive research. One key element affecting COO’s impact is consumer culture, yet studies on this topic are still limited. This research examines how Hofstede’s cultural dimensions influence the effectiveness of COO in shaping purchase intention. Hofstede's theory is the most widely used cultural framework and is highly regarded for explaining such phenomena. Unlike previous studies that primarily focused on the direct influence of Hofstede's cultural values on purchase intention in a limited manner, this study provides a comprehensive analysis of Hofstede's cultural values as moderating variables in the relationship between Country of Origin (COO) and purchase intention, covering all six cultural dimensions: power distance, masculinity, collectivism, uncertainty avoidance, indulgence, and long-term orientation. The study used data from 202 respondents (ages 25–34) in Jakarta and analysed it using moderated linear regression. The results indicate that the cultural dimensions of long-term orientation, uncertainty avoidance, and masculinity moderate the effect of Country of Origin (COO) on purchase intention for electronic products from Korea and China. In contrast, for local products, only long-term orientation and uncertainty avoidance were found to have a significant moderating effect. These findings are expected to contribute to the body of knowledge for readers and serve as a consideration in selecting appropriate methods and target markets for marketing strategies.
IMPLICATIONS OF ELECTRIC VEHICLES USE ON VALUE CO-CREATION AND IMPROVING COMMUNITY WELFARE Hanum, Rastinia Kamila; Halim, Rizal Edy
Journal of Environmental Science and Sustainable Development Vol. 8, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Transportation is closely related and to support daily community mobility, 90% of road transportation operates on fossil fuel and it has always been accompanied by new innovations. Electric vehicles are predicted to be the future transportation to reduce greenhouse emissions. This study combines theories on behavioral and technology acceptance to create value co-creation and enhance community well-being. This quantitative study surveyed 210 respondents from the target community especially in Java island, who intend to adopt electric vehicles (EVs) using Google Form. PLS-SEM was used to evaluate research framework which integrates TPB, Technology Acceptance Model (TAM), and Unified Theory of Acceptance and Use of Technology (UTAUT) with value co-creation and quality of society life into nine hypotheses. The study results showed that perceptions of technology security, technology trust, community empowerment, and subsidy policies have a significant effect on adoption intentions (p-value0.05). Adoption intention did not significantly affect on the quality of life (p-value 0.142>0.05). Intention to adopt, value co-creation, and subsidy policy have a positive relationship with the quality of community life. The government's roles in ensuring consistent subsidy policies and community empowerment program is crucial for building awareness and trust to adopt the EV.
Integrating social media marketing with esg-oriented brand strategies: Insights from retail engagement with gen z and millennials Safira, Fitri Yani Rossa; Halim, Rizal Edy
Environmental, Social, Governance and Sustainable Business Vol. 2 No. 1: (February) 2025
Publisher : Institute for Advanced Social, Science, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/esgsb.v2i1.2025.2037

Abstract

Background: The use of social media has seen a significant increase worldwide, particularly in Indonesia. Social media has become a bridge for users to carry out various activities in the digital world, with companies, governments, and other organizations utilizing it to market their businesses. This phenomenon has led to the emergence of Social Media Marketing Activities influencing Brand Equity. Many companies, especially retail businesses in Indonesia, use Social Media Marketing to target Generation Z and Millennials. The aim of this study is to analyze the effect of Social Media Marketing on Brand Equity, mediated by Brand Love, among retail companies in Indonesia targeting Generation Z and Millennials. Methods: This research utilized a sample of 300 respondents who follow one of the retail companies on social media in Indonesia. Data collection was done through surveys, and the data were analyzed using statistical methods. Findings: The results show that Social Media Marketing Activities did not have a significant positive effect on Brand Equity. These findings suggest that certain aspects of Social Media Marketing need to be optimized for better effectiveness in reaching Generation Z and Millennials. Conclusion: The study concludes that understanding how to effectively leverage Social Media Marketing is crucial for retail companies targeting Generation Z and Millennials in Indonesia. Novelty/Originality of this article: This article offers new insights into the impact of Social Media Marketing on Brand Equity in the retail sector, with a focus on the Generation Z and Millennial demographics in Indonesia.
Co-Authors Adi Zakaria Afiff Adiwijaya K. Adiwijaya K. Ahamad Daromi Ahmadan Maulana Hermawan Alghifari, Izzuddin Andhari Shanty Kusmaharani Anggun Pratama Anna Maria Tri Anggraini Arief Wibisono Lubis Bheakanti Bias Btari Btari, Bheakanti Bias Efendi, Achmad Arif Rachmad Fauzan R. Fauzan R. Hanum, Rastinia Kamila Hermawan, Ahmadan Maulana Imam Wahyudi Imam Wahyudi Indrawan, Imam Wahyudi Izzuddin Alghifari La Ode Muhammad Restu Prada M. Budi Prasetyo Megawati Simanjuntak Phillip, Phillip Prasetyo, M. Budi Pratama, Anggun Rusli Fauzan Safari, Arief Safira, Fitri Yani Rossa Slamet Riyadi Sumiyarto Sumiyarto Triantara, Muhamad Ridwan Vaharani, Amanda Andriana Zea, Diva Akiela Fahlerie