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All Journal Jurnal Ilmiah Telaah Manajemen Jurnal Bisnis dan Ekonomi Fokus Ekonomi Proceeding Fakultas Ekonomi Gema Stikubank JDM (Jurnal Dinamika Manajemen) Students´ Journal of Accounting and Banking Students´ Journal of Economic and Management Proceeding SENDI_U Syntax Literate: Jurnal Ilmiah Indonesia J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Pendidikan Ekonomi (JURKAMI) Inovator : Jurnal Manajemen Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Riwayat: Educational Journal of History and Humanities
Alimuddin Rizal
Faculty Of Economics And Bussines, Universitas Stikubank (UNISBANK), Semarang, Indonesia1
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN Valensia Yukke Vergiana, 08.05.51.0007; Rizal, Alimuddin
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students Journal of Economic and Management

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The purpose of this research is to investigate the effects of influence product Quality, Price Perception and service quality on satisfaction consumer. The population is the consumer who was inviting at shop and it can be transaction. After doing a literature review and hypothesis formulation, data are collected through questionnaire method of 100 respondents D’shetwo Boutique.Which is obtained by using Accidential Sampling technique. Then, we analyze the data that is obtained by using multiple regression analysis. This analysis includes validity and reliability, multiple regression analysis, hypothesis testing by T-test and Ftest, and analysis of determination coefficien (R2) The variable of Customers Satisfaction (Y), the variable of Product Quality (X1), the variable of Price Perception (X2), the variable of Service Quality (X3), The hypothesis test usng “t” test shows that the three independent variables analyze significantly proved to influence the dependent variable of Customers’ Satisfaction. Then through “F” test can be known that the variable Product quality, Price Perception, and Service quality are indeed proper to test the dependent variable of Customers Satisfaction. Adjusted R figure 0,435 shows that 43,5% of Customers Satisfaction variables can be explained by the three independent variables in the regretion. While the rest 56,5% is explained by other variable beyond the model which is not analyzed in this research.Keywords : Customers’ satisfaction, Product quality, Price Perception, Service quality.
PENGARUH PRESEPSI CITRA PERUSAHAAN, KUALITAS LAYANAN DAN KEPUASAN TERHADAP KEPERCAYAAN NASABAH PT ANDALAN FINANCE DIVISI NASMOCO KREDIT” ( Studi pada PT. Andalan Finance Indonesia Cabang Semarang ) Rachmah Sinta, 08.35.02.0730; Rizal R, Alimuddin
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students Journal of Economic and Management

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The purpose of this study was to examine the influence of corporate image and service quality as well as the satisfaction of the trust. Based on this study the researchers hoped to prove his hypothesis. The population in this study is the customer PT. Andalan Finance (division Nasmoco Credit ) in Semarang City. The determination of this sample using purposive sampling method with the criteria customers who have purchased a Toyota 1 times or more. The data in this research is obtained by distributing questionnaires to the respondents on 1 dealer Toyota in the Semarang City. For testing research hypothesis using multiple regression analysis. Based on the results of the study show that: (1) Corporate image has positive and significant impact on customer satisfaction. (2) The service quality has positive and significant impact on customer satisfaction. (3) Customer satisfaction has positive and significant effect on confidence. Thus all the hypothesis are either partially or jointly received significant levels are still below 5%. This study has one limitation of the study used data from a single source, where collection data on the limited research on the organization of the service company, and the sample size is only 110 where as the number of customers in the hundreds. Recommendations for research is limited to the influence of corporate image, service quality and customer satisfaction with confidence PT. Andalan Finance (division Nasmoco Credit). Key words: Corporate Image, Service Quality, Customer Satisfaction, and Customer Confidence
PENGARUH PERSEPSI HARGA, KELENGKAPAN BARANG DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN ULANG DI SWALAYAN RAMAI PETERONGAN SEMARANG Rizky Nur Latifah, 08.3502.0736; Rizal Rifa’i, Alimuddin
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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This research is to determine how the effect of price perception, Completeness goods and re-location of the purchasing decisions in Ramai supermarket Peterongan Semarang. In this study, population was crowded supermarket buyers on totaling 100 respondents. Sampling technique used is purposive sampling the sample selection subjectively based on certain criteria are a minimum age of 17 years and have never made a purchase at Ramai Peterongan least 1 times. Based on the results of model calculations obtained magnitude determination of Adjusted R2, this means that variation in repeat purchase decision variables able to be explained by the variation of the three independent variables (price, completeness goods, location) while the remaining is influenced by other variables that are not observed . Based on the results of multiple regression analysis can be seen that prices have a positive and significant impact on repeat purchase decisions, (H1 accepted). The effect is statistically significant at probability and produces beta standardized. Probability obtained less Completeness of goods have a positive and significant impact on purchasing decisions (H2 accepted).The effect was statistically significant at the probability and produces beta standardized. Probability earned less Locationof a positive and significant impact on repeat purchase decisions (H3 accepted).The effect was statistically significant at probability and produces beta standardized.beta standardized probability obtained α less).Keywords : price perception, completeness goods, atmosphere location, repurchasing decisions
PENGARUH KUALITAS LAYANAN, PERSEPSI HARGA, DAN KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN (Studi Empiris pada Konsumen CV. Tiara Sakti Semarang) Ria Arnisya Handayani, 08.05.51.0050; Rizal, Alimuddin
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students Journal of Economic and Management

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This study takes an object on CV. Tiara Sakti Semarang is one company that is engaged in services, especially services airfares. The research aims to analyze the effect of service quality, price perceptions and beliefs towards customer satisfaction. Total sample of 99 respondents. Sampling technique in this study using purposive sampling criteria are based sampling that consumers who use the services or product of CV. Tiara Sakti at least 2 times already and are willing to be the respondent at the time of questionnaire distribution. The test results are obtained by partial positive and significant effect between service quality on customer satisfaction, there is a partial positive and significant effect between price perception and customer satisfaction are partially positive and significant effect of trust on customer satisfaction. Keywords: quality of service, price perceptions, beliefs, and customer satisfaction
PENGARUH ORIENTASI STRATEGIS, KONTROL MANAJER PENJUALAN DAN KEANDALAN TENAGA PENJUALAN TERHADAP EFEKTIVITAS PENJUALAN MELALUI KINERJA TENAGA PENJUALAN (STUDI PADA PT. TELKOM WITEL SEMARANG) Rizkia Putri, 13.05.51.0207; Rizal R, Alimuddin
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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This study aims to examine and analyze the influence of strategic orientation, sales manager control, and salesperson reliability on sales effectiveness through salesperson performance. This research was conducted at PT. TELKOM Witel Semarang which is one of state-owned companies.The sampling method used sampling saturated or census and the sample size as much as 90 respondents. The relationship or influence between variables is explained by using multiple regression analysis.The result of the research shows that strategic orientation has significant positive effect to salesperson performance. Sales manager control has a significant negative effect on salesperson performance. The reliability of sales force has a significant positive effect on salesperson performance and salesperson performance has a significant positive effect on sales effectiveness Keywords: Strategic Orientation, Sales Manager Control, Salesperson Reliability, Salesperson Performance, and Sales Effectiveness
PENGARUH ENDORSER SELEBRITAS, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN MIE SEDAP WHITE CURRY (Studi Pada Konsumen Mie Sedap White Curry di Lingkungan Kampus Unisbank Semarang) Destiyawan Rizki Nugroho, 13.05.51.0184; Rizal R, Alimuddin
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students Journal of Economic and Management

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Abstract

The research had an intention to examine the influences of  celebrity endorser, brand image, price perception of purchasing decision.  The population of this research is the customer of white curry noodle product with the total sample of 100 correspondents that has been taken by purposive sampling technique.The research study of this final project proposes three hypothesis that been tested using linier regression with data processing program spss. Based on that statistical experimentation, I got a result that :celebrity endorser have positive and significant impact on purchasing decision, brand image have positive and significant impact on purchasing decision, price perception have positive and significant impact on purchasing decision . In conclusion should noodle product continue to improve and maintain celebrity endorser,brand image,price perception to keep customer believing and to be loyal customerDAFTAR PUSTAKA Aaker, D. A. 1997. Manajemen Ekuitas Merek, Spektrum, Jakarta. Aaker.David.A. 1991. Managing Brand Equity; Capitalizing on the value of a brand name. The Free Press, New York. N.Y. AndiMuhammad Ismail,D,E,P,(2016).”Analisis Pengaruh Citra Merek,Persepsi Terhadap Kualitas dan Harga Terhadap Keputusan Pembelian Terasi Puger ( Studi Kasus Konsumen Terasi Puger di Pasar Tanjung,Pasar Kepatihan dan Pasar Gebang Kabupaten Jember)” Jurnal Ilmiah Inovasi 1Aries,IvandanImam Ghozali.2006.“AkuntansiKeperilakuan”.Semarang:Universitas Diponegoro. A.Shimp, Terence.2003.Periklanan Promosi.Erlangga : Jakarta. Asiani,W.,and E.Ruswanti.2014.Pengaruh Celebrity Endorser Dalam Iklan Freshcare Aromatherapy Terhadap Keputusan Pembelian Journal Management 9 (1):69-75. Ferdinan,C.E.,and R.Nugraheni.2013.Analisis Pengaruh Presepsi Harga Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Sepeda Motor Suzuki Journal of Management 2(2) Boyd – Walker – Larreche, 2000, Manajemen Pemasaran,Erlangga, Jakarta. Ghozali, Imam. (2008), Model Persamaan Struktural Konsep dan Aplikasi dengan Program Amos 16.0, Badan Penerbit UNDIP Semarang. Ghozali, Imam. (2011). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 19 (edisi kelima.)Semarang: Universitas Diponegoro. Husein Umar, 2005. Metode Penelitian. Jakarta : Salemba Empat Indriantoro, Nur., Bambang Supomo, 2009. Metodelogi Penelitian Bisnis Untuk Akuntansi dan Manajemen, Edisi Pertama.Yogyakarta :BPFE Yogyakarta. J. Setiadi, Nugroho, SE., MM., 2003, ”Perilaku Konsumen Konsep danImplikasi untuk Strategi dan Penelitian Pemasaran”. Jakarta: Kencana Keller, Kevin Lane, 1993, “Conseptualizing, Measuring, and Managing Customer-Based Brand Equality,”Journal of Marketing, (January), 1-22 Kotler, Philip and Kevin Lane Keller,2006,Marketing Management, 12e.Pearson Prentice Hall, New Jersey Kotler, philip& Keller, K.L. (2009). Manajemen Pemasaran. Edisi13.Jilid 1.Jakarta : Erlangga Kotler, Philip dan Kevin Lane Keller, 2008. Manajemen Pemasaran, Jilid 1, Penerbit Erlangga. Jakarta. Kotler, Philip dan Gary Armstrong,2001, Prinsip-prinsip Pemasaran, Jilid 1,Edisi Kedelapan, Jakarta,Erlangga. Kotler, Philip & Armstrong, Gary, (2008). Prinsip-Prinsip Pemasaran(12th ed.).Jilid1.Jakarta: Erlangga McCracken, Grant (1989), “Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process,” Journal of Consumer Research, 16 (December), 310-321. Musay, Fransisca Paramitasari. (2013). Pengaruh Brand Image Terhadap Keputusan Pembelian (Survei Pada Konsumen KFC Kawi Malang). Skripsi Fakultas Ilmu Administrasi Universitas Brawijaya Peter, J.Paul dan Jery, C.Olson. 2000. Consumer Behaviour, Perilaku Konsumen dan Strategi Pemasaran: alih bahasa Damos Sihombing.Jakarta: Erlangga Prof. Dr. Husaini Usman, M.Pd dan R. Purnomo Setiady Akbar,M.Pd.2006.Pengantar Statistika”.Jakarta:Bumi Aksara Rao Purba, 2006, Measuring Consumer Perception Through Factor Analysis, The Aaian Manager (February- March). Shimp, Terence A. (2000). Periklanan Promosi. Jakarta: Penerbit ErlanggaShimp, T.A. (2010),  Advertising, promotion , & other aspects of Integrated Marketing Communication, 8th Edition, South-Western, Cengage Learning.Silvera, D.H. and Austad, B., (2004). Factors Predicting The Effectiveness of Celebrity Endorsement Advertisements, European Journal of Marketing, 38, 11/12, 1509-1526. Suciningtyas,W,(2012), “ Pengaruh Brand Awareness,Brand Image,dan Media Communication Terhadap Keputusan Pembelian,”Management Analysis Journal 1(1)Sugiyono.(2004). Metode Penelitian Bisnis. Alfabeta, CV.Bandung Sugiyono (2007), Metode Penelitian Bisnis, Penerbit Alfabeta, Bandung. Sugiyono.(2009). Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif, dan R&D). Bandung: Alfabeta. Surachman, (2008).Dasar-dasar Manajemen Merek. Malang: BayumediaPublishing www.beritaliputan6.comwww.cikarangonline.comwww.doktersehat.comwww.indonesia-investments.comwww.instantnoodless.orgZeithaml,  V.  A.,  1988,  Consumer  Perception  of  Price,  Quality,  and  Value:  a Means-end Model and Synthesis of Evidence,  Journal of Marketing, 52, pp. 2-11.
PENGARUH ENDORSER SELEBRITAS, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN MIE SEDAP WHITE CURRY (Studi Pada Konsumen Mie Sedap White Curry di Lingkungan Kampus Unisbank Semarang) Destiyawan Rizki Nugroho, 13.05.51.0184; Rizal R, Alimuddin
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students Journal of Economic and Management

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Abstract

The research had an intention to examine the influences of  celebrity endorser, brand image, price perception of purchasing decision.  The population of this research is the customer of white curry noodle product with the total sample of 100 correspondents that has been taken by purposive sampling technique.The research study of this final project proposes three hypothesis that been tested using linier regression with data processing program spss. Based on that statistical experimentation, I got a result that :celebrity endorser have positive and significant impact on purchasing decision, brand image have positive and significant impact on purchasing decision, price perception have positive and significant impact on purchasing decision . In conclusion should noodle product continue to improve and maintain celebrity endorser,brand image,price perception to keep customer believing and to be loyal customerDAFTAR PUSTAKA Aaker, D. A. 1997. Manajemen Ekuitas Merek, Spektrum, Jakarta. Aaker.David.A. 1991. Managing Brand Equity; Capitalizing on the value of a brand name. The Free Press, New York. N.Y. AndiMuhammad Ismail,D,E,P,(2016).”Analisis Pengaruh Citra Merek,Persepsi Terhadap Kualitas dan Harga Terhadap Keputusan Pembelian Terasi Puger ( Studi Kasus Konsumen Terasi Puger di Pasar Tanjung,Pasar Kepatihan dan Pasar Gebang Kabupaten Jember)” Jurnal Ilmiah Inovasi 1Aries,IvandanImam Ghozali.2006.“AkuntansiKeperilakuan”.Semarang:Universitas Diponegoro. A.Shimp, Terence.2003.Periklanan Promosi.Erlangga : Jakarta. Asiani,W.,and E.Ruswanti.2014.Pengaruh Celebrity Endorser Dalam Iklan Freshcare Aromatherapy Terhadap Keputusan Pembelian Journal Management 9 (1):69-75. Ferdinan,C.E.,and R.Nugraheni.2013.Analisis Pengaruh Presepsi Harga Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Sepeda Motor Suzuki Journal of Management 2(2) Boyd – Walker – Larreche, 2000, Manajemen Pemasaran,Erlangga, Jakarta. Ghozali, Imam. (2008), Model Persamaan Struktural Konsep dan Aplikasi dengan Program Amos 16.0, Badan Penerbit UNDIP Semarang. Ghozali, Imam. (2011). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 19 (edisi kelima.)Semarang: Universitas Diponegoro. Husein Umar, 2005. Metode Penelitian. Jakarta : Salemba Empat Indriantoro, Nur., Bambang Supomo, 2009. Metodelogi Penelitian Bisnis Untuk Akuntansi dan Manajemen, Edisi Pertama.Yogyakarta :BPFE Yogyakarta. J. Setiadi, Nugroho, SE., MM., 2003, ”Perilaku Konsumen Konsep danImplikasi untuk Strategi dan Penelitian Pemasaran”. Jakarta: Kencana Keller, Kevin Lane, 1993, “Conseptualizing, Measuring, and Managing Customer-Based Brand Equality,”Journal of Marketing, (January), 1-22 Kotler, Philip and Kevin Lane Keller,2006,Marketing Management, 12e.Pearson Prentice Hall, New Jersey Kotler, philip& Keller, K.L. (2009). Manajemen Pemasaran. Edisi13.Jilid 1.Jakarta : Erlangga Kotler, Philip dan Kevin Lane Keller, 2008. Manajemen Pemasaran, Jilid 1, Penerbit Erlangga. Jakarta. Kotler, Philip dan Gary Armstrong,2001, Prinsip-prinsip Pemasaran, Jilid 1,Edisi Kedelapan, Jakarta,Erlangga. Kotler, Philip & Armstrong, Gary, (2008). Prinsip-Prinsip Pemasaran(12th ed.).Jilid1.Jakarta: Erlangga McCracken, Grant (1989), “Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process,” Journal of Consumer Research, 16 (December), 310-321. Musay, Fransisca Paramitasari. (2013). Pengaruh Brand Image Terhadap Keputusan Pembelian (Survei Pada Konsumen KFC Kawi Malang). Skripsi Fakultas Ilmu Administrasi Universitas Brawijaya Peter, J.Paul dan Jery, C.Olson. 2000. Consumer Behaviour, Perilaku Konsumen dan Strategi Pemasaran: alih bahasa Damos Sihombing.Jakarta: Erlangga Prof. Dr. Husaini Usman, M.Pd dan R. Purnomo Setiady Akbar,M.Pd.2006.Pengantar Statistika”.Jakarta:Bumi Aksara Rao Purba, 2006, Measuring Consumer Perception Through Factor Analysis, The Aaian Manager (February- March). Shimp, Terence A. (2000). Periklanan Promosi. Jakarta: Penerbit ErlanggaShimp, T.A. (2010),  Advertising, promotion , & other aspects of Integrated Marketing Communication, 8th Edition, South-Western, Cengage Learning.Silvera, D.H. and Austad, B., (2004). Factors Predicting The Effectiveness of Celebrity Endorsement Advertisements, European Journal of Marketing, 38, 11/12, 1509-1526. Suciningtyas,W,(2012), “ Pengaruh Brand Awareness,Brand Image,dan Media Communication Terhadap Keputusan Pembelian,”Management Analysis Journal 1(1)Sugiyono.(2004). Metode Penelitian Bisnis. Alfabeta, CV.Bandung Sugiyono (2007), Metode Penelitian Bisnis, Penerbit Alfabeta, Bandung. Sugiyono.(2009). Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif, dan R&D). Bandung: Alfabeta. Surachman, (2008).Dasar-dasar Manajemen Merek. Malang: BayumediaPublishing www.beritaliputan6.comwww.cikarangonline.comwww.doktersehat.comwww.indonesia-investments.comwww.instantnoodless.orgZeithaml,  V.  A.,  1988,  Consumer  Perception  of  Price,  Quality,  and  Value:  a Means-end Model and Synthesis of Evidence,  Journal of Marketing, 52, pp. 2-11.
PENGARUH CITRA MEREK,PERSEPSI HARGA,DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN YANG BERDAMPAK PADA LOYALITAS KOSMETIK BERLABEL HALAL “WARDAH” Risti Bunga Pertiwi, 12.05.51.0016; Rizal Rivai, Alimuddin
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
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The research had an intention to examine the influences of brand image, price preception and the quality of product toward the customer’s satisfaction that affecting the loyalty of using the product. The population of this research are the user of Wardah cosmetics in Semarang with the total sampel of 100 correspondents that has been taken by purposive sampling technique. The research study of this final project proposes seven hypothesis that been tested using linier regression with data processing program spss 16. Based on that statistical experimentantion, I got a result that : brand image has a positive effect and has a significance relation with the satisfaction, price perception has a positive effect and has a significance relation with the satisfaction and the quality of product have a positif effect and significance relation with the satisfaction. The satisfaction it self has a positive impact in loyalty of the customers, the brand image has a positive effect loyalty pf the customers, price perception has a positive effect in loyalty of the customers. But, the quality of product has no positive effect and non-significance result toward the loyalty, because the customers have to feel the satisfaction from a certain product first that can lead into a satisfaction. In conclusion, Wardah enterprise ought to raise and keep the brand image, price perception and the quality of product in order to gain the customers loyalty toward Wardah’s products and always giving a satisfaction to the customers. Key words: Brand Image, Price Preception, Product’s Quality, Satisfaction, Loyalty
PENGARUH KUALITAS LAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN SERTA DAMPAKNYA KEPADA LOYALITAS PELANGGAN (Studi Di Koperasi Artha Prima Cabang Jatisari Semarang) Dhika Septiawan, 13.05.51.0228; Rizal, Alimuddin
Students Journal of Economic and Management Vol 7, No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
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This study aims to measure the level of customer satisfaction and loyality by examining variable that effect the identification of customer satisfaction and loyality with Koperasi Artha Prima Jatisari Semarang. After a review of lerated literature, in this study determined significant variables that allegedly effect customer satisfaction and loyality, which is variables quality of service that includes dimentions of physical evidance, reliability,security, responsiviness and empathy and variable customer value can be seen as a basis of the development strategy of customer satisfaction leads to loyality. Respondents were selected using purposive sampling technique. With a total sample of 100 customer Koperasi Artha Prima cabang Jatisari Semarang. The data were analyzed using factor analysis to tes validity of the item in question, and the formula Cronbach’sAlpha to test the reability of the instrumen. The data analysis technique used in this study was SPSS 19. Which is used to test the 5 (five) hypotheses that have been developed. The test result showed that the (1) quality of service to customer satisfaction showed a positive and significant, (2) customer value to customer satisfaction showed a positive and significant, (3) customer satisfaction to customer loyality showed a positive and significant,(4) quality of service to customer loyality showed a positive and significant, (5) customer value to customer loyality showed a positive and significant.Keyword : Service Quality, Costumer Value, Costumer Saticfaction and Costumer Loyalty.
PENGARUH KUALITAS LAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN SERTA DAMPAKNYA KEPADA LOYALITAS PELANGGAN (Studi Di Koperasi Artha Prima Cabang Jatisari Semarang) Dhika Septiawan, 13.05.51.0228; Rizal, Alimuddin
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to measure the level of customer satisfaction and loyality by examining variable that effect the identification of customer satisfaction and loyality with Koperasi Artha Prima Jatisari Semarang. After a review of lerated literature, in this study determined significant variables that allegedly effect customer satisfaction and loyality, which is variables quality of service that includes dimentions of physical evidance, reliability,security, responsiviness and empathy and variable customer value can be seen as a basis of the development strategy of customer satisfaction leads to loyality. Respondents were selected using purposive sampling technique. With a total sample of 100 customer Koperasi Artha Prima cabang Jatisari Semarang. The data were analyzed using factor analysis to tes validity of the item in question, and the formula Cronbach’sAlpha to test the reability of the instrumen. The data analysis technique used in this study was SPSS 19. Which is used to test the 5 (five) hypotheses that have been developed. The test result showed that the (1) quality of service to customer satisfaction showed a positive and significant, (2) customer value to customer satisfaction showed a positive and significant, (3) customer satisfaction to customer loyality showed a positive and significant,(4) quality of service to customer loyality showed a positive and significant, (5) customer value to customer loyality showed a positive and significant.Keyword : Service Quality, Costumer Value, Costumer Saticfaction and Costumer Loyalty.
Co-Authors 08.05.51.0007 Valensia Yukke Vergiana 08.05.51.0050 Ria Arnisya Handayani 08.35.02.0730 Rachmah Sinta 08.3502.0736 Rizky Nur Latifah 12.05.51.0016 Risti Bunga Pertiwi, 12.05.51.0016 Anggun Kusumaningtyas, 14.05.51.0151 Anjani, Rahma Aprilia Ardiansyah, Muhammad Eri Asyahra, Anissa Aulia, Qisma Basiya, Basiya Cahyani, Alya Takwarina Cindyana Nanda Saputri Dani Setiawan Darmawan, Edo Adhitya Destiyawan Rizki Nugroho, 13.05.51.0184 Destiyawan Rizki Nugroho, 13.05.51.0184 Dhika Septiawan, 13.05.51.0228 Dhika Septiawan, 13.05.51.0228 Eddy Nurraharjo Elen Puspitasari Endah Mudjiasih Endang Tjahjaningsih Erlin Setiani Prastiwi Euis Soliha Fatkhul Amin Felix Andreas Sutanto Fibrian, Latifah Amanda Firnandes, Devi H. Mustthofa, H. Harmadi, Desya Natalia Kurniasari, Risna Kusumajaya, Robby Andika Lia Edli Syaravina, Lia Edli Limbong, Dita Tessa Sampriani Lina Kristan Purnawanti Marlien Marlien Marlien, R. A. Maulida Wati, 15.05.51.0376 Mukti, Manggala Aji Musthofa Musthofa Nisaul Maulidah, 14.05.52.0124 Novizal, Guntur Pamungkas, Ikhsanurrahman Pilia Kristi Andini Rizkia Putri, 13.05.51.0207 Rizkia Putri, 13.05.51.0207 Saripudin, Ruslan Selly Ana Stefani Sri Isnowati Teguh H Prayitno, Teguh Theresia Advenia W. R, 14.05.52.0058 Tina Kristianti, 15.05.51.0299 Tommy Trio Herlambang, 14.05.51.0049 Trisno Utomo Wahyudi Wahyudi