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Febry Lodwyk Rihe Riwoe
Institut Bisnis dan Informatika Kesatuan
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Development of Digital-Based Service Marketing Management: A Conceptual Framework Henry Sumurung Octavian; Febry Lodwyk Rihe Riwoe; Hageem Che-Ni
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3013

Abstract

The rapid advancement of digital technologies has transformed service marketing, requiring businesses to adopt innovative, data-driven strategies to enhance customer engagement and competitive advantage. This study proposes a conceptual framework for digital-based service marketing management, integrating insights from existing literature on customer-centric digital strategies, AI-driven marketing approaches, multi-channel integration, and data-driven decision-making. The research explores key success factors, including digital infrastructure, evolving consumer expectations, and ethical considerations in the implementation of digital marketing strategies. Using a conceptual research design, this study conducts a systematic literature review of scholarly articles, books, and industry reports to synthesize key theories and models, such as SERVQUAL and the Technology Acceptance Model (TAM). A proposed framework is introduced to illustrate the relationships between digital marketing strategies, customer engagement, and business performance. The findings contribute to academic research by expanding service marketing literature and offer practical implications for businesses navigating digital transformation.While this study provides theoretical insights, it is limited by the lack of empirical validation. Future research should focus on testing the proposed framework across different service industries and examining emerging digital trends, such as metaverse marketing, blockchain, and AI-driven hyper-personalization. By addressing these areas, researchers and practitioners can develop more effective, ethical, and customer-centric digital service marketing strategies in an increasingly dynamic business environment. Keywords: Digital Service Marketing, AI, Big Data, Customer Engagement, Digital Transformation, Conceptual Framework
Analysis Of The Influence Of Brand Equity Dimensions On Consumer Buying Interest In Fashion Products In Bogor City: Case Study Of Consumers Erigo Mumuh Mulyana; Brillian Jodi Firmansyah; Febry Lodwyk Rihe Riwoe; Mashadi Mashadi
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.3073

Abstract

This study aims to determine how the influence of brand equity dimensions on consumer purchasing interest in Erigo products in Bogor City. The brand equity dimensions consist of brand awareness, perceived quality, brand association, and brand loyalty. This study uses a descriptive quantitative approach with a data collection method in the form of a questionnaire to 196 respondents. The sampling technique in this study was carried out using a non-probability technique in the form of purposive sampling. This technique is carried out by determining the sample criteria in the form of Erigo consumers in Bogor City. The data analysis technique in this study uses SEM (Structural Equation Modeling) analysis. This study found that the dimensions of equity, brand awareness and brand association do not have a significant effect on consumer purchasing interest in Erigo products in Bogor City. The dimensions of perceived quality and brand loyalty have a significant effect on consumer purchasing interest in Erigo products in Bogor City. Keywords : Brand Equity, Buying Interest, Erigo , Influence
Pemanfaatan Set-Top Box Sebagai Remote Gateway Dengan VPN Tailscale Untuk Keamanan Jaringan Jemy Arieswanto; Muhammad Rizki Nur Asyifa; Febry Lodwyk Rihe Riwoe
Jurnal Informatika Kesatuan Vol. 5 No. 2 (2025): JIKES Edisi September 2025
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jikes.v5i2.5181

Abstract

The advancement of network technology has significantly increased the demand for secure remote access, especially among Small and Medium Enterprises (SMEs) with limited infrastructure and budgets. This research aims to design and implement a remote gateway system using a Set-Top Box (STB) running Linux Armbian OS, integrated with Tailscale VPN to offer a cost-effective and secure remote access solution. The research follows the Network Development Life Cycle (NDLC) method, which includes analysis, design, implementation, testing, monitoring, and system management. The STB is configured as a remote gateway enabling internal devices to be accessed externally via a Zero Trust-based VPN. During the implementation, IP forwarding and subnet routing are configured, and connectivity tests are carried out across Tailscale nodes. Test results show that the system delivers stable remote desktop access with an average bitrate of ≥2 Mbps and supports file and printer sharing with average transfer speeds between 6 to 8 Mbps. Security testing using Wireshark revealed no leaks of payload or metadata, confirming all traffic is encrypted by the WireGuard protocol. Additionally, monitoring showed the STB consumes minimal power, making it an ideal green computing solution for SMEs. The system proves to enhance operational efficiency with low energy and cost, while also providing a free alternative to previously used paid remote access tools.
Membangun Citra Merek Melalui Promosi Penjualan Dan Penggunaan Media Sosial Instagram Serta Implikasinya Terhadap Loyalitas Pelanggan: Studi Empiris Konsumen Tomoro Coffee Sujana Sujana; Salfa Sa’adatul Rahmaniah; Saefudin Zuhdi; Bambang Hengky Rainanto; Febry Lodwyk Rihe Riwoe
Jurnal Ilmiah Pariwisata Kesatuan Vol. 7 No. 1 (2026): JIPKES Edisi Januari 2026
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v7i1.5556

Abstract

The development of digital technology and changes in consumer lifestyle have encouraged F&B companies to be more proactive in promoting and building their brands, especially through social media platforms such as Instagram. This study aims to: (1) Examine the effect of sales promotion on the brand image of Tomoro Coffee; (2) Examine the effect of Instagram social media usage on the brand image of Tomoro Coffee; (3) Examine the effect of sales promotion on customer loyalty; (4) Examine the effect of Instagram social media usage on customer loyalty; (5) Examine the effect of brand image on customer loyalty. This research adopts a quantitative approach using a survey method by distributing questionnaires to 240 respondents who are Tomoro Coffee consumers in the JABODETABEK area. The sampling technique used is purposive sampling, and the data were analyzed using the Structural Equation Modeling (SEM) method with the assistance of AMOS software. The results show that: (1) Sales promotion has a positive and significant effect on brand image; (2) Instagram social media usage has a positive and significant effect on brand image; (3) Sales promotion has a positive and significant effect on customer loyalty; (4) Instagram social media usage has a positive and significant effect on customer loyalty; and (5) Brand image has a positive and significant effect on customer loyalty. In conclusion, each variable examined contributes positively to the development of brand image and the improvement of customer loyalty toward the Tomoro Coffee brand. Keywords: Sales Promotion, Instagram Social Media, Brand Image, Customer Loyalty
Peningkatan Sumber Daya Manusia (SDM) Untuk Mendorong Daya Saing UMKM Melalui Pelatihan Manajemen Dan Digital Marketing Bagi UMKM Kota Bogor Gen Gen Gendalasari; Wimpi Srihandoko; Abdul Roup; Febry Lodwyk RIhe Riwoe; Bambang Hengky Rainanto
Jurnal Abdimas Dedikasi Kesatuan Vol. 7 No. 1 (2026): JADKES Edisi Januari 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v7i1.5349

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian Indonesia, khususnya dalam penyerapan tenaga kerja, peningkatan pendapatan, dan pemerataan kesejahteraan masyarakat. Namun demikian, berbagai kelemahan internal masih menjadi kendala bagi UMKM untuk berkembang dan memiliki daya saing yang kuat, salah satunya adalah kualitas sumber daya manusia (SDM) yang masih terbatas. Rendahnya kemampuan manajerial, lemahnya pengelolaan usaha, dan belum optimalnya pemanfaatan media digital dalam pemasaran menyebabkan banyak UMKM belum berkembang secara maksimal. Oleh sebab itu, peningkatan kualitas SDM melalui pelatihan manajemen dan digital marketing menjadi sangat penting untuk mendorong daya saing UMKM di Kota Bogor. Tujuan kegiatan pengabdian ini adalah untuk meningkatkan pemahaman dan keterampilan pelaku UMKM dalam bidang manajemen usaha dan pemasaran digital. Metode yang digunakan adalah pelatihan, penyuluhan, diskusi, tanya jawab, praktik mandiri, dan pendampingan. Keberhasilan kegiatan diukur dengan membandingkan kondisi sebelum dan sesudah pelatihan, terutama dalam aspek pemahaman manajemen usaha, pengelolaan pemasaran digital, dan kemampuan promosi melalui media online. Hasil kegiatan menunjukkan bahwa pelatihan memberikan pengaruh nyata terhadap peningkatan kualitas SDM UMKM, yang ditandai dengan meningkatnya pemahaman peserta mengenai pengelolaan usaha, branding, promosi digital, dan kepercayaan diri dalam mengembangkan usahanya. Jika kualitas SDM semakin meningkat melalui kegiatan pelatihan, maka daya saing UMKM juga akan semakin baik di masa mendatang
Co-Authors Abdul Roup Ade Yusdira Annaria Magdalena Bambang Hengky Rainanto Bintang Sahala Marpaung Brillian Jodi Firmansyah Gen Gen Gendalasari Hageem Che-Ni Henry Sumurung Octavian Herlan Herlambang Jan Horas Veryady Purba Jemy Arieswanto Mashadi Mashadi Muhammad Rizki Nur Asyifa Mumuh Mulyana Muslih Faridi Saripudin Risya Shakira Syaharani Saefudin Zuhdi Salfa Sa’adatul Rahmaniah Sujana Sujana Tubagus Dicky Faldy S. Noor Widya Widya Wimpi Srihandoko