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All Journal Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Dinamisia: Jurnal Pengabdian Kepada Masyarakat Economics and Finance in Indonesia MANNERS Management and Entrepreneurship Journal Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Entrepreneurship, Business, and Creative Economy Economic and Finance in Indonesia Journal of Business and Information System
Hasyim, Irsanti
Universitas Katolik Parahyangan, Bandung, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Women’s Financial Literacy: Perceived Financial Knowledge and Its Impact on Money Management Vincent Gunawan; Vera Intanie Dewi; Triyana Iskandarsyah; Irsanti Hasyim
Economics and Finance in Indonesia Volume 67, Number 1, June 2021
Publisher : Institute for Economic and Social Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.828 KB) | DOI: 10.47291/efi.v67i1.720

Abstract

This paper presents an empirical study on women’s financial literacy in a developing country, Indonesia. Financial literacy in developing countries, especially for women, needs to be improved. Traditionally, women have an important role in managing family finances. Their ability to conduct good financial management can help their family’s financial stability and improve its welfare. If women do not have adequate capacity to manage the family’s finances, the family’s economic health can be at risk. Having financial literacy is important as it provides financial resilience at times of uncertainty. This explanatory research uses a sample comprising 100 women living in the city of Bandung, Indonesia, who are in the Baby Boomer generation as well as in Generations X, Y, and Z. The data were collected through an online questionnaire and analyzed using partial least squares structural equation modeling (PLS-SEM). The results provide evidence that perceived financial knowledge has a significant effect on financial management behavior in the dimensions of savings behavior, shopping behavior, long-term planning, and short-term planning. Moreover, the study results show that the respondents have a moderate level of financial literacy and financial management behavior.
CONSUMER PREFERENCE OF SERVICE DELIVERY AT RUMAH SAKIT HASAN SADIKIN AFTER BPJS IMPLEMENTATION Irsanti Hasyim
Management and Entrepreneurship Journal Vol 2 No 1 (2019): Maret
Publisher : Universitas Nurtanio Bandung

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Abstract

ABSTRAKDiluncurkan pada tahun 2014, Jaminan kesehatan sosial di Indonesia, biasa dikenal dengan Badan Penyelenggara Jaminan Sosial yang biasa disebut dengan BPJS, bertujuan untuk dapat lebih banyak menjangkau masyarakat miskin. Meski memiliki tujuan yang baik, masih banyak keraguan yang muncul bahwa sistem jaminan kesehatan baru ini dapat menjadi solusi yang tepat, Terlebih mengingat luasnya skala yang ingin dicapai. Keraguan terbesar muncul khususnya berkaitan dengan penyediaan layanan. Keterikatan antara pasien dengan penyedia layanan kesehatan menjadi salah satu syarat keberhasilan pelayanan. Itulah mengapa dalam penelitian ini, penulis mencoba mengetahui bagaimana preferensi konsumen berkaitan dengan penyediaan layanan di Rumah Sakit Hasan Sadikin. Dalam penelitian ini, penulis mengunakan pendekatan statistik. Multiple linier Regression digunakan untuk mengetahui faktor yang memiliki pengaruh terbesar berkaitan dengan kepuasan konsumen, dan untuk lebih lanjut, conjoint analysis digunakan untuk dapat melihat preferensi konsumen atas faktor tersebut.Kata Kunci :Jaminan Kesehatan Sosial, ,Consumer Preference, Service Delivery, Multi Linier Regression, Conjoint Analysis. 
The Influence of Consumer Perceptions on Product Attributes towards Brand Preferences of Alpina Outdoor Sport and Eiger Adventure Mochamad Alem Diamanta Kurnia; Irsanti Hasyim
International Journal of Entrepreneurship, Business and Creative Economy Vol. 3 No. 1 (2023): January
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (359.262 KB) | DOI: 10.31098/ijebce.v3i1.1299

Abstract

Alpina and Eiger are outdoor product pioneers in Indonesia. Initially, Alpina dominated the Indonesian outdoor product market, but it was unable to compete with Eiger. According to the preliminary research findings, more than 50% of respondents claimed that they prefer to buy outdoor products from Eiger over Alpina because Eiger products are superior in terms of product quality, product features, and product style & design. In this study, the independent variables are product attribute variables (product quality, product characteristics, and product style & design), and the dependent variable is brand preference. Data was gathered through interviews, observations, literature studies, and questionnaires completed by 120 people using the judgement sampling approach. Multiple linear regression study results reveal that product attribute dimensions have a positive and significant influence on brand preference simultaneously. According to the coefficient of determination calculation results, the independent variable contributes 45.1% to the dependent variable.
Pengaruh Word of Mouth dan Personal Selling terhadap Niat pakai melalui Brand Image (Studi Kasus pada Bank Digital Jenius) Patricia Bianca Thamrin; Irsanti Hasyim
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 6 No. 2 (2023): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.769 KB) | DOI: 10.31842/jurnalinobis.v6i2.274

Abstract

Melalui bantuan teknologi, kegiatan perbankan saat ini dapat dilakukan di mana saja dan kapan saja dengan adanya layanan perbankan digital. Jenius dari Bank BTPN merupakan salah satu bank digital yang tersedia di Indonesia dan merupakan bank digital pertama di Indonesia. Namun sangat disayangkan, meski Jenius merupakan pelopor di Indonesia, Jenius belum menjadi bank digital dengan jumlah pengguna terbanyak, bahkan saat ini Jenius memiliki citra merek yang terbilang kurang baik. Citra buruk tersebut salah satunya berupa banyaknya ulasan negatif tentang produk dan pelaksanaan personal selling Jenius. Maka dari itu, penelitian ini dilakukan untuk mengetahui pengaruh word of mouth dan personal selling terhadap niat pakai Jenius melalui citra merek sebagai variabel mediator. Penelitian terapan ini merupakan penelitian eksplanatif dengan pendekatan kuantitatif. Penelitian ini mengunakan instrument kuesioner yang dibagikan kepada yang sampel dikumpulkan menggunakan teknik pengambilan sampel non-probabilistic sampling yaitu purposive sampling dan kemudian diolah mengunakan deskriptif statistik dan SEM-PLS. Hasil penelitian menunjukkan bahwa calon nasabah memiliki persepsi buruk mengenai word of mouth Jenius, namun disisi lain ternyata memiliki persepsi yang cukup baik mengenai personal selling dan citra merek Jenius. Meskipun begitu, niat mengunakan Jenius masih terbilang rendah. Hasil penelitian juga menunjukkan bahwa word of mouth dan personal selling memiliki pengaruh signifikan dan positif terhadap variabel niat pakai, baik secara langsung maupun secara tidak langsung melalui variabel mediator citra merek.
Peningkatan Daya Saing Usaha Mikro melalui Program Pelatihan Sustaining Competitive and Responsible Enterprises Lilian Danil*; Triyana Iskandarsyah; Nina Septina; Irsanti Hasyim; Teresia Debby
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 4 (2023): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v7i4.11711

Abstract

Micro, small, and medium-sized firms (MSMEs) are required to be highly competitive so that they may thrive in unpredictable markets and contribute to economic growth despite several challenges such as financing, market access, innovation, and productivity. Through the Sustaining Competitive and Responsible Enterprises (SCORE) program at Parahyangan Catholic University, Batch 6, the writing team provided training (workshops) and mentoring (coaching) to MSMEs in Bandung Regency. The major goal of the SCORE program is to help SMEs in Bandung Regency enhance their competitiveness so that they may use their own resources to achieve productivity and expand their competitive edge. The workshop program is implemented with topics such as teamwork and communication, increasing business productivity, financial records, determining the cost of goods sold (HPP), the use of promotional media, and increasing marketing understanding, while personal assistance is provided through visits to MSME production sites at least three times during the program. At the end of the program, there was a rise in MSMEs' development, indicating that 100% of MSMEs had participated in the provision and execution of information boards, HPP calculations, product innovation, and optimization of social media as a promotional medium. This success can help SMEs grow their capabilities, particularly in tackling some of the issues they confront, such as marketing, productivity, accounting, and budgetary restraints. With the settlement of these issues, the next step in strengthening the competitiveness of SMEs, aided by SCORE UNPAR in Bandung Regency, may be taken.
Women's Financial Literacy: Perceived Financial Knowledge and Its Impact on Money Management Gunawan, Vincent; Dewi, Vera Intanie; Iskandarsyah, Triyana; Hasyim, Irsanti
Economics and Finance in Indonesia Vol. 67, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This paper presents an empirical study on women's financial literacy in a developing country, Indonesia. Financial literacy in developing countries, especially for women, needs to be improved. Traditionally, women have an important role in managing family's finances. Their ability to conduct good financial management can help their family's financial stability and improve its welfare. If women do not have adequate capacity to manage the family finances, the family's economic health can be at risk. Having financial literacy is important as it provides financial resilience at times of uncertainty. This explanatory research uses a sample comprising 100 women living in the city of Bandung, Indonesia, who are in the Baby Boomer generation as well as in Generations X, Y, and Z. The data were collected through an online questionnaire and analyzed using partial least squares structural equation modeling (PLS-SEM). The results provide evidence that perceived financial knowledge has a significant effect on financial management behavior in the dimensions of savings behavior, shopping behavior, long-term planning, and short-term planning. Moreover, the study results show that the respondents have a moderate level of financial literacy and financial management behavior.
PENGARUH INSTAGRAM ADS TERHADAP NIAT BELI UMKM DJNK.TASFOTO Pramudito, Farhan; Hasyim, Irsanti
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 11, No 1 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v11i1.2477

Abstract

ABSTRAKSalah satu media sosial yang paling banyak digunakan untuk berbisnis bagi UMKM adalah Instagram. Instagram merupakan media untuk membantu setiap orang untuk saling bertukar informasi dan memiliki fitur-fitur seperti like, comment, share dan lainya. Salah satu UMKMyang menggunakan instagram Ads adalah Djnk.Tasfoto. Djnk.tasfoto merupakan umkm yang beroperasi secara online dengan menggunakan media sosial instagram. berdasarkan hasil dari pengamatan yang dilakukan, penulis menemukan permasalahan bahwa terdapat penurunan penjualan yang memungkinkan adanya penurunan niat beli. Tujuan peenlitian ini adalah untuk mengetahui pengaruh instagram ads (X) dengan seluruh dimensinya (informasi, gambar, audio, harga, dan promosi) terhadap niat beli (Y) UMKM Djnk.Tasfoto. Penelitian ini merupkan applied research yang menggunakan metode cross- sectional dan metode explanatory. Penelitian ini juga bersifat kuantitatif dengan pengumpulan sampel menggunakan metode judgement sampling. Pengumpulan data dilakukan dengan menyebarkan kuisioner secara online kepada 126 responden. Hasil dari data tersebut dianalisis menggunakan regresi linear berganda dan analisis deskriptif. Berdasarkan hasil analisis deskriptif seluruh dimensi variabel instagram (infromasi, gambar, audio, harga, dan promosi) memiliki iterpretasi baik. Lalu didapatkan hasil dengan regresi linear berganda bahwa dimensi variabel instagram gambar, audio dan harga memiliki pengaruh secara signifikan terhadap niat beli konsumen umkm Djnk.Tasfoto dengan kontribusi sebesar 55,6%. Sedangkan dimensi variabel instagram informasi dan promosi tidak berpengaruh secara signifikan terhadap variabel niat beli konsumen umkm Djnk.Tasfoto.ABSTRACTOne of the most widely used social media platforms for business among SMEs is Instagram. Instagram is a platform that helps people exchange information and features such as likes, comments, shares, and others. One SME that uses Instagram Ads is Djnk.Tasfoto. Djnk.tasfoto is an SME that operates online using the Instagram social media platform. Based on the results of the observations conducted, the researcher identified an issue where there was a decline in sales, which may indicate a decrease in purchase intent. The objective of this study is to determine the influence of Instagram Ads (X) and its various dimensions (information, images, audio, price, and promotions) on purchase intent (Y) for the SME Djnk.Tasfoto. This research is applied research using cross-sectional and explanatory methods. It is also quantitative in nature, with sample collection using judgment sampling. Data collection was conducted by distributing an online questionnaire to 126 respondents. The results of the data were analyzed using multiple linear regression and descriptive analysis. Based on the descriptive analysis, all dimensions of the Instagram variables (information, images, audio, price, and promotions) have positive interpretations. The results of the multiple linear regression analysis showed that the Instagram variable dimensions of images, audio, and price have a significant influence on the purchase intention of Djnk.Tasfoto SME consumers, with a contribution of 55.6%. Meanwhile, the Instagram variable dimensions of information and promotion do not have a significant influence on the purchase intention variable of Djnk.Tasfoto SME consumers
PENGARUH PRICE PERCEPTION TERHADAP REPURCHASE INTENTION MELALUI PERCEIVED VALUE DI GARDENICE RINK BANDUNG Witoelar, Regina Nathania; Hasyim, Irsanti; G.I.K., Magdalena
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.3995

Abstract

Bandung merupakan salah satu kota favorit sebagai destinasi wisata. Gardenice Rink merupakan satu-satunya tempat bermain ice skating di Jawa Barat. Namun sayangnya menjadi satu-satunya tempat bermain ice skating di Jawa Barat tidak cukup untuk mendatangkan pengunjung yang banyak. Bahkan dalam studi pendahuluan banyak pengunjung yang kurang berminat untuk kembali ke Gardenice Rink yang menunjukan adanya indikasi gejala tiket yang mahal, sarana dan prasarana yang kurang maksimal, waktu bermain sangat sebentar, dan juga harga fasilitas pendukung yang mahal. Kurangnya kemampuan Gardenice Rink untuk membuat pengunjung datang kembali mengurangi keuntungan finansial yang dapat diperoleh Gardenice Rink. Oleh karena itu untuk mengetahui hubungan antara price perception terhadap repurchase intention melalui perceived value di Gardenice Rink dilakukanlah penelitian ini. Dalam penelitian ini, metode penelitian yang digunakan adalah applied research dengan tujuan untuk menjelaskan hubungan antar variabel sehingga merupakan penelitian explanatory. Pengumpulan data yang digunakan adalah snowball sampling. Data dikumpulkan melalui kuesioner online dengan total responden 208 orang. Data dari kuesioner kemudian akan diolah menggunakan beberapa cara analisis. Penelitian ini menggunakan analisis deskriptif dan PLS-SEM. Melihat hasil pengolahan data analisis deskriptif, variabel price perception di presepsikan sebagai buruk, variabel perceived value di presepsikan sebagai cukup baik dan variabel repurchase intention dipresepsikan sebagai buruk. Berdasarkan hasil olah data pada PLS-SEM, setiap variabel memiliki hubungan yang signifikan dan positif. Price perception terhadap perceived value memiliki pengaruh 82,3%, price perception terhadap repurchase intention 16,2%, dan perceived value terhadap repurchase intention sebesar 68,5%. Penelitian ini juga mengkonfirmasi variabel perceived value dibutuhkan antara price perception dan repurchase intention.
A model for the development of women's social entrepreneurship in Bandung City to enhance performance Harsono, Deti Mulyo; Hasyim, Irsanti; Istiharini, Istiharini; Farman, Fanji Farman; Irawan, Yeremias Budi
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol. 7 No. 1 (2025): Journal of Business and Information Systems
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jbis.v7i1.265

Abstract

This research investigates the growth of social entrepreneurship among women in Bandung, Indonesia, to improve the performance of Micro, Small, and Medium Enterprises (MSMEs). It emphasizes the vital importance of women's involvement in the economy, especially in times of economic uncertainty, and evaluates several governmental efforts to empower female entrepreneurs. Utilizing Partial Least Squares (PLS) analysis, the research investigates the impact of motivation and social support on business performance. The study involves a survey of women social entrepreneurs in Bandung, supplemented by in-depth interviews and focus group discussions with experts from government, academia, and business sectors. The results indicate that both motivation and social support have a significant positive effect on business performance, with an R² value of 0.680, suggesting that these factors explain 68% of the variance in business performance. The validity and reliability of the indicators used were confirmed, showing good predictive relevance for business performance. This research contributes to understanding women's social entrepreneurship in Indonesia by providing insights into the motivational and social dynamics that enhance MSME performance. It emphasizes the importance of social support systems and motivation in fostering female entrepreneurship and its impact on the local economy.
Co-Authors Achmad Noerkhaerin Putra Farman, Fanji Farman G.I.K., Magdalena Gunawan, Vincent Harsono, Deti Mulyo Irawan, Yeremias Budi Istiharini . Lilian Danil Mochamad Alem Diamanta Kurnia Nina Septina Patricia Bianca Thamrin Pramudito, Farhan Teresia Debby Triyana Iskandarsyah Vera Intanie Dewi Vincent Gunawan Witoelar, Regina Nathania