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All Journal Kajian Ilmiah Mahasiswa Manajemen Journal of Information System,Graphics, Hospitality and Technology Mitra Mahajana: Jurnal Pengabdian Masyarakat Journal of Entrepreneurship & Business Peka: Jurnal Pengabdian Kepada Masyarakat
Lukito, Robertus Sigit Haribowo
Universitas Katolik Widya Mandala Surabaya, Surabaya, Indonesia
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Journal : Journal of Entrepreneurship

 1 
The Effect of Perceived Social Media Marketing Activities on Brand Loyalty through Brand Consciousness and Value Consciousness on Vivo Smartphone Chrein Yonathan Yoel .; Lena Ellitan; Robertus Sigit Haribowo Lukito .
Journal of Entrepreneurship and Business Vol. 2 No. 2 (2021): Journal of Entrepreneurship and Business (September)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (177.454 KB) | DOI: 10.24123/jeb.v2i2.4473

Abstract

This research was conducted to determine the influence of Social Media Marketing Activities on Brand Loyalty through Brand Consciousness and Value Consciousness in Vivo smartphone. This research is casual research. The sampling technique uses non probability sampling by purposive sampling by purposive sampling. Respondents in this study were Vivo smartphone users and followed one of the Vivo smartphone social media. While the sample is 100 respondents. Data in this study were collected by distributing questionnaires using Google Form (online). The data analysis technique used is Structural Equation Modeling (SEM) using the SmartPLS 3 program. The result in this research indicate that: Perceived Social Media Marketing Activities has a positive and significant effect on Brand Loyalty, Brand Consciousness and Value Consciousness. Brand Consciousness has a positive and significant effect on Brand Loyalty. Value Consciousness has no effect Brand Loyalty. Perceived Social Media Marketing Activities through Brand Consciousness and Value Consciousness has no effect on Brand Loyalty in Vivo smartphone users
The Effect of Social Media Marketing on Brand Image, Brand Trust, and Purchase Intention of Somethinc Skincare Products in Surabaya Lena Ellitan; Laurencia Geraldine Dinda Harvina; Robertus Sigit Haribowo Lukito
Journal of Entrepreneurship and Business Vol. 3 No. 2 (2022): Journal of Entrepreneurship and Business (September)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.95 KB) | DOI: 10.24123/jeb.v3i2.4801

Abstract

Pupose: This study aims to analyze the effect of social media marketing, brand image, and brand trust on the purchase intention of Somethinc skincare products in Surabaya. These days, the internet has been growing rapidly over time. In Indonesia, internet users increase from year to year. The internet can also be an essential tool for media promotion by using social media, which can effectively create a good brand image and brand trust that can be expected to foster purchase intentions for a product. Method: This study used a purposive sampling technique, with the number of samples being 160 respondents. The respondents' characteristics were social media users who had seen content on Somethinc social media, were domiciled in Surabaya, and aged more than 17 years old. The data used were primary data obtained by distributing questionnaires. The data analysis technique used was Structural Equation Modeling with SmartPLS software Result: The results of the study prove that Social Media Marketing has a significant effect on Brand Image, Social Media Marketing has a significant effect on Brand Trust, Brand Image has a significant effect on Purchase Intention, Trust has a significant effect on Purchase Intention, Social Media Marketing has an effect which has a significant effect on Purchase Intention through Brand Image, and Social Media Marketing has a significant effect on Purchase Intention through Brand Trust
The Effect of Online Customer Reviews on Purchase Intention With Customer Trust as A Variable in Purchase Decision on Sociolla Consumers Tanuwijaya, Christina Kelly; Ellitan, Lena; Lukito, Robertus Sigit Haribowo
Journal of Entrepreneurship and Business Vol. 4 No. 3 (2023): Journal of Entrepreneurship and Business (October)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v4i3.5764

Abstract

Purpose: This study aims to analyze the effect of Online Customer Reviews on purchase intention with customer trust as a purchasing decision variable for Sociolla consumers. Method: This research is using the Non Probability Sampling method with Purposive Sampling. The sample used in this study was 250 respondents with characteristics; Men and women aged 17 years and over, know and have an account on the Sociolla website, and have also shopped at Sociolla in the last 3 months. Data was collected by distributing questionnaires and using the SEM-PLS Software 4.0 analysis technique for analysis. Results: The results of this study indicate that Online Customer Reviews has a positive influence on customer trust on the Sociolla website, customer trust has a positive influence on consumer buying interest to shop online, and Online Customer Reviews has a positive influence on consumer buying interest through customer trust to shop on line.
Co-Authors Annisa Alfa Setyawan Chrein Yonathan Yoel . Daniel Tulasi Diyah Tulipa Dominicus Wahyu Pradana Erwita, Monica Adjeng Fenika Wulani Karnadjaja, Claudia Cindy Laurencia Geraldine Dinda Harvina Lena Elitan Lena Ellitan Lena Ellitan Marliana Junaedi Tanuwijaya, Christina Kelly Veronika Rahmawati Wiwiek Wiwiek Yuniarto, Antonius